The Federal Reserve is about to hike interest rates one last time this year. Here’s how it may affect you

The Federal Reserve is expected on Wednesday to raise interest rates for the seventh time this year to combat stubborn inflation. 

The U.S. central bank will likely approve a 0.5 percentage point hike, a more typical pace compared with the super-size 75 basis point moves at each of the last four meetings.

This would push benchmark borrowing rates to a target range of 4.25% to 4.5%. Although that’s not the rate consumers pay, the Fed’s moves still affect the rates consumers see every day.

Why a smaller rate hike may be ‘pretty good news’

By raising rates, the Fed makes it costlier to take out a loan, causing people to borrow and spend less, effectively pumping the brakes on the economy and slowing down the pace of price increases. 

“For most people this is pretty good news because prices are starting to stabilize,” said Laura Veldkamp, a professor of finance and economics at Columbia University Business School. “That’s going to bring a lot of reassurance to households.”

However, “there are some households that will be hurt by this,” she added — particularly those with variable rate debt.

For example, most credit cards come with a variable rate, which means there’s a direct connection to the Fed’s benchmark rate.

But it doesn’t stop there.

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Inflation boosts U.S. household spending by $433 a month

What the Fed’s rate hike means for you

Another increase in the prime rate will send financing costs even higher for many other forms of consumer debt. On the flip side, higher interest rates also mean savers will earn more money on their deposits.

“Credit card rates are at a record high and still increasing,” said Greg McBride, chief financial analyst at Bankrate.com. “Auto loan rates are at an 11-year high, home equity lines of credit are at a 15-year high, and online savings account and CD [certificate of deposit] yields haven’t been this high since 2008.”

Here’s a breakdown of how increases in the benchmark interest rate have impacted everything from mortgages and credit cards to car loans, student debt and savings:

1. Mortgages

2. Credit cards

Credit card annual percentage rates are now more than 19%, on average, up from 16.3% at the beginning of the year, according to Bankrate.

“Even those with the best credit card can expect to be offered APRs of 18% and higher,” said Matt Schulz, LendingTree’s chief credit analyst.

But “rates aren’t just going up on new cards,” he added. “The rate you’re paying on your current credit card is likely going up, too.”

Further, households are increasingly leaning on credit cards to afford basic necessities since incomes have not kept pace with inflation, making it even harder for those carrying a balance from month to month.

If the Fed announces a 50 basis point hike as expected, the cost of existing credit card debt will increase by an additional $3.2 billion in the next year alone, according to a new analysis by WalletHub.

3. Auto loans

Even though auto loans are fixed, payments are getting bigger because the price for all cars is rising along with the interest rates on new loans. So if you are planning to buy a car, you’ll shell out more in the months ahead.

The average interest rate on a five-year new car loan is currently 6.05%, up from 3.86% at the beginning of the year, although consumers with higher credit scores may be able to secure better loan terms.

Paying an annual percentage rate of 6.05% instead of 3.86% could cost consumers roughly $5,731 more in interest over the course of a $40,000, 72-month car loan, according to data from Edmunds.

Still, it’s not the interest rate but the sticker price of the vehicle that’s primarily causing an affordability crunch, McBride said.

4. Student loans

The interest rate on federal student loans taken out for the 2022-23 academic year already rose to 4.99%, up from 3.73% last year and 2.75% in 2020-21. It won’t budge until next summer: Congress sets the rate for federal student loans each May for the upcoming academic year based on the 10-year Treasury rate. That new rate goes into effect in July.

Private student loans tend to have a variable rate tied to the Libor, prime or Treasury bill rates — and that means that, as the Fed raises rates, those borrowers are also paying more in interest. How much more, however, will vary with the benchmark.

Currently, average private student loan fixed rates can range from 2.99% to 14.96%, and 2.99% to 14.86% for variable rates, according to Bankrate. As with auto loans, they vary widely based on your credit score.

5. Savings accounts

On the upside, the interest rates on some savings accounts are also higher after consecutive rate hikes.

While the Fed has no direct influence on deposit rates, the rates tend to be correlated to changes in the target federal funds rate. The savings account rates at some of the largest retail banks, which were near rock bottom during most of the Covid pandemic, are currently up to 0.24%, on average.

Thanks, in part, to lower overhead expenses, top-yielding online savings account rates are as high as 4%, much higher than the average rate from a traditional, brick-and-mortar bank, according to Bankrate.

“Interest rates can vary substantially, especially in today’s interest rate environment in which the Fed has raised its benchmark rate to its highest level in more than a decade,” said Ken Tumin, founder of DepositAccounts.com.

“Banks make money off of customers who don’t monitor their interest rates,” Tumin said.

With balances of $1,000 to $25,000, the difference between the lowest and highest annual percentage yield can result in an additional $51 to $965 in a year and $646 to $11,685 in 10 years, according to an analysis by DepositAccounts.

Still, any money earning less than the rate of inflation loses purchasing power over time. 

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Azeem Rafiq hits out at ECB for lack of support over racism scandal: ‘I have been driven out of the country’

Azeem Rafiq has told MPs that he has not received any support from the England and Wales Cricket Board since he first gave evidence of the racism he faced while at Yorkshire County Cricket Club.

The former bowler appeared before the Digital, Culture, Media and Sport (DCMS) select committee on Tuesday for the first time since November 2021 and said he has been forced to leave the UK because of the abuse he has received.

Rafiq gave powerful testimony to the DCMS last November about his experience of abuse and bullying at Yorkshire, and spoke to the committee again, detailing the fallout of last year’s testimony.

“I haven’t felt supported at all. In the last couple of months, I have received 24/7 security, but I have been forced to leave. Providing of security has been good throughout, but there was no protection at times,” the 31-year-old said.

“I have felt even the ECB has been involved in the leaking and planting of stories about me. My medical information and data has been shared. I have made that point to the new chair [Richard Thompson, appointed in August 2022].

“I have felt that when there has been any chance to discredit my experiences, I felt like even the ECB has tried to do that. For me, I don’t think it’s about individuals. The structural problems within cricket are a lot bigger.

“If I was to look at 13 months on from me opening my heart out, all that’s changed really is that me and my family have been driven out of the country. And that’s a sad element of it.”

Rafiq recounted some of the abuse he has received, including a man defecating outside his parents’ house.

He added: “The way I’ve been attacked and abused, why would you speak out? I’ve got a little hope in the new (ECB) leadership, but it’s very little at the minute.”

‘Cricket is very much in denial’

In June, the ECB charged a number of individuals in relation to Rafiq’s allegations of abuse, along with Yorkshire for its handling of those allegations.

However, the Cricket Discipline Commission has yet to hear the case after a dispute over whether it should take place in public or private.

During his latest testimony, Rafiq, who apologised for historical antisemitic social media posts last year, was critical of the “cricket establishment”, who tried to make “this about me and a lot of it was to stop other people from coming forward”.

