Here are our top 4 stocks and worst 4 stocks to start the second half of 2023

Traders work on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., July 12, 2023. 

Brendan McDermid | Reuters

Two weeks into the second half of the year, we put together a quick look at the top four performers and the bottom four in Jim Cramer’s Charitable Trust, the stock portfolio we use for the Investing Club.

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Nvidia-backed platform that turns text into A.I.-generated avatars boosts valuation to $1 billion

An animated avatar generated by the AI video platform Synthesia.

Synthesia

Synthesia, a digital media platform that lets users create artificial intelligence-generated videos, has raked in $90 million from investors — including U.S. chip giant Nvidia, the company told CNBC exclusively.

The London-based company raised the cash in a funding round led by Accel, an early investor in Facebook, Slack and Spotify. Nvidia came in as a strategic investor, putting in an undisclosed amount of money. Other investors include Kleiner Perkins, GV, FirstMark Capital and MMC. 

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Founded in 2017 by researchers and entrepreneurs Victor Riparbelli, Matthias Niessner, Steffen Tjerrild and Lourdes Agapito, Synthesia develops software that allows people to make their own digital avatars to deliver corporate presentations, training videos — or even compliments to colleagues in more than 120 different languages.

Its ultimate aim is to eliminate cameras, microphones, actors, lengthy edits and other costs from the professional video production process. To do that, Synthesia has created animated avatars which look and sound like humans, but are generated by AI. The avatars are based on real-life actors who speak in front of a green screen.

“Productivity can be improved because you are reducing the cost of producing the video to that of making a PowerPoint,” Philippe Botteri, at Accel, the lead investor in Synthesia’s Series C, told CNBC, adding that adoption of video has been proliferated by consumer platforms such as YouTube, Netflix and TikTok.

“Video is a much better way to communicate knowledge. When we think about the potential of the company and the valuation, we think about what it can return, [and] in the case of Synthesia, we’re just scratching the surface.”

Synthesia is a form of generative AI, similar to OpenAI’s ChatGPT. But the company says it has been working on its own proprietary generative AI for years, and that although ChatGPT may have only recently emerged into public consciousness, generative AI itself isn’t a new technology.

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Synthesia sells to enterprise clients, including Tiffany’s, IHG and Moody’s Analytics. The company doesn’t disclose its sales or revenue metrics, though it says it has “consistently driven triple digit growth,” with over 12 million videos produced on the platform to date. The number of users on Synthesia spiked 456% year over year, the company said.

Synthesia plans to ramp up investment into its technology, with a particular focus on advancing its AI research and making Synthesia avatars capable of performing more tasks. 

“We work with 35% of the Fortune 100 [with a focus on] product marketing, customer support, customer success — areas of the company you have a lot of text that you want to turn into video,” Riparbelli told CNBC.

WATCH: How Nvidia-backed A.I. video platform Synthesia works

How Nvidia-backed A.I. video platform Synthesia works

“As we’re progressing to the next phase of the next generation of Synthesia technology, it’s all about making the avatars more expressive, be able to do more things, walk around in a room, have conversations,” he added.

Riparbelli explained Nvidia isn’t just a semiconductor manufacturer — it’s also a powerhouse of research and development talent with an army of engineers, academics and researchers who produce papers on the subject.

“They’re not just a chip producer,” he said. “They have amazing research teams that are very much leading in terms of, how do you actually train these large models? What works, what doesn’t work?”

Investor interest in A.I.

Business Insider previously reported that Synthesia was in talks with investors to raise between $50 million and $75 million in new funds at a valuation of around $1 billion.

The report didn’t include detail about Nvidia’s involvement, nor mention the total $90 million sum raised.

Synthesia is one of many firms attracting interest from investors with AI and enterprise software that can reduce costs involved in certain business processes. Companies are looking to lower expenses everywhere they can to combat climbing inflation and prepare for a possible recession. 

Last week, French business planning software company Pigment raised $88 million from investors including Iconiq Growth, Felix Capital, Meritech IVP and FirstMark, in part to ramp up its investment in AI.

We're in the early stage of the A.I. hype cycle, says venture capital fund

Generative AI has been a rare bright spot in a European tech market reeling from declining funding and a pullback in valuations. Investors have rotated out of high-growth tech firms into value sectors with more resilient income generation, such as financials, industrials, energy and consumer staples.

Recently, a report from venture capital firm Atomico showed funding for Europe’s technology startups was on track to fall a further 39% in 2023 to $51 billion from $83 billion in 2022.

However, AI was one area that drew more investments, Atomico said, with generative AI accounting for 35% of total investment into AI and machine learning firms last year — the highest share ever and a big jump from 5% in 2022.

