Why pro-Russian accounts are sharing a fake video of French farmers and manure

Pro-Russian social media users have been widely circulating what looks like a Euronews report showing French farmers dumping manure outside the Ukrainian embassy. French farmers began protesting for better pay in January and the video claims that the farmers took the drastic manure action after the Ukrainian ambassador penned a letter asking them to stop their protests. But this video is fake. It’s one of a series of fake news reports aimed at making Ukraine look bad in the eyes of the West.

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5 min

 

If you only have a minute:

  • A video that looks like a news report from broadcaster Euronews shows French farmers dumping manure outside what the report says is the Ukrainian embassy in Paris. According to the same “report”, the farmers were angry after the Ukrainian ambassador penned a letter asking them to stop their ongoing protests.

  • However, Euronews says this video wasn’t made by their channel. 

  • Moreover, the building in the footage isn’t the Ukrainian embassy, it’s actually the headquarters of the Bourgogne-Franche-Comté Regional Council in Dijon. Farmers really did spread manure there during a protest on December 15. 

  • The “news report” also features a letter from the Ukrainian ambassador. It turns out, however, that this is also fake. The signature looks nothing like the signature of the real ambassador. 

The fact check, in detail:

“Ukrainian embassy’s call to end protests angered French farmers” reads the text on a video news report that started to circulate on Twitter and Facebook on February 10. The news report, which looks like it comes from broadcaster Euronews, includes footage of a pile of manure dumped by farmers in front of a large building. 


This tweet from February 11 claims that farmers protested in front of the Ukrainian embassy in Paris. © Observers

French farmers began a series of massive protests back in January, demanding better pay and working conditions. The video claims that the farmers were angry that the Ukrainian ambassador had written them a letter, asking them to end their protests. The video further claims that the president of FNSEA, France’s main agricultural union, told the Ukrainian ambassador to “keep his opinions to himself”.  

This fake video garnered more than 150,000 views on Twitter. It was also published by dozens of Facebook accounts, like this one and, again, this one.

However, the video doesn’t appear anywhere on the Euronews website or any of its social media channels. 

Our team reached out to Euronews, who told us that they did not produce or publish this video. 

“It’s a sophisticated imitation of the style, visuals and format of Euronews,” the outlet said. “Over the past twelve months, we have encountered a number of similar cases where fake Euronews videos began to circulate online.” 

The images did not show an embassy, but the seat of the regional council in Dijon

Moreover, if you search online then you won’t find any information about a farmers’ protest in front of the Ukrainian embassy. 

Our team carried out a simple reverse image search on the video (check out our how-to guide to find out how). By doing this, we discovered where the video was really filmed. It shows farmers dumping manure in front of the Bourgogne-Franche-Comté Regional Council in Dijon and has been circulating online since at least January 3, 2024. French media outlet France Bleu also published images of the same protest. The manure dump was part of a protest organised on December 15, 2023 during which farmers decried a delay in subsidy payments.

Images available on Google Maps confirm that the building is, indeed, the headquarters of the regional council in Dijon and not the Ukrainian embassy in Paris. 

The building that appears in this video is actually the headquarters of the Bourgogne-Franche-Comté Regional Council in Dijon. Farmers protested in front of this building in January 2024.
The building that appears in this video is actually the headquarters of the Bourgogne-Franche-Comté Regional Council in Dijon. Farmers protested in front of this building in January 2024. © Observers

 

A fake letter from the Ukrainian ambassador 

The video also features a letter apparently sent from the Ukrainian ambassador to French farmers, dated February 7, 2024. However, no official source and no social media network mentions this letter. And our internet searches didn’t unearth any proof of this document’s existence.

This video claims that the Ukrainian ambassador sent a letter to French farmers, asking them to halt their protests.
This video claims that the Ukrainian ambassador sent a letter to French farmers, asking them to halt their protests. © Observers

 

However, the signature on this letter doesn’t correspond with the signature of the Ukrainian ambassador Vadym Omelchenko, as reported by Italian fact-checking outlet Open Online. You can see Omelchenko’s real signature on this letter to the city government of Neuilly, a western suburb of Paris, or this letter addressed to the former French ambassador in Ukraine. 