He also criticised the Yorkshire Post for a series of articles which he felt tried to discredit him.

Former Essex County Cricket Club cricketer Jahid Ahmed and former Yorkshire County Cricket Club cricketer Azeem Rafiq in front of the Digital, Culture, Media and Sport Committee at the House of Commons, London, on the subject of racism in cricket. Picture date: Tuesday December 13, 2022.
Image:
Jahid Ahmed also gave evidence on Tuesday

“I have been forced to leave, and one reason that has happened was the Yorkshire Post’s writing,” he said.

“I would be willing to sit down with them [editors of the Yorkshire Post] as the Jewish community have with me.”

Yorkshire Post editor James Mitchinson said in a statement: “I absolutely reject the allegations made by Azeem Rafiq and George Dobell that The Yorkshire Post enabled a culture of racism in its reporting of failings at Yorkshire County Cricket Club.

“The Yorkshire Post has repeatedly acknowledged the racism suffered by Mr Rafiq and we have been scrupulously objective, impartial and professional in our reporting of the story. Our readers would expect no less from us.

“Finally, Mr Rafiq can be assured that The Yorkshire Post remains committed to diligent editing, listening to and telling all sides of the stories we cover with honesty, integrity and impartiality.”

Former Sky Sports commentator David Lloyd apologised last year after being named by Rafiq during his DCMS testimony.

Lloyd subsequently parted company with Sky and Rafiq was critical of the way the situation was handled.

“I talked about David Lloyd here last year, I received an apology, and we talked on the phone. David wanted to make sure he was part of the solution.

“Sky Cricket got rid of him and that was a bad decision.”

Rafiq added he thinks “cricket is very much in denial”, saying the ECB’s work until now feels “superficial”.

In a statement, the ECB said: “Since the testimony given by Azeem Rafiq to the select committee a year ago, significant action has been taken across cricket and progress has been made in tackling discrimination and making the sport more welcoming and inclusive. But we are well aware there remains much more work to do.”

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Sky Sports News’ James Cole takes a closer look at Azeem Rafiq’s evidence to the DCMS select committee where he describes the ECB’s tackling of racism as ‘superficial’.

Former Essex County all-rounder Jahid Ahmed also appeared before the DCMS and said he has not received any support from the county since speaking out.

He revealed when he was on the books at Essex, players would use racial slurs. He added other Asian team members advised him to ignore the comments, but he felt like he had to speak out “to support Azeem”.

‘I don’t know how Azeem gets the strength to carry on’

YCCC’s chair Lord Kamlesh Patel also spoke to the select committee, and he accused the ECB of failing to support him when he faced criticism over the reforms at the county club.

Lord Patel was appointed as the chairman of Yorkshire in November 2021 after the county was stripped of international hosting rights over its handling of racism allegations.

He was tasked with implementing reforms at Headingley but told the committee he felt he was left on his own to handle that by the ECB.

Lord Patel of Bradford, Chair, Yorkshire County Cricket Club, answering questions via video link in front of the Digital, Culture, Media and Sport Committee at the House of Commons, London, on the subject of racism in cricket. Picture date: Tuesday December 13, 2022.
Image:
YCCC’s chair Lord Kamlesh Patel also criticised the ECB

“If I was attacked in the press or if cricket leaders or previous cricket leaders made unsubstantiated statements, nothing was done,” Patel said.

“I asked in writing, and I have email after email, letter after letter, saying ‘you asked me to do this, I’ve done this, please support me’ and I have no response to any of those letters and emails. So it was very distressing.

“I’m looking forward to the new leadership of Richard Thompson, the few meetings I’ve had with him have been positive, and it feels like it’s going forward, but these last 12 months, the answer [to the question of whether he has felt supported by the ECB] has to be ‘no’.

“If I was an individual who wasn’t a member of the House of Lords and hadn’t had any sort of leadership experience, you would walk away.

“I don’t know how Azeem gets the strength to carry on. You would just run. In the public eye, we get flak (but) this is relentless. And this is from an area where you don’t expect it – this is sport, for God’s sake.

“Individuals who have just been [making] a concerted attack, I do not think people understand, I don’t think the ECB has got it.”

Lord Patel highlighted reforms that have been implemented in Yorkshire, including free kits and coaching for those from disadvantaged backgrounds, adding that it will cost the club almost £500,000.

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The Ongoing Evolution of Jobsite Connectivity

The vision is there.

Wouldn’t it be great if the entire jobsite – the general contractor, subs, designers, owners, equipment vendors and material suppliers – were all working in sync with the data that shifts with each condition change, progress report, change order, telematics warning, and machine inspection? That the right people got the right information at the right time to make informed decisions?

This one-dashboard vision is much, much easier said than done. The journey of one equipment manager illuminates the roadblocks.

Several years back, Langdon Mitchell, equipment division general manager for heavy civil contractor Morgan Corp., needed to have someone physically go machine-by-machine to update the software in his fleet.

The next big hurdle: Each OEM had its own proprietary telematics portal. Like most contractors, Morgan has a mixed fleet and getting a unified fleet view from all the disparate systems was clunky and time-consuming, Mitchell said.

The Spartanburg, South Carolina, company is now using a third-party product that amalgamates the information from each brand in the company fleet in addition to its rental equipment. “It’s become a single source of truth,” Mitchell said. “Beyond the raw telematics data, it’s allowing us to have tools to have actionable items.”

But more is needed, said Will Hipp, equipment data analyst with Morgan. “Our eventual goal is to have all the project managers on board so they can see the machines on other jobsites and identify any machines that have little utilization.”

That involves getting dynamic project schedules to match up with fleet needs so areas can be pinpointed where the company perhaps has too many or not enough machines. “That is one of the biggest tasks we have: making sure that machines are in the right place at the right time,” Mitchell said.

JOBSITE CONNECTIVITY IS COMPLEX.

This is one example of the information needs of one division of one company. Multiply those needs company wide, and then by all the entities with which that one company does business. Now add the industry at large and you get the idea of complexities involved.

“It sounds pretty simple, but when you take a look at the disparate systems GCs, subs, developers and agencies use, everybody has different formats and protocols so it’s extremely convoluted,” said Brian Juroff, senior vice president of sales – positioning solutions at Topcon Positioning Group. “While jobsite connectivity is easy to define, executing it is a completely different matter. Every contractor has a different soup mix of software for office, modeling, scanning, etc. It becomes a huge hurdle.”

“There’s an immense amount of data that’s created throughout the course of a construction project,” said Patrick Stevenson, vice president of product management and platform at Trimble. “Jobsite connectivity is making sure that information is transferring to the right individuals at the right moment in time so that they can more effectively do their job.”

What’s needed is a connective tissue that integrates fully with all pieces of information, creating a living, adaptive body of data.

“It’s providing a digital overview of what’s happening on the site so everyone can easily make decisions,” said Kenneth Veys, portfolio manager, uptime and connectivity at Volvo Construction Equipment.

