Why Aussie motorsport’s 36-year first is so significant

It’s been decades since the top touring car teams ventured Down Under.

Soon, Australia will host 10 of the world’s best in a double-header at two of the country’s top tracks. 

The first TCR World Tour races under lights will take place on November 3-4 at Sydney Motorsport Park before the circus heads to Mount Panorama on November 10-12.

Stan Sport is the only place to watch every second of the 2023 SpeedSeries. All the action streaming ad-free, live and on demand

It’ll mark the first time since 1987 that an international touring car championship has raced in Australia.

The TCR World Tour as it’s called now traces its roots back to the World Touring Car Championship that raced as part of the Bathurst 1000 all those years ago.

The philosophy then is the same as it is now, with four-door, turbocharged sedans ruling the roost alongside newer hatchbacks.

Catch race one of the TCR World Tour and National Trans Am Series live and free-to-air on 9Gem and 9Now from 2pm on November 4.

Back then, it was Ford, Holden, and BMW. Now it’s Hyundai, Honda and Audi.

Before the Bathurst finale, Sydney will host the first leg of the double-header. It’ll be the first time any international race meeting has been held there under lights.

With the arrival of top talent from Europe, Asia, and South America comes added competition for the TCR Australia Series regulars.

Garry Rogers Motorsport driver Aaron Cameron, who sits third in the standings, said he’s expecting an arm wrestle.

“For us, it’s like any other race,” said Cameron on Stan Sport’s Shorts SpeedSeries preview.

“It’s great to have them. We’ve been watching them all year, what they’re doing and how they’re going. 

“All the points, it’s all separate. It’s like a race within a race and we’re focused on what we can do in the Peugeot to get it as far forward as we can. If we can mix it with them, it’s great.”

Cameron has already had a taste of it. Last year, he competed in racing’s Olympics, the FIA Motorsport Games in France.

“As soon as the green light goes on, these dudes just shoot into the pit lane and they’re on it,” said Cameron. 

“In Australia, we go out in a nice line, pretty chill on our warm-up laps. They’re super aggressive and I have no doubt on the track we’re going to be rubbing panels pretty quickly.

“I’ve just got this feeling in the back of my head, there’s going to be a lot of high-beam action behind by the Euros just trying to blind everyone. 

“I don’t think we’re going to be able to see very well. It should be great.”

TCR AUSTRALIA SERIES STANDINGS (TOP 10)

1 – Bailey Sweeny – 589

2 – Josh Buchan – 559

3 – Aaron Cameron – 551

4 – Tony D’Alberto – 506

5 – Jordan Cox – 496

6 – Ben Bargwanna – 486

7 – Lachlan Mineeff – 465 

8 – Michael Clemente – 434 

9 – Kody Garland – 389

10 – Tom Oliphant – 356

TCR WORLD TOUR STANDINGS (TOP 10)

1 – Norbert Michelisz – 270

2 – Yann Ehrlacher – 266

3 – Robert Huff – 247

4 – Mikel Azcona – 243

5 – Néstor Girolami – 220

6 – Thed Bjork – 205

7 – Frederic Vervisch – 197

8 – Santiago Urrutia – 182

9 – Ma Qing Hua – 181

10 – Tom Coronel – 76

WHEN AND WHERE IS THE EVENT?

Race Sydney takes place at Sydney Motorsport Park on November 3-4. 

WHAT RACING CATEGORIES ARE ON TRACK?

The TCR Australia Series headlines proceedings with support from National Trans Am Series, Excels, and Radical Cup.

WHO ARE THE BIG NAMES RACING?

Leading the TCR World Tour contingent are World Touring Car Cup champions Norbert Michelisz (2019), Yann Ehrlacher (2020, 2021), and Mikel Azcona (2022).

Nurburgring 24 Hours winner Frederic Vervisch will race as will 2012 World Touring Car Championship winner Rob Huff.

TCR Australia Series champions Tony D’Alberto and Will Brown will lead the contingent at home.

WHAT CAR MANUFACTURERS ARE ENTERED

Audi will have the most cars with a fleet of six cars while Peugeot and Lynk & Co will each bring five cars apiece. Hyundai and Honda both bring four cars with them.

WHEN DOES THE RACING START?

Action begins in earnest on Friday at 5.20pm AEDT with National Trans Am Series qualifying.

Saturday starts early with the first National Trans Am Series race at 2.10pm AEDT.

HOW CAN I WATCH THE ACTION?

Stan Sport will carry all the action live and ad-free from 5pm on Friday and 2pm on Saturday.

Free-to-air coverage will be carried on 9Gem and 9now from 2pm to 5pm on Saturday only.

FRIDAY STAN SPORT SCHEDULE

5.20pm – National Trans Am Series – Qualifying – 25 minutes

6pm – TCR Australia Series – Qualifying 1 – 15 minutes

6.20pm – TCR Australia Series – Qualifying 2 – 10 minutes

6.45pm – Hyundai Excels – Race 2 – 20 minutes – 8 laps

7.15pm – Radical Cup – Race 1 – 25 minutes

7.55pm – National Trans Am Series – Race 1 – 25 minutes – 13 laps

8.40pm – TCR Australia Series – Race 1 – 30 minutes – 17 laps

SATURDAY STAN SPORT SCHEDULE

2.10pm – National Trans Am Series – Race 2 – 30 minutes – 16 laps

2.50pm – Hyundai Excels – Race 3 – 20 minutes – 8 laps

3.20pm – Radical Cup – Race 3 – 25 minutes 

4.05pm – TCR Australia Series – Race 2 – 30 minutes – 17 laps

5.10pm – Hyundai Excels – Race 4 – 20 minutes – 8 laps

5.40pm – National Trans Am Series – Race 3 – 25 minutes – 13 laps

6.15pm – Radical Cup – Race 4 – 25 minutes 

6.50pm – Hyundai Excels – Race 5 – 20 minutes – 8 laps

7.20pm – TCR Australia Series Driver Introductions

7.55pm – TCR Australia Series – Race 3 – 30 minutes – 17 laps

8.40pm – National Trans Am Series – Race 4 – 30 minutes – 16 laps

WHO IS ON THE COMMENTARY TEAM?

Matt White will lead the Stan Sport commentary line-up with Bathurst 1000 podium finisher Fabian Coulthard and Australian Rally Championship winner Molly Taylor.

Familiar faces Chris Stubbs, Richard Crail, Greg Rust, and Matt Naulty also return.

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Rapid7 Inc. (RPD) Q3 2023 Earnings Call Transcript

Rapid7 Inc. (NASDAQ:RPD) Q3 2023 Earnings Conference Call November 1, 2023 4:30 PM ET

Company Participants

Elizabeth Chwalk – Director, IR

Corey Thomas – Chairman and CEO

Tim Adams – CFO

Conference Call Participants

Matt Hedberg – RBC Capital Markets

Adam Tindle – Raymond James

Matt Saltzman – Morgan Stanley

Fatima Boolani – Citi

John Weidemoyer – William Blair

Eric Heath – KeyBanc Capital Markets

Trevor Rambo – BTIG

Rob Galvin – Stifel

Alex Henderson – Needham

Operator

Good afternoon. My name is Rob, and I will be your conference operator today. At this time, I would like to welcome everyone to the Rapid7 Third Quarter 2023 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session. [Operator Instructions]

Thank you. Elizabeth Chwalk, Director of Investor Relations, you may begin your conference.

Elizabeth Chwalk

Thank you, operator and good afternoon everyone. We appreciate you joining us today to discuss Rapid7’s third quarter 2023 financial and operating results in addition to our financial outlook for the fourth quarter and full fiscal year 2023.

With me on the call today are Corey Thomas, our CEO; and Tim Adams, our CFO. We have distributed our earnings press release over the wire and it is now posted on our website at investors.rapid7.com along with the updated company presentation and financial metrics file. This call is being broadcast live via webcast and following the call, an audio replay will be available at investors.rapid7.com.

During this call, we may make statements related to our business that are considered forward-looking under Federal Securities laws. These statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 and include statements related to the company’s positioning, strategy, business plans, restructuring plans, financial guidance

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#Rapid7 #RPD #Earnings #Call #Transcript

Build Blog Products That Sell 1: Match a Unique Idea to Your Audience

This guest series is by Greg McFarlane of Control Your Cash.

How do you get readers to part with their money, especially when said money is scarce?

This year has been particularly tough for businesses and individuals who are all dealing with rising interest rates and cost of living pressures. It’s difficult for most merchants of any kind to make a sale. It’s particularly so if you’re a blogger who wants to advance from engaging readers about your subject of interest to getting those readers to buy something. In an average-to-booming economy, it’s easier to get people to part with their discretionary income, and not that much of a deal if they don’t.

But when belts are tightening across the globe, how do you get readers to buy from you?

This post is the first in a series where we’ll systematically prescribe a foolproof way for you to create worthwhile, lasting products that your readers can actually use—and that they’ll pay for the privilege of owning.

If you’re blogging regularly, and are the kind of blogger who reads ProBlogger, it’s safe to assume that you’re at least amenable to the idea of a digital storefront. Yes, maybe you consider your blog to be strictly a labor of love: something that serves solely to convey your thoughts about woodworking, or Pacific Island languages, for the sheer satisfaction of sharing such with your readers. If that describes you, great.

Yet if you could monetize your blog—sell a product or service of your own creation—you’d at least think about whether any profit you’d make would be worth the effort, right?

We all want a bigger audience. But how can we turn regular readers into paying customers? Having half a million unique visitors means a lot more if even 1% stop to buy what you’re selling. Of course, that implies you’re selling something in the first place.

But what should you sell? Where do we begin?

You need an idea

It all starts with an idea. Really, it does. That’s not just an empty axiom.

(Apologies in advance. The next couple of paragraphs might read like an end-of-chapter exercise from a self-help book. That’s not the intention. Take them literally and don’t read between the lines.)

Answer the following questions, one series at a time. Explanations to follow:

1. What do I have to offer?

  • How am I different?
  • What makes me unique?
  • What can I offer to readers/customers that’d be hard for someone else to duplicate or automate?

Obviously you can only answer these questions for yourself, but I’ll walk you through it with my own set of answers.

My blog, Control Your Cash, is one of a few dozen personal finance advice blogs in existence. But “personal finance” is a wide umbrella. Most of my competitors can be placed into one of several subcategories. Some blogs focus on listing inventive ways to save money; others talk about personal finance exclusively from a Christian perspective; still others do nothing but spend every post comparing different credit cards.