On the left, you can see the signature that appears on the letter featured in the viral video. On the right, you can see the real signature of the Ukrainian ambassador to France, Vadym Omelchenko, on a thank you letter he wrote to the city government of the Paris suburb of Neuilly.
On the left, you can see the signature that appears on the letter featured in the viral video. On the right, you can see the real signature of the Ukrainian ambassador to France, Vadym Omelchenko, on a thank you letter he wrote to the city government of the Paris suburb of Neuilly. © Observers

 

The FRANCE 24 Observers team reached out to the Ukrainian embassy, but we have not yet received a response. We will update this page if and when they come back to us. 

And, no, the president of a farmers’ union didn’t tell the ambassador to ‘keep his opinions to himself’ 

The video also reports that, after seeing the letter from the Ukrainian ambassador, Arnaud Rousseau, the president of farmers’ union FNSEA, told the ambassador to “concentrate on Ukraine” and added: “Ukraine doesn’t have the right to ask anything of the French people. Keep your opinions to yourself.” 

French farmers’ union president Arnaud Rousseau supposedly told the Ukrainian ambassador to “keep his opinions to himself
French farmers’ union president Arnaud Rousseau supposedly told the Ukrainian ambassador to “keep his opinions to himself”. © Observers

However, our internet searches dug up no proof that Rousseau had said anything of the sort. These quotes don’t appear in any media outlets or official documents. Our team reached out to FNSEA, but, for the time being, we haven’t heard anything back. 

Fake videos made to look like news reports from Western media outlets have been circulating since the start of the war in Ukraine, but their number increased dramatically in 2023. These videos are made as an attempt to discredit Ukrainian authorities. 



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How palm oil companies are illegally burning forests to clear land in Indonesia

Indonesian palm oil companies have been playing a dangerous game: burning forests to clear land that has already been dried out by their activities – just to cut production costs. This practice is illegal because it is a major cause of wildfires that have destroyed ecosystems and generated massive atmospheric pollution in Indonesia and nearby countries over the past few years. A group of Indonesian environmental NGOs have been investigating how palm oil companies are continuing to harm the environment with impunity. 

A number of wildfires tore through Indonesia in October 2023 – something that has become a common occurrence in recent years. On the island of Sumatra, the blazes led to the closure of several schools. For NGOs operating in Indonesia, including Greenpeace and the local organisation Pantau Gambut, the culprit is clear: palm oil companies are to blame for these fires. 

The NGOs accuse these companies of using these fires to clear the land – a cheaper and faster option than bulldozers. Then, the companies plant palm trees in the cleared land. While using fire to clear land is a traditional practice, it has been illegal in Indonesia since 2009.  

Environmental NGOs have seen a real increase in fires in Indonesia’s tropical peatlands, which are under threat by the palm oil industry.

‘It’s the cheapest method’

More than 14,000 fires were recorded in August, four times the number in July, according to Pantau Gambut, an Indonesian NGO that monitors fires in the peatlands.  

This increase in fires can be directly linked to the palm oil companies for two reasons, says Abil Salsabila, a member of Pantau Gambut:

Some of these palm oil companies start fires so they can clear the land and start a plantation there, because it is the cheapest method. 

It’s important to add that these companies drain the peatlands to water their plantations. That dries out the peatlands and makes them more vulnerable to fires overall.  Their soil is made up of organic matter that has been decomposing for thousands of years and the oxidation process from this decomposition makes them even more flammable.

Oxidation generates carbon dioxide (CO2). In case of a fire, this build-up of CO2 adds to the CO2 created by the fire. Therefore, dried-out peatlands represent between 5 and 6% of global greenhouse gas emissions.

Satellites images and investigation on the ground 

The explosive cocktail of dried-out peatlands and clearing with fire is behind one of the biggest ecological catastrophes in southeast Asia.

In 2015, massive fires engulfed Indonesian peatlands for several weeks and generated enormous atmospheric pollution, leading to up to 100,000 premature deaths in Indonesia, Malaysia and Singapore. 

Earlier this year, Malaysia said that the fires in neighbouring Indonesia were responsible for a massive decrease in air quality.