Ethical concerns about deepfakes

There are concerns that the use of video AI tools as advanced as Synthesia could lead to deepfakes, videos which take a user’s likeness and manipulate it to make it appear as though they are saying or doing something they’re not.

There has also been an increasing number of calls from tech leaders and academics for a global pause on AI development beyond systems like OpenAI’s GPT-4, because of fears that the technology is becoming so advanced it may pose an existential risk to humanity.

Synthesia first attracted mainstream attention in 2019 for a deepfake video that featured a digitally animated version of celebrity soccer player David Beckham speaking about a campaign to end malaria in nine languages.

While that was done with the consent of Beckham and for a good cause, more widespread use of deepfake technology has led to worries about the potential for misinformation.

A.I. generated image went viral showing fake explosion outside the Pentagon

To address that, Synthesia says it has kept ethics in mind while developing its software. The company requires consent from the people who feature as avatars in its software, and uses a mix of humans and machine learning to target material such as profanity and hate speech.

It is also signed up to Responsible Practices for Synthetic Media, a voluntary industrywide framework for the ethical and responsible development, creation and sharing of synthetic media.

“There are many different discourses going on right now. There’s one about the very long-term existential sort of risk scenarios. I think they’re important to talk about as well. But I’d love to see more focus on where are we today?” Riparbelli told CNBC in an interview.

“These technologies are already powerful. How do we deal with hallucinations? How do we deal with all of the problems that arise?” he added. “There’s definitely pitfalls. But there’s also just so much opportunity in it, I think, leveling the playing field and enabling people to do much more with less.”

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Retailers are gamifying shopping with virtual storefronts to boost engagement, loyalty

J. Crew virtual beach house.

Courtesy: J. Crew

In a brown shingled beach house tucked behind stalks of reed grass, J. Crew customers encounter a new shopping experience. 

Just beyond a set of wood steps and a wraparound porch, shoppers can explore a series of white-paneled rooms, a boathouse and a secret lighthouse that highlight the brand’s history and some of its most popular apparel. 

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Inside the rooms, shoppers can browse barn jackets, rollneck sweaters and rugby shirts. Outside on the porch, bathing suits are displayed on a clothesline.

While customers can select and purchase items as they would in any J. Crew store, the beach house comes with one key difference: It’s entirely virtual. 

To mark J. Crew’s 40th anniversary, the brand is launching its first immersive shopping experience Friday with e-commerce platform Obsess, which creates 3D, virtual stores for retailers that customers can access from their phones or laptops. 

Derek Yarbrough, the chief marketing officer of J. Crew and Madewell, told CNBC the company is planning a series of events to celebrate the brand’s anniversary. But they tend to be in places such as New York and Los Angeles, which limits the number of people who can attend, he said.

“With Obsess, we were really looking to have an exciting activation that we could execute for a larger audience and reach more of the people who love the brand in a bigger way,” Yarbrough said in an interview. “We really wanted this to be a passport to explore the world of J. Crew … and as the team brainstormed on it, it was a little bit of a no-brainer to take the form of a beach house.” 

J. Crew virtual beach house.

Courtesy: J. Crew

Obsess was launched in 2017 by its CEO, Neha Singh, a former Google software engineer. It aims to transform traditional online shopping into something more immersive, so shoppers remain engaged rather than lose interest as they endlessly scroll for their next purchase. 

In Obsess’ virtual storefronts, customers can create their own avatars. Depending on the retailer, they can also play games that can unlock more content, promotions or other bonuses that keep them in the virtual stores for longer, the company said. 

“What our platform does is it enables brands to create that much richer and more immersive digital experience that borrows the interface from gaming,” said Singh. “Today, the experience is so generic. Other than font and color, there’s really no differentiation between brands’ digital presence, but their physical retail presence is so different. So how can we bring some of those elements into online?”

Virtual storefronts on the rise

Many retailers saw the metaverse, a virtual world that offered another possible platform to sell products, as the hot new technology throughout last year. Many of those same companies have now largely forgotten it, as strides in artificial intelligence have surged to the top of business leaders’ minds a year later.

While the metaverse may be dead — for now — virtual storefronts are growing. Obsess is now powering more than 200 virtual stores that tens of millions of shoppers have visited and bought products in. 

The company’s clients include American Girl, Elizabeth Arden, Dior, Ralph Lauren, Corona, Laneige, Crocs, Coach, Mattel, Maybelline, Johnson & Johnson and even NBCUniversal, among others. 

The virtual storefronts allow retailers to bring a version of the metaverse to their customers, without the need for pricey headgear or other steep barriers to entry.