Then there’s mine, which is probably most distinguished by a tone that readers have described as everything from “uncompromising” to “snarky”. Also, Control Your Cash explains complex and arcane personal finance topics in something of a readable and not altogether unfunny style, a skill that took a few years to develop.

That isn’t bragging. That’s determining what makes my site different, and what makes its author’s offerings of potential interest to a customer.

Understanding difference

My blog’s central feature is its thrice-weekly posts, there for the reading and delivered free to whomever subscribes to the site’s RSS feed. I also sell a full-length book on the fundamentals of personal finance for people who know that they know nothing about money, and a series of inexpensive ebooks, each of which deals with a particular topic. (How to read financial statements, how to buy a house, etc.)

The wonderful thing about taking the steps to create products is that few of my competitors, and presumably few of yours, are going to bother. The discipline required to write something 6000 words long, let alone 75,000 words long, intimidates most bloggers. The majority would rather just throw a bunch of unconnected thoughts on the page, run spellcheck (or not), then publish.

One of the elite bloggers in my field of interest is Mike Piper of Oblivious Investor. Even though we both write about personal finance, I hesitate to call him a “rival” because there’s little overlap in what we do. Mike’s tagline describes his site succinctly: “simple, low-maintenance investing.” To that end, he’s written a series of books—one on income taxes, one on accounting basics, and so on. As a certified public accountant, but one who can write captivatingly and with minimal jargon, Mike knew he could own that niche with little fear of serious competition.

You answered the questions, right? The ones at the start of the section?

If it took you more than a few seconds to answer them, stop. If you can’t effortlessly determine what makes your blog and your perspective unique, you can’t very well expect your readers to do it. Remember that they aren’t in the market for a faceless product that had dozens if not hundreds of hands in its creation, like a car or a jacket.

For better or worse, they’re buying you and whatever it is you’re identified with.

Accepting an ugly truth

If you answered the questions and came away with the conclusion that your blog just isn’t that distinctive, save yourself hours of frustration now by acknowledging that. It’ll be far better than creating a suite of products that hardly anyone will buy.

There’s no shame in coming to this realization at the outset. If anything, it gives you a chance to start afresh and establish your point of differentiation before you embark on anything else.

You don’t necessarily need a dedicated following to sell products—many of the people who buy my ebooks do so on their first visit to my site. (Which makes sense. What would compel an 89-time visitor to finally break down and buy something on his 90th visit?)

Now that you’ve determined what makes you different, consider your audience.

2. How can I build a following?

The speed with which people blog and get feedback makes it easy to confuse traditional roles in commerce. Just because someone leaves an insightful comment on your site doesn’t make him your confidant.

Keep it professional. Many bloggers forget that their customers, their advisors, their test marketers, and their collaborators should not all be the same people.

All too often, I’ll see bloggers make this dangerous transition when conversing with their readers. Don’t be afraid to solicit feedback, but on the other hand, don’t cede the responsibility of initiative by asking your readers, “So, what would you like to see?” That’s the equivalent of the chef coming out of the kitchen, wooden spoon in hand, going up to the couple awaiting dinner and saying, “Here, taste this. Tell me what you think.”

The above “strategy”, or non-strategy, is pervasive among bloggers, yet bears little fruit. Name a successful company—any company. Nike, for instance. Their research and development is a little more sophisticated than asking potential customers, “Would you like to see a running shoe with a waffle sole?” Or “How about workout gear that wicks away moisture?”

Sell yourself

If you’re going to sell via your site, you have to be bold. It starts with you, not your customers. Say “I’ve got a sales method that will revolutionize the industry. Here it is in four easy lessons.” Or “Sick of not knowing how to work on your car? Stop putting yourself at the mercy of repair shops. Download my series of instructional videos instead.”

Personalize it. Add value. Sell yourself. Take the examples from the preceding paragraph. Theoretically anyone could offer them. What makes your methods different? Is it your style and demeanor? Have you done research that no one else has done before? Are you creating a service or product that people don’t even know that they require, but won’t be able to live without once you’re done with them?

Ultimately, you want to understand what your readers want and need. But how urgently do they need it? When money is hard to come by, will they pay to have their pain assuaged? (People are much more interested in reducing pain than in embracing pleasure.) How can you improve their lives, and/or make their businesses more profitable?

Know your audience, and get inside their heads—specifically, the product-buying part of their heads. Read the comments they leave. Gauge their interest in and commitment to your blog. Only then can you create and sell content that resonates with and delights your readers, while staying true to your unique voice.

Key points

  • It all starts with you. Work out what’s unique about you and your blog.
  • Don’t be afraid to start again if your point of difference isn’t easy to define.
  • To build a paying clientele, offer something to your readers to gauge their interest.
  • Build yourself—your unique point of difference—into what you offer.
  • Use these offerings, and your blog as a whole, to get inside your readers heads, and understand how you can uniquely meet their needs.

Next time out, we’ll discuss how to research your competitors, and how to stand out from among them when readers are counting every penny.

Greg McFarlane is an advertising copywriter who lives in Las Vegas. He recently wrote Control Your Cash: Making Money Make Sense, a financial primer for people in their 20s and 30s who know nothing about money. You can buy the book here (physical) or here (Kindle) and reach Greg at [email protected].



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#Build #Blog #Products #Sell #Match #Unique #Idea #Audience

25 Home Renovations That Could Backfire, According To Real Estate Agents | Wealth of Geeks

Installing a fancy fridge and upgrading your home’s landscape may seem like brilliant ways to make your home more attractive, comfortable, and valuable. Still, some home renovations can decrease a property’s value. Before you start tearing down walls and installing new features, check out 25 home improvements that may lower the value of your home.

1. Lots of Carpeting

Hardwood floors can raise a property’s value, but carpeting can lower it. Carpet can look ragged after a few years and is more challenging to clean and maintain than tile or wood. Plus, carpeting is less neutral and more personalized.

2. Odd Tiles

Similar to carpet, unique and bold tiles are a personal preference and may deter buyers from committing to the home. Simple tiles in neutral colors shouldn’t lower the home’s value, but bright and quirky tiles with distinct designs may not appeal to all buyers.

3. Fancy Lighting

Adding luxury lighting fixtures seems like a positive, but they can be risky. People often pick vibrant and eye-catching light fixtures when renovating, but these can quickly look outdated and may not fit the space’s aesthetic well, creating an odd, out-of-place look.

4. Textured Walls and Ceilings

Textured walls and ceilings appeal to some, but many others find them unattractive and outdated. Removing texture from walls and ceilings is very hard, so a buyer may be deterred if they don’t like the texture, as changing it is a massive project.

5. Flamboyant Paint Colors

Again, anything that is too subjective might lower the home’s value. Painting rooms with daring colors like tangerine or lavender can create issues. Not everyone appreciates these bold aesthetics and may not want to buy a home that requires a massive paint job.

6. Luxury Kitchen

This one can be frustrating, as renovating a kitchen with high-end appliances and materials is something many homeowners strive to do and see as a positive. However, the resale value of kitchen renovations is disappointing, and people usually recoup roughly half of their investment.

7. Lavish Bathroom

The same goes for bathroom renovations. A high-end bathroom renovation can feel over the top for potential buyers. Certain fancy additions, like a massive tub with jets or a gigantic mirror, pose cleaning challenges and can look too personal.

8. Home Office Transformation

With so many people working from home now, many have created home offices. This can be a negative if you transform a bedroom or other living space into a home office. If a house was a three-bedroom, but now it’s a two-bedroom with an office, it may not appeal to as many buyers.

9. Excessive Wallpaper

Wallpaper can be beautiful, but it’s also highly personal. Not everyone will have the same taste in wallpaper, so a home with wallpaper in every room can be tricky to sell. Removing wallpaper can be costly, making it a deterrent for potential buyers who don’t like it.

10. Combined Rooms

Like the home office issue, combining two rooms to make more space can also backfire. While knocking down a wall can create a stunning large bedroom, the house now has one less bedroom, which may be a dealbreaker for some buyers.

11. Removed Closets

People also love closets, and while removing them can open a room and make it more spacious, potential buyers may be disappointed by a bedroom with no closets. While space is valuable, so is storage, and removing closets will alienate people who prefer extra storage.

12. Swimming Pool

Swimming pools are a fun luxury addition to a home but also a massive liability. Homes with swimming pools require additional and expensive insurance along with a lot of intense maintenance. The dangers and maintenance involved with pools can make them a huge negative.

13. Built-in Electronics

Built-in electronics, like speaker systems or security systems, can also lower the value of a property. These electronics can quickly become outdated and may not appeal to a potential buyer’s preferences or fulfill their needs.

14. Built-in Aquarium

A built-in aquarium sounds super fun, but not everyone wants one. These aquariums are extremely expensive to install but also costly to maintain. What if the new buyer doesn’t have or want fish? The aquarium immediately becomes a downside.

15. Sunroom or Screened-in Porch Addition

A sunroom or screened-in porch is a wonderful way to enjoy the outdoors without going outside. However, the resale value of these additions is abysmal. People usually get a 50% return on what they spent on the addition when they sell the home.

16. Hot Tub

Like swimming pools, hot tubs can be a negative when selling a home. They take up substantial space and require consistent maintenance. Hot tubs can also be seen as a liability and dangerous for families with young children. For those who can’t live without a hot tub, look for portable options to go with you when you move!

17. Gym Conversion

A gym conversion can be just as harmful to your resale value as a home office conversion. Not everyone wants a high-end gym at home, and many gym conversions involve taking over a bedroom, living space, or garage. If you want a home gym, don’t install anything permanent.

18. High Maintenance Landscaping

Many homeowners invest in a dazzling landscape design with beautiful flowers, bushes, trees, and other plants. While it may look lovely, these complex landscapes require a lot of upkeep and often coincide with personal taste. Try to keep your landscaping simple.

19. Shedding Trees

Some of the most eye-catching and attractive trees are also the messiest. If you want to plant trees on your property, research each species and avoid ones that shed excessive leaves, fruit, and nuts that require the owner to clean the yard more frequently.

20. DIY Improvements of Repairs

Fixing and installing things around your home on your own can seem like a brilliant money-saver at the time, but when you’re trying to sell your house, those DIY repairs and improvements may bite you in the behind. Most buyers can tell when something was not professionally done and will insist on paying less.