TECHNOLOGY HAS GIVEN JOBSITE CONNECTIVITY A BOOST.

Overall technology infrastructure advancements like 5G networks, LiDAR scanning, GNSS and edge computing is laying the foundation for jobsite connectivity.

“I’ve been on jobsites in the past where at 2:30 in the afternoon you were going to lose connectivity based on satellite positioning,” said Lonnie Fritz, senior market professional at Caterpillar. “You could set your watch to it. GNSS alone has really driven improvement in accuracy and reliability.”

One of the biggest shifts is open architecture software so that data from different sources can be more easily integrated. “That’s allowing a lot of contractors to embrace the concept of automating their processes,” Juroff said.

While jobs in more remote areas still face connectivity issues, the amount of data that can now be transmitted has grown exponentially in the world at-large.

And there’s a wealth of data that’s waiting to be mined in a connected way, from machine telematics to design data to labor apps, said Jason Anetsberger, Komatsu ‘s director of customer solutions. Connected machines can now receive updated design data, report back their productivity and the shape of the terrain as they create it.

Severino Trucking of Candia, New Hampshire went to a cloud-based model to reduce redundancy and disconnect, said Pat L’Heureux, project manager. “We have some crews that will take a project 80% of the way and then another group takes over. Everyone needs to have the same information.”

Going to the cloud has been a “huge time-saver,” reported L’Heureux. “I can now troubleshoot an issue in five minutes, where sometimes in the past it could take me three hours because of travel time.”

And it’s not just machines and production schedules that are part of the data mix. Trackers, specialized hardhats, and smart glasses are adding location, fall alerts, and biometrics information on construction workers, leading to increases in safety and labor management capabilities.

CONTRACTOR TECHNOLOGY ATTITUDES HAVE CHANGED.

Contractor attitudes have also shifted, said Trimble’s McLachlan. “We’ve seen a big jump in adoption of connectivity solutions,” she said, “especially now that we can push a design update out to a machine remotely instead of having to drive out to the jobsite.”

“Every year, the needle is definitely moving on the contractor technology adoption levels,” Fritz said. “There’s an increase in their belief of what technology can do to improve their operations.”

The combination of grade control data with telematics reporting was a significant step forward, said James Leibold, product manager – connectivity at John Deere: “You’re not just having machines that report data, but you can remotely go into a machine and fix it.”

The ability to not physically have to download job model revisions is critical, said Lyle Ballou, GPS manager for DXI Construction in Churchville, Maryland. “We are managing 65 active jobs as we speak, and we have to manage the GPS info as different crews move in and out of different jobs weekly, sometimes daily.” 

DXI Construction juggles the workload for 51 different crews in three different states, which necessitates being able to instantly connect and “program” each crew for the work to be performed.

“The investment we have made has eliminated not being able to work, because we have to wait for stakeout, or wait for a program to be driven to a job and downloaded,” Ballou added.

WHAT’S THE RIGHT SOLUTION?

One barrier to jobsite connectivity is the sheer choice of tech options out there, said Jim Bretz, connectivity services support manager at Volvo Construction Equipment. “Customers don’t know what to choose,” he said. Fears about office and field data security are also valid.

“It’s so fragmented right now there with the number of solutions,” agreed Mitchell. “One company has a cool answer for one thing and another company has a cool answer for another thing. How do you now bring that information into the whole so you can make decisions?”

“The different solutions can be siloed, which makes it hard to have cross compatibility,” added L’Heureux. “If providers get too proprietary, it can hurt the end user.”

CONSTRUCTION HAS TECHNOLOGY’S ATTENTION.

“I love the attention that the industry is now getting,” said Anetsberger. “People are seeing that it’s either ripe for digital disruption or that there must be an easier way.”

Mitchell agreed: “What is exciting in our industry right now is how technology is really, really ramping up.”

Contractors will be able to piggyback on what’s happening in the broader technology space. In addition to jobsite connectivity, these efforts will also lay the groundwork for autonomous machines.

But don’t think jobsite connectivity will solve all problems, Bretz warned. “It’s likely it will reveal more issues and create a whole new aspect of managing jobsites and machines because it opens up a lot of information that wasn’t immediately available,” he said.

“The connected jobsite concept is something I’m passionate about and I want to see grow,” said L’Heureux. “It will help with the disconnect we see daily between companies, engineers, even internally. It will create more of community if we can share this data.”

Author: Gregg Wartgow, contributing writer for the Association of Equipment Manufacturers (AEM), the North America-based international trade group representing off-road equipment manufacturers and suppliers with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry in the United States supports 2.8 million jobs and contributes roughly $288 billion to the economy every year.


Tags: AEM, Telematics

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How businesses can effectively use email marketing for broader digital marketing success. | Adzooma Blog

When you run a business, a strong email marketing campaign is a great way to connect with customers, engage your audience and drive your conversions. And for most brands, this channel will form a key part of the digital marketing strategy.

What is the purpose of email marketing?

Email marketing can be used for various things, such as:

1. To directly sell to motivated existing customers or to convert potential customers
2. To educate customers on your service or product offer, with explainers
3. To talk about business news and encourage event sign-ups if you’re in the B2B space
4. To promote your social, blog, and other digital marketing content as part of a digital marketing ecosystem
5. To continue to move customers along the sales funnel, towards conversion.
6. To build your brand reputation – primarily in the customer market, but also in employer and stakeholder markets, depending on your goals.

What types of emails can you send to customers?

But what types of emails can you think of to send to your lists? After all, there are only so many promotional messages that your customers and leads will want to hear. Too many of those, and you risk a spike in those dreaded unsubscribed.

The trick is to mix up your content with a planned schedule of different – but extremely engaging – content types. This content needs to always be:

1. Completely relevant to the reader, and this means segmenting your email lists carefully and then targeting as tightly as possible, ideally with a degree of personalisation.
2. Value-driven. So that your customer can immediately see why they received the email and know that they will get something worthwhile from it.
3. Timely – in terms of its seasonal relevance.
4. Well-written, beautiful to look at, and fast to load, for that optimum reader experience.

Email ideas to try

So, with this in mind, let’s look at some different email ideas.

Welcome email

A welcome email is the first chance you get to connect with your customer. It reinforces your brand, shares your values, and creates a sense of excitement. It’s also the perfect opportunity to share a special welcome deal, encourage your customers to complete an action (such as joining a Facebook group) and leave the customer wanting more. Show your great commitment to service by flagging up contact routes in case your customer has any queries.

Offer emails

Every customer loves an offer email! And what better way to start the day than with a snap deal of some kind? Make it seasonally relevant and, if possible, consider tailoring the deal to your customer’s purchase history and interests (if your tech allows this.) A simple 10% off code or free delivery code with a personal message from the business owner or CEO will create a real feeling of goodwill.

