The Hindu’s Kannada cinema roundtable: Nithin Krishnamurthy, Rukmini Vasanth, Sindhu Sreenivasa Murthy and Shashank Soghal on their achievements this year

“You make your first film only once. You can do it the way you want. Once you get past it, you get into the business aspect of cinema, and that’s when the artistic side begins to die. There are chances of you losing your innocence,” says director Nithin Krishnamurthy, during The Hindu’s Kannada cinema roundtable. It is with this innocence that all the participants of the roundtable — Nithin (director, Hostel Hudugaru Bekagiddare), Sindhu Sreenivasa Murthy (director, Aachar & Co), Rukmini Vasanth (actor, Sapta Sagaradaache Elloand Shashank Soghal (director, Daredevil Musthafa) — were able to emerge as some of the unique talents from the Kannada film industry in 2023.

Sindhu grew up watching Anant Nag’s ‘Ganesha series’. “The protagonist was a grey character in those films. It was interesting that the hero was not a larger-than-life figure. But I felt the production value of Kannada films could go up, as they lacked aesthetics,” she observes. Sindhu’s Aachar & Co, a family drama set in Bengaluru of the 60s and 70s, was propelled by striking set designs and cinematography. It felt like watching a Wes Anderson film, as observed by critics and cinephiles.

Sindhu Sreenivasa Murthy in ‘Aachar & Co’.

A Wes Anderson touch

“What I enjoyed in Wes Anderson films is that he leaves his stamp in all his works. You watch any film of his, and you know it bears his signature. He puts a lot of attention into the music, costumes, and cinematography. I love that he tries to create a unique experience. Even when it comes to his humour, you don’t see the rolling-on-the-floor laughing type of moments in his films. The comedy is very awkward, and many in-between moments are funny,” she describes.

Nithin, who ensures he watches one film every day, adores Edgar Wright and Upendra. As he aspired to be a filmmaker, he missed genre-specific entertainers in Kannada. 

“I felt filmmakers tried to offer us wholesome entertainers. But we needed more serious entertainers. You can make an entertainer in the violent genre like Quentin Tarantino does,” says Nithin. His idiosyncratic Hostel Hudugaru Bekagiddare, a rip-roaring comedy on what unfolds one night at a hostel, pays homage to all his favourite filmmakers even as it stays interesting with hand-held cinematography and dialogues that sound spontaneous.

A still from ‘Hostel Hudugaru Bekagiddare’.

A still from ‘Hostel Hudugaru Bekagiddare’.
| Photo Credit:
Special Arrangement

Influence of theatre

Shashank is a stage actor and loves watching plays. “You learn the nuances of cinema through theatre,” he says. An avid reader, his Daredevil Musthafa was adapted from Poornachandra Tejaswi’s short story, a college drama with a message of communal harmony. Shashank says that he had a complex over Kannada films during his college days. “My friends would tease me because many remakes were made in Kannada back then. A Cyanide or Lucia would come out rarely. In that sense, I would say I learnt a lot from bad films.”

ALSO READ:A Daredevil story: How a rookie Kannada film team excelled in promotions

Meanwhile, Rukmini is basking in the success of the two-part Sapta Sagaradaache Ello (SSE Side A & Side B). Growing up, She missed watching intense love stories in Kannada. “I didn’t like that the love angle was just part of our films. We would hardly see filmmakers exploring a love story in its entirety.”

Rakshit Shetty and Rukmini Vasanth in ‘Sapta Sagaradaache Ello’ (Side A).

Rakshit Shetty and Rukmini Vasanth in ‘Sapta Sagaradaache Ello’ (Side A).
| Photo Credit:
Special Arrangement

The actress is now busy managing her shoots for three films (An untitled film with Vijay Sethupathi, Bhairathi Ranagal with Shivarajkumar, and Hombale Films’ Bagheera). She describes this phase as a blessed one. “After having no work for three years, I was like “come at me”. I wanted more work. I had to prove myself. I am not letting this busy period overpower me,” she says. 

The Kannada audience would want to see more of Rukmini even as she has just completed her first Tamil film. “I don’t want to limit myself to one language. Also, working in another language has shown me the level of command I am capable of in Kannada. My grasp of Tamil isn’t great. So this is a challenge I want to crack, but at the same time, there is no question of not continuing in my home ground, which is Kannada,” she explains.

