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People’s Choice Awards 2024 Full List of Winners: ‘Barbie’ Wins Big

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The 2024 People’s Choice Awards were handed out Sunday night. Simu Liu hosted this year’s People’s Choice Awards. Greta Gerwig’s film Barbie emerged as a major winner of the night, securing wins in both the Movie of the Year and Comedy Movie of the Year categories. Additionally, the film’s lead actors, Ryan Gosling and Margot Robbie, claimed the titles of Male and Female Movie Star of the Year, while America Ferrera was recognized for Movie Performance of the Year.

Take a look at the winners list:

MOVIES

THE MOVIE OF THE YEAR
Barbie (WINNER)
Fast X
Guardians of the Galaxy Vol. 3
Oppenheimer
Spider-Man: Across the Spider-Verse
TAYLOR SWIFT | THE ERAS TOUR FILM
The Little Mermaid
The Super Mario Bros. Movie

THE ACTION MOVIE OF THE YEAR
Ant-Man and the Wasp: Quantumania
Fast X
Guardians of the Galaxy Vol. 3
John Wick: Chapter 4
Mission: Impossible – Dead Reckoning Part One
The Hunger Games: The Ballad of Songbirds & Snakes (WINNER)
The Marvels
Transformers: Rise of the Beasts

THE COMEDY MOVIE OF THE YEAR
80 for Brady
Anyone but You
Are You There God? It’s Me, Margaret.
Asteroid City
Barbie (WINNER)
Cocaine Bear
No Hard Feelings
Wonka

THE DRAMA MOVIE OF THE YEAR
Creed III
Five Nights at Freddy’s
Killers of the Flower Moon
Leave the World Behind
M3GAN
Oppenheimer (WINNER)
Scream VI
The Color Purple

THE MALE MOVIE STAR OF THE YEAR
Cillian Murphy, Oppenheimer
Chris Pratt, Guardians of the Galaxy Vol. 3
Keanu Reeves, John Wick: Chapter 4
Leonardo DiCaprio, Killers of the Flower Moon
Michael B. Jordan, Creed III
Ryan Gosling, Barbie (WINNER)
Timothée Chalamet, Wonka
Tom Cruise, Mission: Impossible – Dead Reckoning Part One

Ryan Gosling and Margot Robbie in a still from Barbie.

THE FEMALE MOVIE STAR OF 2023
Florence Pugh, Oppenheimer
Halle Bailey, The Little Mermaid
Jenna Ortega, Scream VI
Jennifer Lawrence, No Hard Feelings
Julia Roberts, Leave the World Behind
Margot Robbie, Barbie (WINNER)
Rachel Zegler, The Hunger Games: The Ballad of Songbirds & Snakes
Viola Davis, The Hunger Games: The Ballad of Songbirds & Snakes

THE ACTION MOVIE STAR OF THE YEAR
Brie Larson, The Marvels
Chris Pratt, Guardians of the Galaxy Vol. 3
Gal Gadot, Heart of Stone
Jason Momoa, Aquaman and the Lost Kingdom
Keanu Reeves, John Wick: Chapter 4
Rachel Zegler, The Hunger Games: The Ballad of Songbirds & Snakes (WINNER)
Tom Cruise, Mission: Impossible – Dead Reckoning Part One
Viola Davis, The Hunger Games: The Ballad of Songbirds & Snakes

Rachel Zegler in Hunger Games. 

THE COMEDY MOVIE STAR OF THE YEAR
Adam Sandler, You Are So Not Invited to My Bat Mitzvah
Glen Powell, Anyone but You
Jennifer Lawrence, No Hard Feelings (WINNER)
Margot Robbie, Barbie
Ryan Gosling, Barbie
Scarlett Johansson, Asteroid City
Sydney Sweeney, Anyone but You
Timothée Chalamet, Wonka

THE DRAMA MOVIE STAR OF THE YEAR
Cillian Murphy, Oppenheimer
Julia Roberts, Leave the World Behind
Fantasia Barrino, The Color Purple
Florence Pugh, Oppenheimer
Jacob Elordi, Priscilla
Jenna Ortega, Scream VI (WINNER)
Leonardo DiCaprio, Killers of the Flower Moon
Michael B. Jordan, Creed III

THE MOVIE PERFORMANCE OF THE YEAR
America Ferrera, Barbie (WINNER)
Charles Melton, May December
Danielle Brooks, The Color Purple
Jacob Elordi, Saltburn
Melissa McCarthy, The Little Mermaid
Natalie Portman, May December
Simu Liu, Barbie
Viola Davis, Air

TV

THE SHOW OF THE YEAR
Grey’s Anatomy (WINNER)
Law & Order: Special Victims Unit
Only Murders in the Building
Saturday Night Live
Ted Lasso
The Bear
The Last of Us
Vanderpump Rules