Survey and testimonial emails

Customers read online reviews and value them, so share your finest testimonials to stimulate awareness and desire to try your products. This is a great time too to launch your own short satisfaction survey, to give customers the chance to give their views and input. This helps people to feel listened to and important – just make sure you act on what they say!

Newsletter emails

A good, branded newsletter is one worth reading. So, pack it with relevant, quality content, rather than just advertising for your business. A few product references and a deal or two are great, but the newsletter should offer value, such as expert guides, ‘how to’ explainers, inspiration, ideas, and so forth.

Free gift emails

Again, a free gift email is one that gets opened! Offer a free gift with every purchase, such as a mini sample size of something that you sell, or a relevant add-on. If you sell luxury tea in small batches, you could add a small box of fancy biscuits from a partner. If you sell beauty products, then add a couple of samples from a new product line. Free gift wrap is also a lovely touch before Christmas.

Value emails

Explain the value of your brand and its offer. How does it change your customer’s life or enhance it in some way? How have people benefited from using your products or brands? Value attributes are vital to customers, especially in today’s cash-strapped period, so really focus on how you deliver value and the benefits.

Recruitment emails

It’s another legitimate reason to email your lists, and it’s also a great way to talk about your company values, mission and ethos, and show that you’re a successful business that’s growing. Customers and jobseekers are interested in businesses with real purpose, and clear ethics, so talk about diversity, sustainability, giving back and community initiatives to really boost engagement.

Product update emails

Launched a new range? Enhanced an old favourite with new features? Talk about it and offer an incentive to try, such as an offer code, or product bundle. Remember to include a link to buy – and optimise the process for simple, hassle-free purchasing in just a few clicks.

Tools you can use to help with email marketing and reporting

Most businesses today use commercial email marketing tools that allow them to:

Create and build impactful, beautiful and branded emails
Create and manage distribution lists, with segmentation and targeting
Easily manage signups and unsubscribed
See rich analytics in the background that show which email campaigns have been successful.

There are a huge array of email marketing tools on the market and some of the most popular include Mail Chimp, Active Campaign, and Gist. Before deciding which tool might be the best for your business, here are some things to consider:

1. Is the email marketing tool cloud-deployed, so that it can be licensed on a user basis and bought in as needed?
2. Does it offer the features that you need, such as rich analytics to show open rates, engagement rates, unsubscribes, social proof, conversions, etc?
3. Does the tool integrate with your other digital marketing tools and systems, such as AdZooma and social media platforms, so you can easily manage your entire digital marketing strategy within an integrated and holistic digital environment?
4. Is it easy to use and intuitive, with features such as high-quality templates and the ability to import media?
5. Can you add, adjust, edit and segment your email lists with precision?
6. Is the system cost-effective?
7. What support does it offer?
8. What do other users think?

In conclusion

Email marketing is a powerful tool and a valuable part of your brand or business’s digital marketing strategy. There are various types of promotional emails you can send to customers on a scheduled basis. There are also various marketing systems to consider and the best fit for your business will depend on your particular needs and objectives.

Author
Aaron Crewe

Aaron Crewe



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How to create the perfect customer journey through email | Adzooma Blog

An essential guide to creating a results-driven customer journey via email. Discover more at adzooma.com.

Nailing customer journeys is pivotal to any marketing activity; including good old email! In this blog post, we explain how to create a rewarding customer journey via email, from prospect through to buying customer. We call this our 7-step map.

But before we start, it’s important to remember that any customer journey using email should:

1. Identify and address customer pain points

2. Hit them at the right points in the buying journey

3. Educate and inform

4. Keep customers hooked until they are ready to buy

5. Deliver valuable content and offers 

6. Not bombard or overwhelm them 

Our 7-step map to creating the perfect customer journey via email

#1: Research and analytics

Every email marketing platform comes with built-in analytics, which usually contains a lot of valuable information. By checking your analytics, you can learn which emails were opened, how many, which links were clicked, whether any actions were taken via the email, and much more. Email marketing is heavily based on data, so the more you know, the better you can market via email. 

To learn more, head to our recent blog.

#2: Create customer personas

A crucial part of planning a customer journey is building personas. This sounds fancy, but it just means considering the various demographics of your customers. Think:

·        Age

·        Gender

·        Location

·        Occupation

·        Product interest

Once you have your personas, you can try creating some dynamic content. For example, sending women’s fashion emails to your female contacts or marketing a Manchester-based university to contacts who live within a 60-mile radius of the city. Your results will skyrocket! 

Personalising your emails is also a good option. Personalisation is expected nowadays, and many email platforms make it pretty easy to do. Stick to the basics – using just first name or company name personalisation is fine. We find less is more, especially if you are sending personalised emails to a cold database. 

To learn more, read this recent article.

#3: Target touchpoints and devices

Although email is a traditional platform, it can still combine with other platforms such as PPC, display, and SEO. You can do all sorts with email nowadays, including setting up sends to fire out after an advert is clicked or a form has been submitted. Think about other touchpoints (or channels) that your customers might be engaging with and get smart about it!

To learn more, skip to our recent blog.

#4: Workshop

Customers are far more likely to remain subscribed if they are served exclusive offers and other freebies. Flash offers work well – a cheeky ‘15% off this weekend’ works wonders. If your business can’t stretch to a discount, then you can try inviting them to an exclusive ticket event instead, like a workshop. You can gather valuable customer feedback during and after the workshop, too. 

#5: Identify and address customer pain points

Identifying the wants, needs, and frustrations of your customers is an important part of the journey process. If you don’t know this, then you can’t provide the ideal product or solution! Some of the best ways to identify customer pain points include completing personas (see #3), running your email campaigns and testing what your data responds to, and sending out surveys. 

#6: Monitor and feedback

A great way of monitoring your customer journey is by automating it. As the name ‘customer journey’ implies, you need to, quite literally, take your prospective customers on a journey! Using an email automation tool with built-in analytics and a detailed dashboard is a great way of doing this. 

For email marketing to work, each email needs to land in your customer’s inbox at the right time, and email automation tools allow you to build programmes tailored to your prospects and customers. They send emails automatically once an action is ‘triggered’ by a user – for example, once an email is opened or time lapses and the next email is due. Implementing an email automation programme can increase leads, protect your email data and save on budget, to name a few of its benefits. 

It’s also a really easy way of seeing exactly what your customers think of you as email sends are triggered by actions – like opens, non-opens, unsubscribes, etc. You can even add a survey to your customer journey to encourage feedback!

Examples of the best email automation tools

·        AdRoll

·        Customer.io

·        HubSpot

·        Intercom 

·        Mailchimp 

·        Marketo

#7: Come back to the table

All good marketers sit down and analyse what is working and what isn’t. Gathering data on your marketing efforts is the only way to know what your customers respond to. If something isn’t reaping the results you expected, come back to the table and revisit the customer journey. There’s no shame in stripping everything back and visiting your journey from the very start.