21. Lowered Ceilings

People lower ceilings for various reasons, such as to make lighting easier or to create a cozier space. But low ceilings can also make a home feel cramped and small, decreasing the value. Even if the ceiling was lowered for logistic features, the aesthetic of it may reduce the resale price.

22. Home Theater

Home theaters can be detrimental to a home’s value. Not only does it require pricey built-in electronics that may not appeal to everyone, but it also takes up substantial living space and maybe even an entire bedroom. It can also seem too lavish or over-the-top for people who aren’t obsessed with TV and movies.

23. Walk-in Closet Conversion

As mentioned, removing closets is not a great idea if you think you’ll sell the home down the line. However, turning a bedroom into a walk-in closet can also be harmful. A walk-in closet can be enticing, but not if it means the home has one less bedroom for a family.

24. Solar Panels

Solar panels are becoming more and more popular, but there are still many people who don’t want them. Installing solar panels may save you money on electricity and help the planet, but it can be seen as a burden for the new homeowner, especially if they must take over your panel lease.

25. Smart Home Technology

While Smart Home technology can be an exciting upgrade for your home, it can lower the value of your property. Smart Home systems are often highly personalized, making it hard for a new owner to use them. Built-in technology can also quickly become outdated, making the Smart system obsolete and cumbersome in five years.

Source: GoBakingRates.


Veronica is a food, fashion, and entertainment writer from Boston, MA, with a passion for all things lifestyle and culture. She graduated from Boston University in 2019 with a bachelor’s in English literature. From Anna Wintour to Angelina Jolie to Alton Brown, she has her finger on the pulse of all things Hollywood and celebrity.

If she’s not in the kitchen crafting new recipes, then she’s binging the latest HBO series and catching up on the hottest trends in Vogue.

She has written for and been syndicated by publications like The Weather Channel, The Borgen Project, The Good Men Project, The Express, and Not Deer Magazine. Her writing experience ranges from global news articles to celebrity gossip pieces to movie reviews to homemade recipes and more.


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#Home #Renovations #Backfire #Real #Estate #Agents #Wealth #Geeks

Neutron (NTRN) Price Prediction 2023 2024 2025 – 2030

Neutron Overview

  • Our real-time NTRN to USD price update shows the current Neutron price as $0.30 USD.
  • According to our Neutron price prediction, NTRN price is expected to have a -2.31% decrease and drop as low as by November 04, 2023.
  • Our analysis of the technical indicators suggests that the current market feeling is Bearish Bearish 56%, with a Fear & Greed Index score of 72 (Greed).
  • Over the last 30 days, Neutron has had 27/30 (90%) green days and 29.21% price volatility.

Neutron (NTRN) Technical Overview

When discussing future trading opportunities of digital assets, it is essential to pay attention to market sentiments.

Neutron Profit Calculator

Profit calculation please wait…

Neutron (NTRN) Price Prediction For Today, Tomorrow and Next 30 Days

Date Price Change
November 03, 2023 $0.000346 0%
November 04, 2023 $0.000344 -0.58%
November 05, 2023 $0.000338 -2.31%
November 06, 2023 $0.000339 -2.02%
November 07, 2023 $0.000342 -1.16%
November 08, 2023 $0.000343 -0.87%
November 09, 2023 $0.000340 -1.73%
November 10, 2023 $0.000343 -0.87%
November 11, 2023 $0.000342 -1.16%
November 12, 2023 $0.000340 -1.73%
November 13, 2023 $0.000340 -1.73%
November 14, 2023 $0.000341 -1.45%
November 15, 2023 $0.000340 -1.73%
November 16, 2023 $0.000340 -1.73%
November 17, 2023 $0.000338 -2.31%
November 18, 2023 $0.000340 -1.73%
November 19, 2023 $0.000342 -1.16%
November 20, 2023 $0.000342 -1.16%
November 21, 2023 $0.000340 -1.73%
November 22, 2023 $0.000338 -2.31%
November 23, 2023 $0.000337 -2.6%
November 24, 2023 $0.000338 -2.31%
November 25, 2023 $0.000337 -2.6%
November 26, 2023 $0.000340 -1.73%
November 27, 2023 $0.000343 -0.87%
November 28, 2023 $0.000337 -2.6%
November 29, 2023 $0.000338 -2.31%
November 30, 2023 $0.000338 -2.31%
December 01, 2023 $0.000337 -2.6%
December 02, 2023 $0.000339 -2.02%

Neutron Prediction Table

2023

2024

2025

2026

2027

2028

2029

2030

2031

2032

November $0.000337 $0.000342 $0.000346
December $0.000305 $0.000331 $0.000357
January $0.000311 $0.000355 $0.000399
February $0.000307 $0.000369 $0.000430
March $0.000333 $0.000384 $0.000434
All Time $0.000319 $0.000356 $0.000393

Choose a year

2023

2024

2025

2026

2027

2028

2029

2030

2031

2032

Neutron Historical

According to the latest data gathered, the current price of Neutron is $$0.29, and NTRN is presently ranked No. 343 in the entire crypto ecosystem. The circulation supply of Neutron is $64,212,291.31, with a market cap of 218,728,144 NTRN.

In the past 24 hours, the crypto has increased by $0.00047 in its current value.

For the last 7 days, NTRN has been in a good upward trend, thus increasing by 6.67%. Neutron has shown very strong potential lately, and this could be a good opportunity to dig right in and invest.

During the last month, the price of NTRN has increased by 23.72%, adding a colossal average amount of $0.07 to its current value. This sudden growth means that the coin can become a solid asset now if it continues to grow.

Neutron Price Prediction 2023

According to the technical analysis of Neutron prices expected in 2023, the minimum cost of Neutron will be $$0.000305. The maximum level that the NTRN price can reach is $$0.000331. The average trading price is expected around $$0.000357.

NTRN Price Forecast for November 2023

Based on the price fluctuations of Neutron at the beginning of 2023, crypto experts expect the average NTRN rate of $$0.000342 in November 2023. Its minimum and maximum prices can be expected at $$0.000337 and at $$0.000346, respectively.

December 2023: Neutron Price Forecast

Cryptocurrency experts are ready to announce their forecast for the NTRN price in December 2023. The minimum trading cost might be $$0.000305, while the maximum might reach $$0.000357 during this month. On average, it is expected that the value of Neutron might be around $$0.000331.

NTRN Price Forecast for January 2024

Crypto analysts have checked the price fluctuations of Neutron in 2023 and in previous years, so the average NTRN rate they predict might be around $$0.000355 in January 2024. It can drop to $$0.000311 as a minimum. The maximum value might be $$0.000399.

February 2024: Neutron Price Forecast

In the middle of the year 2023, the NTRN price will be traded at $$0.000369 on average. February 2024 might also witness an increase in the Neutron value to $$0.000430. It is assumed that the price will not drop lower than $$0.000307 in February 2024.

NTRN Price Forecast for March 2024

Crypto experts have analyzed Neutron prices in 2023, so they are ready to provide their estimated trading average for March 2024 — $$0.000384. The lowest and peak NTRN rates might be $$0.000333 and $$0.000434.

Neutron Price Prediction 2024

After the analysis of the prices of Neutron in previous years, it is assumed that in 2024, the minimum price of Neutron will be around $$0.000307. The maximum expected NTRN price may be around $$0.000561. On average, the trading price might be $$0.000815 in 2024.

Month Minimum Price Average Price Maximum Price
January 2024 $0.000305 $0.000395 $0.000350
February 2024 $0.000305 $0.000433 $0.000369
March 2024 $0.000306 $0.000472 $0.000389
April 2024 $0.000306 $0.000510 $0.000408
May 2024 $0.000306 $0.000548 $0.000427
June 2024 $0.000306 $0.000586 $0.000446
July 2024 $0.000306 $0.000624 $0.000465
August 2024 $0.000306 $0.000662 $0.000484
September 2024 $0.000307 $0.000701 $0.000504
October 2024 $0.000307 $0.000739 $0.000523
November 2024 $0.000307 $0.000777 $0.000542
December 2024 $0.000307 $0.000815 $0.000561

Neutron Price Prediction 2025

Based on the technical analysis by cryptocurrency experts regarding the prices of Neutron, in 2025, NTRN is expected to have the following minimum and maximum prices: about $$0.00072618 and $$0.00083824, respectively. The average expected trading cost is $$0.00075029.

Month Minimum Price Average Price Maximum Price
January 2025 $0.000342 $0.000810 $0.000584
February 2025 $0.000377 $0.000804 $0.000607
March 2025 $0.000412 $0.000799 $0.000630
April 2025 $0.000447 $0.000793 $0.000653
May 2025 $0.000482 $0.000788 $0.000677
June 2025 $0.000517 $0.000783 $0.000700
July 2025 $0.000552 $0.000777 $0.000723
August 2025 $0.000586 $0.000772 $0.000746
September 2025 $0.000621 $0.000766 $0.000769
October 2025 $0.000656 $0.000761 $0.000792
November 2025 $0.000691 $0.000756 $0.000815
December 2025 $0.000726 $0.000750 $0.000838

Neutron Price Prediction 2026

The experts in the field of cryptocurrency have analyzed the prices of Neutron and their fluctuations during the previous years. It is assumed that in 2026, the minimum NTRN price might drop to $$0.001, while its maximum can reach $$0.001. On average, the trading cost will be around $$0.001.

Month Minimum Price Average Price Maximum Price
January 2026 $0.000749 $0.000771 $0.000852
February 2026 $0.000772 $0.000792 $0.000865
March 2026 $0.000795 $0.000813 $0.000879
April 2026 $0.000817 $0.000834 $0.000892
May 2026 $0.000840 $0.000854 $0.000906
June 2026 $0.000863 $0.000875 $0.000919
July 2026 $0.000886 $0.000896 $0.000933
August 2026 $0.000909 $0.000917 $0.000946
September 2026 $0.000932 $0.000938 $0.000960
October 2026 $0.000954 $0.000958 $0.000973
November 2026 $0.000977 $0.000979 $0.000987
December 2026 $0.00100 $0.00100 $0.001000

Neutron Price Prediction 2027

Based on the analysis of the costs of Neutron by crypto experts, the following maximum and minimum NTRN prices are expected in 2027: $$0.002 and $$0.002. On average, it will be traded at $$0.002.

