AWS digital sovereignty pledge: A new, independent sovereign cloud in Europe

From day one, Amazon Web Services (AWS) has believed it is essential that customers have control over their data, and choices for how they secure and manage that data in the cloud. Last year, we introduced the AWS Digital Sovereignty Pledge, our commitment to offering AWS customers the most advanced set of sovereignty controls and features available in the cloud.

AWS offers the largest and most comprehensive cloud infrastructure globally. Our approach from the beginning has been to make AWS sovereign-by-design. We built data protection features and controls in the AWS cloud with input from financial services, health care and government customers — who are among the most security- and data privacy-conscious organizations in the world. This has led to innovations like the AWS Nitro System, which powers all our modern Amazon Elastic Compute Cloud (Amazon EC2) instances and provides a strong physical and logical security boundary to enforce access restrictions so that nobody, including AWS employees, can access customer data running in Amazon EC2. The security design of the Nitro System has also been independently validated by the NCC Group in a public report.

With AWS, customers have always had control over the location of their data. In Europe, customers who need to comply with European data residency requirements have the choice to deploy their data to any of our eight existing AWS Regions (Ireland, Frankfurt, London, Paris, Stockholm, Milan, Zurich and Spain) to keep their data securely in Europe. To run their sensitive workloads, European customers can leverage the broadest and deepest portfolio of services, including AI, analytics, compute, database, internet of things, machine learning, mobile services and storage. To further support customers, we’ve innovated to offer more control and choice over their data. For example, we announced further transparency and assurances, and new dedicated infrastructure options with AWS ‘Dedicated Local Zones’.

To deliver enhanced operational resilience within the EU, only EU residents who are located in the EU will have control of the operations and support.

Announcing the AWS European Sovereign Cloud

When we speak to public-sector and regulated-industry customers in Europe, they share how they are facing incredible complexity with an evolving sovereignty landscape. Customers tell us they want to adopt the cloud, but are facing increasing regulatory scrutiny over data location, European operational autonomy and resilience. We’ve learned that these customers are concerned that they will have to choose between the full power of AWS or feature-limited sovereign cloud solutions. We’ve had deep engagements with European regulators, national cybersecurity authorities, and customers to understand how the sovereignty needs of customers can vary based on multiple factors, like location, sensitivity of workloads, and industry. We recently announced our plans to launch the AWS European Sovereign Cloud, a new, independent cloud for Europe, designed to help public sector organizations and customers in highly-regulated industries meet their evolving sovereignty needs. We’re designing the AWS European Sovereign Cloud to be separate and independent from our existing ‘regions’, with infrastructure located wholly within the European Union, with the same security, availability and performance our customers get from existing regions today. To deliver enhanced operational resilience within the EU, only EU residents who are located in the EU will have control of the operations and support for the AWS European Sovereign Cloud. The AWS European Sovereign Cloud will launch its first AWS Region in Germany available to all European customers.

Built on more than a decade of experience operating multiple independent clouds for the most critical and restricted workloads.

The AWS European Sovereign Cloud will be sovereign-by-design, and will be built on more than a decade of experience operating multiple independent clouds for the most critical and restricted workloads. Like existing regions, the AWS European Sovereign Cloud will be built for high availability and resiliency, and powered by the AWS Nitro System, to help ensure the confidentiality and integrity of customer data. Customers will have the control and assurance that AWS will not access or use customer data for any purpose without their agreement. AWS gives customers the strongest sovereignty controls among leading cloud providers. For customers with enhanced data residency needs, the AWS European Sovereign cloud is designed to go further and will allow customers to keep all metadata they create (such as the roles, permissions, resource labels and configurations they use to run AWS) in the EU. The AWS European Sovereign Cloud will also be built with separate, in-region billing and usage metering systems.

Delivering operational autonomy

The AWS European Sovereign Cloud will provide customers with the capability to meet stringent operational autonomy and data residency requirements. To deliver enhanced data residency and operational resilience within the EU, the AWS European Sovereign Cloud infrastructure will be operated independently from existing AWS Regions. To assure independent operation of the AWS European Sovereign Cloud, only personnel who are EU residents, located in the EU, will have control of day-to-day operations, including access to data centers, technical support and customer service.

Control without compromise

Though separate, the AWS European Sovereign Cloud will offer the same industry-leading architecture built for security and availability as other AWS Regions. This will include multiple ‘Availability Zones’, infrastructure that is placed in separate and distinct geographic locations, with enough distance to significantly reduce the risk of a single event impacting customers’ business continuity.

Continued AWS investment in Europe

The AWS European Sovereign Cloud represents continued AWS investment in Europe. AWS is committed to innovating to support European values and Europe’s digital future. We drive economic development through investing in infrastructure, jobs and skills in communities and countries across Europe. We are creating thousands of high-quality jobs and investing billions of euros in European economies. Amazon has created more than 100,000 permanent jobs across the EU. Some of our largest AWS development teams are located in Europe, with key centers in Dublin, Dresden and Berlin. As part of our continued commitment to contribute to the development of digital skills, we will hire and develop additional local personnel to operate and support the AWS European Sovereign Cloud.

Our commitments to our customers

We remain committed to giving our customers control and choices to help meet their evolving digital sovereignty needs. We continue to innovate sovereignty features, controls and assurances globally with AWS, without compromising on the full power of AWS.

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The Salone del Mobile.Milano, started by 13 Italian entrepreneurs in 1961 to showcase furniture from Italy annually, is a much sought-after and awaited celebration of furnishings and accessories. Italy has always been home to pathbreaking design, attracting designers from across the world.