THE COMEDY SHOW OF THE YEAR
Abbott Elementary
And Just Like That…
Never Have I Ever
Only Murders in the Building (WINNER)
Saturday Night Live
Ted Lasso
The Bear
Young Sheldon

THE DRAMA SHOW OF THE YEAR
Chicago Fire
Ginny & Georgia
Grey’s Anatomy
Law & Order: Special Victims Unit
Outer Banks
Succession
The Last of Us (WINNER)
The Morning Show

THE SCI-FI/FANTASY SHOW OF THE YEAR
Ahsoka
American Horror Story: Delicate
Black Mirror
Ghosts
Loki (WINNER)
Secret Invasion
The Mandalorian
The Witcher

THE REALITY SHOW OF THE YEAR
90 Day Fiancé: Happily Ever After?
Below Deck
Jersey Shore Family Vacation
Selling Sunset
The Kardashians (WINNER)
The Real Housewives of Beverly Hills
The Real Housewives of New Jersey
Vanderpump Rules

THE COMPETITION SHOW OF THE YEAR
America’s Got Talent
American Idol
Big Brother
Dancing with the Stars
RuPaul’s Drag Race
Survivor
Squid Game: The Challenge
The Voice (WINNER)

THE BINGEWORTHY SHOW OF THE YEAR
Beef
Citadel
Jury Duty
Love Is Blind
Queen Charlotte: A Bridgerton Story
The Crown
The Night Agent
The Summer I Turned Pretty (WINNER)

THE MALE TV STAR OF THE YEAR
Chase Stokes, Outer Banks
Jason Sudeikis, Ted Lasso
Jeremy Allen White, The Bear
Kieran Culkin, Succession
Pedro Pascal, The Last of Us (WINNER)
Samuel L. Jackson, Secret Invasion
Steve Martin, Only Murders in the Building
Tom Hiddleston, Loki

THE FEMALE TV STAR OF THE YEAR
Ali Wong, Beef
Hannah Waddingham, Ted Lasso
Jennifer Aniston, The Morning Show
Mariska Hargitay, Law & Order: Special Victims Unit
Quinta Brunson, Abbott Elementary
Reese Witherspoon, The Morning Show
Rosario Dawson, Ahsoka
Selena Gomez, Only Murders in the Building (WINNER)

THE COMEDY TV STAR OF THE YEAR
Ali Wong, Beef
Bowen Yang, Saturday Night Live
Hannah Waddingham, Ted Lasso
Jason Sudeikis, Ted Lasso
Jeremy Allen White, The Bear (WINNER)
Quinta Brunson, Abbott Elementary
Selena Gomez, Only Murders in the Building
Steve Martin, Only Murders in the Building

THE DRAMA TV STAR OF THE YEAR
Bella Ramsey, The Last of Us
Chase Stokes, Outer Banks
Ice-T, Law & Order: Special Victims Unit
Jennifer Aniston, The Morning Show (WINNER)
Kieran Culkin, Succession
Mariska Hargitay, Law & Order: Special Victims Unit
Pedro Pascal, The Last of Us
Reese Witherspoon, The Morning Show

Jennifer Anniston in The Morning Show. 

THE TV PERFORMANCE OF THE YEAR
Adjoa Andoh, Queen Charlotte: A Bridgerton Story
Ayo Edebiri, The Bear
Billie Eilish, Swarm (WINNER)
Jon Hamm, The Morning Show
Matt Bomer, Fellow Travelers
Meryl Streep, Only Murders in the Building
Steven Yuen, Beef
Storm Reid, The Last of Us

THE REALITY TV STAR OF THE YEAR
Ariana Madix, Vanderpump Rules
Chrishell Stause, Selling Sunset
Garcelle Beauvais, The Real Housewives of Beverly Hills
Kandi Burruss, The Real Housewives of Atlanta
Khloé Kardashian, The Kardashians (WINNER)
Kim Kardashian, The Kardashians
Kyle Richards, The Real Housewives of Beverly Hills
Mike “The Situation” Sorrentino, Jersey Shore Family Vacation

THE COMPETITION CONTESTANT OF THE YEAR
Anetra, RuPaul’s Drag Race
Ariana Madix, Dancing with the Stars (WINNER)
Charity Lawson, The Bachelorette
Theresa Nist, The Golden Bachelor
Iam Tongi, American Idol
Keke Palmer, That’s My Jam
Sasha Colby, RuPaul’s Drag Race
Xochitl Gomez, Dancing with the Stars

THE DAYTIME TALK SHOW OF THE YEAR
Good Morning America
LIVE with Kelly and Mark
Sherri
The Drew Barrymore Show
The Jennifer Hudson Show
The Kelly Clarkson Show (WINNER)
The View
Today