Month Minimum Price Average Price Maximum Price
January 2027 $0.00108 $0.00108 $0.00108
February 2027 $0.00117 $0.00117 $0.00117
March 2027 $0.00125 $0.00125 $0.00125
April 2027 $0.00133 $0.00133 $0.00133
May 2027 $0.00142 $0.00142 $0.00142
June 2027 $0.00150 $0.00150 $0.00150
July 2027 $0.00158 $0.00158 $0.00158
August 2027 $0.00167 $0.00167 $0.00167
September 2027 $0.00175 $0.00175 $0.00175
October 2027 $0.00183 $0.00183 $0.00183
November 2027 $0.00192 $0.00192 $0.00192
December 2027 $0.00200 $0.00200 $0.00200

Neutron Price Prediction 2028

Crypto experts are constantly analyzing the fluctuations of Neutron. Based on their predictions, the estimated average NTRN price will be around $$0.002. It might drop to a minimum of $$0.002, but it still might reach $$0.003 throughout 2028.

Month Minimum Price Average Price Maximum Price
January 2028 $0.00200 $0.00200 $0.00208
February 2028 $0.00200 $0.00200 $0.00217
March 2028 $0.00200 $0.00200 $0.00225
April 2028 $0.00200 $0.00200 $0.00233
May 2028 $0.00200 $0.00200 $0.00242
June 2028 $0.00200 $0.00200 $0.00250
July 2028 $0.00200 $0.00200 $0.00258
August 2028 $0.00200 $0.00200 $0.00267
September 2028 $0.00200 $0.00200 $0.00275
October 2028 $0.00200 $0.00200 $0.00283
November 2028 $0.00200 $0.00200 $0.00292
December 2028 $0.00200 $0.00200 $0.00300

Neutron Price Prediction 2029

Every year, cryptocurrency experts prepare forecasts for the price of Neutron. It is estimated that NTRN will be traded between $$0.003 and $$0.004 in 2029. Its average cost is expected at around $$0.003 during the year.

Month Minimum Price Average Price Maximum Price
January 2029 $0.00208 $0.00208 $0.00308
February 2029 $0.00217 $0.00217 $0.00317
March 2029 $0.00225 $0.00225 $0.00325
April 2029 $0.00233 $0.00233 $0.00333
May 2029 $0.00242 $0.00242 $0.00342
June 2029 $0.00250 $0.00250 $0.00350
July 2029 $0.00258 $0.00258 $0.00358
August 2029 $0.00267 $0.00267 $0.00367
September 2029 $0.00275 $0.00275 $0.00375
October 2029 $0.00283 $0.00283 $0.00383
November 2029 $0.00292 $0.00292 $0.00392
December 2029 $0.00300 $0.00300 $0.00400

Neutron Price Prediction 2030

Cryptocurrency analysts are ready to announce their estimations of the Neutron’s price. The year 2030 will be determined by the maximum NTRN price of $$0.006. However, its rate might drop to around $$0.005. So, the expected average trading price is $$0.005.

Month Minimum Price Average Price Maximum Price
January 2030 $0.00317 $0.00317 $0.00417
February 2030 $0.00333 $0.00333 $0.00433
March 2030 $0.00350 $0.00350 $0.00450
April 2030 $0.00367 $0.00367 $0.00467
May 2030 $0.00383 $0.00383 $0.00483
June 2030 $0.00400 $0.00400 $0.00500
July 2030 $0.00417 $0.00417 $0.00517
August 2030 $0.00433 $0.00433 $0.00533
September 2030 $0.00450 $0.00450 $0.00550
October 2030 $0.00467 $0.00467 $0.00567
November 2030 $0.00483 $0.00483 $0.00583
December 2030 $0.00500 $0.00500 $0.00600

Neutron Price Prediction 2031

After years of analysis of the Neutron price, crypto experts are ready to provide their NTRN cost estimation for 2031. It will be traded for at least $$0.008, with the possible maximum peaks at $$0.009. Therefore, on average, you can expect the NTRN price to be around $$0.008 in 2031.

Month Minimum Price Average Price Maximum Price
January 2031 $0.00525 $0.00525 $0.00625
February 2031 $0.00550 $0.00550 $0.00650
March 2031 $0.00575 $0.00575 $0.00675
April 2031 $0.00600 $0.00600 $0.00700
May 2031 $0.00625 $0.00625 $0.00725
June 2031 $0.00650 $0.00650 $0.00750
July 2031 $0.00675 $0.00675 $0.00775
August 2031 $0.00700 $0.00700 $0.00800
September 2031 $0.00725 $0.00725 $0.00825
October 2031 $0.00750 $0.00750 $0.00850
November 2031 $0.00775 $0.00775 $0.00875
December 2031 $0.00800 $0.00800 $0.00900

Neutron Price Prediction 2032

Cryptocurrency analysts are ready to announce their estimations of the Neutron’s price. The year 2032 will be determined by the maximum NTRN price of $$0.013. However, its rate might drop to around $$0.011. So, the expected average trading price is $$0.011.

Month Minimum Price Average Price Maximum Price
January 2032 $0.00825 $0.00825 $0.00933
February 2032 $0.00850 $0.00850 $0.00967
March 2032 $0.00875 $0.00875 $0.01000
April 2032 $0.00900 $0.00900 $0.0103
May 2032 $0.00925 $0.00925 $0.0107
June 2032 $0.00950 $0.00950 $0.0110
July 2032 $0.00975 $0.00975 $0.0113
August 2032 $0.0100 $0.0100 $0.0117
September 2032 $0.0103 $0.0103 $0.0120
October 2032 $0.0105 $0.0105 $0.0123
November 2032 $0.0108 $0.0108 $0.0127
December 2032 $0.0110 $0.0110 $0.0130

What Is Neutron Crypto?

Neutron is a revolutionary platform designed as the premier venue for Interchain Smart-Contract deployment. Developed using the Cosmos SDK and powered by Tendermint, Neutron provides a secure, permissionless environment for the deployment of smart-contract applications. With its foundations deeply rooted in the Cosmos ecosystem, Neutron facilitates developers in launching applications that can scale across the Interchain, a vast network comprising 50+ blockchains connected via the Inter-Blockchain Communication (IBC) protocol.

How Does Neutron Work?

At its core, Neutron functions as a platform bridging various blockchains and facilitating the seamless operation of smart contracts. Built on the Cosmos SDK and powered by Tendermint, Neutron offers unparalleled security for Interchain DeFi. Developers can deploy smart-contract-based applications that can scale across multiple interconnected blockchains through the IBC protocol.

Neutron operates on a proof-of-stake (PoS) consensus mechanism, where validators play a crucial role in securing the network. Validators are responsible for validating and proposing new blocks, ensuring the integrity and efficiency of the blockchain. Node operators support the network by running nodes and participating in the consensus process.

Additionally, its Replicated Security system ensures that validators from a primary blockchain can produce blocks for Neutron. This mechanism provides robust security while rewarding validators and penalizing any failures. Combined with its other features, Neutron stands as a cutting-edge platform for smart contract deployment, fostering innovation and scalability in the Interchain ecosystem.

Components & Unique Features of Neutron

Native CosmWasm Integration

Neutron seamlessly integrates with CosmWasm, a versatile virtual machine. This integration allows for the smooth execution of smart contracts written in diverse programming languages like Rust and AssemblyScript on Cosmos blockchains. Notably, CosmWasm smart contracts offer benefits like a comprehensive library of testing tools, ease of deployment and upgrading, and an improved audit process.

Security through Replicated Security (RS)

Neutron has set a precedent as the first Cosmos chain to embrace Replicated Security following the successful passage of proposal 792. This approach utilizes the Tendermint consensus algorithm and allows multiple nodes to independently validate transactions, enhancing Neutron’s reliability. This robust security model bolsters user confidence, safeguards assets, and positions Neutron as a trailblazer in the Cosmos ecosystem, signaling a new era of security standards for other chains to follow.

Advanced Interchain Capabilities

Neutron’s profound relationship with the IBC protocol is evident in its support of Interchain Queries (ICQ) and Interchain Accounts (ICA). These capabilities allow smart contracts on Neutron to communicate across the IBC, making intricate operations like cross-chain collateralization and interchain liquid staking feasible. Additionally, thanks to ICQ, smart contracts can source information securely from external blockchains, eliminating the need for third-party oracles. This empowers developers to craft cross-chain applications in a cost-effective and efficient manner.

Market Access & Interoperability

Unlike many platforms that bind developers to a fixed set of features, Neutron stands out with its seamless interoperability, granting access to various chains and their unique offerings. This means developers aren’t confined to a single market; they can venture into multiple markets simultaneously when deploying on Neutron.

User Experience & Tools

Beyond its technical capabilities, Neutron prides itself on its user experience. Its interface is user-friendly, which distinctly sets it apart from competitors like Juno and Evmos. The platform also incorporates sophisticated trading tools, amplifying its value to users.

Embracing Permissionless Innovation

Neutron’s design is inherently permissionless. This means smart contracts can be introduced on the platform without the hurdle of a governance vote whitelisting. Such a design fosters rapid deployment, which is pivotal in the dynamic Web3 sector. It also ensures efficient governance and cultivates a competitive and neutral environment where innovation thrives unbridled.

What Is Neutron Used for?

Neutron is a revolutionary blockchain platform that enables seamless communication and integration between different blockchain networks. Its primary use case is the deployment of interchain smart contracts, allowing developers to create decentralized applications (dApps) that can interact with multiple blockchains.

At the core of Neutron’s ecosystem is its native cryptocurrency, the NTRN coin. This digital asset powers the Neutron blockchain and can be bought, sold, and traded on various cryptocurrency exchanges. Investors can participate in the Neutron network by acquiring NTRN coins, which play a vital role in securing the platform and facilitating cross-chain transactions.

With Neutron, developers can deploy smart contracts that span across different blockchains, leveraging its advanced Replicated Security feature. This ensures that deployed smart contracts remain synchronized across all interconnected blockchains, maintaining a high degree of security and integrity.

In addition, Neutron supports the Inter-Blockchain Communication (IBC) protocol, a key technology that enables cross-chain interoperability. This protocol allows for the seamless transfer of assets and data between different blockchains within the Neutron network, promoting a robust and interconnected ecosystem.

Is Neutron a Good Investment?