J. Crew virtual beach house.

Courtesy: J. Crew

“Technology never stops, and it’s going to keep progressing, but it has to be something that’s user-friendly, right? And parts of [the metaverse] are not user-friendly yet,” said Singh. “We launched the company before metaverse was a buzzy topic, and it really was just about: How can we use the latest technology to actually create a better customer experience?” 

When e-commerce was born in the 1990s, Amazon led the way in its online bookstore, which featured a white background and icons of books with text describing them.

Since then, little has changed when it comes to the basic interface of online shopping.

“If you think about e-commerce, the typical sort of interface today, it’s a grid of thumbnails on a white background; whether you’re shopping for fashion, or beauty or home, it’s really all the same,” Singh said. “The interface looks like a database that really hasn’t changed in 25 years [since] it was first created.” 

Gamifying shopping, boosting engagement 

Shoppers headed to J. Crew’s virtual store can access a series of interactive games, including a scavenger hunt and a quiz on catalog covers, where customers will be asked to guess what year they were published. 

Once they go through all the rooms and complete the quests, shoppers gain access to the secret lighthouse.

J. Crew virtual beach house.

Courtesy: J. Crew

“We see actually a 10-times-higher add-to-cart rate if people engage and complete the game. So typically now in all of our virtual stores there’s some element of gamification, and it’s very kind of naturally embedded into the flow of the store,” said Singh. 

“The more interesting you can make the experience and keep people engaged and give them content and give them games, the more they shop,” she said.

Some companies offer discounts or promotions as a “prize” for completing a game, which could contribute to boosted checkout rates. 

Obsess said one of its customers, a luxury jewelry brand, said the average order value in its virtual store was 111% higher than on its traditional e-commerce site. 

However, J. Crew’s Yarbrough said he is most excited about how long the virtual store could keep customers engaged. 

J. Crew virtual beach house.

Courtesy: J. Crew

For example, on American Girl’s virtual store, shoppers spend six to 10 minutes on average per session, which is 1,000% longer than the average time spent for all shoppers on the company’s website, Obsess said. 

One luxury fashion brand said the amount of time people spent in its virtual store was 74% higher than time spent on its traditional e-commerce site, according to Obsess. Overall, introducing avatars increases time spent by an average 73%, and when customers create an avatar, they’re on average 184% more likely to proceed to checkout, Obsess said. 

“In today’s landscape, it’s so hard to not only get but keep people’s attention — you usually get a few seconds,” Yarbrough said. “So, if I can actually get someone to engage with an experience for several minutes or even longer, oh my God, that’s such a rich opportunity to really get someone hooked.” 

Disclosure: NBCUniversal is the parent company of CNBC.

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Jim Cramer’s top 10 things to watch in the stock market Friday

My top 10 things to watch Friday, May 5

1. Club holding Apple (AAPL) delivered better-than-expected quarterly results Thursday, with its installed base of active devices expanding to more than 2 billion. Apple’s board authorized a program to repurchase up to $90 billion worth of stock, while raising its quarterly dividend to 24 cents a share.

2. A slate of banks increased their price targets on Apple on Friday. These included Morgan Stanley, which raised its target to $185 per share, from $180, and Deutsche Bank which lifted its target to $180, from $170. Both firms reiterated the equivalent of buy ratings. Piper Sandler, meanwhile, was an outlier — lowering its price target on Apple to $180, from $195, even as it maintained an overweight rating on shares.

3. Shares of Club name Advanced Micro Devices (AMD) closed up more than 6% Thursday on a Bloomberg report that Microsoft (MSFT), another Club stock, is helping the chipmaker expand into artificial intelligence processors.

4. Club holding Coterra Energy (CTRA) delivered a first-quarter earnings beat Thursday, while reaffirming its commitment to regularly return at least half of its free cash to shareholders. Currently, Coterra said it plans to return a total of $420 million to shareholders, representing about 76% of its free cash flow in the first quarter. 

5. Barclays raised its price target on Bausch + Lomb (BLCO) to $18 a share, from $17, citing its “attractive growth profile.” The firm maintained an equal weight rating on BLCO shares. The eye-health products company holds the key to saving Club holding Bausch Health (BHC), which is in the process of unravelling its majority stake.

6. JPMorgan raised its price target on Kellogg (K) to $72 a share, from $68, while upgrading its rating to neutral, from underweight. The firm cited improved fundamentals at the food manufacturing giant.

7. DoorDash (DASH) received three price target raises following strong first-quarter earnings. Barclays increased its target to $75 a share, from $70, and maintained an equal weight rating. UBS lifted to $70 a share, from $68, maintaining a neutral rating. Oppenheimer raised to $85 a share, from $80, and reiterated an outperform rating.

8. Shares of Peloton Interactive (PTON) closed down more than 13% Thursday after the company reported a greater-than-expected loss for its fiscal third quarter — though, the reason why remains impenetrable.