How many emails to send after someone signs up

If you’re creating a prospective customer journey via email, then an automated welcome programme is a logical place to start. Building a welcome journey is quick and easy, but remember, first impressions count, and this is your chance to sell your product or service.

Though the contents of your welcome journey will depend on your product or service, you can follow the initial model below. We recommend building and setting up four core emails plus four sends to non-opens. If you’d like to extend your email automation programme, you can arrange for these contacts to enter a re-engagement programme afterwards.

Here’s an example of a welcome programme for prospects. You can use this template to start off your email automation journey. 

·        Send 1 – Brand introduction and USPs

·        Send 1a – Resend to non-opens

·        Send 2 – Why do people need your product or service?

·        Send 2a – Resend to non-opens

·        Send 3 – Customer reviews 

·        Send 3a – Resend to non-opens

·        Send 4 – Flash/limited time only offer

·        Send 4a – Resend to non-opens  

Typically, disengaged contacts or customers will drop off as they move through the welcome programme. Engaged customers will either convert immediately, at a later date or end up in your re-engagement programme.

How many emails to send to your list

There is no set number of emails that you can send to a list – just make sure you are not sending every single day (unless your contacts expect this, for example, a daily digest). Send regularly to avoid your leads cooling down, but don’t give your contacts a reason to unsubscribe or report you as spam.

Author
Aaron Crewe

Aaron Crewe



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#create #perfect #customer #journey #email #Adzooma #Blog

Instagram Scheduling Apps You Should Use in 2023

Instagram is one of the most popular social media platforms, and businesses that want to succeed need to post regularly. But finding time to post every day can be difficult, especially if you’re busy running your business.

That’s where scheduling tools come in. In this article, we’ll discuss some of the best apps to schedule Instagram posts and how they help you deliver content for your followers.

It’s no secret that Instagram is a hugely popular social media platform, and the popularity of trends changes rapidly. So, it’s important to stay up-to-date on the latest trends if you want your content to be relevant, useful, and engaging.

One of the biggest trends on Instagram in 2023 will still be Stories in all their variety of formats. This feature, which was first added in 2016, allows users to share photos and videos that disappear after 24 hours. Since its introduction, the feature has become increasingly popular, and companies should take advantage of this trend by creating engaging content for their Stories.

Another trend that will be popular in 2023 is using influencers. Influencers are people who have a large following on social media and can persuade their followers to take action, such as buying a product. Businesses should work with influencers to promote their services, as this is an effective way to reach a larger audience.

To create good content for Instagram, businesses need to understand what kinds of posts perform well on the platform. Some of the most popular types of posts include images with quotes, behind-the-scenes photos, and user-generated content. If you want your business to succeed on Instagram, make sure you post regularly.

Why You Need an Instagram Scheduler?

As we mentioned before, one of the challenges of running an Instagram account is finding time to post regularly. Marketing automation in general and scheduling apps in particular allow you to plan your posts, so you don’t have to worry about posting every day.

There are a few advantages to using a scheduling app. First, it saves you time. If you plan your posts, you won’t have to spend time every day coming up with new content. 

Second, it helps you be more consistent with your posting. When you post regularly, your followers will know when to expect new content from you. 

Third, it improves your reach. Scheduling apps allow you to publish posts at optimal times, which will result in more people seeing your content.

10 Best Instagram Planning Apps

Scheduling apps make it easy to see what you’ve posted in the past and track how well your posts are doing. There are many apps to schedule Instagram posts, but we’ll focus on the most popular ones, as they’ve proved to be effective. Some of them focus solely on Instagram, while others provide planning for other social media platforms.

1. Sendible

Sendible is a social media management platform that allows users to schedule posts for all their social media accounts, including Instagram. It was launched in 2008, which makes it one of the first apps that help marketers manage their social media accounts. Its handy dashboard integrates all popular activities in one place: publishing, monitoring, and analyzing reports.

Resource: Sendible

Main features:

  • Common space for all social streams and quick filters for individual profiles
  • Automatic sentiment analysis
  • Presentation-ready reports
  • Integration with Canva, Google Drive, YouTube, and Dropbox

Price: plans start at $29/month

Free trial: 14 days

Availability: Web, iOS, Android

2. MeetEdgar

MeetEdgar is a social media management platform that was launched in 2010. It’s known for its ease of use and ability to recycle content. The app helps users save time by allowing them to schedule posts in advance and automatically reposting content that’s performed impressively in the past. It was made with entrepreneurs in mind, so it’s perfect for small businesses.

meetedgar-instagram-planning-apps
Resource: MeetEdgar

Main features:

  • A library of evergreen content
  • Automation time slots
  • Anti-writer’s block tools: finding quotes in articles
  • History and performance tracking

Price: plans start at $24.91/month

Free trial: 7 days

Availability: Web, iOS, Android

3. Buffer

Another popular scheduling app is Buffer. It makes it easy for you to share great content with your followers on social media. With Buffer, you can easily schedule posts ahead of time, so you never have to worry about forgetting to share something important. Plus, Buffer gives you valuable insights on who’s engaging with your content and where they’re located.

buffer-instagram-planning-apps
Resource: Buffer

Main features:

  • Social media analytics: best day to post, best frequency, engagement rate
  • Team collaboration
  • Answering comments from the dashboard
  • Reminders and notifications

Price: plans start at $5/month per social channel

Free trial: a free plan with limited features is available

Availability: Web, iOS, Android

4. Iconosquare

Iconosquare is an app that’s specifically designed for Instagram. It helps you track your account’s performance and understand your audience better. With Iconosquare, you can also schedule posts and track hashtags. Plus, the app gives you valuable insights on when the best time to post is, so you can make sure your content is seen by as many people as possible.

iconosquare-instagram-planning-apps
Resource: Iconosquare

Main features:

  • Customizable dashboards so you can see the metrics you need
  • Support for multiple social profiles
  • Instagram analyzer: best time to post, geolocation, user tagging, and more
  • Competition monitoring

Price: plans start at $49/month

Free trial: 14 days
Availability: Web, iOS, Android

5. Post Planner

Post Planner was launched in 2011 and is a social media management tool that helps you plan, publish, and analyze your posts. It’s perfect for small businesses and bloggers who want to save time. With Post Planner, you can easily find popular content on social media and schedule it for later. This tool also gives you valuable insights into what’s working and what’s not.

postplanner-instagram-planner-app
Resource: Post Planner

Main features:

  • Automated posting calendar
  • Content recycle option
  • Platform-specific post creation
  • Content discovery: finding popular articles, videos, and images
  • A library of branded content

Price: plans start at $5/month

Free trial: 7 days

Availability: Web

6. Later

Later is a great app for scheduling posts on Instagram. You can use it to schedule photos and videos, as well as stories. Later also integrates with other social media platforms like Facebook, Twitter, and Pinterest. This makes it easy to manage all of your social media accounts in one place. You can also use Later to create reports about your social media performance. This can help you track how well your content is performing and make adjustments.

later-instagram-planning-apps
Resource: Later

Main features:

  • Batch-scheduling
  • Help with finding on-brand content
  • Sales and traffic tracking
  • Suggestion for strategy optimization.

