A symphony of senses: The enchanting cinematic world of Taylor Swift could bring back the concert film genre

So Barbenheimer was the big ticket of 2023, not some spandex-suited meta-human fighting an overblown CGI battle in the Big Apple. Just as the bean counters seem to have figured out what draws audiences to theatres (good luck with that), comes the mass hysteria of the screening of Taylor Swift: The Eras Tour.

The film is directed by Sam Wrench, who has helmed other concert movies including Billie Eilish: Live at the O2 earlier this year and Lizzo: Live in Concert (2022). The film documents Swift’s The Eras Tour, her sixth concert tour and represents Swift’s musical journey over 10 acts.

Path-breaking journey

Taylor Swift: The Eras Tour is path-breaking in many ways. After failing to reach an agreement with studios, Swift directly went to the theatres and signed an agreement with them.

A fan takes a picture of an image of Taylor Swift as she enters a cinema to watch ‘Taylor Swift’s Eras Tour’ concert movie
| Photo Credit:
ALEXANDRE MENEGHINI

Her announcement of the movie led to the studios scrambling to reschedule their releases. There was an Exorswift (yes it does not have the ring of Barbenheimer), which brought the release date of The Exorcist: Believer forward from its multi-million-dollar campaign ready date of Friday the 13th in October.

All the pundits hold the concert movie as the new gold standard for the communal theatre going experience, and it well might be. In India, there have been limited screenings of Korean boy band’s BTS’ concert movies, which generates a kind of passion that willy-nilly sweeps one along whether one is a fan or not.

The rock concert movie gives the fan a concert experience in a theatre. Some might even say a better-than concert experience — come on are you going to say no to a 360-degree view, crisp edits, tight close ups, intimate behind the scenes sequences, good, comfortable seats, air conditioning and clean toilets?

There is an urban legend about the screening of Woodstock (1970), the Academy Award winning documentary about the iconic counter-culture festival, which counts Thelma Schoonmaker and Martin Scorsese among its editors.

The story goes that during the morning screenings (don’t ask) of the documentary in beloved theatres in Bengaluru and Hyderabad and probably elsewhere in India, the air was thick with the smell of love, peace, music and a certain herbal something.

Concert film 

Mr. Scorsese, whose historical romance Killers of the Flower Moon had its limited run release cancelled in the wake of the Swiftian juggernaut, has a long and distinguished connection with music documentaries. There is the elegant, elegiac The Last Waltz (1978) of The Band’s farewell concert with guest performers including Bob Dylan, Eric Clapton, Neil Diamond, Joni Mitchell, Van Morrison, Ringo Starr, and Neil Young.

A still from ‘The Last Waltz’

A still from ‘The Last Waltz’

This was also 2005’s Bob Dylan documentary No Direction Home, Shine a Light in 2008, on the Rolling Stones, on The Beatle, George Harrison: Living in the Material World (2011) and Rolling Thunder Revue: A Bob Dylan Story by Martin Scorsese (2019), which was more psychedelic ride than a story. 

Going to a rock concert with the attendant headbanging, air guitaring with the leads and extreme tee shirts is an experience that true-blue rockers swear by. A concert film is the next best thing. And a film of a concert in the theatres is an even better option .None of us will have the joy of watching angstridden Pink build the wall brick by brick in tune with ‘Goodbye Blue Skies’ or ‘Comfortably Numb’.

 It would be fun however to watch either Alan Parker’s movie version of the album, Pink Floyd – The Wall (1982), with Bob Geldof playing Pink and those weird surreal animation sequences of marching hammers and risqué flowers by Gerald Scarfe or The Wall – Live in Berlin with Sinéad O’Connor’s heart breaking rendition of ‘Mother’ on the big screen in Surround Sound.

Another concert movie, which will be gorgeous on the big screen would be Pink Floyd: Live at Pompeii. The 1972 film by Adrian Maben, features the painfully young Roger Waters, David Gilmour, Richard Wright and Nick Mason performing psychedelic rock classics including ‘Echoes’ Careful with That Axe, Eugene’, ‘A Saucerful of Secrets’, and ‘Set the Controls for the Heart of the Sun’ at the eerily empty ancient amphitheatre in Pompeii. The dreamlike shots of a city frozen in time by the ashes of the Vesuvius adds to the other-wordly vibe.

There is also 1976’s The Song Remains the Same, featuring Led Zepplin’s three-nights of concerts at Madison Square Garden in New York City. Billed as a “personal and private tour of Led Zeppelin” the film is directed by Peter Clifton and Joe Massot. If you can disregard all that Arthurian/Lord of the Rings costume drama, there is great music and performances in the film.

Fragile nature of life

From Jimmy Page shredding the double necked guitar—please ignore the sparkling, sequinned black bell bottoms to Robert Plant letting it rip on ‘Immigrant Song’, blue, puff-sleeved shirt and all. And if you first heard “From the midnight sun where the hot springs flow” and that primordial scream in Thor Ragnarok you have a singular treat coming.

It was heartbreaking to watch Michael Jackson’s This Is It (2009) in theatres, as the King of Pop softly cajoles his team to “do it with love” in preparation for his big comeback at the O2 arena.

Listening to Jackson rehearsing ‘Wanna be Startin’ Somethin’’, with the knowledge that the tour was not meant to be owing to his passing less than 20 days before the concert on June 25, underlines the fragility and fleeting nature of life.

The massive success of Taylor Swift: The Eras Tour might signal a renewed interest in watching concert films as a communal experience in theatres.

Instead of blankets and beer, let us all head to the theatres with popcorn and sweet, sticky drinks for a stadium-level experience with Ms Swift. The song remains the same only the way we consume it changes.