9. Manufacturing firm Parker-Hannifin (PH) delivered a quarterly earnings beat Thursday, and there is no sign of a slowdown. Baird on Friday raised its price target on PH to to $415 a share, from $411, while maintaining an outperform rating on the stock.

10. Wells Fargo raised its price target on Royal Caribbean Cruises (RCL) to $88 a share, from $78, and kept its overweight rating on the stock. The firm cited “robust” cruise demand and RCL management’s solid execution following the company’s first-quarter results.

(See here for a full list of the stocks in Jim Cramer’s Charitable Trust.)

As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade.

THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY, TOGETHER WITH OUR DISCLAIMER.  NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.  NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.

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Britain blocks Microsoft’s $69 billion acquisition of Activision Blizzard

LONDON — Britain’s top competition regulator on Wednesday moved to block Microsoft‘s acquisition of video game publisher Activision Blizzard.

The measure marks a major blow for the U.S. tech giant, as it seeks to convince authorities that the deal will benefit competition. Microsoft said it plans to appeal the decision.

Shares of Activision Blizzard slumped more than 8% in early U.S. trading. Microsoft shares were up 7% but this was largely linked to the company’s strong earnings report Tuesday.

The U.K. Competition and Markets Authority said it opposed the deal as it raises competition concerns in the nascent cloud gaming market. The CMA previously held concerns about competition in games consoles being undermined but ruled out this concern in a preliminary decision in March.

Microsoft could make Activision’s games exclusive to its cloud gaming platform, Xbox Game Pass, cutting off distribution to other key industry players, the CMA said.

Microsoft has reached its iPhone moment in terms of excitement but not applications, says Tim Horan

Cloud gaming is a technology that enables gamers to access games via companies’ remote servers — effectively streaming a game like you would a movie on Netflix. The technology is still in its infancy, but Microsoft is betting big on it becoming a mainstream way of playing games.

“Allowing Microsoft to take such a strong position in the cloud gaming market just as it begins to grow rapidly would risk undermining the innovation that is crucial to the development of these opportunities,” the CMA said in a press release Wednesday.

Microsoft offered the CMA remedies in an attempt to resolve its concerns — including “requirements governing what games must be offered by Microsoft to what platforms and on what conditions over a ten-year period.” However, the regulator rejected the proposals.

“Given the remedy applies only to a defined set of Activision games, which can be streamed only in a defined set of cloud gaming services, provided they are purchased in a defined set of online stores, there are significant risks of disagreement and conflict between Microsoft and cloud gaming service providers, particularly over a ten-year period in a rapidly changing market,” the CMA said.

‘Flawed understanding of this market’

Microsoft Vice Chair and President Brad Smith said in a statement that the company remains “fully committed to this acquisition and will appeal.”

“The CMA’s decision rejects a pragmatic path to address competition concerns and discourages technology innovation and investment in the United Kingdom,” Smith said Wednesday.

“We have already signed contracts to make Activision Blizzard’s popular games available on 150 million more devices, and we remain committed to reinforcing these agreements through regulatory remedies. We’re especially disappointed that after lengthy deliberations, this decision appears to reflect a flawed understanding of this market and the way the relevant cloud technology actually works.”

Activision Blizzard subsequently released its first-quarter earnings report early following the CMA’s announcement. In the report, the company said it “considers that the CMA’s decision is disproportionate, irrational and inconsistent with the evidence,” reiterating that it believes the transaction will go through.

The firm reported earnings per share of 93 cents, almost doubling from 50 cents a year earlier. Net revenue grew 34% to $2.38 billion from $1.77 billion. The company canceled its earnings call.

Bobby Kotick, CEO of Activision Blizzard, told employees in a letter Wednesday that the company and Microsoft have “already begun the work to appeal to the UK Competition Appeals Tribunal.”

“We’re confident in our case because the facts are on our side: this deal is good for competition,” he said. 

“At a time when the fields of machine learning and artificial intelligence are thriving, we know the U.K. market would benefit from Microsoft’s bench strength in both domains, as well as our ability to put those technologies to use immediately,” Kotick added. “By contrast, if the CMA’s decision holds, it would stifle investment, competition, and job creation throughout the UK gaming industry.” 

‘UK is clearly closed for business’

An Activision Blizzard spokesperson said the CMA’s decision represented “a disservice to UK citizens, who face increasingly dire economic prospects.”

“We will reassess our growth plans for the UK. Global innovators large and small will take note that – despite all its rhetoric — the UK is clearly closed for business,” the spokesperson said.

Microsoft announced its intention to acquire Activision Blizzard in January 2022 for $69 billion, in one of the biggest deals the video game industry has seen to date.