Price: plans start at $15/month

Free trial: 14 days; a free plan with limited features is also available

Availability: Web, iOS, Android

7. Preview

Preview is a social media scheduling tool that lets you schedule posts for Instagram, Facebook, Twitter, and LinkedIn. It also has a built-in image editor so you can quickly edit your photos before posting them. Preview integrates with other apps like Google Sheets and Canva, which makes it easy to create and manage your content.

preview-instagram-planning-apps
Resource: Preview

Main features:

  • Unlimited scheduling of posts, Reels, and Stories
  • Automated posting for different time zones
  • Built-in photo-editing tools
  • Hashtag suggestions and caption ideas

Price: plans start at $6.67/month

Free trial: a free plan with limited features is available

Availability: Web, iOS, Android

8. Onlypult

Another popular solution is Onlypult. It offers a content planner where you can drag-and-drop your posts to schedule them in advance. The platform also provides analytics, so you can track your performance over time. With Onlypult, you can manage multiple accounts and create content for Instagram, Facebook, and other social networks. Although it’s a relatively new solution on the market, it’s quickly gaining popularity for its ease of use and robust features.

onlyput-instagram-planning-apps
Resource: Onlyput

Main features:

  • Multiple accounts management
  • Support for photos and videos
  • Team access
  • Competitor analysis

Price: plans start at $10/month

Free trial: 7 days

Availability: Web, iOS, Android

9. Planoly

With Planoly, you can plan, manage, and optimize your Instagram posts from a desktop or mobile device. The platform offers a built-in image editor and allows you to schedule posts for specific times and dates. You can also track the performance of your posts with analytics tools provided by Planoly.

planoly-instagram-planning-apps
Resource: Planoly

Main features:

  • Shoppable gallery feature
  • Designer templates for posts and Stories
  • Drag-and-drop grid calendar
  • Content repurposing for Facebook and Twitter

Price: starts at $11.25/month

Free trial: 7 days

Availability: Web, iOS, Android

10. SocialBee

Last but not least, SocialBee is one of the latest additions to the family of social media management tools. It allows you to schedule posts, track your performance, and measure your ROI. The platform offers support for multiple social networks, including Instagram, Facebook, and Twitter. With SocialBee, you can also create content in advance and publish it at the most optimal times.

socialbe-instagram-planning-apps
Resource: SocialBee

Main features:

  • Content plan for weeks ahead
  • Integration with Canva
  • Post customization for different platforms
  • Engagement rate tracking

Price: plans start at $19/month

Free trial: 14 days

Availability: Web, iOS, Android

Tips for Making Great Content

Now that you know why you need an Instagram scheduler, let’s talk about making great content. Here are a few tips:

Know Your Audience

First, you need to consider your audience. Who are you trying to reach with your content? What kind of content will they be interested in? When you know the answers to these questions, you will be able to create content that appeals to your target audience.

Use High-Quality Images and Videos

People are more likely to engage with posts that have attractive pictures and well-edited brand videos. Use trusted video-editing tools and photo-enhancing services to make your content look its best. Here are some of our suggestions:

  • Movavi Video Editor – a handy, easy-to-use video editor with plenty of features and effects.
  • Openshot – an audio/video mixer that can help you easily create engaging videos in no time.
  • Adobe Photoshop – the industry standard for image editing.
  • Canva – a great tool for creating graphic designs, blog banners, and social media posts.
  • VSCO – an intuitive photo editor with preset filters and effects to make your photos stand out.

By using high-quality visuals in your content, you can drive more engagement from your audience and increase the chances of them viewing your post or clicking through to your website. So take some time to find the best tools for creating stunning images and videos that will capture people’s attention.

Keep Your Posts To-the-Point

People on Instagram have a short attention span, so it’s important to keep your posts brief and to the point. If you want to share more information, link to another website or article in your post.

Use Hashtags Wisely

Hashtags help you reach a wider audience and get more engagement on your posts. When you use hashtags, make sure they’re relevant to your post and that you’re using them correctly. Don’t use too many hashtags, or your post will look spammy.

Final Thoughts

If you’re serious about digital marketing, then you need a scheduler that can help you keep track of your posts and ensure that they go out on time.

How to schedule a post on the Instagram app? All you need to do is sign in and connect it to your Instagram account. Once you’ve done that, you can start creating posts. Just remember to keep your audience in mind when you’re creating content and schedule your posts accordingly.

By following these tips and using an Instagram scheduling app, you’ll be well on your way to success on this social media platform.

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5 Ways to Strike the Right Tone in Your Content | Adzooma Blog

Wondering if you have the right tone in your online presence? Find out if you have checked all the tone of voice boxes in our latest blog.

Getting the tone right for your business is essential. Your brand’s tone reflects what to expect when customers buy from your company or clients use your services. Whether you’re a small one-man band, or a company with over 100 employees, consistency with your tone is necessary for success online. Getting the tone right can make your content much more readable and appealable to the correct audience. 

It’s not too hard to find your tone; let’s explore the five ways to strike yours right. 

Showcase Your Personality Through Content 

Your brand and the personality behind it are unique, so why not showcase this? 

Interestingly using your personality can help reach the correct target audience. For example, if you work in accountancy, you may wish to convey a profound, matter-of-fact tone with your content. After all, the industry is set by rules, and you are responsible for handling people’s finances, a job requiring strictness. However, if your target audience and usual customers are small independent businesses, co-operatives, and the self-employed, a more relaxed tone may be used for an approachable feel to your business. 

Alternatively, children may be your ideal audience, but the primary source of engagement will be their parents, so striking a tone which appeals to them whilst still being child-focused is key. However, your manner may be slightly more playful if you run a children’s play centre. It will mostly use light-hearted puns and everyday slang, even made-up words.

Essentially, your tone needs to be set depending on your target audience. Consider who you want to attract to your business and how best to direct them. Imagine having a conversation with them face to face and use that conversation as a base for the tone and personality of your business. 

Consistency Is Key for Your Tone 

Once you have decided on the perfect tone for your business, keeping it consistent is vital to keep readers interested and engaged. 

A variation in the overall presentation of the characteristics of your delivery is highly likely to disengage with readers and cause them to lose confidence in the stability of the establishment. 

See what we did there? Basically, if you change your voice, it may put off potential customers as you are blowing hot and cold, and instability equals untrustworthy. Whether blog-writing, posting on your socials or drafting a newsletter, keep everything within the same tone of voice. This will keep you recognisable and keep your company’s followers interested in what you’re up to. 

Which Socials Do You Use Most?