Even after the massive fires in 2015, palm oil companies are still burning land, as shown by the meticulous documentation carried out by environmental NGOs like Greenpeace Indonesia and Pantau Gambut.

Pantau Gambut monitors fires in the palm oil concessions using several tools – first, an online map that documents fires in Indonesia, satellite image analysis and on-the-ground investigation. 

The map, made by the Indonesian firm BRIN, shows where the fires have started. Out of 126,146 fires that began between July 1 and September 3, 2023, 27.5% were within palm oil concessions, according to Greenpeace Indonesia. Concessions are land granted by the government to plant oil companies to establish plantations.

This is a screengrab of a map made by the Indonesian firm BRIN, which indicates the fire hotspots in Indonesia over the past 24 hours. (Here, you can see the map from October 20, 2023). Researchers with two NGOs, Greenpeace and Pantau Gambut, have said that this data is limited because it comes from the Indonesian government. © BRIN

Pantau Gambut identified 675 fires that began in a palm oil concession belonging to PT Mekar Karya Kahuripan, in the province of West Kalimantan (the island of Borneo). The company has already been convicted of clearing land by burning it.   

A number of fires began in another palm oil concession owned by PT Waringin Agro Jaya (WAJ) in the province of South Sumatra. This company has also been found guilty of using fire to clear land in the past. In 2019, the Indonesian Supreme Court ruled that the WAJ was one of the parties responsible for the 2015 fires. 

Pantau Gambut used satellite imagery in order to identify which fires began with land clearing. For example, the image below shows part of the same concession, belonging to PT Mekar Karya Kahuripan, in 2019 and again in 2023.


This fire took place in the province of West Kalimantan (Borneo) in a protected area.

Certain zones had been cleared in 2019 (above right) but there is no trace of fire. 

In August 2023, a large swathe of land in the concession burned. You can see smoke, typical of these wildfires, above and around the region.

Alongside the burned zone, there is also a rectangle that indicates agricultural land ready to harvest.

The researchers at Pantau Gambut also carry out on-the-ground investigations to see what happened to the areas shown to have been burned in the satellite images.

The photo at the right shows plantations in 2021 on peatlands that were burned in 2015 (the zone that has been burned is marked in red).
The photo at the right shows plantations in 2021 on peatlands that were burned in 2015 (the zone that has been burned is marked in red). © Pantau Gambut

The images above show that plantations have been set up on land burned during the fires in 2015. That’s not what was supposed to happen to these lands – the palm oil companies were supposed to restore them to their natural state, at the request of the government.

‘The fact that there are still fires show that the concession owners haven’t taken any measures’

The courts have found the palm oil companies guilty of contributing to the fires in other ways as well.

Under Indonesian law, palm oil companies are responsible for any fires that start on their land or within one kilometre of their land. In July 2023, the Indonesian Supreme Court fined a palm oil company 57 million euros for burning 2,560 hectares of land in its concession between 2018 and 2019. 

Moreover, after the terrible fires in 2015, Indonesia also brought in several laws and policies to help save the peatlands and avoid fires in the concessions. Since 2017, palm oil companies found to have damaged peat lands within their concessions have to enact strategies to rehydrate the land. 

However, NGOs on the ground say that while the laws exist, they aren’t being respected. Salsabila explained: 

In reality, the law isn’t being enforced. The Ministry of the Environment will prosecute companies that break this law and some of them have been fined millions of euros but, in the end, the fines are often reduced and there is no transparency to know if the companies that were fined have paid up or not. 

For example, our researchers showed that in August and September 2023, a number of fires began in a concession that had been found responsible for fires between 2015 and 2019. 

There were also fires that began this year in a concession that belongs to PT Waringin Agro Jaya (WAJ), which was found responsible for the 2015 fires and fined 28 million euros.

The fact that there are still fires show that they haven’t taken any measures – on the contrary. 

And even if there are a bunch of fires that start in the concessions this month and it is government data that shows this, nothing is happening.

Some international corporations have stopped business with palm oil companies, because of their flagrant abuse of the environment as well as human rights. Kellogg’s became the 10th company in the world to end commercial ties with Astra Agro Lestari, the second biggest producer of palm oil in Indonesia.

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Is the EU sacrificing animal welfare to tackle the cost of living?

