Trade predicts that Prabhas-starrer Salaaar’s Hindi version will cross Adipurush’s Hindi collections; Shah Rukh Khan-starrer Dunki will collect Rs. 220-225 crores in its lifetime :Bollywood Box Office – Bollywood Hungama

A lot was expected from the big Christmas releases, Dunki, starring Shah Rukh Khan and Salaar, starring Prabhas. Also, while Dunki was directed by Rajkumar Hirani, Salaar was helmed by Prashanth Neel of KGF fame. These filmmakers have a separate fan base. As a result, the hopes were immense. While the films did well, a lot more was expected from them. We spoke to the trade about their performance at the ticket window.

Trade analyst Atul Mohan said, “People expected more from Dunki as it was directed by Rajkumar Hirani. Also, Shah Rukh Khan’s dream run was going on.” He added, “The plot was superb. Unusually such films show characters struggling to reach foreign shares. But in this film, unko Dunki maarke wapis aana pad raha hai. This was quite fresh. With a plot like this, that too coming from Rajkumar Hirani, anybody would jump at it.”

Girish Johar, producer and film business analyst opined, “Dunki, in my opinion, is a fantastic movie. It is message-oriented and has a lot of soul. The film has to be watched with a heart and not with conventional logic. The mood of the nation was action-oriented. That could be the reason (why it underperformed). Also, the promotions could have been a little better. They underplayed the film, relying a bit too much on word of mouth.”

He also said, “Salaar affected the film more. If Salaar had not released, Dunki would have collected Rs. 30 crores more and would have had first-week collections of Rs. 180 crores.” Dunki collected Rs. 149.77 crores in its first week.

Atul Mohan further explained, “The jokes didn’t land well. But the big problem was that people had too many expectations. People went for a film like Zara Hatke Zara Bachke, for example, without much hope. And it worked. But with Dunki, people expected the moon. It’s not like it has faced outright rejection. Moviegoers don’t mind the film but they come out of the theatre and say, ‘Thoda aur accha ho sakta tha’.”

When asked how much the film will collect in its lifetime, Raj Bansal, the owner of Entertainment Paradise in Jaipur predicted, “Dunki will collect Rs. 220-225 crores in its lifetime. It’ll definitely cross the Rs. 200 crore mark. It doesn’t have strong competition until Republic Day when Fighter releases. Also, on New Year, people will want to watch light, masti waali film.”

Atul Mohan and Girish Johar also agreed and felt that Merry Christmas, starring Vijay Sethupathi and Katrina Kaif and which releases on January 12, is not a strong competition. Dunki, along with Salaar, has a clean run for a month, as a result. Girish said, “Dunki has a couple of weeks more to score. I hope it picks up over the second weekend. Rs. 200 crores plus is a given. Anything above Rs. 225 crores will be a bonus.”

Trade predicts that Prabhas-starrer Salaaar’s Hindi version will cross Adipurush’s Hindi collections; Shah Rukh Khan-starrer Dunki will collect Rs. 220-225 crores in its lifetime

Salaar collected Rs. 87.75 crores in week 1 and experts feel that it’ll cross the Rs. 135.04 crore collections of Prabhas’ previous film, Adipurush. Raj Bansal stated, “Salaar will 100% collect more than Adipurush’s Hindi collections.”

Girish Johar explained why it didn’t perform up to the mark, “Marvel superhero fatigue has set in. A similar scenario might emerge with these action films. Throughout Salaar, the tempo is so high that you are always alert while watching it. You are not consuming or feeling the film. Action, obviously, is praiseworthy. But the audience is saying ‘Ab ho gaya yeh sab. Thoda dil bhi chhu ke jaao’. Thankfully, the twist in the climax worked. Or else, the film would have fallen flat.”

Calling the fight scenes as ‘tappa action’, Girish complained, “How many times you’ll see heroes attacking baddies with such force that they bounce and fall? If you see the film from a particular point of view, it just has slow-motion action. Nothing else.”

As for the lifetime, he said, “The response is muted and not as big as was expected from the makers of KGF – Chapter 2 (2022). Rs. 90 crores toh ho hi gaya hai. Rs. 135 crores toh ho hi jaayega.”

Atul Mohan exulted, “Rs. 125 crores would be the best case scenario for Salaar. After delivering a film like KGF – Chapter 2, agar aap Rs. 125 crores mein nipat jaate ho, toh phir kya faayda?”

Film exhibitor and distributor Akshaye Rathi made his displeasure clear over the fight that erupted over the sharing of screens between the two films, “What happened last week was not business. It was ugly and uncalled for and showed our industry in a really bad light. It only led to a lose-lose situation. It hampered the business of both films. It’s not like one benefited over the other. Both lost out on the business because the advance just didn’t open on time beyond the national chains till the day of release. A lot of business, which could have happened due to these advance ticket sales, didn’t happen. I hope that we can leave aside our squabbles and egos and try to think a little more holistically and sensibly. Here, we literally witnessed a scenario where two production houses and distributors, who were at each other’s neck, ensured that hundreds of distributors all over the country, faced financial losses. That’s not healthy. I really hope we can be a little more sensible and mature in the year ahead so that such scenarios are handled with some dignity and grace.”

He signed off by saying, “I am not talking about these movies in particular. But movies that have hype and not-so-great content can benefit from advances opening up early and having a certain amount of sales. God forbid the advance don’t happen until release day and the content is not up to the mark, you miss out on a chunk of business that could have happened.”