THE NIGHTTIME TALK SHOW OF THE YEAR
Hart to Heart
Jimmy Kimmel Live!
Last Week Tonight with John Oliver
Late Night with Seth Meyers
The Daily Show
The Late Show with Stephen Colbert
The Tonight Show Starring Jimmy Fallon (WINNER)
Watch What Happens Live with Andy Cohen

THE HOST OF THE YEAR
Gordon Ramsay, Hell’s Kitchen
Jimmy Fallon, That’s My Jam (WINNER)
Nick Cannon, The Masked Singer
Padma Lakshmi, Top Chef
RuPaul, RuPaul’s Drag Race
Ryan Seacrest, American Idol
Steve Harvey, Celebrity Family Feud
Terry Crews, America’s Got Talent

MUSIC

THE MALE ARTIST OF THE YEAR
Bad Bunny
Drake
Jack Harlow
Jung Kook (WINNER)
Luke Combs
Morgan Wallen
Post Malone
The Weeknd

THE FEMALE ARTIST OF THE YEAR
Beyoncé
Doja Cat
Karol G
Lainey Wilson
Miley Cyrus
Nicki Minaj
Olivia Rodrigo
Taylor Swift (WINNER)

THE MALE COUNTRY ARTIST OF THE YEAR
Chris Stapleton
Cody Johnson
HARDY
Jelly Roll (WINNER)
Kane Brown
Luke Combs
Morgan Wallen
Zach Bryan

THE FEMALE COUNTRY ARTIST OF THE YEAR
Ashley McBryde
Carly Pearce
Carrie Underwood
Gabby Barrett
Kelsea Ballerini
Lainey Wilson (WINNER)
Megan Moroney
Shania Twain

THE MALE LATIN ARTIST OF THE YEAR
Bad Bunny (WINNER)
Bizarrap
Feid
Manuel Turizo
Maluma
Peso Pluma
Rauw Alejandro
Ozuna

THE FEMALE LATIN ARTIST OF THE YEAR
Ángela Aguilar
Anitta
Becky G
Kali Uchis
Karol G
Rosalía
Shakira (WINNER)
Young Miko

THE POP ARTIST OF THE YEAR
Billie Eilish
Doja Cat
Dua Lipa
Jung Kook
Miley Cyrus
Olivia Rodrigo
Tate McRae
Taylor Swift (WINNER)

THE HIP-HOP ARTIST OF THE YEAR
Cardi B
Drake
Future
Jack Harlow
Latto
Nicki Minaj (WINNER)
Post Malone
Travis Scott

THE R&B ARTIST OF THE YEAR
Beyoncé (WINNER)
Brent Faiyaz
Janelle Monáe
SZA
Tems
The Weeknd
Usher
Victoria Monét

THE NEW ARTIST OF THE YEAR
Coi Leray
Ice Spice (WINNER)
Jelly Roll
Jung Kook
Noah Kahan
Peso Pluma
PinkPantheress
Stephen Sanchez

THE GROUP/DUO OF THE YEAR
Dan + Shay
Fuerza Regida
Grupo Frontera
Jonas Brothers
Old Dominion
Paramore
Stray Kids (WINNER)
TOMORROW X TOGETHER

THE SONG OF THE YEAR
“Dance The Night,” Dua Lipa
“Fast Car,” Luke Combs
“Flowers,” Miley Cyrus
“Fukumean,” Gunna
“greedy,” Tate McRae
“Last Night,” Morgan Wallen
“Paint The Town Red,” Doja Cat
“Vampire,” Olivia Rodrigo (WINNER)

Olivia Rodrigo in a still from her music video of the song Vampire. 

THE ALBUM OF THE YEAR
Endless Summer Vacation, Miley Cyrus
For All The Dogs, Drake
Gettin’ Old, Luke Combs
Guts, Olivia Rodrigo (WINNER)
Mañana Será Bonito, Karol G
Nadie Sabe Lo Que Va A Pasar Mañana, Bad Bunny
One Thing At A Time, Morgan Wallen
Pink Friday 2, Nicki Minaj

THE COLLABORATION SONG OF THE YEAR
“All My Life,” Lil Durk Feat. J. Cole
“Barbie World,” Nicki Minaj & Ice Spice With Aqua (WINNER)
“Ella Baila Sola,” Eslabon Armado X Peso Pluma
“First Person Shooter,” Drake Feat. J. Cole
“I Remember Everything,” Zach Bryan Feat. Kasey Musgraves
“Seven,” Jung Kook Feat. Latto
“TQG,” Karol G, Shakira
“Un x100to,” Grupo Frontera X Bad Bunny

THE CONCERT TOUR OF THE YEAR
+–=÷x Tour, Ed Sheeran
COLDPLAY MUSIC of the SPHERES WORLD TOUR
Love On Tour, Harry Styles
Luke Combs World Tour
Morgan Wallen One Night At A Time World Tour
P!nk Summer Carnival Tour
Renaissance World Tour, Beyoncé
TAYLOR SWIFT | THE ERAS TOUR (WINNER)

Taylor Swift in a still from her film Eras Tour. 