Long-awaited EU animal welfare proposals are falling through without an official explanation. Some reports suspect that economic objectives are at play.

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A raft of highly-anticipated EU animal welfare proposals are overdue, and it seems that the European Commission will fall short on its commitments for the long-promised legislative reforms.

Brussels appears to be handling the matter discreetly behind closed doors, following leaks that revealed the proposals could be scrapped in an effort to tackle the high food prices and inflation gripping the continent.

Animal welfare organisations have accused policy makers of a U-turn and seem to be at loss in understanding what is happening after the Commission committed to ‘End the Cage Age’ years ago.

The End the Cage Age was a citizens’ initiative, signed by almost 1.4 million people in 2020.

It prompted the Commission to commit to proposing legislation to phase out the use of cage systems for animals such as hens, rabbits and ducks by the end of 2023.

The legislative framework was also meant to include a stop to the practice of slaughtering day-old chicks, and the sale and production of fur, as well as shortening the transport of live animals. 

The deafening silence of the European Commission

As the moment of truth approached, news reports began to cast doubts about the fate of the legislation.

The topic was also missing from European Commission President Ursula von der Leyen’s State of The Union speech, which was seen as an opportunity for the president to sum up what her administration had left to do before the European elections next year.

This didn’t escape the attention of animal welfare NGOs.

Euronews reached out to the European Commission but received no response as of this article’s publication.

Finally, at a hearing in the European Parliament on Tuesday, European Commission Executive Vice-President Maroš Šefčovič, nominated to oversee the European Green Deal, raised many eyebrows when he couldn’t commit to a deadline of the animal welfare proposals in question.

The vice-president, however, kept repeating that the animal welfare proposals remain a priority for the upcoming months.

The following day, on World Animal Day, Vice-President Šefčovič wrote to MEPs indicating that the European Commission will present its proposal to protect animals while they are transported, in December 2023.

He did not commit to any deadline concerning the rest of the animal welfare issues, however, noting that the Commission will continue working on the remaining proposals.

Animal welfare organisations, including FOUR PAWS International and Compassion in World Farming, immediately reacted saying that the European Commission is not delivering what it had promised.

Compassion in World Farming said that the “Commission slaps democracy in the face, and signals GAME OVER for EU animal welfare revolution”.

“The Commission’s U-turn regarding the much-touted animal welfare reform is a failure for democracy and the European project,“ said Olga Kikou, European Affairs Manager at Compassion in World Farming. 

Could inflation be the reason for abandoning animal welfare?

The European Commission has yet to communicate any clear reasons why it has abandoned the proposals, but media reports suggest that there are fears that the animal welfare amendments could fuel food inflation further.

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The Financial Times (FT) reported on a draft impact assessment by the Commission, that showed how farmers’ costs could surge by an average of 15%, potentially leading to higher consumer prices and an increase in imports.

Improving the housing of broiler chickens could add one cent to the price of an egg, according to the draft assessment.

In its report, the FT asked the EU farmer’s group Copa-Cogeca for its opinion on the proposals, which said it was in favour of many of the suggested changes as long as they came with financial aid and as long as imported meat had the same standards as that in Europe.

Despite these fears, while still high, food inflation has actually started slowing down in recent months, according to Eurostat, the EU’s statistics office.

Furthermore, the proposals would take years to be signed into the statute books and put into practice, making the current food inflation an even less significant factor.

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FOUR PAWS’s director of European policy, Joe Moran, told Euronews that the proposals remain proposals until they are adopted. 

“We’re looking at 2028, 2027, then there would have to be an implementation period before they actually apply,” he said.

The transition periods for such measures often take 10 to 15 years.

“So to not go ahead with something now because of costs that could be spread over 20 years would, in my view, be a bit like someone cancelling their summer holiday in 10 years time because they’ve looked online and it’s raining at their destination today,” Moran said.” It literally doesn’t make any sense at all. It’s bonkers.”

The director shared his suspicion that scrapping the plans may be “all about optics” in the light of the European Commission’s efforts to secure the new EU-Mercosur trade deal involving Argentina, Brazil, Paraguay and Uruguay, before the end of this year.