More Pages: Salaar Box Office Collection , Salaar Movie Review

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Santhosh Ananddram: ‘Raghavendra Stores’ will advise people to be non-judgemental

‘Raghavendra Stores’ director Santhosh Ananddram (centre) with the film’s lead actor Jaggesh (right) and producer Vijay Kiragandur, the founder of Hombale Films
| Photo Credit: @SanthoshAnanddram/Facebook

Director Santhosh Ananddram’s movies (RaajakumaraYuvarathnaa) with Hombale Films came with much fanfare.  Raghavendra Stores is the third project from the combination, and for a change, the film is hitting theatres with low-key promotions on April 28. Everything about the film is unlike both Santhosh and Hombale. While the former delivered a hat-trick of hits with superstars (Yash, Puneeth Rajkumar) the latter is a mighty production house known for big-ticket films (The KGF franchise, Kantara). Raghavendra Stores, with a runtime of under two hours, seems like a small film with a big heart.

It’s Santhosh’s maiden collaboration with Jaggesh, a yesteryear star, and the director is dealing with the comedy genre for the first time. The film is about people’s perception of late marriage and the taboo attached to it. Jaggesh plays Hayavadana, a 40-year-old cook struggling to get a bride. He goes on a bridal hunt with his father (Dattanna) only to realise that finding a partner at his age is far from easy.

The film’s success will extend Hombale’s dream run even as it perhaps could inspire Santhosh to think of more off-beat topics to work on. Ahead of the release, the director talks about teaming up with Jaggesh, exploring different layers of the plot, and his plans for launching Yuva Rajkumar, the grandson of Kannada thespian Dr Rajkumar. Excerpts:


Before this film, you had made only star vehicles. Raghavendra Stores seems like a proper genre movie with senior actors. Why did you think of experimenting?


I wanted to do an organic project, a content-driven film in which I respond to the demands of the story and not try hard to satisfy the distributors or uphold the image of an actor. Some recent popular movies and the presence of quality content on OTT platforms impacted me just like how they have changed people’s perception of good content.


Is the film’s title inspired by the famous eatery Sri Raghavendra Stores near Malleswaram in Bengaluru?


I grew up in Malleswaram, and the outlet was one of the inspirations behind the film’s title. Also, the film exudes some sort of divinity, and Jaggesh sir is a big follower of the great saint Guru Raghavendra Swamy. We talk about feeding hungry people in the film. Throughout the year, many Raghavendra Swamy mutts serve food to devotees. So, the title makes sense for many reasons.


There is a sense of familiarity attached to Jaggesh’s films. Many of his hits are adult comedies. Will this be a different Jaggesh film?


The film is about late marriages. While there is naughtiness, be it in the dialogues or scenes, people won’t complain of vulgarity while watching Raghavendra Stores. You won’t see the adult humour usually associated with Jaggesh’s films because we have dealt with a sensitive topic. The hero, Hayavadana, and the heroine, Vyjayanthi, hail from orthodox Hindu families. She is an Iyengar, and the hero is from the Brahmin community. We have tried to showcase the concept of marriage and other topics as seen by these families. There is tongue-in-cheek humour, but nothing in the film will make you uncomfortable.

Jaggesh in a still from ‘Raghavendra Stores’

Jaggesh in a still from ‘Raghavendra Stores’
| Photo Credit:
Special Arrangement


How challenging was it to write a comedy film? Many filmmakers confuse exaggeration for good humour while some don’t go beyond the tried and tested jokes…


The film is a fun ride, but I didn’t write characters or punch lines just for the sake of them. When you do that, the humour feels forced. The situations in the film will leave people in splits. That said, the final act of the film will haunt people. The core of Raghavendra Stores is emotional. People are sure to leave the cinema halls in tears as the film’s aftertaste will linger for a while.


Your films tend to talk about social issues. Raajakumara was about youngsters abandoning their parents at old age homes while corruption in the education system was the central conflict of  Yuvarathnaa. Will Raghavendra Stores also have a message?


Through this film, we are telling people not to judge anybody. We are fighting our own battles, so we expect others to be empathetic to us. As for cooking, the film makes the point that preparing food isn’t a job that can be taken lightly. We have even addressed a political issue, and that will surely surprise the audience. The film also tries to convey that any form of service must be done with genuine interest and not with the only intention of gaining fame. There are social and individual issues, and we have balanced them both nicely in the film.

Jaggesh in a still from ‘Raghavendra Stores’

Jaggesh in a still from ‘Raghavendra Stores’
| Photo Credit:
Special Arrangement.


You had announced your third film with Puneeth Rajkumar a couple of months before he passed away. What was the film about?


It was about a man who rises from the ashes. I had written Puneeth’s role as someone who makes a grand comeback after being down in the dumps. I would definitely want to revisit the script some other day and think of making it into a film.


With your next film ‘Yuva’, you are launching Yuva Rajkumar, the grandson of Dr Rajkumar. Isn’t it a huge responsibility considering how the three sons of the veteran actor — Shivarajkumar, Puneeth Rajkumar and Raghavendra Rajkumar — made grand entries into the film industry? 


It is a big responsibility, but I have decided not to focus on just that aspect. If you do that, you are putting too much pressure on yourself. I know that all debut films of actors from that family are blockbusters. I know that Yuva should create an impact and make Yuva Rajkumar a household name. I have been working on that, and the pre-production has taken eight months. As for Yuva, he has an angry young man’s charisma in front of the camera. His eyes are magical. They speak a lot. I think, every decade, you need an angry young man on the celluloid, and for now, Yuva is the one.

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