Although you could utilise all the social media platforms to promote your business, the one that your customers use regularly is the one you may consider matching your tone of voice to. Each platform is used for different reasons by various audiences, so finding where your target audience is can be key to promoting your business and styling your tone of voice. 

  • Twitter – Worldwide, more men use Twitter than women, and the highest percentage of ages who use Twitter is between 25-34. So, if your audience is within this category, Twitter is a great platform. However, you are restricted to characters, so if your company can condense its information into short snappy sentences, this may help define your tone. 
  • Facebook – Facebook is used by more women than men and mostly sits within the 30-49 age bracket. Facebook allows for more characters than Twitter, but avoid using very long paragraphs as it will cause quick disengagement. Instead, grab the attention with links to your other platforms where long-form content can be consumed in the readers’ own time. 
  • LinkedIn – This platform should be used for B2B posts and information. Individuals using these websites usually look for network opportunities and somewhere to find a service. If this sounds familiar, then LinkedIn will help propel you. The tone on this platform varies, from tongue-in-cheek to keeping things professional. Returning to the above point, consider who you are trying to reach. 

Essentially if you are predominantly using a particular platform, consider the users and match a tone of voice which will appeal to them. 

Use a Stand-Out Kind of Tone

Although your audience will be the same as your competitors, this shouldn’t mean your tone of voice is. Embrace what makes you different and use this as part of your tone. Researching how your competitors approach their target audience could help you define yours and create a distinctive platform and marketing strategy. The best example of this, which has taken the internet by storm, is the rivalry between M&S and Aldi. 

A group of women posing for a picture

Description automatically generated with low confidence

Their internet “beef” began when M&S sued Aldi for the rights to their caterpillar cake. Aldi took to Twitter to make light of the situation, and the one-sided Twitter war became viral. However, M&S decided not to engage in the joke and kept within the tone of their brand, approachable but classy. This is an excellent example of popularity due to choosing the correct tone of voice. Aldi’s entire marketing is based on daft stunts and public engagement, whereas M&S prefers to maintain a well-respected, tasteful tone. However, if you haven’t followed Aldi’s Twitter account, you’re missing out on some great content. 

Be Real to Yourself

If tongue-in-cheek is not your personality and one you struggle to promote, don’t force it with your business. A forced tone of voice can feel very off through content, and it is clear that it doesn’t represent who you truly are. Authenticity is what will make your tone of voice appear much more natural. 

The same goes for copying content and tone from similar businesses. No one likes a copycat, and if your content is very similar to another business in the field, you may find it difficult to find a natural rhythm. So, remember, it is always best to stick with what you feel most comfortable with, and the tone will flow naturally. The more authentic it is, the easier it will be to keep within your brand’s tone of voice. 

If you are struggling with any aspects of your digital marketing, feel free to contact us, and we will ensure that we get you started. And whatever questions you have about social media, let us know, and we can help.

Author
Daisy Lewis

Daisy Lewis



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#Ways #Strike #Tone #Content #Adzooma #Blog

What is email marketing and how can it benefit my business? | Adzooma Blog

What is email marketing and how can it benefit your business? Here’s everything you need to know about incorporating email marketing into your digital marketing strategy.

Email marketing involves using beautifully-designed and crafted emails to communicate with your target audience. It can be used to directly promote or market products and services, and also to support softer sales through brand awareness, education and engagement. Most businesses use commercial email marketing systems from third parties to design, create, measure and optimise their email marketing campaigns and to ensure the highest level of ROI. For the answer to ‘what is email marketing and how can it benefit my business?’, read on.

What is email marketing used for?

Email marketing is a fantastic tool for your digital marketing strategy. As a powerful and engaging channel, it can be used for multiple purposes, such as:

To inform customers of new products and services and to share promotional messages

To offer custom discounts and offers, or to launch competitions

To add value with product explainers, training sessions, event invites or industry analysis.

To build community and engagement as part of a broader marketing ecosystem.

Why is email marketing so powerful?

There are many advantages to email marketing. For example:

1. Reach

Facebook might have a billion users, but there are nearly 4 billion email accounts across the world. Social media may still garner headlines, but email marketing remains the easiest way to reach customers and leads.

2. Accuracy

Only 2% of a business’s fans or contacts will see the average Facebook post. However, 90% of emails make it to their recipient. A contact is 45 times more likely to see your email, than a social media post.

3. Conversion potential

Email campaigns usually yield a 3% conversion rate, whereas a social post might generate a 0.5% conversion. Additionally, twice as many customers buy from an email than from search engines or social media posts.

4. Cost-effectiveness

Email marketing is very cost-effective, and platforms such as MailChimp and Campaign Monitor offer pricing based on email lists and campaigns.

5. Integration potential

Email marketing works perfectly alongside targeted online advertising so that your customers will notice more of your brand and its messaging – increasing the conversion potential. For example, you can support email marketing with a targeted online advertising campaign to maximise exposure for a branded product launch.

6. Flexibility

The message and purpose of your email marketing depends on your objectives. This simple medium can be used for any kind of communication and delivered as part of a broader marketing campaign to cross-promote different channels and platforms.

The pros and cons of email marketing

Of course, like all digital marketing channels, there are pros and cons of email marketing. Marketers need to weigh up their objectives, budget and resources before deciding whether an email is the best channel to achieve the intended results. For example:

The benefits of email marketing are:

• It forces an action – whether that’s reading the content, archiving it or deleting it.

• It builds relationships and traffic to your social channels, website and blog.

• It offers targeted segmentation for highly personalised communications and offers

• Email marketing systems offer A/B testing to see what works and what doesn’t.

• It can be highly affordable, with a high degree of ROI.

• With a template system, marketers don’t need advanced design skills to create emails that look good and perform.

The downsides of email marketing can be:

  • Branded email can be filtered into spam folders
  • Overly large emails can be slow to load and never read.
  • It’s very popular, which means your brand may struggle to stand out amongst copywriters.
  • Without excellent engagement strategies, you can see too many unsubscribes. This is because many readers sign up as a result of a single purchase – without necessarily the intention to make another.
  • Design can be tricky to optimise across platforms unless you use a good system.
  • Costs can be expensive if you aren’t sure what you are paying for. For example, if you don’t clean your databases and segment them for targeting, you may be wasting your budget on the wrong recipients.

How to build quality email lists

The success of your email marketing campaign depends on various factors. These include these three key elements:

1. The right email list

It’s important to build high-quality marketing lists that are clean, de-duplicated and organised according to your goals and customer preferences. Don’t be tempted to buy generic email lists as many commercial email marketing companies prohibit their use.

To build a genuine email list, try offering an opt-in to future communications at the point of purchase, offering a discount or hosting a competition. Always be aware of relevant legislation though for data management, including GDPR in the EU and UK and CAN-SPAM in the USA.