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The impact of the planned animal welfare proposals to international trade relations

In April, 2023 a leaked impact assessment showed that the trading partners most affected by the higher standards were expected to be Brazil and Thailand in the case of poultry meat, and Brazil, Argentina and Uruguay in the case of beef.

Moran said the European Commission thinks it would be “incredibly dangerous” for the legislative package to come to light during the course of the talks, as it could jeopardise a deal if South American imports were required to meet the same high standards.

“They see this as a kind of straw that might break the proverbial camel’s back,” he said.

Moran added that to his knowledge, the originally planned proposals were ready to move to the inter-service consultation stage, to then be ultimately published within weeks. He said he cannot understand why, at this stage, they cannot be released to the public.

“A proposal is only a proposal. […] We’re asking them simply to put these texts in the public domain in front of MEPs, in front of member states,” said Moran. “They could then be amended. They can be changed. But at least discussions like this should happen in daylight in a democracy. I don’t believe that they should be happening behind closed doors.“

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What’s at stake?

The director called attention to the pressing issues that the proposals were supposed to address, such as ending piglet castration, preventing the separation of calves from their mothers right after birth, and stopping chickens from growing at such rates that essentially they can’t stand up because they can’t their legs can’t support their own weight.

The European Food Safety Authority notes that farmed animals’ welfare is directly connected to the safety of the food chain, and that the relationship between animal welfare, animal health, and food-borne diseases is tight, with stress factors and poor welfare leading to increased susceptibility to transmissible diseases among animals.

It’s worth remembering that there is no serious concern about food safety in the European Union as the bloc has the highest standards of animal welfare in the world already.

While acknowledging that the EU is a leader in many respects, Moran emphasised that other parts of the world better regulate certain aspects of animal welfare, such as banning live exports, even if their overall welfare regulation pales in comparison to Europe’s.

“If we want the EU to continue to be the world’s leader in animal welfare, we need these proposals now,” he said.

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The EPP Group is wrong to spurn the EU’s nature restoration law

By Olivier De Schutter, Co-Chair, and Emile Frison, Panel Expert, IPES-Food

It’s time politicians abandon these cynical games and tackle the challenges we are facing seriously, Olivier De Schutter and Emile Frison write.

Before walking out of the negotiations on the Nature Restoration Law last week, the EPP parliamentary group shared a rather dramatic list of problems with the European Commission’s proposal. 

In a series of tweets in the group’s social media feed, it was claimed that the proposed law would lead to “increased food prices” and “even a global famine”. 

As the European Parliament prepares to vote on the law on Thursday, we need a reality check — and an end to scaremongering around NRL and the EU’s Farm2Fork strategy.

Growing more food is not the solution to rising hunger

The reality today is that the world already produces more than enough food to feed a growing population, according to UN data. 

Indeed for the past two decades, the rate of global food production has increased faster than the rate of population growth. 

But unlike what voices for ever-more intensification claim, this hasn’t stopped rising hunger.

Rising hunger has little to do with levels of production — and everything to do with where that food goes and doesn’t go. 

Around a third of the food we produce is thrown away or left to rot. 

A vast majority of the world’s calories are used to feed animals — livestock takes up nearly 80% of global agricultural land (factoring in feed) while producing less than 20% of the calories. And around one-tenth of all grain is turned into biofuel. 

Growing more food to direct to any of these ends will do nothing to reduce hunger or famine.

This helps to explain why, after the invasion of Ukraine, even as global diplomatic efforts succeeded in getting Ukrainian grain flowing again and emergency measures enabled the planting of fallow land set aside for nature protection, food price inflation still remains stubbornly above 5%, and queues for food banks are no shorter. 

It turns out most of the extra production was used to grow animal fodder. Meanwhile, rising supermarket prices are connected far more to profiteering than they are to environmental regulation.

‘Feed the world’ advocates are missing the point

We have to be honest about the situation. Never has our food system been so industrialised, chemically intensive, and global. 

Yet it has resulted in three food price crises in 15 years. And progress on global hunger is in reverse — thanks to volatile speculation-prone commodity markets and a debt crisis that is bankrupting countries and preventing them from tackling hunger. 

It has long been known that the problem of hunger is one of distribution and poverty — but Big Food lobbyists continue to claim the contrary.

