‘It’s an Aussie invasion’: Inside the NRL’s big gamble as rugby league rolls into Vegas

Amid the flashing lights and blaring signs of downtown Las Vegas, throngs of tourists are dressed in maroon, red and green, and red and white.

They call to each other in Aussie accents, pose for photos with lurid buskers, and keep pointing to the LED ceiling over the retro-inspired Fremont Street strip. It’s emblazoned with the words “rugby league in Las Vegas”.

The NRL and NRLW season launch has been repurposed as an event to welcome fans to Las Vegas for the opening men’s games, marking the league’s bold bid to push into America.

NRL fans crowded into Vegas’s retro-inspired downtown strip.(ABC News: Cameron Schwarz)

A crowd of NRL fans watch players on a stage under colourful Vegas lights

The Rabbitohs, Sea Eagles, Broncos and Roosters squads are in Sin City.(ABC News: Cameron Schwarz)

“It’s great to see so many rugby league fans here,” Daly Cherry-Evans, captain of the Manly Warringah Sea Eagles, tells the downtown crowd after walking on stage to cheers.

The opening two games of the NRL – Rabbitohs vs Sea Eagles, followed by Broncos vs Roosters – will be played at Allegiant Stadium, which hosted the Super Bowl only a few weeks ago.

Players stop to take photos and sign jerseys for fans as they stride down a red carpet on Fremont Street.

Amongst the bright lights of Las Vegas, a player signs an autograph as fans crowd around.

Fans took the opportunity to get autographs.(ABC News: Cameron Schwarz)

A sign for the NRL is seen with a lit up cowboy in the background.

The NRL’s Vegas visit is part of a five-year plan.(ABC News: Cameron Schwarz)

“Good luck with the game, mate,” one man calls out to a passing Rabbitohs player, while holding up a red and green scarf emblazoned with the team’s motto: “til I die”.

Among the fans who’ve travelled from Australia are Andy Nicolopoulos, his mum Vicki Nicolopoulos and stepdad George Abo.

Vicki, George and Andy stand in front of bright neon-lit signage.

“Any excuse to come to Vegas,” says George Abo (centre), visiting with his partner and stepson.(ABC News: Cameron Schwarz)

“That’s our game, so we’ve gotta come and watch it,” says Andy, repping a blue Bulldogs jersey even though his team’s not playing here. 

“We’ve got to represent the hood,” George chimes in.

“Any excuse to come to Vegas. It’s an Aussie invasion, there’s Aussies everywhere.”

A sign advertising NRL is seen next to the flashing lights of a casino

The NRL has taken a big punt in America’s gambling capital.(ABC News: Cameron Schwarz)

The NRL’s game plan

A neon-lit entertainment haven in the middle of the desert; what better place for Australian rugby league to take a gamble?

The NRL has its sights set on the potential for new broadcast and sports betting deals, with a five-year plan to play games in the United States.

In Las Vegas ahead of the opening round, NRL chief executive Andrew Abdo says the venture’s a long-term attempt to gain American fans.

“The measure of success for us is how many Americans we have following our sport throughout the season, how engaged they are – TV ratings are really important in America,” he says.

Andrew speaks into a microphone with flashing vegas lights behind him.

Andrew Abdo says the America push is a long-term play.(ABC News: Cameron Schwarz)

He won’t put an exact figure on the price of hosting the games overseas, but says revenue from ticket sales, sponsorships and local partners – which include the UFC and NASCAR – have offset some of the costs.

Around 40,000 tickets have been sold, which is more than two-thirds of the capacity at Allegiant Stadium.

Fox Sports 1 will broadcast the round to American audiences on cable. 

Building on a niche following

A booming American sports betting market is another drawcard. The practice was only legalised outside of Nevada less than six years ago.

Mr Abdo says the NRL is working towards an exclusive partnership with a sports book in America.

“We want to make sure we partner with the right partner, and a partner that’s going to help us win new fans – that’s the key thing,” he says.

“At the moment we have a very small, niche following.

“If we can grow that and get a couple of hundred thousand fans engaged, well for us, that is huge.”

The NRL organised an adjacent rugby nines tournament for the weekend, ensuring hundreds of grassroots American players would be in Las Vegas for the opening round games.

A woman in a yellow jersey is tackled by a woman in a blue jersey, with other players nearby.

The NRL Vegas Nines Rugby League Festival coincided with the league’s opening-round weekend.(ABC News: Cameron Schwarz)

A man with a ball runs on a field with an American flag in the background.

The festival attracted teams from across North America.(ABC News: Cameron Schwarz)

Tiana Granby is one of many seizing the opportunity to watch the Australian league live.