POP CULTURE

THE SOCIAL CELEBRITY OF THE YEAR
Britney Spears
Dwayne Johnson
Kim Kardashian
Kylie Jenner
Megan Thee Stallion
Nicki Minaj
Selena Gomez
Taylor Swift (WINNER)

THE COMEDY ACT OF THE YEAR
Baby J, John Mulaney
Emergency Contact, Amy Schumer
God Loves Me, Marlon Wayans
I’m An Entertainer, Wanda Sykes
Off The Record, Trevor Noah
Reality Check, Kevin Hart
Selective Outrage, Chris Rock (WINNER)
Someone You Love, Sarah Silverman

THE ATHLETE OF THE YEAR
Coco Gauff
Giannis Antetokounmpo
LeBron James
Lionel Messi
Sabrina Ionescu
Simone Biles
Stephen Curry
Travis Kelce (WINNER)

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Barbie, Succession Lead Golden Globes 2024 Nominations: See the Full List

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The Golden Globes 2024 nominations were revealed last night, with Greta Gerwig’s feminist candy-coated romp Barbie, which dominated the box office charts this year, leading the pack. It’s got a whopping 10 nominations, including one for Best Musical or Comedy, alongside acting nods for stars Margot Robbie and Ryan Gosling (supporting). The awards show has also added two new categories to recognise the best in entertainment, starting with a ‘Cinematic and Box Office Achievement’ category, which honours the biggest movies of the year, having grossed $150 million (about Rs. 1,250 crore) minimum, of which $100 million must be from within the US. Eight nominees compete for that award, including Barbie, Oppenheimer, and The Super Mario Bros. Movie.

Meanwhile, the Best Stand-Up Comedian recognises the best comics in the industry, airing across cable, streaming, or even live performances. It is worth mentioning that unlike the Oscars or the Emmys, the Golden Globe Awards considers both movies and TV series for its honours, and segregates them further based on genre while steering clear of technical merits like editing, cinematography, and set design. As such, Christopher Nolan’s Oppenheimer is listed among the best drama films of the year, sharing the space with Martin Scorsese’s Killers of the Flower Moon, acclaimed law thriller Anatomy of a Fall, and Jonathan Glazer’s The Zone of Interest. Cillian Murphy has received a Best Actor nod for playing the always-exhausted titular theoretical physicist J. Robert Oppenheimer, while filmmaker Nolan competes for the Best Director and Best Screenplay awards.

Sandra Hüller has been stacking up strong critics’ praise in 2023 for her nuanced performances as a widower suspected of murder in Anatomy of a Fall and the clueless wife of a Nazi officer in The Zone of Interest. She competes to be crowned the best lead female actor in a drama for the former, against strong contenders such as Lily Gladstone (Killers of the Flower Moon), Carey Mulligan (Maestro), Greta Lee (Past Lives), and more. Emma Stone has received yet another award nomination for a Yorgos Lanthimos collaboration with Poor Things — listed under musical or comedy — alongside her co-stars Mark Ruffalo and Willem Dafoe.

Coming to television, the fourth and final season of Succession emerged as the favourite with nine nominations, including Best Drama Series. Adding to HBO’s tally is The Last of Us series, a screen adaptation of a beloved zombie-killing game, which served as a crowd-pleaser earlier this year, striking the right balance between appealing to gamers and mainstream audiences. Its co-leads Pedro Pascal and Bella Ramsey are also in awards consideration for best performance. Other notable entries in the drama category include Netflix’s The Crown season 6 and 1923. Conversely, The Bear season 2, Barry season 4, and more duke it out in the best comedy field.

With that, here’s the entire list of nominees for this year’s Golden Globe Awards:

2024 Golden Globe Nominations — the full list

Best Picture – Drama

Anatomy of a Fall
Killers of the Flower Moon
Maestro
Oppenheimer
Past Lives
The Zone of Interest

Best Picture – Musical or Comedy

Air
American Fiction
Barbie
The Holdovers
May December
Poor Things

Best Female Actor in a Motion Picture – Drama

Annette Bening, Nyad
Cailee Spaeny, Priscilla
Carey Mulligan, Maestro
Greta Lee, Past Lives
Lily Gladstone, Killers of the Flower Moon
Sandra Hüller, Anatomy of a Fall

Best Male Actor in a Motion Picture – Drama

Andrew Scott, All of Us Strangers
Barry Keoghan, Saltburn
Bradley Cooper, Maestro
Cillian Murphy, Oppenheimer
Colman Domingo, Rustin
Leonardo DiCaprio, Killers of the Flower Moon