Neutron is making waves in the cryptocurrency realm, not due to celebrity endorsements or divisive business choices, but because of its innovative solutions to pressing industry challenges. As a cross-chain smart contract platform, Neutron aims for seamless communication between different blockchains. Its affiliation with Cosmos empowers it to tackle issues of interoperability and scalability that other platforms grapple with.

By harnessing Cosmos’ technology, Neutron presents a swift, secure, and economical platform for crafting cross-chain decentralized applications. It addresses the real-world need for efficient cross-chain smart contracts and inter-chain dialogue, potentially revolutionizing numerous sectors.

Investors eyeing Neutron should note its ranking and consistent market performance as indicators of its potential. Yet, like all cryptocurrencies, it comes with its set of risks, given the volatile nature of the market. Diligent research and expert counsel are always advisable before diving in.

In essence, Neutron stands out for its strong fundamentals. Its innovative solutions and focus on genuine industry hurdles make it a noteworthy project in the evolving crypto landscape.

How Many Neutron Tokens Are There?

Neutron has a total supply of 100 million NTRN tokens. These tokens are distributed among various stakeholders, including the team, investors, and the community. The token distribution is designed to incentivize participation and support the growth of the Neutron ecosystem.

As for the circulating supply, it refers to the number of NTRN tokens that are actively available for trading in the market. The circulating supply may vary over time as tokens are bought, sold, or staked. The exact figure of the circulating supply of Neutron can be obtained from the table at the top of the page.

Will Neutron Reach $1?

Based on the provided background information, Neutron has the potential to reach $1 in the future. Neutron is built on top of the Cosmos Hub, benefiting from the secure and stable infrastructure provided by the Cosmos network. 

However, the price predictions for Neutron vary among different sources. According to Bitnation, a prominent cryptocurrency forecasting platform, Neutron’s price will reach $1 in the coming years. DigitalCoinPrice, another well-known price prediction site, also forecasts a positive outlook for Neutron, indicating potential growth in the future.

It is important to note that actual market conditions may influence the realization of these price predictions. 

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How to Choose the Right Fulfilment Company for Your Business

In the fast-paced world of e-commerce, one of the most critical decisions a business can make is selecting the right fulfilment company.

This choice can significantly impact customer satisfaction, operational efficiency, and the overall success of your venture. With a myriad of fulfilment options available, it’s essential to navigate this decision-making process strategically. In this comprehensive guide, we’ll explore the crucial factors to consider when choosing the perfect fulfilment partner for your business, ensuring a seamless and successful partnership.

Table of Contents

  • Introduction: The Significance of Fulfilment Companies in E-commerce
  • Assessing Your Business Needs: What to Look for in a Fulfilment Partner
  • Location, Location, Location: The Importance of Geographic Proximity
  • Inventory Management and Scalability: Matching Your Business Growth
  • Technology and Integration: The Backbone of Efficient Fulfilment
  • Fulfilment Costs and Pricing Models: Finding the Right Fit
  • Customer Experience and Returns Management: Prioritizing Customer Satisfaction
  • Reputation and Reliability: Trustworthiness in Fulfilment
  • Communication and Reporting: Staying in the Loop
  • Sustainability and Ethical Practices: Aligning Values
  • Case Studies: Real-World Examples of Fulfilment Success Stories
  • Conclusion: Making the Informed Choice for Your Business

Introduction: The Significance of Fulfilment Companies in E-commerce

In the sprawling landscape of e-commerce, fulfilment companies serve as the backbone of successful operations. They handle the crucial task of storing inventory, picking and packing orders, and ensuring timely delivery to customers. Choosing the right fulfilment partner can make the difference between a thriving business and one plagued by inefficiency and customer dissatisfaction.

But with numerous fulfilment providers vying for your business, how do you make the right choice? This guide will walk you through the essential considerations to help you select the ideal fulfilment company that aligns with your business goals.

Assessing Your Business Needs: What to Look for in a Fulfilment Partner

Before diving into the selection process, it’s crucial to understand your specific business requirements. Each e-commerce venture is unique, and your fulfilment needs will vary based on factors like the type of products you sell, your target market, and your growth projections.

  • Product Type: Consider the nature of your products. Are they fragile, perishable, or require special handling? Your fulfilment partner should have experience with the type of products you offer.
  • Order Volume: Assess your current and projected order volume. Can the fulfilment company scale to meet your growing demands, or will you outgrow their capabilities?
  • Shipping Speed: Determine the speed at which you need orders delivered to customers. Some businesses require next-day delivery, while others may prioritize cost-effectiveness over speed.
  • Seasonal Variation: If your business experiences seasonal fluctuations in demand, ensure the fulfilment partner can accommodate these variations seamlessly.

By understanding your unique needs, you can narrow down your options and focus on fulfilment companies that are well-suited to your requirements.

Location, Location, Location: The Importance of Geographic Proximity

When it comes to fulfilment, proximity matters. The location of your fulfilment centre can impact shipping costs, delivery times, and customer satisfaction. Consider the following factors:

  • Customer Base: If your primary customer base is concentrated in a specific region, having a fulfilment centre nearby can result in faster deliveries and lower shipping costs.
  • Shipping Zones: Evaluate the fulfilment company’s shipping zones to ensure they align with your target markets. Being strategically located can reduce shipping times and costs.
  • International Shipping: If you plan to expand globally, assess the fulfilment partner’s ability to handle international shipments, including customs clearance and compliance with international regulations.
  • Return Logistics: The location of the fulfilment centre also affects the ease of handling returns. Efficient returns management is crucial for customer satisfaction.

Inventory Management and Scalability: Matching Your Business Growth

Efficient inventory management is at the core of successful fulfilment. Your chosen partner should have the capability to handle your inventory effectively and accommodate your business’s growth. Consider the following aspects:

  • Inventory Visibility: Does the fulfilment company provide real-time visibility into your inventory levels? This transparency is essential for keeping stock in check and avoiding stockouts.
  • Scalability: Assess whether the fulfilment partner can scale their operations to meet your growing demands. Can they seamlessly handle seasonal spikes in order volume?
  • Safety Measures: Inquire about the fulfilment centre’s security measures and disaster recovery plans to safeguard your inventory.
  • Multi-Channel Integration: If you sell on multiple e-commerce platforms, ensure that the fulfilment company can integrate with all of them, allowing for streamlined order management.

Technology and Integration: The Backbone of Efficient Fulfilment

In the digital age, technology is a critical component of efficient fulfilment. Your partner should be equipped with the latest technology and seamlessly integrate with your systems. Consider the following:

  • Inventory Management Systems: Ensure the fulfilment company uses advanced inventory management systems to track stock levels accurately and prevent overstock or stockouts.
  • Order Processing Software: Look for automated order processing software that can streamline order fulfilment, reducing errors and processing times.
  • Data Integration: The ability to integrate your e-commerce platform with the fulfilment partner’s systems is crucial for real-time order syncing and tracking.
  • Analytics and Reporting: Access to data analytics and reporting tools can provide valuable insights into your fulfilment performance and customer trends.

By prioritizing technology and integration capabilities, you can enhance efficiency and provide a seamless customer experience.

Fulfilment Costs and Pricing Models: Finding the Right Fit

Cost considerations play a significant role in selecting a fulfilment partner. However, it’s essential to understand the pricing models and how they align with your business’s financial goals. Consider the following pricing factors:

  • Storage Fees: Assess how storage fees are structured. Are they based on the volume of inventory or the physical space occupied?
  • Order Fulfilment Costs: Understand the costs associated with picking, packing, and shipping orders. Evaluate whether these costs align with your budget.
  • Shipping Rates: Inquire about the fulfilment company’s negotiated shipping rates. These rates can significantly impact your overall fulfilment costs.
  • Additional Fees: Be aware of any additional fees, such as returns processing or special handling charges. Transparency in fee structures is crucial.
  • Volume Discounts: If your order volume is substantial, inquire about volume discounts or custom pricing arrangements.

Customer Experience and Returns Management: Prioritizing Customer Satisfaction

Customer satisfaction is paramount in e-commerce. The fulfilment partner you choose should prioritize delivering exceptional customer experiences. Consider the following customer-centric aspects:

  • Returns Management: A seamless returns process is essential for customer satisfaction. Inquire about the fulfilment company’s returns handling procedures and policies.
  • Order Accuracy: High order accuracy is crucial for preventing customer frustration and costly returns. Ensure that the partner has stringent quality control measures in place.
  • Timely Delivery: Assess the fulfilment company’s track record in meeting delivery timelines. Delayed deliveries can harm your reputation.
  • Communication: Evaluate the partner’s communication practices, including order tracking and notifications to keep customers informed.

By prioritizing the customer experience, you can build trust and loyalty, leading to repeat business and positive reviews.

Reputation and Reliability: Trustworthiness in Fulfilment

A fulfilment partner’s reputation and reliability are strong indicators of their suitability for your business. Consider the following factors:

  • Industry Experience: Assess how long the fulfilment company has been in business and their track record in the industry.
  • Client References: Request client references and testimonials to gauge the partner’s reliability and customer satisfaction levels.
  • Online Reviews: Research online reviews and ratings to gain insights into the experiences of other businesses partnering with the fulfilment company.
  • Compliance and Certifications: Inquire about the fulfilment partner’s adherence to industry standards and certifications related to quality and security.

A reputable and reliable fulfilment partner is more likely to deliver on their promises and meet your expectations consistently.

Communication and Reporting: Staying in the Loop

Effective communication is essential for a successful partnership with your fulfilment company. Consider the following communication and reporting aspects:

  • Dedicated Account Manager: Determine whether the fulfilment partner assigns a dedicated account manager to your business for regular communication.
  • Reporting Frequency: Inquire about the frequency of reporting and the type of information provided, such as inventory updates, order status, and performance metrics.
  • Communication Channels: Ensure that you have access to multiple communication channels, including email, phone, and web-based interfaces, for efficient problem-solving.
  • Response Time: Assess the partner’s average response time to inquiries and issue resolution.

Clear and open lines of communication contribute to a transparent and productive partnership.

Sustainability and Ethical Practices: Aligning Values

In an era of growing environmental awareness, aligning your business with a fulfilment partner that embraces sustainability and ethical practices can be a valuable differentiator. Consider the following sustainability factors:

  • Eco-Friendly Packaging: Inquire about the fulfilment partner’s use of eco-friendly packaging materials and practices.
  • Green Logistics: Assess their commitment to environmentally responsible transportation and logistics, including carbon-neutral shipping options.
  • Ethical Labour Practices: Ensure that the partner adheres to ethical labour practices and fair treatment of employees.
  • Corporate Social Responsibility: Explore their engagement in community and social responsibility initiatives.