She’s a Rabbitohs fan, and plays for ROOTS Rugby Family, a team dedicated to the African diaspora.

Her husband also plays, and their three kids are “all in” on the sport.

“It’s fast. The contact, I think it allows more opportunity for creativity,” she says.

“You know, once you’re off with a ball, it’s about keeping the ball, not getting tackled, so to be able to manipulate the defence in a different way than you are in union – it’s just a lot of fun.”

Tiana stands on the football field, surrounded by players.

Tiana Granby enjoys the “opportunity for creativity” when playing league.(ABC News: Cameron Schwarz)

Dustin Zerrer, who hosts a podcast about rugby league in America, has been commentating the nines event and rubbing shoulders with big Australian names like former Sharks captain Paul Gallen.

The North Carolinian discovered the game when he was up late one night in college; after “a few beverages” he stumbled on a cable channel showing the 2001 grand final between the Parramatta Eels and the Newcastle Knights.

He tuned in when Parramatta were behind and decided to back them because they seemed like the underdogs.

“I came to find out they were the heavy favourites, and they failed,” he says. “I’ve been an Eels fan ever since.”

Dustin Zerrer sits at a desk and wears a microphone headset and a baseball cap. He is outdoors.

Dustin Zerrer says his podcast and social media channels are seeing increased interest.(ABC News: Cameron Schwarz)

Mr Zerrer says the game’s intensity and its similarities with American football are its best selling points in the US.

He’s been observing a slow but steady growth in interest through his podcast.

“I think you’d be surprised,” he says.

“We’ve seen a big increase in the number of followers on our YouTube channel and on some of our other social media platforms that are actually from the United States.”

Betting big on a booming market

It’s easier to bet on sports in America than ever before.

Sports betting was illegal anywhere outside Nevada until 2018, when a decision from the US Supreme Court opened the door for other states to allow it.

Since then, betting apps have proliferated and sports leagues like the NFL have abandoned a previous resistance to gambling.

Betting is deeply woven into Australian rugby league.

About half of the code’s elite teams have partnerships with gambling or casino companies, including sponsorships splashed on jerseys. The NRL also makes a cut from bookmakers in Australia.

Advertising for rugby league is displayed on Allegiant Stadium near a main highway in Las Vegas

Allegiant Stadium recently hosted the Super Bowl.(ABC News: Cameron Schwarz)

“The United States is many years behind Australia,” says Marc Edelman, a law professor focused on sports ethics at New York’s Baruch College.

But American sports books are increasingly offering minor league and niche sports alongside the major national leagues.

There’s also a segment of sports betters who will “bet on anything at any time”, Mr Edelman says.

“If most of the [NRL] games are actually played in Australia, it’ll allow things for people to bet on at times in the day where there’s nothing to bet on in the United States,” he said.

“I certainly hope that the driving force is not exclusively or primarily gambling. But it also is one more revenue stream and one more reason, in addition to all the others, that this might be looked at at this time.”

A bustling main street of Las Vegas full of people, palm trees and signs.

Sports betting has long been allowed in Nevada, and is now permitted elsewhere in the US.(ABC News: Cameron Schwarz)

The rapid expansion of the American market is coinciding with pushback to the prevalence of sports betting in Australia.

“The way sport has changed as a result of gambling and wagering content is really disappointing,” says Carol Bennett from Australia’s Alliance on Gambling Reform.

“That competition is intended to go over to the US and get hold of a bigger gambling market than Australia.

“It’s really sad, and it’s sport at its worst, when you see sport being used as wagering content.”

‘This is my Super Bowl’

There are true believers who think Americans will take a genuine interest in the NRL.  

Former St George player David Niu, who has been living in the States for years, has always believed rugby league could take off in America.

He feels the time is right due to the NRL’s business success, current leadership and the calibre at the elite level. 

“I think to do anything great and anything grand, you’ve got to take big risks for big rewards,” he says. 

“It’s a fantastic opportunity for anyone who knows a little bit about rugby league to really get excited, and anyone who’s new to the game to get a good look at it and understand and be like, ‘this is something that I’d enjoy and I’d support’.” 

David Niu looks at the camera with the lights of Las Vegas's Fremont St behind him.

“You’ve got to take big risks for big rewards,” says David Niu.(ABC News: Cameron Schwarz)

At the grassroots level, people are talking about the promise of growth.  

Sami Oliveri, from Tampa, Florida, is excited to watch the NRL live instead of via social media clips. 