Best Female Actor in a Motion Picture – Musical or Comedy

Alma Pöysti, Fallen Leaves
Emma Stone, Poor Things
Fantasia Barrino, The Color Purple
Jennifer Lawrence, No Hard Feelings
Margot Robbie, Barbie
Natalie Portman, May December

Best Male Actor in a Motion Picture – Musical or Comedy

Jeffrey Wright, American Fiction
Joaquin Phoenix, Beau Is Afraid
Matt Damon, Air
Nicolas Cage, Dream Scenario
Paul Giamatti, The Holdovers
Timothée Chalamet, Wonka

Best Director – Motion Picture

Bradley Cooper, Maestro
Celine Song, Past Lives
Christopher Nolan, Oppenheimer
Greta Gerwig, Barbie
Martin Scorsese, Killers of the Flower Moon
Yorgos Lanthimos, Poor Things

Best Screenplay – Motion Picture

Celine Song, Past Lives
Christopher Nolan, Oppenheimer
Eric Roth, Martin Scorsese, Killers of the Flower Moon
Greta Gerwig and Noah Baumbach, Barbie
Justine Triet and Arthur Harari, Anatomy of a Fall
Tony McNamara, Poor Things

Best Supporting Female Actor – Motion Picture

Da’Vine Joy Randolph, The Holdovers
Danielle Brooks, The Color Purple
Emily Blunt, Oppenheimer
Jodie Foster, Nyad
Julianne Moore, May December
Rosamund Pike, Saltburn

Best Supporting Male Actor – Motion Picture

Charles Melton, May December
Mark Ruffalo, Poor Things
Robert De Niro, Killers of the Flower Moon
Robert Downey Jr., Oppenheimer
Ryan Gosling, Barbie
Willem Dafoe, Poor Things

Best Picture – Non-English Language

Anatomy of a Fall, France
Fallen Leaves, Finland
Io Capitano, Italy
Past Lives, US
Society of the Snow, Spain
The Zone of Interest, US

Best Picture – Animated

The Boy and the Heron
Elemental
Spider-Man: Across the Spider-Verse
The Super Mario Bros. Movie
Suzume
Wish

Best Original Score – Motion Picture

Daniel Pemberton, Spider-Man: Across the Spider-Verse
Jerskin Fendrix, Poor Things
Joe Hisaishi, The Boy and the Heron
Ludwig Göransson, Oppenheimer
Mica Levi, The Zone of Interest
Robbie Robertson, Killers of the Flower Moon

Best Original Song – Motion Picture

“Addicted to Romance,” Bruce Springsteen (She Came to Me)
“Dance the Night,” Mark Ronson, Andrew Wyatt, Dua Lipa, Caroline Ailin (Barbie)
“I’m Just Ken,” Mark Ronson, Andrew Wyatt (Barbie) “Peaches,” Jack Black, Aaron Horvath, Michael Jelenic, Eric Osmond, John Spiker (The Super Mario Bros. Movie)
“Road to Freedom,” Lenny Kravitz (Rustin)
“What Was I Made For?” Billie Eilish, Finneas (Barbie)

Cinematic and Box Office Achievement

Barbie
Guardians of the Galaxy Vol. 3
John Wick: Chapter 4
Mission: Impossible – Dead Reckoning Part One
Oppenheimer
Spider-Man: Across the Spider-Verse
The Super Mario Bros. Movie
Taylor Swift: The Eras Tour

Best Drama Series

1923
The Crown
The Diplomat
The Last of Us
The Morning Show
Succession

Best Musical/ Comedy Series

Abbott Elementary
Barry
The Bear
Jury Duty
Only Murders in the Building
Ted Lasso

Best Limited Series, Anthology Series, or TV Motion Picture

All the Light We Cannot See
Beef
Daisy Jones & The Six
Fargo
Fellow Travelers
Lessons in Chemistry

Best Television Female Actor – Drama Series

Bella Ramsey, The Last of Us
Emma Stone, The Curse
Helen Mirren, 1923
Imelda Staunton, The Crown
Keri Russell, The Diplomat
Sarah Snook, Succession

Best Television Male Actor – Drama Series

Brian Cox, Succession
Dominic West, The Crown
Gary Oldman, Slow Horses
Jeremy Strong, Succession
Kieran Culkin, Succession
Pedro Pascal, The Last of Us

Best Television Female Actor – Musical or Comedy Series

Ayo Edebiri, The Bear
Elle Fanning, The Great
Natasha Lyonne, Poker Face
Rachel Brosnahan, The Marvelous Mrs. Maisel
Quinta Brunson, Abbott Elementary
Selena Gomez, Only Murders in the Building