Sindhu Sreenivasa Murthy, Shashank Soghal, Rukmini Vasanth and Nithin Krishnamurthy ahead of the roundtable.

Sindhu Sreenivasa Murthy, Shashank Soghal, Rukmini Vasanth and Nithin Krishnamurthy ahead of the roundtable.
| Photo Credit:
Special Arrangement.

Each of the artistes was part of a distinct film and had to overcome challenges specific to their projects. Sindhu opens up on making a film with an almost all-woman team. “It wasn’t an intentional decision. It started with getting Bindhumalini on board, along with her knowledge of Carnatic music and jazz. Suddenly we realised that it’s almost an all-woman team; Ashwini (Puneeth Rajkumar) ma’am was producing it. We got Hema ma’am as the sound engineer, Inchara Suresh as the costume designer, and Dannilla Correya as our creative producer. I loved the fact that their attention to detail was fantastic. These women were very patient and empathetic human beings as well,” she says.

Politically-relevant theme

Making a film on a politically-relevant theme, Shashank was extremely nervous till the release of Daredevil Musthafa. “The film’s premiere show gave me the chills. I didn’t know how people would react. I didn’t make this film because the story was political. When I read the story, it changed my world view. I just wanted to make an honest film, and eventually, I was happy with how the people of Karnataka responded to it,” he admits.

ALSO READ:Understanding the deliberate pacing of Kannada films ‘Toby’ and ‘SSE (Side A)‘

A stillf from ‘Daredevil Musthafa’.

A stillf from ‘Daredevil Musthafa’.
| Photo Credit:
Special Arrangement

Rukmini adds that she took away many learnings from SSE. “Based on my experience from SSE (Side B), I realised that, unlike in theatre, I don’t need to do the heavy lifting in films. Your cinematographer, the editor, or the music director can push the narrative. When I was shooting for (SSE Side B), my director, Hemanth Rao, realised I was pushing myself a lot. The story is from the male protagonist’s perspective. I had to stay blank in most of the scenes. It’s a difficult task to act with a blank face, because you feel you aren’t doing anything. You have to take the burden off yourself and tell yourself that other aspects of filmmaking will take care of the proceedings.”

Nithin’s film broke the traditional rules of filmmaking. “I was worried that film-goers, who prefer a simple cinema-watching experience, would find it hard to comprehend my movie. But, maybe because of the exposure on films people have through OTT platforms and the fact that they are eager to watch fresh content, they loved my film,” he points out. All four artistes conclude that they are keen to put out quality work consistently to stay relevant in the industry.

Source link

#Hindus #Kannada #cinema #roundtable #Nithin #Krishnamurthy #Rukmini #Vasanth #Sindhu #Sreenivasa #Murthy #Shashank #Soghal #achievements #year

A Daredevil story: How a rookie Kannada film team excelled in promotions

Necessity is the mother of all invention. Director Shashank Soghal and his team were halfway through their dream project when the pandemic struck in 2020. The software engineer-turned-filmmaker was anxious about his debut venture as he hadn’t even announced the project. Thus was born a unique marketing campaign for the crowd-funded Daredevil Musthafa, the Kannada film which is making waves since its release on May 19. The film, set in the 70s, is an entertaining college drama that offers a message of unity amidst the backdrop of communal conflict.

The film is based on Poornachandra Tejaswi’s short story of the same name. Ardent readers aren’t easily satisfied with movie adaptations of their favourite books and are dismissive of what filmmakers do in the name of creative liberty. Well aware of this challenge, Shashank first grabbed the attention of the fans of the iconic literary figure.


Also read | Kannada cinema: ‘Writing is simple, yet it’s not’ 

His stint with a television channel as a creative producer influenced him to plan a series of promotional videos. What began as a three-part title announcement video, developed into a carefully-crafted promotional strategy helped by off-beat ideas and neat execution. A rookie filmmaker wondering how to drive people to theatres to watch his film can take a leaf out of Daredevil Musthafa’s pre-release run.

“Generally, title announcement videos have visuals from the film or the film’s name. We shot three promotional videos and released them in the lead-up to Tejaswi’s birthday,” says Shashank. The first video is a catchy interaction between Shashank and a man at a photocopying centre. “The story is the hero,” Shashank says to the man as he takes a copy of his film’s script. The second video is a hilarious audition for aspiring filmmakers to work as assistant directors in Daredevil Musthafa. The contestants are asked about Tejaswi, and their ignorant responses generate laughs.