“I have a feeling that just being there in person, being there in the stadium – I know the energy is going to be wild,” she says. 

“This is my Super Bowl!” 

Chasing American eyeballs

But sports economist Andrew Zimbalist, from Smith College in Massachusetts, has a blunt assessment of NRL’s chances in the US.

“I don’t think it has a prayer,” he says. 

“Frankly, we have sports leagues galore in the United States … and I don’t see a lot of room for any others.” 

The initial advertising for the Vegas round – leaning heavily on the game’s contrast with the NFL, particularly its lack of protective gear – is probably not as novel to Americans as some might think, he says.

A large, empty stadium with screens displaying 'Sea Eagles' in white text on a maroon background.

About 40,000 tickets have been sold, almost two-thirds of the stadium’s capacity. (ABC News: Cameron Schwarz)

Sea Eagles players train inside a large stadium with 'Manly Warringah Sea Eagles' written on a huge screen.

The Sea Eagles are one of four teams in town.(ABC News: Cameron Schwarz)

“I don’t think there’s such novelty [with the NRL] that all of a sudden the light will turn on and people say, ‘Oh, this is even cooler than American football’,” he says.

“In fact, one of the major existential questions that the NFL faces in the United States is precisely that it is so dangerous already.” 

A more recent explainer, voiced by Hollywood actor and mad rugby league fan Russell Crowe, has been generally considered a stronger sell to American audiences.  

In his gravelly Australian accent, Crowe explains the ground rules while emphasising the way the game is similar to American football, and where it differs – for example, all players remain on the field for offence and defence, and unlike in often protracted NFL games, there are no timeouts.

Football leagues played in the US spring have had limited success; other sports popular overseas, like soccer, have taken a relatively long time to capture American hearts and minds.  

“The market may be a little saturated for a game that’s sort of like one we already have,” says University of Maryland sports economist Dennis Coates.  

He believes the NRL will need to be willing to lose money without any guarantee of a final pay-off.  

“It’s like buying a lottery ticket, in the sense that, you’re almost surely going to lose. But if you win – you may win really big,” he says. 

Additional reporting: Chloe Hart

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Matildas triumph 3-0 over Uzbekistan in first Olympic qualifier

Michelle Heyman has scored her first international goal in almost eight years to inspire a 3-0 victory over Uzbekistan and drag the Matildas one step closer to a place at the Paris Olympics.

In their first match since superstar skipper Sam Kerr tore her ACL in January, Australia understandably missed one of the world’s best strikers at the Milliy Stadium in Tashkent.

The Matildas were scratchy and lacked cohesion, while Emily van Egmond had a horror night up forward, missing one sitter and failing to convert two other chances she would normally bury.

Coach Tony Gustavsson turned to Canberra United star Heyman, 35, to replace van Egmond off the bench in the 65th minute, and the veteran delivered just eight minutes later.

In her first appearance since 2018, Heyman headed home her 21st goal for Australia and her first since netting twice against Zimbabwe at the Rio Olympics on August 9, 2016.

Mary Fowler, who was wonderful in the second half, scored a sublime individual goal in the 84th minute, and Caitlin Foord headed home in the 86th to seal victory.

It means Australia will head into Wednesday’s second leg at Melbourne’s Marvel Stadium with a crucial 3-0 lead in the tie.

Debutant Kaitlyn Torpey started on the wing, wearing Kerr’s number 20 but was hooked for Foord, who was having her game time managed, at half-time.

Australia had 75 per cent of possession in the first half but just four shots and one on target, but they finished with 26 (eight on target).

They should have taken the lead in the 21st minute when Torpey tried to square for van Egmond instead of shooting.

Hayley Raso dragged a first-time strike wide on the half-hour mark, and shortly afterwards van Egmond hooked over the bar.

Just before half-time, van Egmond failed to get a header on target from point-blank range.

In the 54th minute, Fowler curled a wonderful ball behind the Uzbekistan defence and van Egmond inexplicably failed to tap home.

Heyman headed over the bar a minute after coming on, then delivered the lead when she nodded a corner onto the bar before following up with a second header.

Fowler then intercepted a clearance with a wonderful first touch, weaved between defenders and ripped a fantastic long-range strike inside the near post.

Foord found space and turned home a Steph Catley cross to wrap up proceedings.

Check out how all the action unfolded in our live blog below.

Key events

Final thoughts

 First of all: whew.

That first half was pretty rusty, as expected, but Tony Gustavsson’s substitutes gave the Matildas exactly the energy and dynamism they needed to unlock what had been, until then, a very solid Uzbekistan defence.