Best Television Male Actor – Musical or Comedy Series

Bill Hader, Barry
Jason Segel, Shrinking
Jason Sudeikis, Ted Lasso
Jeremy Allen White, The Bear
Martin Short, Only Murders in the Building
Steve Martin, Only Murders in the Building

Best Female Actor – Limited Series, Anthology Series, or Television Motion Picture

Ali Wong, Beef
Brie Larson, Lessons in Chemistry
Elizabeth Olsen, Love & Death
Juno Temple, Fargo
Rachel Weisz, Dead Ringers
Riley Keough, Daisy Jones & the Six

Best Male Actor – Limited Series, Anthology Series, or Television Motion Picture

David Oyelowo, Lawmen: Bass Reeves
Jon Hamm, Fargo
Matt Bomer, Fellow Travelers
Sam Claflin, Daisy Jones & the Six
Steven Yeun, Beef
Woody Harrelson, White House Plumbers

Best Supporting Female Actor – Television

Abby Elliott, The Bear
Christina Ricci, Yellowjackets
Elizabeth Debicki, The Crown
Hannah Waddingham, Ted Lasso
J. Smith-Cameron, Succession
Meryl Streep, Only Murders in the Building

Best Supporting Male Actor – Television

Alan Ruck, Succession
Alexander Skarsgard, Succession
Billy Crudup, The Morning Show
Ebon Moss-Bachrach, The Bear
James Marsden, Jury Duty
Matthew Macfadyen, Succession

Best Stand-Up Comedian on Television

Amy Schumer, Amy Schumer: Emergency Contact
Chris Rock, Chris Rock: Selective Outrage
Ricky Gervais, Ricky Gervais: Armageddon
Sarah Silverman, Sarah Silverman: Someone You Love
Trevor Noah, Trevor Noah: Where Was I
Wanda Sykes, Wanda Sykes: I’m an Entertainer

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Barbie & ‘Pink Solidarity’: A Cultural Phenomenon or Just Marketing Done Right?

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Georgina Cabral, a 28-year-old fashion designer, said she chose to wear her “pinkest dress” to watch Barbie at a theatre in Kerala.

Amil Bhatnagar, a journalist from Lucknow, too, wore a bright pink t-shirt to watch the film. “I don’t really see pink as a colour that affirms a particular gender. I have a lot of pink in my wardrobe,” he told The Quint.

What has, perhaps, been as fascinating as Greta Gerwig‘s new film is the sea of people dressed in pink – women, men, and children – floating about in theatres across cities.

In fact, this ‘pink phenomenon’ has now extended to Barbie-themed events and parties, where the dress code is unabashedly pink.

“It is after a long time that pop culture, sort of, got into a more tangible space where people want to participate. Whether it’s wearing black for Oppenheimer or wearing pink for Barbie, there was a certain celebration of cinema,” Bhatnagar added. 

Clearly, the Barbie promotion hit all the right notes. Dressing up in pink meant a show of unconditional support for the movie and what it represents. Do we dare say it also unleashed a phenomenon that allows people to be comfortable owning the ‘controversial’ colour pink – widely associated with ‘fragile femininity’?

So, the question now is: has Barbie singlehandedly altered the gendered ideas surrounding pink – or is the ongoing ‘pink solidarity’ just a complex and clever marketing campaign?

To understand the ‘pink phenomenon’ better, we must go back to the history books…

The Rebellious History of Pink

In an interview with CNN, Valeri Steele, editor of Pink: The History of a Punk, Pretty, Powerful Color, said that “pink has always been a colour in transition, and so have the social attitudes towards it.”

In the West, pink was closely associated with the aristocracy in the 1700s. European aristocrats, both men and women, wore soft and powdery variants of pink as a symbol of opulence and refinement, according to Steele. 

However, during the mid-19th century, a shift occurred as men in the Western world increasingly adopted dark and sombre colours, whereas women were left with brighter options.

Steele suggests that this marked the beginning of pink’s association with ‘fragile femininity’ and its gradual emergence as a symbol of delicacy and charm. Needless to say, pink was also not considered a ‘serious’ colour for years to come. 

Interestingly, even Mattel did not use pink packaging for Barbie until the 1970s, though the first doll was released in 1959, the company told Fortune.

For instance, women from across the United States wore bright pink ‘pussyhats’ during the Women’s March in 2017, but it received widespread criticism from feminists who believed that the “cute pink hats” trivialised the very real issues that women were facing.

Protesters at the Women’s March wearing pussyhats.

In contrast, the colour pink has been part of women’s movements in India – like the Gulabi Gang, popularly perceived as a “female vigilante group” in Uttar Pradesh, which started in 2006 as a response to crimes against women.

Wielding sticks, this group of women takes on men who commit crimes against women, whether it’s domestic violence, sexual harassment, or oppression.