The third video impressed Tejaswi’s fans, says Shashank. The makers shot it in Tejaswi’s house in Chikkamagaluru district. You hear the voice and see the blurry image of a fictional Tejaswi, who grants the team permission to make a film based on his work. “Make a film that everyone will enjoy,” Tejaswi tells Shashank.

Director Shashank Soghal
| Photo Credit:
Special Arrangement

“Many said the video was magical. We felt as though Tejaswi himself granted us the right to do the film. The video was a huge hit with his fans, many of whom were part of a Facebook page of 75,000 members,” says Shashank.

Daredevil Musthafa then offered a tribute to thespian Dr. Rajkumar through an innovative animation song. To Shashank’s credit, the song, ‘Ninnathor Yaaru Ilavallo’ (composed by the legendary theatre personality B V Karanth), wasn’t a superfluous fan service but a sincere celebration of the matinee idol.

“The song is part of the film. In the scene, you see a stage performance that tells the story of Ranadheera Kanteerava. While filming it, I found it tough to capture the grandeur of the composition. So, we decided to tell the story in the format of an animation video featuring Rajkumar as he had played the character in the 1960 film on the Mysuru emperor,” he says.

“I am a Rajkumar fan. I have offered small tributes to him in my short films as well. Call it madness or whatever you like, but we worked on the song for eight months. It was as if we were shooting another film altogether,” he adds.

From the start, the film’s pre-release activities targeted the young crowd. From YouTube, the team moved to the world of social media to further increase the buzz around Daredevil Musthafa. “We put out a post that those who send a direct message on Instagram will get early access to the song Prarambha Payana, and we got 6000 messages. We created suspense around the central character Musthafa. We put a post on Twitter saying if we get 1000 Retweets, we will reveal the face of Musthafa (played by Shishir Baikady); we reached that target overnight,” says Shashank.

Celebrity push and release

Actor-director Dhananjaya, Shashank’s senior in college, came on board to present Daredevil Musthafa. It was a much-needed boost for the unheralded film. The makers announced a meet-and-greet session for hundreds of people who funded the film with Dhananjaya.

It was a masterstroke from Shashank to ask Kannada YouTube sensation Gagan Srinivas, popularly known as Dr Bro, to give the voiceover for the trailer. The 23-year-old is a highly successful travel vlogger (with 1.63M subscribers for his channel) who tells the stories of iconic places in a conversational style with likeable presentation. “Dr Bro is seen as a youth icon. We first thought of a senior person and tried to approach Sudha Murthy, chairperson of the Infosys Foundation. When that idea failed, we convinced Dr Bro to do it,” says Shashank.

A still from the film ‘Daredevil Musthafa’

A still from the film ‘Daredevil Musthafa’
| Photo Credit:
Special Arrangement

As part of the release plans, the team announced a cashback offer to those who watch the film in the first week. “We made a badge which said Naanbidi Daredevil (I am Daredevil). We charged Rs 50 for it with a coupon code. Those who bought the badge and watched the film in the first week were promised a cashback of Rs 100. We gave the cashback to around 1000 people who claimed it while around 6000 people bought the badge. Apart from that, we scheduled Re 1 premiere shows in Shivamogga, Mysuru, and Bengaluru, and all three screenings enjoyed a full house,” says the filmmaker.

Also read:The resurgence of Kannada parallel cinema

Films without established stars can create the right noises with out-of-box ideas, opines Shashank. “We can’t afford billboards and advertisements in newspapers. Television channels are keen on talking about bigger films. Following the traditional template of generating ads, giving interviews to TV channels, and attending reality shows will require close to Rs 50 lakh. We were able to market our film in Rs 30 lakh thanks to our risky yet unique decisions,” observes Shashank.

“It’s a draining process. I might not be able to execute this again. The effort was worth it though,” says Shashank, adding that it’s a challenge to convince people to come to theatres in this OTT climate.

Daredevil Musthafa got encouraging footfalls on the first weekend and grew steadily through strong word of mouth. In a dull first half of 2023 for Kannada cinema, the film is a positive sign for the industry. It’s also a lesson for those who follow the drill and don’t care to experiment with promotions.

Source link

#Daredevil #story #rookie #Kannada #film #team #excelled #promotions