The “feed the world” advocates of the EPP are missing the forest for the trees. 

The biggest risk to food production of all is climate change and the current industrial model that is decimating nature and making it harder to sustain necessary levels of production in the long term. 

Climate change wiped nearly 10% off EU yields for some crops last year – and is already ravaging farm incomes on a regular basis.

Farmers are the victims of the existing system, too

Just last month, Italy experienced devastating floods destroying swathes of its agricultural heartland. 

Spain and Portugal, toiling under one of the worst droughts in recent history, have requested the activation of the European Food Security Crisis Preparedness and Response Mechanism for the first time ever because their food security is at risk. 

We know that soil degradation, chemical contamination, water scarcity, and biodiversity loss are putting crop yields at risk — and that industrial farming is a primary cause. 

European Commission Vice President Frans Timmermans is right when he says that food cannot grow “when the soil is dead and that there are crop failures due to drought”.

Farmers, the backbone of our food systems, are being hit hard by both economic and climate instability. 

They face price volatility, both for the inputs they buy and for the products they sell.

Though giant agri-food corporations are reaping record profits these past two years, farmers are as much victims of the boom-bust cycle of food markets as consumers — where price surges lead farmers into overproduction, prompting farmgate prices to suddenly fall. 

Farmers in some EU countries have even been protesting as they sit on large quantities of unsold commodities.

This can’t continue

We can’t go on like this. If MEPs are serious about feeding the world, they should jump at the opportunity that the Nature Protection Law and the Farm2Fork present.

Not only will it put us on a path to a more sustainable food system, help reduce waste and put more power in the hands of farmers and communities. 

It will also do this while restoring our natural world, increasing biodiversity, and making everyone’s quality of life better.

Failure to take action now will leave Europe confronting a future of climate disaster, decimated biodiversity and water scarcity, with no tools in the box. 

It’s time politicians abandon these cynical games and tackle the challenges we are facing seriously. 

Farmers, consumers, policymakers and corporations — we need to take action for a food system that is much more diverse, resilient, healthy and sustainable in every region.

Will we stay trapped in a cycle of disaster?

There is ample evidence that farming systems that work with nature, like agroecology, provide economic performance, reliable yields, resilience to climate change, and preserve biodiversity. 

Further delaying and diluting the Farm2Fork strategy does nothing for world food security. 

It just keeps us trapped in a cycle of disaster while depriving Europeans of a more resilient future.

Olivier De Schutter is co-chair of the International Panel of Experts on Sustainable Food Systems (IPES-Food) and UN special rapporteur on extreme poverty and human rights, and Emile Frison is the former director general of Biodiversity International and an IPES-Food panel expert.

At Euronews, we believe all views matter. Contact us at [email protected] to send pitches or submissions and be part of the conversation.

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‘A wake-up call for the industry’: Meat production in France under scrutiny amid climate change

As meat consumption remains the biggest contributor to food-related greenhouse gas emissions, developing more eco-responsible habits requires changes to our diets. For livestock farmers, this translates into a need to find new ways of production.

Following Neige (Snow), Idéale (Perfect) and Imminence, the new ambassador of the International Agriculture Show, which opened February 25 in Paris, isOvalie, a 5-year-old cow of the Salers breed. As usual, the star gets to have her photo printed on posters for this annual event and her official public presentation is also set to be one of the high points of the show. This tradition highlights the importance of animal husbandry in French agriculture. But as climate activists often decry the environmental impact of meat production, the show also serves as an occasion to rethink our methods of production as well as the steaks on our plates.

On a global scale, meat consumption continues to rise: It has multiplied by almost five over the past 60 years, growing from 71 million tonnes in 1961 to 339 million tonnes in 2021, according to statistics from the UN Food and Agriculture Organization (FAO). This production has massive consequences for climate change: The livestock sector is responsible for 14.5 percent of all greenhouse gas emissions derived from human activities and half of the emissions of the agricultural sector worldwide.