By aligning your business with a fulfilment partner that shares your values, you can appeal to environmentally conscious consumers and contribute to positive social impact.

Case Studies: Real-World Examples of Fulfilment Success Stories

To illustrate the impact of choosing the right fulfilment partner, let’s explore a few real-world case studies. These success stories showcase how businesses have benefited from strategic fulfilment partnerships.

Case Study 1: Rapid Scaling with a Flexible Partner

EcoGear, an eco-conscious outdoor gear company, experienced rapid growth due to its sustainability-focused product line. They partnered with a fulfilment company that could scale alongside them during peak seasons. The result: EcoGear maintained efficient operations and met customer demand without compromising on sustainability.

Case Study 2: Improved Customer Experience Through Technology

TechGadgets, an online electronics retailer, chose a fulfilment partner with advanced technology integration capabilities. This allowed them to provide real-time order tracking and delivery notifications, significantly enhancing the customer experience. Positive customer feedback and increased repeat business followed.

Case Study 3: Ethical Fulfilment and Brand Loyalty

Greengrocers, a sustainable grocery delivery service, partnered with a fulfilment company that shared their commitment to ethical practices. This alignment not only resonated with environmentally conscious consumers but also resulted in higher brand loyalty and positive word-of-mouth marketing.

Conclusion: Making the Informed Choice for Your Business

Selecting the right fulfilment company is a decision that can significantly impact your e-commerce business’s success. By carefully considering factors such as location, scalability, technology, pricing, customer experience, reputation, communication, sustainability, and aligning values, you can make an informed choice that supports your business goals.

Remember that the ideal fulfilment partner is not a one-size-fits-all solution but one that aligns with your unique business needs and growth trajectory. Through a strategic partnership, you can streamline your operations, delight customers, and drive your e-commerce venture to new heights of success.



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Man Utd’s worst home start since 1930 as Declan Rice underlines Arsenal importance – Carabao Cup hits and misses

Man Utd home form leaves Ten Hag with nowhere to turn

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Highlights from the Carabao Cup fourth-round match between Manchester United and Newcastle

Old Trafford is no longer the place it used to be. In more ways than one.

The leaky roof made a timely appearance as Gary Neville criticised the running of the club in his post-match analysis of Sunday’s derby defeat to City. “We need Daniel Radcliffe, not Jim Ratcliffe,” he mused.

After five defeats in their last eight home games, it does feel like Erik ten Hag needs to conjure up some magic to turn things around at Man Utd. Their home form hasn’t been this bad after 10 games since 1930.

It’s also the first time United have lost successive home games by three goals or more since October 1962.

Last season’s success was built on home form. Just two defeats, both in the early stages of Ten Hag’s tenure, ensured the fear factor returned to Old Trafford. That’s a distant memory now though.

Even in the five games they have won, there was an element of fortune in all but one. That was against a Crystal Palace side that had made wholesale changes in the Carabao Cup third round.

Fans come to the stadium expecting disappointment now. With more than 20 minutes to go of Wednesday’s 3-0 defeat to Newcastle, Neville could sense the mood of the supporters.

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Paul Merson claims that Erik ten Hag is under serious pressure at Manchester United and adds that it appears he’s lost the confidence of his players

“You can just start to hear the conversations in the crowd: ‘Shall we nip off? Shall we beat the traffic?’,” the former United captain said on co-commentary.

When things got tough last season, Ten Hag and his players could always fall back on their home form. Now there is nowhere to turn. A season that promised so much is turning into a nightmare.
Zinny Boswell

Rice return shows his importance to Arsenal – and how West Ham are moving on

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Highlights of the Carabao Cup fourth-round match between West Ham and Arsenal

Declan Rice was centre of attention at the London Stadium despite starting the game on the bench. His absence only showed his already-established importance to Arsenal since his summer arrival, while West Ham went some way to demonstrating how they are moving on without their talisman and captain.

The Gunners looked short on drive in the middle of the park with Jorginho ineffective, Fabio Vieira was on the fringes until his injury-time assist and Kai Havertz – clearly lacking confidence – couldn’t get into the game.

But that was in part due to the feistiness of the West Ham players, who were determinedly hounding down Arsenal in possession and physical in tackles as they looked to nick the ball away. Edson Alvarez was relentless, Lucas Paqueta made more tackles than anyone on the pitch, while Rice’s old partner Tomas Soucek was dominant in the air.

This was a game which showed why Arsenal need Rice – but also how West Ham are moving positively into a new era without him.
Peter Smith

Nunez’s magic shines through again

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Highlights from the Carabao Cup fourth-round match between Bournemouth and Liverpool

On Wednesday night, those who could still see through the torrential downpours witnessed the good side of Darwin Nunez.

Only on the pitch for 28 minutes, he scored a stunning winner for Liverpool at Bournemouth, and provided the build-up to what could have been the third with some lovely footwork on the half-way line.

Over the last seven days, we’ve seen the good, the bad and the ugly from the Uruguayan – most notably his scintillating 25-yard run to present an open goal against Toulouse last Thursday, before missing the target altogether.

But he still ended up on the scoresheet in that game, as well as Sunday’s routine win over Nottingham Forest.

On the south coast, he showed only the good side and, yet again, what an asset he can be for Jurgen Klopp this season.

Not only is he a handful, both to the opposition and at times himself, but this is the third game of this campaign already where he has made a vital contribution on the scoresheet – after netting both against Newcastle in August, and the second to put Liverpool back ahead against West Ham in September.

You look at the options the Reds had in reserve in attack even when they won the league in 2020, when Divock Origi was their highest-scoring forward behind the Salah-Firmino-Mane triumvirate.

Nunez is on a different planet. And he might not be a reserve too much longer should he keep on with these kinds of showings.
Ron Walker

James fitness will be key for Chelsea

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Highlights of the Carabao Cup fourth-round match between Chelsea and Blackburn Rovers

It showed the importance of Reece James that the moment Chelsea doubled their lead on the night against Blackburn, Mauricio Pochettino immediately removed him from the pitch.

The right-back had a very productive hour on his first start in nearly three months, looking lively down the flank and at times their main goal threat from open play, while also as solid as ever in defence.

There are so many ways he will be pivotal to this Chelsea side, and it is essential they do all they can to keep him fit for the rest of the season.

“The plan was to check how he felt at half-time,” said Pochettino. “15 minutes after that he started to feel tired.

“The temptation is to send him out for 90 minutes. But we need to be careful how we manage him. The plan is to go little by little with him.

“When they’re your captain you need them to stay fit. He is an amazing player, one of the best footballers in the world.”
Simeon Gholam

Resurgent Everton expose Burnley’s flaws

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Highlights of the Carabao Cup fourth-round match between Everton and Burnley

After years of struggle, the smiles may slowly be returning to the faces of Everton supporters.

Five wins across seven games in all competitions have lifted the Toffees five points clear of the drop zone in the Premier League and into the last eight of the Carabao Cup.

The only sad note from Wednesday night’s routine 3-0 victory over Burnley was that former chairman Bill Kenwright was not there to see it following his death at the age of 78 last week.

Kenwright was remembered pre-match and his players paid a fitting tribute by easing into the next round – and showing that this could perhaps be more than a season of scratching around. Fulham at home next in the Cup seems a very decent draw.

The defence has stiffened up, not that it was overly tested by a meek Burnley, mind you, with former Clarets centre-half James Tarkowski doing more work in and around the opposition box than his own, powerfully heading in the opening goal and then assisting the second for Amadou Onana with a cushioned header.

Dwight McNeil and Jack Harrison were threats on the wing, while Dominic Calvert-Lewin highlighted once again how valuable he is when fit, with his physicality often too hot for Burnley to handle as the visitors looked vulnerable playing out from the back. Beto, who replaced Calvert-Lewin late on, was a livewire, too, setting up Ashley Young’s strike in stoppage time.

Everton are on the up, with Burnley very much heading in the opposite direction. The side that were a cut above in the Championship last year could very well end up back there next year if they keep dicing with danger at the back and cannot find a cutting edge up top.
David Ruse

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#Man #Utds #worst #home #start #Declan #Rice #underlines #Arsenal #importance #Carabao #Cup #hits #misses

Relive Your Childhood: 24 Greatest Disney Channel Originals Ever | Wealth of Geeks

Disney is well known for their beloved animated movies, but don’t forget about all the Disney Channel Original movies! These are TV movies that only aired on Disney Channel and were my favorites as a kid. Check out 24 of the best Disney Channel Original movies that will take you back to your childhood.

1. High School Musical (2006)

Image Credit: Disney Channel

We’re all in this together! High School Musical is easily one of the most iconic Disney Channel Original movies ever made, maybe even one of the best Disney movies. It skyrocketed some of the most famous actors today, including Zac Efron, America’s Heartthrob. And let’s be honest, the music rocked.

2. Halloweentown (1998)

Halloweentown (1998)
Image Credit: Singer-White Entertainment.

Halloweentown is one of my personal favorites, and I still watch it every spooky season. It has the perfect mix of magic, monsters, and mayhem, capturing the whimsical and peculiar spirit of Halloween. Also, who doesn’t love the charm and playfulness of Debbie Reynolds?

3. Zenon: Girl of the 21st Century (1999)

Zenon: Girl of the 21st Century (1999)
Image Credit: de Passe Entertainment.

I completely forgot about this stellar movie until I was making this list. Zenon is a franchise with three movies, all of which follow Zenon, your typical teen from the future. The movies feature Raven-Symone and have a fun futuristic vibe that was irresistible as a kid.

4. The Cheetah Girls (2003)

The Cheetah Girls (2003)
Image Credit: Martin Chase Productions.

The Cheetah Girls is another classic with music that still bangs. There are a few movies, and they all follow four best friends who are in a music group together. My favorite one is when they go to Barcelona together and experience romance, heartbreak, and more as they grow together.

5. Smart House (1999)

Smart House (1999)
Image Credit: Alan Sacks Productions.

I think Smart House is one of the more underrated Disney Channel Original movies. It’s about a family who move into a Smart House after the son wins the fully automated home in a competition. However, things go awry when the Smart House becomes a little too controlling. It’s like Ray Bradbury for kids!