This year, in its 61st edition from April 18-23 in the Fiera Milano district in Rho, the exhibits are conveniently spread across a single level for ease of exploration. Euroluce, the lighting design event returns after four years. Salone Satellite features young designers under 35, and facilitates relationships with businesses. Wandering through cathedrals, galleries and piazzas, the backdrop of Milan is enriching, where modern blends with ancient and hi-tech with antiquity, providing seamless experiences in an environment of bespoke heritage. Sustainability is the go-word, with new technology leading the fray, emphasising the need to conserve resources, protect human rights and reduce environmental impact. Here are some designs that caught Property Plus’ eye at the Mobile:

1. Icons of design collab

Cobra lamp by Martinelli Luce
| Photo Credit:
martinelliluce.com

Italy has always revered its individual masters of the arts right from polymaths as Da Vinci and Michelangelo to modern day Versace. Iconic brands shape design movements by creating a strong sense of look and feel. Highsnobiety Magazine’s collab showcases furniture pieces by renowned designers by designers since the 1920s, from Anna Maria Ferrieri to Jonathan de Pas and others. These head-turners are eye-openers for their early innovative use of plastic and distilled simplicity. Our pick is the Cobra lamp by Martinelli Luce, which speaks volumes of how mundane, everyday objects can inspire enduring forms that go on to become classics.

2. A circular twist

Doorknob by Atelier Landon of Morocco
| Photo Credit:
maison-objet.com

I’m a big fan of clever single material use. This gorgeous doorknob by Atelier Landon of Morocco brings mystic Eastern symbolism to blend with modern technology and skill in a single spin. Reminiscent of Indian Bidri-ware and surely inspired by craft, the knob is deceptively simple and made of brass wire. The beauty of this 10cm high knob of 8 cm diameter lies in its ability to turn wire into a spherical shape, one that resonates with nature as in the sun, moon, planets and stars. A bit like those famous lines by Blake — ‘To see a World in a Grain of Sand….Hold Infinity in the palm of your hand.’

3. Beyond the bath

Introverso washbasin by designer Paolo Lupian
| Photo Credit:
antoniolupi.it

Once functional spaces, bathrooms have notably become sanctuaries where you can pamper yourself and spend dedicated time in wellness. With 172 exhibitors covering an area of 17,000 square metres, the 8th edition’s focus is on sustainability. The Introverso washbasin by designer Paolo Lupian for antoniolupi uses sliced layers of Carrara marble, which you can literally break to create a jagged form. The transparency of the stone and the sculptural shapes are further enhanced by the possibilities of other dimensions — sound and touch. When you slide your fingers along the marble, you can hear natural music.

4. Bend it like bamboo

From the Jacqueline Collection
| Photo Credit:
special arrangement

Gessi’s ‘Haute Culture’ explores intimate spaces of living with new collections launching at Milan Design Week. Inspired by nature, the bathroom fittings bring nuanced interactions that explore the regenerative element of water. Bamboo, a never before used material in bathrooms, makes its debut in faucet designs of the Jacqueline Collection. Hollow bamboo roots are handpicked, ensuring a smooth adaptation to the design, fulfilling a sense of natural well-being and harmony.

5. Sparks of inspiration

Euroluce
| Photo Credit:
special arrangement

The Salone’s special International Lighting Exhibition known to bridge technology and poetry, architecture and design. Based on the theme of City of Lights, the centrestage for the 31st edition of the biennale titled Euroluce is set at Aurore plaza. The strong interdisciplinary nature of the event reveals itself in architectural photography by Hélène Binet titled Nature, Time and Architecture. Seven major exhibits take place in ‘intermezzos’ or modular structures of recyclable wood, which allow spaces to pause and reflect.

6. Peel apart and sit

Draga & Aurel’s Beba chair
| Photo Credit:
draga-aurel.com

Draga & Aurel’s Beba chair could be a take-off from Eero Saarinen’s Tulip Chair with their clear referencing of a blooming flower. Yet, there’s something very cocoon-like about these sculpted forms that allude to haute couture corsets. From the onset of modernism, ergonomics and comfort went hand in hand with the whole ‘form and function’ adage, the two inevitably clashing either when a designer submitted to the beauty of form or when function became overly prioritised. Especially in chair design, providing comfort for the body and taking its contours to give support has become essential. In painted resin fiber frames, the Beba almost resembles an unzipped handbag, comfy to sit and sink into.

7. Where stones speak

Cristián Mohaded’s creation
| Photo Credit:
@cristian.mohaded

Furniture has always given designers the license to tell stories. Beyond the obvious function of sitting, eating, storing and so on, a piece of furniture becomes a canvas of expression. Commissioned by Loro Piana, designer Cristián Mohaded brings the Andes tradition of stacking rocks — a familiar practice by the Inukshuks of Canada as well — in his ‘Apacheta’. This concept of sacred offerings inspires his generation of enigmatic forms in his organic furniture which is sparse modern yet spiritual. Mohaded uses earth colours to evoke the sky, earth and stone with discarded fabric of Loro Piana.

8. Light weavers

The ‘Evolutionary Specimen of Fabrics’ by Kawashima Selkon Textiles
| Photo Credit:
kawashimaselkon.co.jp

Whether the Shoji screen room dividers or Tatami mats, Japanese traditional craft brings the exquisite art of weaving to the creation of admirably consistent surfaces in interior spaces. The resulting minimalistic designs contribute to making spaces tranquil and meditative. The ‘Evolutionary Specimen of Fabrics’ by Kawashima Selkon Textiles is one more step in this direction, taking forward the traditional Japanese way of mediating spaces by layers of translucency. The manipulation of light is admirably achieved by the exploration of traditional Nishjin techniques, incorporating modern technology and innovations to achieve a tremendous finesse.

The writer is a brand strategist with a background in design from SAIC and NID.

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