Executives at the Redmond, Washington-based technology giant believe the acquisition will boost its efforts in gaming by adding lucrative franchises like Call of Duty and Candy Crush Saga to its content offerings.

However, some of Microsoft’s competitors contested the deal, concerned it may give Microsoft a tight grip on the $200 billion games market. Of particular concern was the prospect that Microsoft may shut off distribution access to Activision’s popular Call of Duty franchise for certain platforms.

Sony, in particular, has voiced concern with Microsoft’s Activision purchase. The Japanese gaming giant fears that Microsoft could make Call of Duty exclusive to its Xbox consoles in the long run.

Microsoft President Brad Smith says it's a 'good day for gamers' after Nintendo, Nvidia deals

Microsoft sought to allay those concerns by offering Sony, Nintendo, Nvidia and other firms 10-year agreements to continue bringing Call of Duty to their respective gaming platforms.

Microsoft contends it wouldn’t be financially beneficial to withhold Call of Duty from PlayStation, Nintendo and other rivals given the licensing income it generates from keeping the game available on their platforms.

Microsoft’s Smith told CNBC last month that the company is offering Sony the same agreement as it did Nintendo — to make Call of Duty available on PlayStation at the same time as on Xbox, with the same features. Sony still opposes the deal.

The CMA had raised concerns with the potential for Microsoft to hinder competition in the nascent cloud gaming market via its Xbox Game Pass subscription service, which offers cloud gaming among its perks. Microsoft has committed to bring new Call of Duty titles to Xbox Game Pass on day one of its release.

Cloud gaming, or the ability to access games via PC or mobile devices over the internet, is still in its infancy and requires a strong broadband connection to work well. Cloud gaming made up only a fraction of global internet traffic in 2022.

Microsoft still needs to convince other regulators not to block the deal. The EU continues to probe the merger to assess whether it hurts competition, while the U.S. Federal Trade Commission has sued to block the deal on antitrust grounds.

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Google’s 80-acre San Jose mega-campus is on hold as company reckons with economic slowdown

Google’s construction site on future San Jose megacampus sits idle as company halts development amid cost-cutting.

Jennifer Elias

In June 2021, Google won approval to build an 80-acre campus, spanning 7.3 million square feet of office space, in San Jose, California, the third-largest city in the country’s most populous state. The estimated economic impact: $19 billion.

The timing couldn’t have been worse.

A decadelong bull market in technology had just about run its course, and the following year would mark the worst for tech stocks since the 2008 financial crisis. Rising interest rates and recessionary concerns led advertisers to reel in spending, shrinking Google’s growth and, for the first time in the company’s history, forcing management to implement dramatic cost cuts.

The city of San Jose may now be paying the price. What was poised to be a mega-campus called “Downtown West,” with thousands of new housing units and 15 acres of public parks, is largely a demolition zone at risk of becoming a long-term eyesore and economic zero. CNBC has learned that, as part of Google’s downsizing that went into effect early this year, the company has gutted its development team for the San Jose campus.

The construction project, which was supposed to break ground before the end of 2023, has been put on pause, and no plan to restart construction has been communicated to contractors, according to people familiar with the matter who asked not to be named due to non-disclosure agreements. While sources are optimistic that a campus will be built at some point and said Google representatives have expressed a commitment to it, they’re concerned the project may not reach the scale promised in the original master plan.

The Mercury News, one of Silicon Valley’s main newspapers, previously reported that Google was reassessing its timeline. Sources told CNBC that the company started signaling to contractors late last year that the project could face delays and changes.

In February, LendLease, the lead developer for the project, laid off 67 employees, including several community engagement managers, according to filings viewed by CNBC. Senior development managers, a head of business operations and other executives were among those let go.

Last month, Google also removed construction updates from its website for the project, according to internal correspondence viewed by CNBC.

A LendLease spokesperson said in an emailed statement that the company remains “committed in the creation of thriving mixed-use communities in the Bay Area, including the Google developments,” and still has a “significant team to aid in delivering these communities.”

Alphabet-owned Google is embarking on its most severe cost cuts in its almost two decades on the public market. The company said in January that it was eliminating 12,000 jobs, representing about 6% of its workforce, to reckon with slowing sales growth after head count swelled before and during the Covid pandemic.

About a year ago, Google announced that it would invest nearly $10 billion in at least 20 key real estate projects in 2022. By then, the company had already completed much of its multiyear land grab of downtown San Jose for the future campus.

Money coming ‘when the cranes are in the air’

Things changed in a hurry. On Alphabet’s fourth-quarter earnings call, in February, finance chief Ruth Porat said the company expected to incur costs of about $500 million in the first quarter to reduce global office space, and she warned that other real estate charges were possible in the future.