6. Cadet Kelly (2002)

Cadet Kelly (2002)
Image Credit: Leider/Shapiro Productions.

Cadet Kelly is one of the cutest Disney Channel Original movies, starring Disney Channel’s sweetheart, Hilary Duff. She’s a rambunctious and fashionable teen who gets sent to military school. While it’s tortuous at first, she eventually makes friends and appreciates everything the school teaches her.

7. Camp Rock (2008)

Camp Rock (2008)
Image Credit: Alan Sacks Productions.

Camp Rock is a movie about a summer camp for musically gifted kids, so there is plenty of singing and dancing to enjoy. It stars Demi Lovato and Joe Jonas as two talented kids who fall in love. While all the Disney Channel Original movies are a little cheesy, this one is extra ooey-gooey but still fun.

8. Get a Clue (2002)

Get a Clue (2002)
Image Credit: Flagstaff Pictures.

Get a Clue stars Lindsay Lohan as a rich kid who is obsessed with a gossip column she writes. However, things get serious when she takes an incriminating picture of a teacher. When a teacher goes missing, she and her friend decide to investigate and go on a wild adventure.

9. Twitches (2005)

Twitches (2005)
Image Credit: Broomsticks Productions.

Another fabulously fun Halloween movie, Twitches is about two twins who were separated at birth. They’re both witches, but they don’t realize it until their 16th birthday, which is the same day they finally meet each other. The movie is surprisingly emotional, and Tia and Tamara are always a delight.

10. The Thirteenth Year (1999)

The Thirteenth Year, Justin Jon Ross
Image Credit: Disney Channel.

The Thirteenth Year is about a teenager who turns into some sort of mermaid-like creature. He wakes up on his birthday and starts growing scales, fins, and gills, giving him the ability to talk to fish and breathe underwater. It’s kind of freaky but also funny and sweet.

11. The Even Stevens Movie (2003)

The Even Stevens Movie (2003)
Image Credit: Brookwell McNamara Entertainment.

One of the most iconic Disney Channel Original movies is The Even Stevens Movie, which is, of course, about the Stevens family from the TV series Even Stevens. It stars Shia LaBeouf and follows the family as they go on a strange and somewhat dangerous vacation.

12. Cow Belles (2006)

Cow Belles (2006)
Image Credit: Just Singer Entertainment.

Cow Belles stars sisters Aly and AJ Michalka, two of my favorite Disney Channel stars. They portray two spoiled rich girls who have no understanding of hard work or the value of a dollar until they have to go work at a dairy factory. They’re adorable in the film, and there are plenty of hilarious moments.

13. My Date with the President’s Daughter (1998)

My Date with the President's Daughter (1998)
Image Credit: Walt Disney Television.

As the name of this movie implies, it’s about a boy who goes on a date with the U.S. president’s daughter. Will Friedle is adorable in it, and it’s one of the sweetest Disney Channel Original movies. The movie mostly follows their one date night, which involves hiding from the Secret Service and other shenanigans.

14. Jump In! (2007)

Jump in! (2007)
Image Credit: Davis Entertainment.

As much as I enjoyed Jump In! as a kid, I always thought it was a really specific premise for a movie. It’s about a young kid who just wants to compete in jump rope competitions. Isn’t that what we all dream of? The leads are Corbin Bleu and Keke Palmer, and they’re fantastic to watch.

15. Lemonade Mouth (2011)

Lemonade Mouth (2011)
Image Credit: Martin Chase Productions.

Lemonade Mouth did not get enough love when it came out. The songs in the film are way better than they should be for a Disney Channel Original movie. The movie follows a group of unlikely friends who come together to form a band that rocks the socks off the school.

16. Kim Possible: A Sitch in Time (2003)

Kim Possible: A Sitch in Time (2003)
Image Credit: Walt Disney Television Animation.

The Kim Possible movie isn’t as good as the show, in my opinion, but it was still super fun to watch as a kid. Of course, it stars Kim and Ron, but they add a third person to the Possible team, a new girl named Athena. This disrupts Ron and Kim’s relationship until Drakken and Shego try to destroy the world, and they have to snap into action.

17. Mom’s Got a Date with a Vampire (2000)

Mom's Got a Date with a Vampire (2000)
Image Credit: Upstart Entertainment.

Mom’s Got a Date with a Vampire is another adorable Halloween movie that I try to watch every year. It stars Caroline Rhea as the mom, who is one of the aunts in the original Sabrina the Teenage Witch, and Charles Shaughnessy from The Nanny. It’s fun and a little freaky as her kids try to save her from certain death.

18. Read It and Weep (2006)

Read It and Weep (2006)
Image Credit: Salty Pictures.

This Disney Channel Original movie is about a girl who accidentally turns in her private journal for a homework assignment. The journal ends up becoming a best-selling novel, turning her world upside down as all her inner thoughts are revealed to her peers. Interestingly, it’s based on a true story!

19. The Luck of the Irish (2001)

The Luck of the Irish (2001)
Image Credit: Just Singer Entertainment.

I’m not sure why, but I was obsessed with this movie when I was a kid. The plot is pretty weird, as it’s about an Irish kid who has one of his lifelong good-luck charms stolen. When he loses his charm, he discovers he is part leprechaun and has to fight for his charm to save his whole family from an evil leprechaun. It’s strange, to say the least.

20. 16 Wishes (2010)

16 Wishes (2010)
Image Credit: Unity Pictures.

This movie stars Debby Ryan as an idealistic teenager who has been saving up all her birthday wishes her whole life. When she finally makes all her wishes on her 16th birthday, she’s amazed that they come true. However, as the saying goes, be careful what you wish for.

21. Princess Protection Program (2009)

Princess Protection Program Movie (2009)
Image Credit: Disney Channel.

I’ll be honest; this flick was never my favorite. However, it was pretty popular compared to other Disney Channel Original movies. It’s about a young princess who is in danger and must be relocated to a rural town in Wisconsin. With the help of one of her new friends, she learns to become a normal teen. It stars the lovely Selena Gomez and Demi Lovato, two Disney queens.

22. Wizards of Waverly Place: The Movie (2009)

Wizards of Waverly Place: The Movie
Image Credit: Buena Vista Home Entertainment.

Another Disney Channel Original movie starring Selena Gomez, the Wizards of Waverly Place movie is surprisingly intense. The three Russo siblings have to battle one another to determine which one can keep their powers, and the ending is quite emotional as they make sacrifices for one another.

23. Wendy Wu: Homecoming Warrior (2006)

Wendy Wu: Homecoming Warrior (2006)
Image Credit: Regan/Jon Productions.

Brenda Song, another iconic Disney star, is Wendy Wu in this Disney Channel Original movie. Wendy has everything she wants in life: popularity, beauty, love, and money, but her world changes when she finds out she is the reincarnation of a Yin Warrior. The movie features many cool fight scenes and choreography that was mesmerizing as a kid.

24. The Proud Family Movie (2005)

The Proud Family Movie (2005)
Image Credit: Walt Disney Television Animation.

This animated movie about the Proud family is quirky and fun. The family and Penny’s friends venture to a tropical island and find a mad scientist who has made clones of everyone. There are weird peanut people, traps, and wild adventures that take place on the island as the Proud family tries to foil the strange scientists.

Source: Reddit.


Veronica is a food, fashion, and entertainment writer from Boston, MA, with a passion for all things lifestyle and culture. She graduated from Boston University in 2019 with a bachelor’s in English literature. From Anna Wintour to Angelina Jolie to Alton Brown, she has her finger on the pulse of all things Hollywood and celebrity.

If she’s not in the kitchen crafting new recipes, then she’s binging the latest HBO series and catching up on the hottest trends in Vogue.

She has written for and been syndicated by publications like The Weather Channel, The Borgen Project, The Good Men Project, The Express, and Not Deer Magazine. Her writing experience ranges from global news articles to celebrity gossip pieces to movie reviews to homemade recipes and more.


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#Relive #Childhood #Greatest #Disney #Channel #Originals #Wealth #Geeks

IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic) | Brafton

Over the years, IKEA has become a favored furniture brand for an impressively wide customer base, from college students acquiring their requisite first futon to long-time homeowners who need a new bookcase or crib.

Quality products, affordable prices and a do-it-yourself assembly attitude are big reasons for IKEA’s success. Plus, it doesn’t hurt that the company’s marketing strategy is second to none.

What Makes IKEA’s Marketing So Successful?

IKEA’s brand identity ranks among some of the most iconic logos, campaigns and companies in recent history. Just like Coca-Cola has its signature colors and script, there’s hardly any mistaking IKEA’s bold lettering or its blue and yellow themes. Like Apple, the company’s retail stores offer up exciting customer experiences from the moment you spot their unmistakable facades on the horizon.

Who would have thought we’d get so excited about the prospect of hauling home a few flat boxes and whipping out a hex key to build our own furniture?

IKEA’s marketing strategy — encompassing both more traditional means, as well as a digital marketing strategy — is so successful because it’s original, distinctive and imaginative while also maintaining a clear value proposition.

If I told you I owned a LAIVA bookcase, then chances are, without even being able to picture the item, you’d know:

  • It comes from the notably Nordic furniture company IKEA.
  • It didn’t break my budget.
  • It was easy to transport home.
  • After I got it back to my apartment, I put it together myself.
  • It probably boasts a chic, modern style.
  • I’m going to keep talking about how much I love it to everybody I know.

That’s the power of IKEA’s marketing.

What Marketing Strategies Does IKEA Use?

Each element of IKEA’s outreach strategy is carefully curated to support its brand identity and to create memorable customer experiences:

  1. The company employs a consistent and easily recognizable theme, from its product names to its color scheme.
  2. Mixed-and-matched products are available to suit each customer’s unique style and needs.
  3. Product offerings walk the fine line between mass-market affordability and reusable durability.
  4. Sponsored content with creative partners expands the brand’s appeal to new demographics.
  5. All sale items are displayed in a way that’s designed to inspire the customer’s vision.
  6. The brand is participatory, and people are encouraged to take IKEA ideas and run with them.
  7. IKEA leverages the latest technology to provide cutting-edge experiences consistent with its ethos.

Let’s explore each of these points in greater detail.

Tactic No. 1: A Creative, Consistent Brand Theme

Imagine a world in which IKEA’s American stores are draped in red, white and blue. They just serve hot dogs and hamburgers in the cafeteria, and every forgettable furniture name fades into all the others.