2. Professionalism and aesthetics

A good email needs to look great, be correctly branded, be visually appealing and render correctly across all operating systems and devices. These are all skills for your digital marketing team. Always send that test email before hitting the ‘send to all’ button!

3. The right messaging

Email communications should be sent according to a plan, so that messaging is staggered and emails aren’t too frequent. one good tip for success is to remember that emails don’t always need to be promotional. Customers want valuable, interesting content – so why not initiate a survey, ask for feedback or simply thank your readers for trusting their inboxes with your content? At this time of year, you could also extend Thanksgiving and Christmas well wishes.

Above all, remember that email marketing operates from a position of trust. If you are respectful of your customer’s data and time you will have a far better chance of hitting the mark with this powerful digital channel.

Author
Aaron Crewe

Aaron Crewe



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#email #marketing #benefit #business #Adzooma #Blog

Dollar General’s new Popshelf stores chase inflation-weary shoppers in the suburbs

HENDERSONVILLE, Tennessee — Dollar General‘s next big strategy for growth is tucked in a strip mall in suburban Nashville, and it is coming to other cities soon.

It’s a new store called Popshelf. Over the past two years, the Tennessee-based discounter has tested the store concept, which caters to suburban shoppers with higher incomes, but sells most items for $5 or less.

A wide range of merchandise fills the shelves, including holiday-themed platters, party and crafting supplies, novelty foods such as gourmet chocolates and Portobello mushroom jerky, and gifts like dangly earrings, lip gloss and toys. It’s designed to be a treasure hunt that keeps shoppers coming back.

Now, with inflation still high, Dollar General is ramping up its plans for Popshelf. It aims to double the banner’s locations to approximately 300 stores next year. Over the next three years, it plans to grow to about 1,000 locations across the country. Eventually, it sees an opportunity to reach about 3,000 total locations. It is also testing mini Popshelf shops inside of some of its Dollar General stores. So far, it has about 40 of those shops.

But Popshelf will have to prove it can hold up in a tougher economy. Walmart, Best Buy, Costco and others have warned of weaker sales of discretionary items as consumers spend more on necessities. Target recently cut its holiday quarter forecast, and Kohl’s pulled its outlook, citing middle-income consumers who feel stretched.

On Dollar General’s recent earnings call, CEO Jeff Owen said even customers who make $100,000 a year have been shopping at its stores.

Chief Merchandising Officer Emily Taylor said Popshelf can draw spending-conscious shoppers by offering items that don’t cause guilt.

“The fact that we have such great value across a lot of these categories gives our customers at Popshelf an opportunity to really treat themselves at a time where they may have a difficult time doing that in other locations,” she said.

Higher incomes, higher profits

Popshelf is designed to drive higher sales and higher profits than the Dollar General store banner. It has more general merchandise, which typically has higher margins than food. Each Popshelf store is projected to hit between $1.7 million and $2 million in sales annually with an average gross margin rate that exceeds 40%.

In the third quarter, Dollar General’s gross profit as a percentage of net sales was 30.5%. That includes all of its stores, but the vast majority are under the namesake banner. It does not disclose annual or quarterly sales on a store level.

By the numbers

POPSHELF

  • About 100 stores in nine states
  • Carries mix of home goods, seasonal decor, party supplies, crafts and toys
  • Most items for $5 or less
  • Suburban locations
  • Draws shoppers with a household annual income from $50,000 to $125,000

DOLLAR GENERAL

  • About 18,800 stores in 47 states
  • Carries many everyday items, such as food, cleaning supplies and paper products
  • A mix of price points, with about 20% of items for $1 or less
  • About 75% of stores are in small towns or rural areas with 20,000 people or less
  • Core customers have an annual household income of $40,000 or less

Source: Dollar General

The new store concept also courts a wealthier customer who lives in the suburbs — like a busy mom who is juggling a couple of kids, said Tracey Herrmann, senior vice president of channel innovation. That customer may need to buy toothpaste and cleaning supplies, but she wants to go a place where she can browse and toss fun items into her basket as well, Herrmann said.

Inside of Popshelf stores, the brands and items on shelves reflect that customer. For example, stores sell food and household brands often carried by higher-end grocers, such as Mrs. Meyer’s hand soap, Amy’s frozen meals and Tillamook cheese. It has a selection of global snacks, such as Pocky and Hello Panda. And it has specialty kitchen and baking items, such as inexpensive spices and unique condiments.

It also has exclusive brands, such as its own line of low-priced candles, room sprays and diffusers — including a signature scent, Citron Berry, which fills up its store. It carries some private brands sold by Dollar General, such as Believe Beauty, a makeup brand that’s been touted by influencers, including Bethenny Frankel of Bravo’s “The Real Housewives of New York City.”

It has rotating seasonal items, depending on the time of year, such as Christmas decor, pumpkin-themed items, bright colors for Easter and beach towels in the summer.

Herrmann said the store’s name was inspired by that mix of merchandise, which constantly gets refreshed.

“We believe the product pops off the shelf and really brings itself to life without us really even having to do much with it,” she said.

Discounters’ time to shine

Over the past several years, John Mercer, Coresight’s head of global research, said those value-conscious retailers have benefited from millennials buying homes and starting families as they juggle expenses such as college debt. Plus, he said, members of the second-largest generation — baby boomers — are looking for value as they retire and live on a fixed income.

Inflation has become an additional tailwind for the off-price and discounter sector this year and into 2023, he said.

Dollar General has historically performed well in economic downturns. It posted same-store sales gains during every quarter of the Great Recession in the late 2000s. On the other hand, Target, Macy’s, Nordstrom and Kohl’s were among the retailers with seven or eight quarters of negative same-store sales in that period.

Investors have been bullish about Dollar General. Shares of Dollar General have risen about 4% so far this year, as the S&P 500 Index has fallen by about 16% in the same period.

Corey Tarlowe, a retail analyst for Jefferies, said Popshelf may face some pressure in the near term as consumers think more carefully about purchases. Yet he said the tight labor market means most shoppers are still employed. Plus, he added, Popshelf’s middle- or upper-income consumer likely has a larger budget and bigger bank account.

Tarlowe said the store’s wide mix means it can steal away share from many different retailers, including crafting stores like Joann, Michaels and Hobby Lobby, pet stores like Petco, drugstores like CVS and Walgreens and dollar stores like Five Below and Dollar Tree.

“At the end of the day, it’s all about the value messaging,” he said. “That’s the core of it. It’s Dollar General pricing wrapped in a pretty bow.”

–CNBC’s Nick Wells contributed to this report.

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Physician – Family Medicine – Site Lead Physician

Job title: Physician – Family Medicine – Site Lead Physician

Company: Optum

Job description: growth, we are searching for experienced Site Lead Physician who shares our vision and values and commitment to providing…

Expected salary:

Location: Los Angeles, CA – Orange County, CA

Job date: Tue, 14 Sep 2021 07:56:38 GMT

Apply for the job now!