Michelle Heyman will be absolutely buzzing, scoring her first goal since 2016 upon her return to the national team after a four-year retirement, while Mary Fowler and the excellent Caitlin Foord added goals two and three.

You’d have to think the Canberra striker is a lock to start in the second leg in Melbourne on Wednesday: she provided Australia with a target player, height, power, and important movement to bring other players into the game around her.

Now that they’ve made it through this chilly first game, the Matildas return home with wind in their sails and a 3-0 advantage, which is exactly what they would have wanted.

Thanks so much for joining me on the blog for tonight’s game, and I can’t wait to be back here on Wednesday as we see whether the gals can qualify for their third Olympic Games in a row!

See you then!

Full-time: Uzbekistan 0 – 3 Australia

Crowd numbers

Robbie Thompson has said the crowd in Tashkent is just under 2,500 people.

As of today, almost the entirety of Marvel Stadium is sold out for Wednesday’s second leg.

The Uzbekistan players won’t be ready for noise like that, I reckon.


What happens if Tillies win tonight and Uzbekistan wins Wednesday night? Who goes to Paris?

– EveWintergreen

It depends on how much Uzbekistan hypothetically win by.

If Australia finish this game 3-0 winners, Uzbekistan would need to win at least 4-0 in Melbourne on Wednesday to qualify for Paris.

90′ Three minutes of time added on

Same, honestly

UZB’s goalie kicking the ball back in the net after the third goal is so real. I would be so frustrated

– Em for Matildas

89′ Australia substitution

Ellie Carpenter comes off for Charlie Grant.


The song we sing here, Hey hey Heyman ooohh ahhh, I wanna know if you’ll kick that goal!

– Canberra is cool


And again ⚽️⚽️⚽️⚽️
Mary Fowler

– Vic in Vic

HaHAAAAAA! Heyman + Fowler

– Big Ben

Mary Mary Mary you beaute

– Em for Matildas

Just my luck. I step out to put stuff in the fridge, and the Tillies score a goal. Belated Hooray, anyway!

– SeonaBath

Floodgates open. Thanks Caitlin! ⚽️💚💛

– Leo


Caitlin Foord makes it three!

The Matildas have been trying this move all night: a winger chipping a pass in behind Uzbekistan’s defenders to find the head of an attacking player, and this time Caitlin Foord is there, all alone, to nod home a perfectly-weighted cross from Steph Catley.


Hail Mary!

Mary Fowler you superstar! 😍⚽️💚💛

– Leo



The midfielder has been chipping away at Uzbekistan’s defenders all night, and this time she just goes route one: picking up the ball in deep midfield and dancing past three players all by herself.

She skates towards the top of the box and steadies herself, unleashing her lethal right foot through the rubber to send a shot low and hard across the goalkeeper and into the bottom corner of the net.


82′ Australia substitutions

Aivi Luik replaces Alanna Kennedy, while Tameka Yallop comes on for Hayley Raso.

80′ Chance Australia!

Goodness me, that was almost a bizarre second goal for the Matildas.

A long, dipping cross from Mary Fowler far out on the left wing is falling perfectly into the Zone Of Hesitation between Caitlin Foord and Uzbekistan’s goalkeeper, with both of them thinking the other was going to touch it, only for neither of them to get it at all.

Instead, the ball bounces past all of them and a gasp goes around the ground as it almost nestles into the far corner of the net, but bounces just wide instead.

77′ Matildas want a second

They’ve been attacking Uzbekistan in waves for the past five minutes, coming in at all angles and trying to keep the tempo and pressure up on their opponents.

Catley’s corners have been on-point all night, and are looking like Australia’s best attacking weapon at the moment. Alanna Kennedy could have nodded home the Matildas’ second goal a few minutes ago, but she mistimed her jump. Clare Hunt did the same just now.

You’d think they’ll be working a bit more on finishing their headers in the interim before the second leg of this series on Wednesday night, but wouldn’t it be great to snag one or two more goals here so that the pressure is off in Melbourne?

I sure would love that.



– Natty

Finally ⚽️⚽️⚽️⚽️⚽️⚽️ Michelle Hayman

– Vic in Vic

Oh Michelle! I’m in tears! ⚽️💚💛😍

– Leo


– Em for Matildas

Finally! Tillies score off a corner in how long? Thank you Ms Heyman and welcome back.

– Big Ben



A brilliant corner from Steph Catley angles in towards the front post, bobbling off Heyman’s shoulder and clanging off the crossbar.

It could have deflected anywhere, but it fell straight back to her, and she nodded it over the scrambling Uzbekistan defender on the line and into the net.


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