Instagram is one of the most popular social media platforms, and businesses that want to succeed need to post regularly. But finding time to post every day can be difficult, especially if you’re busy running your business.
That’s where scheduling tools come in. In this article, we’ll discuss some of the best apps to schedule Instagram posts and how they help you deliver content for your followers.
Instagram Trends in 2023
It’s no secret that Instagram is a hugely popular social media platform, and the popularity of trends changes rapidly. So, it’s important to stay up-to-date on the latest trends if you want your content to be relevant, useful, and engaging.
One of the biggest trends on Instagram in 2023 will still be Stories in all their variety of formats. This feature, which was first added in 2016, allows users to share photos and videos that disappear after 24 hours. Since its introduction, the feature has become increasingly popular, and companies should take advantage of this trend by creating engaging content for their Stories.
Another trend that will be popular in 2023 is using influencers. Influencers are people who have a large following on social media and can persuade their followers to take action, such as buying a product. Businesses should work with influencers to promote their services, as this is an effective way to reach a larger audience.
To create good content for Instagram, businesses need to understand what kinds of posts perform well on the platform. Some of the most popular types of posts include images with quotes, behind-the-scenes photos, and user-generated content. If you want your business to succeed on Instagram, make sure you post regularly.
Why You Need an Instagram Scheduler?
As we mentioned before, one of the challenges of running an Instagram account is finding time to post regularly. Marketing automation in general and scheduling apps in particular allow you to plan your posts, so you don’t have to worry about posting every day.
There are a few advantages to using a scheduling app. First, it saves you time. If you plan your posts, you won’t have to spend time every day coming up with new content.
Second, it helps you be more consistent with your posting. When you post regularly, your followers will know when to expect new content from you.
Third, it improves your reach. Scheduling apps allow you to publish posts at optimal times, which will result in more people seeing your content.
10 Best Instagram Planning Apps
Scheduling apps make it easy to see what you’ve posted in the past and track how well your posts are doing. There are many apps to schedule Instagram posts, but we’ll focus on the most popular ones, as they’ve proved to be effective. Some of them focus solely on Instagram, while others provide planning for other social media platforms.
1. Sendible
Sendible is a social media management platform that allows users to schedule posts for all their social media accounts, including Instagram. It was launched in 2008, which makes it one of the first apps that help marketers manage their social media accounts. Its handy dashboard integrates all popular activities in one place: publishing, monitoring, and analyzing reports.
Main features:
- Common space for all social streams and quick filters for individual profiles
- Automatic sentiment analysis
- Presentation-ready reports
- Integration with Canva, Google Drive, YouTube, and Dropbox
Price: plans start at $29/month
Free trial: 14 days
Availability: Web, iOS, Android
2. MeetEdgar
MeetEdgar is a social media management platform that was launched in 2010. It’s known for its ease of use and ability to recycle content. The app helps users save time by allowing them to schedule posts in advance and automatically reposting content that’s performed impressively in the past. It was made with entrepreneurs in mind, so it’s perfect for small businesses.
Main features:
- A library of evergreen content
- Automation time slots
- Anti-writer’s block tools: finding quotes in articles
- History and performance tracking
Price: plans start at $24.91/month
Free trial: 7 days
Availability: Web, iOS, Android
3. Buffer
Another popular scheduling app is Buffer. It makes it easy for you to share great content with your followers on social media. With Buffer, you can easily schedule posts ahead of time, so you never have to worry about forgetting to share something important. Plus, Buffer gives you valuable insights on who’s engaging with your content and where they’re located.
Main features:
- Social media analytics: best day to post, best frequency, engagement rate
- Team collaboration
- Answering comments from the dashboard
- Reminders and notifications
Price: plans start at $5/month per social channel
Free trial: a free plan with limited features is available
Availability: Web, iOS, Android
4. Iconosquare
Iconosquare is an app that’s specifically designed for Instagram. It helps you track your account’s performance and understand your audience better. With Iconosquare, you can also schedule posts and track hashtags. Plus, the app gives you valuable insights on when the best time to post is, so you can make sure your content is seen by as many people as possible.
Main features:
- Customizable dashboards so you can see the metrics you need
- Support for multiple social profiles
- Instagram analyzer: best time to post, geolocation, user tagging, and more
- Competition monitoring
Price: plans start at $49/month
Free trial: 14 days
Availability: Web, iOS, Android
5. Post Planner
Post Planner was launched in 2011 and is a social media management tool that helps you plan, publish, and analyze your posts. It’s perfect for small businesses and bloggers who want to save time. With Post Planner, you can easily find popular content on social media and schedule it for later. This tool also gives you valuable insights into what’s working and what’s not.