“Most of the gendered ideas of pink that we [Indians] have today, we have borrowed from the West. I believe things like colours have not really mattered to people in India though misogyny runs deep here. Even our gods and mythological characters are portrayed in bright colours,” Ankita Mahabir, a marketing expert and founder of Socially India, told The Quint.

In Rajasthan, for instance, the colour pink is part of both men and women’s attire. We have had actors like Rishi Kapoor, Amitabh Bachchan, and Shah Rukh Khan embrace pink, too.

Shah Rukh Khan.

In 2022, actor Ranveer Singh, too, attended an event in Mumbai wearing bubblegum pink.

Ranvir Singh wearing a Maison Valentino ensemble.

But by then, the colour’s connotations had changed. It was considered “bold and unconventional” for Ranveer to appear in bright pink – because it’s not really a “man’s colour.”

What Spurred the Latest ‘Pink Phenomenon’?

Speaking to The Quint, brand and business strategy specialist Harish Bijoor said that Barbie‘s marketing was clever also because it “pushed back” on stereotypes.

“Marketing is always clever. It knows the pulse of society, it reads society, and it offers solutions. Here, the problem seems to be about gender and colour. And the film has pushed back with clever marketing,” he said.

What helped was, of course, Mattel and Greta Gerwig’s “$150 million budget and a stellar marketing team,” Mahabir told The Quint.

Margot Robbie in Barbie.

There’s also the nostalgia factor for some, Mahabir added.

“The colour pink was fed into people’s perceptions. Everyone wanted a piece of the Barbie aesthetic. Barbie’s pink Malibu Dreamhouse is back on Airbnb, there was a 3D ad of Barbie in front of Burj Khalifa, and if you google Barbie, you’re greeted with pink confetti.”

The Malibu Dreamhouse by Airbnb.

So, Has ‘Barbie’ Changed Perceptions Towards Pink?

Bijoor believes that Barbie has “discovered a new era where colour does not define gender. Typically, over the decades, the colour pink has been forcefully representing femininity. I say ‘forcefully’ because society forces stereotypes. Society genderises colour. Barbie tried to correct this – and I think it’s been very successful.”

Mahabir, however, said it’s impossible to gauge the success of the ‘pink phenomenon’, “because at the end of the day, the phenomenon was all about a brilliant marketing campaign.”

While it was interesting to see women owning and reclaiming the colour and men wearing it without shame, Mahabir said that “we are in an echo chamber. Men who are wearing pink probably don’t have a problem wearing pink. Their masculinity is probably not threatened.”

She also referred to how Barbie received considerable backlash in India even before its release, as many on Twitter categorised it as “a movie for women,” while crowning Oppenheimer as “a movie for men.” You can read more about that here.

Mahabir also pointed out that having an actor like Ryan Gosling play Ken – after having played several other masculine characters over the years – is a decision that has worked in the production’s favour.

“The pink phenomenon might contribute to changing gender perceptions, but I don’t think it is important enough to actually bring about change,” she added.

Somya Lakhani, a journalist who watched the film on the first day of its release, concurred, saying: “Barbie was pop feminism at its best. It is marketing at its best. But let’s not pretend that it’s more than what it is.”

“I don’t remember the last time I watched a movie where people actually dressed up for the movie. But Barbie, at the end of the day, is a heavily funded production – it’s not a crowd-sourced film. And we can purely owe this pink phenomenon it to the movie’s marketing, and nothing else,” she added.



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Here’s Why We Think Gerwig’s ‘Barbie’ Can Be the Biggest Trendsetter of 2023

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The past week has been all about Greta Gerwig’s Barbie. The upcoming satirical comedy, starring Margot Robbie (Barbie) and Ryan Gosling (Ken), is an ode to the iconic Mattel doll and is scheduled to hit theatres on 21 July.

Ever since the release of its second teaser trailer on 5 April, Barbie has officially annihilated the internet with its star-studded cast and its vibrant shades of pink. From the film’s infectious Barbie-core fashion to its marketing campaigns, everyone is talking about Barbie!

Here’s why we think Gerwig’s film is going to be one of the biggest trendsetters of 2023:

It’s Time for Barbie-core!

Margot Robbie in a still from Barbie.

There is no doubt that Barbie is going to dominate the fashion industry with Barbie-core this year. For the uninitiated, Barbie-core is a fashion trend that emulates the monochromatic pink clothing aesthetic of the iconic Barbie doll.

In June 2022, when the makers released the first look of Ken, it broke the internet, as no one was expecting a Gosling with bleached blonde hair, washboard abs, and a spray tan look.

The freshly-released 2-minute trailer, however, had some show-stealing fashion moments that were hard to miss. It featured Robbie in her pink gingham dresses, daisy necklaces, and feathery shoed-glory, which brought back our childhood memories to life. Apart from the nostalgia, it was also a big moment for fashion enthusiasts who missed the good old Barbie-core charm.