While the tech industry broadly is struggling to adapt to a post-Covid world that appears to be more hybrid and less centered around large campuses, Google is in a particularly precarious spot because of its massive commitment, financial and otherwise, to altering the landscape of a major urban area.

“We’re working to ensure our real estate investments match the future needs of our hybrid workforce, our business and our communities,” a Google spokesperson said in an emailed statement. “While we’re assessing how to best move forward with Downtown West, we’re still committed to San Jose for the long term and believe in the importance of the development.”

Google spent several years planning for the San Jose complex and invested significant resources in winning over the local community. Opposition in some corners was so fierce that, in 2019, activists chained themselves to chairs inside San Jose’s City Hall over the decision to sell public land to Google. A multiyear effort to address community concerns ended with support from some of the project’s stiffest early opponents.

To win over the community, Google designated more than half its campus to public use and offered up a $200 million community benefits package that included displacement funds, job placement training, and power for community leaders to influence how that money would be spent.

While some community benefits have already been delivered, the bulk is to be given out upon the development of the office space. Google also promised to build 15,000 residential units in Silicon Valley, with 25% of them considered “affordable,” a critical issue in an area with one of the highest homeless populations in the country, according to government statistics. Some 4,000 of those housing units were set to be built at Downtown West.

“We all originally knew that it’s going to be a long-term plan,” San Jose councilmember Omar Torres, who represents the downtown area, told San Jose Spotlight in February. “But yes, it’s definitely concerning that a lot of the money is coming when the cranes are in the air.”

Google’s construction site sits idle on a Tuesday afternoon.

Jennifer Elias

The demolition phase of the project took out a number of historic San Jose landmarks and forced the relocation of others. A 74-year-old dancing pig sign for Stephen’s Meat Products had to be moved, and only a small part of an old bakery building remains.

Patty’s Inn, an 88-year-old beloved pub, didn’t survive the teardown.

“This is a dive bar, but I never thought of it as a dive bar. It was just Patty’s Inn,” Jim Nielsen, an executive at RBC Wealth Management and longtime patron of the bar, told the Mercury News at the time. “It’s tough to see these places go away because they can’t be replaced.”

The new campus was expected to bring some 20,000 jobs to the city.

Empty swaths of land

CNBC visited the site a couple of times in April during the normal workday, to see swaths of land where old buildings have been replaced by cranes, tractors and other construction equipment in a fenced-off area. Nobody was working on site.

Construction projects of this scale take a long time. Google had originally said it would likely need between 10 and 30 years to build out the campus, so it still has a significant cushion to resume development.

LendLease said in 2019 that it struck a $15 billion deal with Google to spend the next 10 to 15 years redeveloping the company’s landholdings in San Jose as well as nearby Sunnyvale and Mountain View, where Google is headquartered.

“LendLease will play a key role in helping deliver at least 15,000 new homes on our land,” David Radcliffe, Google’s real estate lead at the time, said in a press release.

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Amazon shows off new satellite internet antennas as it takes on SpaceX’s Starlink

The company’s “standard” customer terminal, the middle of the trio of Project Kuiper satellite antennas at under 11 inches square and weighing under five pounds.

Amazon

WASHINGTON — Amazon revealed a trio of satellite antennas on Tuesday, as the company prepares to take on SpaceX’s Starlink with its own Project Kuiper internet network.

The tech giant said the “standard” version of the satellite antenna, also known as a customer terminal, is expected to cost Amazon less than $400 each to produce.

“Every technology and business decision we’ve had has centered on what will deliver the best experience for different customers around the world, and our range of customer terminals reflect those choices,” Rajeev Badyal, Amazon vice president of technology for Project Kuiper, said in a statement.

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Project Kuiper is Amazon’s plan to build a network of 3,236 satellites in low Earth orbit, to provide high-speed internet to anywhere in the world. The Federal Communications Commission in 2020 authorized Amazon’s system, in which the company has said it will “invest more than $10 billion” to build.

The Kuiper antennas

The “ultra-compact” version of the Project Kuiper

Amazon

The “standard” design measures under 11 inches square and 1 inch thick, and weighs under 5 pounds. Amazon says the device will deliver speeds to customers of “up to 400 megabits per second (Mbps).”

An “ultra-compact” model, which Amazon says is its smallest and most affordable, is a 7-inch square design that weighs about 1 pound and will offer speeds up to 100 Mbps. In additional to residential customers, Amazon plans to offer the antenna to government and enterprise customers for services like “ground mobility and internet of things.”

Amazon Senior Vice President of Devices and Services Dave Limp declined to say how much it costs to make each ultra-compact antenna, but told CNBC that it is “materially less” expensive to make than the standard model.