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Taylor Swift’s ‘The Eras Tour’ dances to No. 1 at the box office, eyeing ‘Joker’ film record

Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country. The unparalleled enthusiasm helped propel “Taylor Swift: The Eras Tour” to a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday.

It’s easily the biggest opening for a concert film of all time, and, not accounting for inflation, has made more than the $73 million “Justin Bieber: Never Say Never” earned in 2011. In today’s dollars, that would be around $102 million. And if it comes in on the higher end of projections when totals are released Monday, it could be the biggest October opening ever. The one to beat is “Joker,” which launched to $96.2 million in 2019.

A unique experiment in distribution, premium pricing, star power and loose movie theater etiquette—more dancing and shouting than a Star Wars premiere—have made it an undeniable hit. Compiled from Swift’s summer shows at Southern California’s SoFi Stadium, the film opened in 3,855 North American locations starting with “surprise” Thursday evening previews. Those showtimes helped boost its opening day sum to $39 million – the second biggest ever for October, behind “Joker’s” $39.3 million.

Fans receive a photograph of Taylor Swift as they enter a cinema to watch Taylor Swift’s ‘Eras Tour’ concert movie
| Photo Credit:
ALEXANDRE MENEGHINI

Internationally, it’s estimated to have earned somewhere between $31 to $33 million, bringing its global total in the range of $126 million to $130 million.

“This is a phenomenal number,” said Paul Dergarabedian, the senior media analyst for Comscore. “To have a blockbuster style opening weekend for a concert film is unprecedented.”

Swift, who produced the film, went around the Hollywood studio system to distribute the film, making a deal directly with AMC, the largest exhibition company in the United States. With her 274 million Instagram followers, Swift hardly needed a traditional marketing campaign to get the word out.

Beyoncé made a similar deal with the exhibitor for “ Renaissance: A Film By Beyoncé, ” which will open on Dec. 1. The two superstars posed together at the premiere of “The Eras Tour” earlier this week in Los Angeles. It was a needed injection of star power with Hollywood actors over 90 days into a strike that has left most red carpets void of glamourous talent and resulted in several high-profile films being pushed to next year.

“The Eras Tour,” directed by Sam Wrench, is not just playing on AMC screens either. The company, based in Leawood, Kansas, worked with sub-distribution partners Variance Films, Trafalgar Releasing, Cinepolis and Cineplex to show the film in more than 8,500 movie theatres globally in 100 countries.

The spotlight on Swift has been especially intense lately as a result of her relationship with Kansas City Chiefs tight end Travis Kelce. The two made separate surprise appearances on “Saturday Night Live” this weekend and were also photographed holding hands in New York.

A fan takes a picture of an image of Taylor Swift as she enters a cinema to watch Taylor Swift’s ‘Eras Tour’ concert movie

A fan takes a picture of an image of Taylor Swift as she enters a cinema to watch Taylor Swift’s ‘Eras Tour’ concert movie
| Photo Credit:
ALEXANDRE MENEGHINI

It led to some hyperbolic projections going into the weekend, with some analysts predicting that “The Eras Tour” could make over $125 million. Dergarabedian said it’s common for outsized expectations to be attached to massive brands like Swift. There’s also no precedent for something like “The Eras Tour” and a celebrity of Swift’s stature.

“The laws of gravity don’t apply to Taylor Swift,” Dergarabedian said.

The film scored well with both critics and audiences, who gave it an A+ CinemaScore, a metric that typically signals a film will continue to do well after its first weekend.

Elizabeth Frank, the executive vice president of worldwide programming and chief content officer for AMC Theatres, said in a statement that they are grateful to Taylor Swift.

“Her spectacular performance delighted fans, who dressed up and danced through the film,” Frank said. “With tremendous recommendations and fans buying tickets to see this concert film several times, we anticipate ‘Taylor Swift: The Eras Tour’ concert film playing to big audiences for weeks to come.”

The stadium tour, which continues internationally, famously crashed Ticketmaster’s site and re-sale prices became astronomical. Pollstar projects that it will earn some $1.4 billion. The concert film offered fans both better seats and a much more affordable way to see the show for the first or fifth time. Prices are higher than the national average, at $19.89, which references her birth year and 2014 album, and ran closer to $29 a pop for premium large format screens like IMAX. Even so, they are significantly less than seat at one of the stadium shows.

Showtimes are also more limited than a standard Hollywood blockbuster, but AMC is guaranteeing at least four a day on Thursdays, Fridays, Saturdays, and Sundays at all AMC locations in the U.S. Many locations also specified that there are no refunds or exchanges. And fans will have to wait a while for “The Eras Tour” to be available on streaming — part of the AMC deal was a 13-week exclusive theatrical run.

Michael O’Leary, CEO of the National Association of Theater Owners said in a statement the moment was, “Another landmark weekend for cinemas.”

“This year has been marked by unprecedented experiences for movie lovers in theaters across this nation,” O’Leary continued in a statement. “The ‘Eras Tour’ debut proves, yet again, that fans are eager to share other experiences in a communal way, with theater owners working creatively to build memorable moments in their cinemas.”

O’Leary said that a survey of 6,000 people by his organization and The Cinema Foundation found that 72% want to see more concert films on the big screen.

“The Eras Tour” accounted for over 70% of the total weekend box office grosses. “The Exorcist: Believer” placed a very distant second in its second weekend with $11 million, followed by the “Paw Patrol” movie in third with $7 million. Rounding out the top five was “Saw X” with $5.7 million and “The Creator” with $4.3 million.

“This is great news for theaters,” Dergarabedian said. “’The Eras Tour’ wasn’t even on our radar in mid-August. You take this out of the equation and it would have been a totally different weekend.”

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