First looks of Ryan Gosling as Ken and Margot Robbie as Barbie.

For Barbie, Gerwig collaborated with the Oscar-winning British costume designer Jacqueline Durran to pay homage to the doll. Gerwig had previously worked with Durran in Little Women. The designer has also contributed to films like Atonement, Pride & Prejudice and Spencer, among others.

Gerwig has brought Barbie not only to the cinema but also to the real world. Barbiecore has become the hottest fashion trend even before the release of the film, and fashion publicists are already reaching out to the production to “get the look.”

Barbie’s bright pink vest with matching bell-bottom pants; her pink beret and the Peter Pan collared dress with puff sleeves; her baby pink bedazzled heels with pink pompoms; the chunky jewellery; and Ken’s striped co-ord set—there’s so much to take inspiration from the film’s trailer itself.

And this isn’t just the West; we can see the frenzy back home in India as well. From celebrities like Zendaya and Simone Ashley to Ranveer Singh and Ananya Panday, most have already embraced Barbie-core.

L to R: Ananya Panday; Ranveer Singh; Zendaya; Simone Ashley; Sebastian Stan.

The Various Marketing Initiatives

A still from Barbie.

Needless to say, the PR team for Barbie has levelled up the game with its soft marketing strategies.

Barbie was already in talks after it dropped its first teaser trailer, a witty parody of the popular 1968 sci-fi film 2001: A Space Odyssey, in December 2022. Besides, the Easter eggs in these teasers gave the netizens plenty of reasons to talk about the film.

On 5 April, the makers launched a series of sparkly first-look posters of the various Barbie and Ken characters from the film. This was followed by a clever ‘Barbie selfie generator’ that allowed fans to create their own Barbie posters and become part of Gerwig’s pink universe.

Tweets about the Barbie selfie generator on Twitter.

From memes to reels, Barbie reached the peak of its virality on the internet as thousands of users bombarded social media with their own Barbie posters the following day.

The easy-to-use selfie generator requires its users to upload a picture of themselves, after which it gives them a glitzy Barbie makeover, which one can customise with their choice of colour and text. There’s little denying that fans are already enamoured with this idea.

According to media intelligence company CARMA, conversations about Barbieland have peaked on social media since the launch of its second teaser trailer. Users’ sentiments about the film remain positive at 31.6 percent, with only 4.3 percent of comments being negative. The Barbie selfie generator, on the other hand, has been in conversations with an overwhelmingly positive response, with 67.2 percent.

Here’s how people reacted to Barbie’s teaser trailers:

First Feminist Take on Barbie?

Margot Robbie in and as Barbie.

Gerwig’s Barbie is going to be the second theatrically released live-action film based on a doll line since Sean McNamara’s Bratz (2007). The chaotic-looking magnum opus, co-written by Gerwig and her partner Noah Baumbach, is undoubtedly one of the most anticipated films of the year.

While McNamara’s film was a high-school teen drama, Gerwig’s Barbie seems to be the first film to have a feminist take on the Mattel doll.

Originally announced in 2009, Barbie has undergone several different iterations and has been a property for three different studios, including the Universal Pictures production, Sony Pictures, and ultimately Warner Bros Pictures, where the project finally became a film. Initially, Amy Schumer was supposed to play the titular character, but she was later replaced by Anne Hathaway. Ultimately, Margot Robbie got the role in 2019, and Gerwig was chosen as the director.

Emma Mackey, Simu Liu, Margot Robbir, Ryan Gosling and Kingsley Ben-Adir in a still from Barbie.

Barbie was one of the biggest anti-feminist symbols of all time until recently, when conscious efforts were made to make the Mattel doll appear more inclusive in terms of both ethnic diversity and its body type. Similarly, the film industry has also undergone a revolutionary transformation in how it used to represent and recognise women on screen.

Gerwig has previously helmed films like Ladybird and Little Women, which are beloved and renowned for their feminist takes. In the adaptation of Little Women, Gerwig transformed Amy’s character from a ‘spoiled brat’ to a self-sufficient woman with her own opinions and feelings and a mature understanding of the socioeconomic institution of marriage.

Margot Robbie in a still from Barbie.

Besides the leads, Barbie also features a stellar ensemble cast that includes Issa Rae, Hari Nef, America Ferrera, Emma Mackey, Dua Lipa, Ncuti Gatwa, Kingsley Ben-Adir, Simu Liu, Michael Cera, Kate McKinnon, Nicola Coughlan, Ariana Greenblatt, and Alexandra Shipp, among others.

With people showing excitement to watch the film regardless of their age and gender, it is safe to say that Gerwig’s Barbie is all set to colour the world pink.



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