Its largest “pro” model, at 19 inches by 30 inches, represents a high-bandwidth version for more demanding customers. Amazon says this antenna will be able to “deliver speeds up to 1 gigabit per second (Gbps)” via space. Badyal told CNBC there are a variety of enterprise and government applications for the pro series, such as “oil rigs in the middle of the ocean” or “ships that want lots of bandwidth,” such as military vessels.

The company’s “Pro” customer terminal, the largest of the trio of Project Kuiper satellite antennas at 19 inches by 30 inches.

Amazon

Amazon has yet to say what it expects the monthly service cost for Project Kuiper customers will be.

In showing early customers its antennas, Limp said he’s seen them get “excited” about the lineup.

“They’re surprised by the price points, surprised at the performance for the size, and [the antennas] are solid state so there’s no motors,” Limp told CNBC.

Amazon said it expects to begin mass-producing commercial satellites by the end of this year. Limp told CNBC that once Amazon’s manufacturing facility is fully built, the company expects to manufacture up to “three to five satellites per day at scale.”

“We’ll ramp up to that volume,” Limp said.

Amazon’s demand for rocket launches

The company’s first two prototype satellites are scheduled to launch on the debut mission of United Launch Alliance’s Vulcan rocket, set for May.

Badyal told CNBC that Amazon expects to make “minor tweaks” from the prototypes to the commercial version, as the satellites are “almost identical” but represent the first time much of the company’s hardware has flown in space.

The company’s prototype Project Kuiper satellites shipping for launch.

Amazon

While Amazon has yet to show off its satellites, or reveal many details, Limp noted that the Kuiper spacecraft are “larger mass” than the first generation of SpaceX’s Starlink satellites, with Amazon aiming for “Goldilocks-sizing.” And Amazon expects the performance of its Kuiper satellites to “outperform them significantly” when compared to Starlink, with expected performance of processing up to 1 terabit per second (Tbps) of traffic. The satellites are expected to have a lifespan in space of about seven years, before they need to be replaced.

Launches of production satellites are scheduled to begin in the first half of 2024, with initial service slated for once the company has a few hundred satellites in orbit, Limp noted.

Last year, Amazon announced the biggest corporate rocket deal in the industry’s history, and has booked 77 launches – deals that included options for more when needed – from a variety of companies to deploy the satellites fast enough to meet regulatory requirements.

Limp said that those launches mean Amazon has “enough to get the vast majority of the constellation up” in space.

“I don’t think you’re ever done thinking about launch capacity, but we feel pretty good about what we have on the order books,” Limp added. “If new vehicles come online, that are more competitive, we’re going to look at it.”

Notably, Amazon has not purchased launches from SpaceX, the most active U.S. rocket launcher. Instead, Amazon has tapped a variety of competitors, purchasing rides largely on rockets that have yet to debut.

“I don’t have any religious issue not to buy capacity from SpaceX, they’re a very reliable rocket, but the Falcon 9 economically wasn’t the best rocket for us,” Limp explained.

Asked whether Amazon would consider owning a rocket system to support its launches, Limp said, “I would never say never to a question like that” but that the company looks for acquisitions in areas “where you can have something that’s differentiated and it’s something where it’s not well-served.”

Limp noted that it’s a different scenario than something like “Prime Air,” the company’s cargo airline, as that was a situation in which the company’s forecast for e-commerce growth was higher than transportation providers like FedEx or UPS or USPS believed.

“We were just using a lot of the excess capacity … only then when it stopped becoming well served did we look at it,” Limp said. “There was a shift in it being well-served for our needs. Right now, I don’t see that from a rocket perspective. There is a lot of launch out there.”

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SEC proposes rules that would change which crypto firms can custody customer assets

The Securities and Exchange Commission voted 4-1 on Wednesday to propose sweeping changes to federal regulations that would expand custody rules to include assets like crypto and require companies to gain or maintain registration in order to hold those customer assets.

The proposed amendments to federal custody rules would “expand the scope” to include any client assets under the custody of an investment advisor. Current federal regulations only include assets like funds or securities, and require investment advisors, like Fidelity or Merrill Lynch, to hold those assets with a federal- or state-chartered bank, with a few highly specific exceptions.

It would be the SEC’s most overt effort to rein in even regulated crypto exchanges that have substantial institutional custody programs serving high-net-worth individuals and entities which custody investor assets, like hedge funds or retirement investment managers.

The move poses a fresh threat to crypto exchange custody programs, as other federal regulators actively discourage custodians like banks from holding customer crypto assets. The amendments also come as the SEC aggressively accelerates enforcement attempts.

While the amendment doesn’t specify crypto companies, Gensler said in a separate statement that “though some crypto trading and lending platforms may claim to custody investors’ crypto, that does not mean they are qualified custodians.”