The main culprit of greenhouse gas emissions on our plates  

“In France, we eat an average of 100 to 110 grams per day per person, which is the equivalent of 85 kilograms per year. Twice the global average”, noted agricultural economist Carine Barbier, researcher for the French National Centre for Scientific Research (CNRS) and The International Research Centre on Environment and Development (CIRED). A mere quarter of the population describes itself as flexitarian, eating meat only occasionally, while 2.2 percent describes itself as vegetarian.

“It’s the principal cause of dietary-related greenhouse gas emissions” Barbier added. “Ultimately, the whole food industry already represents 25 percent of French emissions, this includes the entire process, from the production to our plates as well as imports. Animal farming alone represents 9 percent of total emissions.”

Due to emissions of three types of greenhouse gas – carbon dioxide (CO2), nitrous oxide and methane – into the atmosphere, animal husbandry is costing the planet dearly. “CO2 emissions come from the use of fossil fuel for transportation, namely imports, (and) the use of machinery in agriculture as well as in the food processing industry and large retail outlets,” the expert explained. Nitrous oxide (N2O), on the other hand, “comes from the use of mineral nitrogen fertilisers in fields”, and methane is produced by the digestive system of cattle. Although not as well known as carbon dioxide, the latter two gases are not less harmful: N2O reflects 300 times as much heat as CO2 while methane reflects 28 times as much.

“Therefore we have to differentiate between ruminants, swine and poultry”, Barbier said. “Due to their particular digestive system, ruminants have a larger impact on the climate.” According to the French Agency for Ecological Transition (ADEME), a kilogram of beef represents around 14 kilograms of CO2 equivalent (CO2e), which includes CO2, nitrous oxide and methane, 10 times that of poultry.

On top of its climate impact, animal farming is also responsible for detrimental effects on the environment. According to a 2015 report by the Physics Institution, livestock production accounts for 78 percent of terrestrial biodiversity loss, 80 percent of soil acidification and atmospheric pollution as well as 73 percent of water pollution.

‘It’s a wake-up call for the industry’

Facing this situation, farmers envision several solutions to reduce their environmental impact. In a press release published at the opening of the International Agriculture Show, the national inter-professional association of cattle and meat (Interbev) says it aims to reduce the beef sector’s carbon footprint by 15 percent in 2025, compared to 2015.

“It’s a wake-up call for the entire industry to the urgency of climate change,” the president of Interbev’s beef sector Emmanuel Bernard said. “As animal farmers, we are the first to suffer from global warming and its consequences.”

Barbier suggested that farmers move “towards more extensive breeding with a higher consumption of grass, and thus limiting the production of cereal used in fodder. This in turn reduces the use of fertilisers and pesticides.”

“We also have to cut down on imports of animal feed. I’m thinking of, for example, soybean meal imported from Brazil that leans heavily on transport. Currently, transportation represents more than one-fifth of the food industry’s carbon footprint,” she continued. “Why not return to crop-livestock systems in which farmers grow most of what the animals need by themselves?”

Bernard tires to heed this advice as a farmer. Thirty years ago, he took over the family ranch located in Nièvre. Today, he is accountable for 110 charolais cows à vêler (to calve), meaning they are destined to give birth to calves to be fattened before being sent to slaughterhouses. For a few years now, he has also started adding installations to make his farm more eco-friendly.

“I don’t import any soy products. My cows and calves mostly feed on grass, fodder and cereal that I grow myself, on my land. Among the 220 hectares of land, 125 hectares are meadows while 25 hectares are used for growing cereal”, he said.

Three years ago, Bernard went even further and submitted his practices for evaluation to CAP2ER, which provides a diagnosis of gas emissions. It’s a five-year process that should allow him to explore new ways to reduce his carbon footprint. “I envision, for example, cultivating meslin, which is a mix of cereal and protein crop, instead of maize.”

Adjusting herd sizes

But to make further progress in transforming large-scale farming methods, “it’s absolutely necessary to start reducing herd sizes”, Barbier insisted. These practical changes would set into motion a virtuous cycle. “For example, by cutting back on meat in our diets and decreasing cereal fodder and oil and protein crops used in animal feed, we would increase the area of arable land that we can use to grow crops for human consumption,” she added.