Main features:
- Automated posting calendar
- Content recycle option
- Platform-specific post creation
- Content discovery: finding popular articles, videos, and images
- A library of branded content
Price: plans start at $5/month
Free trial: 7 days
Availability: Web
6. Later
Later is a great app for scheduling posts on Instagram. You can use it to schedule photos and videos, as well as stories. Later also integrates with other social media platforms like Facebook, Twitter, and Pinterest. This makes it easy to manage all of your social media accounts in one place. You can also use Later to create reports about your social media performance. This can help you track how well your content is performing and make adjustments.
Main features:
- Batch-scheduling
- Help with finding on-brand content
- Sales and traffic tracking
- Suggestion for strategy optimization.
Price: plans start at $15/month
Free trial: 14 days; a free plan with limited features is also available
Availability: Web, iOS, Android
7. Preview
Preview is a social media scheduling tool that lets you schedule posts for Instagram, Facebook, Twitter, and LinkedIn. It also has a built-in image editor so you can quickly edit your photos before posting them. Preview integrates with other apps like Google Sheets and Canva, which makes it easy to create and manage your content.
Main features:
- Unlimited scheduling of posts, Reels, and Stories
- Automated posting for different time zones
- Built-in photo-editing tools
- Hashtag suggestions and caption ideas
Price: plans start at $6.67/month
Free trial: a free plan with limited features is available
Availability: Web, iOS, Android
8. Onlypult
Another popular solution is Onlypult. It offers a content planner where you can drag-and-drop your posts to schedule them in advance. The platform also provides analytics, so you can track your performance over time. With Onlypult, you can manage multiple accounts and create content for Instagram, Facebook, and other social networks. Although it’s a relatively new solution on the market, it’s quickly gaining popularity for its ease of use and robust features.
Main features:
- Multiple accounts management
- Support for photos and videos
- Team access
- Competitor analysis
Price: plans start at $10/month
Free trial: 7 days
Availability: Web, iOS, Android
9. Planoly
With Planoly, you can plan, manage, and optimize your Instagram posts from a desktop or mobile device. The platform offers a built-in image editor and allows you to schedule posts for specific times and dates. You can also track the performance of your posts with analytics tools provided by Planoly.
Main features:
- Shoppable gallery feature
- Designer templates for posts and Stories
- Drag-and-drop grid calendar
- Content repurposing for Facebook and Twitter
Price: starts at $11.25/month
Free trial: 7 days
Availability: Web, iOS, Android
10. SocialBee
Last but not least, SocialBee is one of the latest additions to the family of social media management tools. It allows you to schedule posts, track your performance, and measure your ROI. The platform offers support for multiple social networks, including Instagram, Facebook, and Twitter. With SocialBee, you can also create content in advance and publish it at the most optimal times.
Main features:
- Content plan for weeks ahead
- Integration with Canva
- Post customization for different platforms
- Engagement rate tracking
Price: plans start at $19/month
Free trial: 14 days
Availability: Web, iOS, Android
Tips for Making Great Content
Now that you know why you need an Instagram scheduler, let’s talk about making great content. Here are a few tips:
Know Your Audience
First, you need to consider your audience. Who are you trying to reach with your content? What kind of content will they be interested in? When you know the answers to these questions, you will be able to create content that appeals to your target audience.
Use High-Quality Images and Videos
People are more likely to engage with posts that have attractive pictures and well-edited brand videos. Use trusted video-editing tools and photo-enhancing services to make your content look its best. Here are some of our suggestions:
- Movavi Video Editor – a handy, easy-to-use video editor with plenty of features and effects.
- Openshot – an audio/video mixer that can help you easily create engaging videos in no time.
- Adobe Photoshop – the industry standard for image editing.
- Canva – a great tool for creating graphic designs, blog banners, and social media posts.
- VSCO – an intuitive photo editor with preset filters and effects to make your photos stand out.
By using high-quality visuals in your content, you can drive more engagement from your audience and increase the chances of them viewing your post or clicking through to your website. So take some time to find the best tools for creating stunning images and videos that will capture people’s attention.
Keep Your Posts To-the-Point
People on Instagram have a short attention span, so it’s important to keep your posts brief and to the point. If you want to share more information, link to another website or article in your post.
Use Hashtags Wisely
Hashtags help you reach a wider audience and get more engagement on your posts. When you use hashtags, make sure they’re relevant to your post and that you’re using them correctly. Don’t use too many hashtags, or your post will look spammy.
Final Thoughts
If you’re serious about digital marketing, then you need a scheduler that can help you keep track of your posts and ensure that they go out on time.
How to schedule a post on the Instagram app? All you need to do is sign in and connect it to your Instagram account. Once you’ve done that, you can start creating posts. Just remember to keep your audience in mind when you’re creating content and schedule your posts accordingly.
By following these tips and using an Instagram scheduling app, you’ll be well on your way to success on this social media platform.
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