Under the new rules, in order to custody any client asset — including and specifically crypto — an institution would have to hold the charters, or qualify as a registered broker-dealer, futures commission merchant, or be a certain kind of trust or foreign financial institution.

SEC officials said that the proposal would not alter the requirements to be a qualified custodian and that there was nothing precluding state-chartered trust companies, including Coinbase or Gemini, from serving as qualified custodians.

The officials emphasized that the proposed amendments did not make a decision on which cryptocurrencies the SEC considered securities.

The amended regulation would also require a written agreement between custodians and advisors, expand the “surprise examination” requirements, and enhance recordkeeping rules.

The SEC had previously sought public feedback on whether crypto-friendly state-chartered trusts, like those in Wyoming, were “qualified custodians.”

“Make no mistake: Today’s rule, the 2009 rule, covers a significant amount of crypto assets,” Gensler said in a statement. “As the release states, ‘most crypto assets are likely to be funds or crypto asset securities covered by the current rule.’ Further, though some crypto trading and lending platforms may claim to custody investors’ crypto, that does not mean they are qualified custodians.”

But Gensler’s proposal seemed to undercut comments from SEC officials, who insisted the moves were designed with “all assets” in mind. The SEC chair alluded to several high-profile crypto bankruptcies in recent months, including those of Celsius, Voyager, and FTX.

“When these platforms go bankrupt—something we’ve seen time and again recently—investors’ assets often have become property of the failed company, leaving investors in line at the bankruptcy court,” Gensler said.

The proposed changes by the SEC are also intended to “ensure client assets are properly segregated and held in accounts designed to protect the assets in the event of a qualified custodian bankruptcy or other insolvency,” according to material released by the agency on Wednesday.

Coinbase already has a similar arrangement in place. In its most recent earnings report, the exchange specified that it keeps customer crypto assets “bankruptcy remote” from hypothetical general creditors, but noted that the “novelty” of crypto assets meant it was uncertain how courts would treat them.

The SEC has already begun to target other lucrative revenue streams for crypto institutions like Coinbase, which is the only publicly traded pure crypto exchange in the U.S. Last week, the SEC announced a settlement with crypto exchange Kraken over its staking program, alleging it constituted an unregistered offering and sale of securities.

At the time, Coinbase CEO Brian Armstrong said a potential move against staking would be a “terrible path” for consumers.

Coinbase reported $19.8 million in institutional transaction revenue and $14.5 million in custodial fee revenue for the three months ending Sept. 30, 2022. Together, that institutional revenue represented about 5.8% of Coinbase’s $590.3 million in revenue for that same time period. But that percentage does not include any revenue from blockchain rewards or interest income from institutional custody clients.

“Coinbase Custody Trust Co. is already a qualified custodian, and after listening to today’s SEC meeting, we are confident that we will remain a qualified custodian even if this proposed rule is enacted as proposed,” Coinbase chief legal officer Paul Grewal said. “We agree with the need for consumer protections — as a reminder, our client assets are segregated and protected in any eventuality.”

Grayscale Bitcoin Trust (GBTC), for example, custodies billions of dollars worth of bitcoin using Coinbase Custody, holding roughly 3.4% of the world’s bitcoin in May 2022.

In the aftermath of the SEC’s approval vote, comments from commissioners made it unclear what the full extent of the SEC’s proposed rulemaking would be, and how it could impact existing partnerships. Grayscale is not a registered investment advisor, and so under the proposed amendments would not apparently face any material impact to their custody arrangement.

A person familiar with the matter did not expect the relationship would be adversely affected, noting Coinbase Custody’s qualified custodian status as a New York state-chartered trust, and observing that investment advisors might even transition from directly holding bitcoin to owning GBTC shares as a result of the proposed amendments.

Within the commissioner’s ranks, there was dissent and questions over the nature of the proposed rules. “The proposing release takes great pains to paint a “no-win” scenario for crypto assets,” SEC commissioner Mark Uyeda said. “In other words, an adviser may custody crypto assets at a bank, but banks are cautioned by their regulators not to custody crypto assets.”

But Uyeda also noted that the proposal was a move towards rulemaking, rather than what he called a historic use of “enforcement actions to introduce novel legal and regulatory theories.’

It was a sentiment echoed by Coinbase’s chief legal officer, who emphasized a need for clarity, a clarion call that has been echoed throughout the industry. “We encourage the SEC to begin the rulemaking process on what should or should not be considered a crypto security, especially given that today’s proposal acknowledges that not all crypto assets are securities. Rulemaking on that topic could offer needed clarity to consumers, investors, and the industry,” Grewal said.

— CNBC’s Kate Rooney contributed to this report.

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