France has already announced its aim to reduce herd sizes via the National Low-Carbon Strategy for agriculture published in June 2021, which targets a 13 percent reduction by 2030. The target is lower than what the scientific community recommends. Nevertheless, the trend is already growing among animal farms, as the total number of lactating and milk cows declined by 8 percent between 2000 and 2019 according to the Institut de l’élevage (IDELE). The same has been noted for sheep, which saw a decrease of 8.3 percent from 2011 to 2020 while the number of sows in the swine industry have dropped by 19 percent in 10 years.

“Initiating this transition towards more sustainable agricultural practices is nowadays indispensable in order to render the farming system more resilient against climate change all the while reinsuring our food sovereignty”, Barbier emphasised, pointing to the fact that the animal husbandry sector is already in a crisis. “But to do this, we need stronger support from the European Union. We have to ensure a steady stream of income during this transition period.”

“Currently we are producing a lot of diagnosis and observations on the problems surrounding animal farming, but we struggle to implant real methods of change”, the farmer Bernard added. “And the main reason behind this is tied to finances. If we had real political support, we would be ready to make the change.”

“Without all that, we risk becoming less competitive than other countries and this would drive imports”, he stressed. “It would neither be good for us, nor the climate.”

A revolution on our plates

Meanwhile, real changes in production cannot take place without consumers, according to Barbier, who authored a study published in October establishing multiple scenarios for a carbon neutral diet by 2050. “Above all else, we need to reduce our meat consumption. That’s what will prompt farmers to transition.” 

In addition to purely ecological thinking, she also advanced several nutritional arguments. “In any case, we consume too much protein, around 80 percent more than what we need,” the expert continued, pointing to oft-illustrated cardiovascular risks linked to overconsumption of meat. In 2019, a commission formed by the medical journal The Lancet estimated that Europeans should cut their red meat consumption by 77 percent while doubling fruits, vegetables, nuts and legumes in order to respect the limits of Earth’s resources and to maintain their own health. “Reducing our consumption to reflect our real needs will considerably decrease the carbon footprint of our diets.”

“If we stick to the most moderate scenario, then we need to cut down two-thirds of our meat consumption and half that of mik products”, she explained. “By no means do we seek to remove meat completely from the entire population’s plates. It is a question of developing our diet and animal-farming practices to reach carbon neutrality.

Favour plant-based options

Numerous plant-based alternatives exist in order to help implement these changes to our dietary habits and progressively decrease meat portions on our plates. The first and the most obvious one is to consume more cereal and protein-rich legumes such as lentils and chickpeas.

In the last few years, supermarkets have started to push out more and more plant-based meat substitutes. Among them are “plant-based steaks”, “fake bacon bits”, and “plant-based meat strips” made from peas, tofu or soybeans that imitate the taste and texture of beef or chicken. “Nowadays, all of these options imitate meat quite well and can be a helpful way to change one’s habits”, said Tom Bry-Chevalier, an expert in alternative meats and a doctoral student at the University of Lorraine.

“This is all the better since we now know that these options have a lesser impact on climate than meat”, he said. According to a recent study, yhese plant-based substitutes emit 10 times less greenhouse gas than beef, and as much as 25 times less for tofu.

A report from Boston Consulting Group published in July estimates that the “investments in plant-based alternatives to meat” are “much more efficient in reducing greenhouse gas emissions than other green investments”. Each euro invested in these products has up to three times as much impact as it would have if placed in renovating buildings and 11 times as much as in the production of electric cars”.

“Another alternative could be the development of laboratory-grown meat, produced directly from animal cells”, Bry-Chevalier continued. Despite rapid growth with dozens of start-ups worldwide, the project remains for now at the laboratory stage.

“This option also has its limits. First of all, lab-grown meat is still tied to high emissions if the energy used to produce it is not carbon neutral”, Bry-Chevalier said. “But most importantly, we are still very far away from large-scale commercialisation while the climate crisis is an emergency. We can’t afford to wait for lab-grown meat to change our habits.”

According to Barbier, plant-based steaks and lab-grown meat – if they develop – must be seen as resources for transition. “We already have all the necessary ingredients for our daily protein needs thanks to vegetables,” she said. “Let us offer delicious vegetarian dishes in collective food halls, let people choose their meat portions there … It could really make a difference.”

This article is a translation of the original in French.

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