Ho-hum.

Don’t blend in. It’s better to wear your roots proudly!

From the Swedish national colors emblazoned on its buildings to the sensational meatballs served in its store cafeterias, IKEA sports its cultural heritage proudly.

Take careful note, though: There’s a dash of humor and humility inherent in this approach. IKEA’s take is lighthearted, through and through.

The Takeaway: Know Thyself

Tongue-in-cheek isn’t the only way to own your brand. It’s just important to figure out what you’re about and to infuse all elements of your identity with a strong sense of self-assuredness.

Tactic No. 2: Emphasizing the Modular Nature of Furniture Options

Not every market is blessed with the ability to allow for a seemingly endless assortment of customer choices. But a simple tiered strategy doesn’t give your brand many opportunities for encouraging repeat business. If your customers already feel that they’ve invested in the latest and greatest, then they don’t have much incentive to come back for more until their original purchase is broken or depleted.

IKEA encourages flexibility, customization and mix-and-match furniture modules. The combination of affordability and sustainability is key to this success.

After you meander through IKEA’s dazzling showrooms, remember that you’re basically ejected into a warehouse. Outsourcing some of the logistics and assembly to consumers helps the company streamline its supply chain and reduce prices for the end user.

Putting together an IKEA product for yourself helps free the business up to focus on its own sustainability initiatives.

The Takeaway: Give Your Customers a Reason To Explore Their Options

Right now, if you only provide one right answer for your customer, focus on finding out how you can help them create their own original response instead.

Tactic No. 3: Making Reusability Convenient and Affordable

In an era of planned obsolescence, it may seem counterintuitive for a furniture company to emphasize reusability. To be fair, the key points of the IKEA brand value proposition that we mentioned earlier don’t necessarily lead with a guarantee that every product will last a lifetime. But this company is far from disposable.

It’s likely that you’ve seen the iconic FRAKTA bag out in the wild at some point, perhaps even being used in lieu of a leash on mass transit.

While the beds and desks you’ll find at IKEA aren’t handcrafted by experts who pledge a lifelong guarantee tethered to their personal honor, the company still provides its customers with products that are built to last. Even IKEA’s durable, reusable shopping bags stand as a testament to the company’s commitment to sustainability.

The Takeaway: Give Them Something (Reusable) To Talk About

Put your brand’s eco-friendly values on display with long-lasting products that are built with a sustainable purpose in mind.

Tactic No. 4: An Expansive, User-Friendly Approach to Branded Content

Today’s average TikTok video boasts production values that would put even some professional-grade web series from the late 2000s to shame. That said, the IKEA-sponsored comedic series “Easy to Assemble” was a bold, odd, irreverent and ambitious undertaking that featured talented celebrities like Illeana Douglas, Jeff Goldblum, Jane Lynch and others.

This innovative content marketing was far from a furniture product demo, but the IKEA branding was everywhere.

Sometimes it pays to give creatives free rein over the project.

After all, when has it ever felt natural to sponsor a series and then casually work the featured product into the storyline for some tight close-ups of the logo? Why not just plaster the brand everywhere and let your target consumers enjoy some quality, original content?

The Takeaway: Be Adventurous

Don’t be afraid to take new steps into the wild, weird and unknown. It’ll get people talking, especially if you partner with Illeana Douglas.

Tactic No. 5: Capturing the Best Angle for Each Item of Furniture

IKEA’s classic catalogs have been a brand fixture for a long time. Carefully staging each product in order to inspire the viewer is something that this business does exceptionally well. Even inside IKEA stores, customers wind through elaborate room-based displays in order to imagine how they could best put each item to use.

Source: IKEA

There’s an unstated but unmistakable aspirational component to this publication, too. IKEA masterfully connects with its market base to evoke ideal living spaces tastefully facilitated by the company’s products.

The Takeaway: Don’t Skimp on the Staging

It takes more than just perfect lighting or the right angle to make your products stand out. Let them sparkle by putting each object in a larger context for your audience.

Tactic No. 6: Capturing the Attention of Brand Influencers Effortlessly

Furniture companies may not be lifestyle brands, but they still seek a strong sense of loyalty from their customers, new and old. For IKEA, that goes doubly, considering the powerful, unique brand it has developed over the years.

Sponsored digital marketing campaigns have their uses, but organic influencer appeal may just be the way forward for increasingly skeptical millennials, not to mention the socially savvy contingent known as Gen Z. Nothing can replace a genuine social media connection.

The Takeaway: Stay Open to Outside Influencers

If you’re confident in your brand and your product, be ready and welcoming for attention from social media influencers.

Tactic No. 7: A Brand That Blurs the Lines of Reality

IKEA realized that emerging technologies can help encourage customers to become home decor visionaries. No longer do you have to simply imagine whether a certain piece of furniture would match your given aesthetic. Now you can see it.

The IKEA Place app uses augmented reality (AR) to give customers a real view of how items will fit into their living space.

This is a new evolution in an exciting lineage. IKEA has always used digital tools to help customers picture how products will fit, or if they’ll fit, into their lives.

The Takeaway: Think of New and Creative Ways To Use AR and VR

As AR and virtual reality (VR) become more sophisticated and widely available, savvy marketers will explore new options for facilitating exciting new customer experiences.

IKEA Marketing Mix

At the foundation of IKEA’s marketing strategy are four P’s: price, product, place and promotion. Each plays a distinct role in maintaining IKEA’s prevalence. 

  • Price: Low prices, affordable to the average consumer, are the basis of IKEA’s pricing strategy. Much of IKEA’s ability to sustainably control costs comes down to their efficient manufacturing processes, facilitating affordable furniture/household goods for an expansive market. 
  • Product: IKEA has a wide range of products, generally spanning furniture, bathroom staging, beds and decorative products, among others. As generalists, IKEA has something on offer for everyone — at an affordable price. 
  • Place: Spanning 50 countries with 350+ store locations, IKEA products are highly accessible. In the same spirit of accessibility and ease, many IKEA stores are also paired with restaurants and baby-handling areas. 
  • Promotion: IKEA adopts a host of marketing channels, covering traditional means — such as TV ads and billboards — and more conventional channels — such as adopting SEO, PPC, targeted emails and digital marketing methodologies more generally. 

The combination of these four factors contributes to IKEA’s ongoing success, yielding its brand to be a household name across the globe. 

IKEA’s Target Audience: Touching All Bases

At the heart of IKEA’s appeal is their positioning as a ‘provider to all.’ From $10 or less holiday goods to household goods that can be purchased with spare change, their tagline of ‘affordable products for everyday life’ is evident throughout the IKEA product line. 

While the notion of “a friend to all is a friend to none” more often than none, IKEA has successfully walked the fine line of appealing to budget-conscious university students and elderly consumers alike, and everyone in-between. Or as they put it, “Stretch your imagination, not your budget.” This is to say that the notion of accessibility and affordability is communicated right throughout their marketing funnel, ensuring that people from all walks of life know that IKEA likely has something for them. 

IKEA: Swedish for Innovative Furniture Marketing

OK, maybe that’s not a literal translation. That said, this company has pioneered some truly original marketing strategies over the years. And we can’t wait to see how the brand evolves in the future.

Editor’s Note: Updated on November 2023.



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AI Playgrounds or Digital Minefields: The Pressing Need for Parental Controls in the AI Era | Wealth of Geeks

More than half of children aged 12 to 18 who engage with Artificial Intelligence (AI)-driven platforms have encountered ChatGPT, an AI-powered tool with capabilities ranging from answering queries to crafting essays on Shakespearean plays and drafting legal memos that rival human-generated content. As the digital realm intertwines deeply with our children’s daily routines, the challenge remains: safeguarding their innocence within the expansive and unpredictable AI landscape.

The Digital Landscape Today

Modern children are indisputably digital natives, born into a world where technology is not just an accessory but a fundamental aspect of life. Today’s youth journey is marked with digital milestones from cradle to teen.

Prelude to Pixels: Many children encounter technology before their first words. 80% of parents report their child aged 5 to 11 uses or interacts with a tablet computer, while 63% say the same about smartphones. Parents often use lullabies from music streaming apps or animations on tablets to soothe or engage their infants. These first interactions with screens, albeit passive, initiate their digital journey.

Interactive Beginnings: As toddlers, the realm expands. Educational apps teach them the alphabet, numbers, and basic concepts using captivating animations and responsive feedback. With their intuitive swipes and taps, the touchscreens empower even the youngest users, making the line between learning and playing blur seamlessly.

Growing Up Online: School-age children venture further, using the internet for many purposes. The classroom extends onto online platforms, with resources like video tutorials, interactive quizzes, and virtual simulations facilitating diverse learning experiences with AI. 

However, only 30% of parents in the same age range reported using ChatGPT generative AI. 

Within the expansive digital world, an absent approach can result in children navigating these waters without a guiding hand. Social interactions also transition to a virtual avenue. 

Teenage Digital Odyssey: As they enter their teenage years, the digital realm becomes even more intricate. They explore a variety of platforms – from video-sharing sites that fuel their passions to forums that stimulate their budding curiosities. Gaming marathons extend into late-night sessions while streaming platforms introduce them to global cultures and perspectives. But with this widening horizon comes exposure to the vast and varied universe of online content, not all of which might be age-appropriate or safe.

Through all these phases, children leave behind a trail of digital footprints. Every like, share, search, and download contributes to their evolving online identity. For parents and guardians, understanding this landscape is the first step in ensuring their safety while enabling them to harness the best of what technology offers.

AI Platforms & Children

These algorithm-driven platforms possess an uncanny ability to recognize and respond to individual user preferences, needs, and moods. This ensures that each interaction feels tailor-made, making children naturally drawn to them. 

Whether it’s an educational app that adapts to a student’s learning speed or a game that evolves based on the player’s strategy, the allure is undeniable.

Yet, beneath this fascinating surface lies a more intricate web. The very algorithms that make these platforms so engaging for children also carry the capability to expose them to content that may not be age-appropriate or beneficial. For instance, a seemingly innocent search might produce unsuitable recommendations for a young viewer. 

This is not just about explicit content but also about materials that might instill prejudices, promote negative stereotypes, or simply be too mature for a child’s comprehension.

Privacy concerns further exacerbate the apprehensions. With AI platforms constantly learning from user behavior, vast amounts of data are collected, stored, and processed. Often unaware of the implications of their online actions, children might inadvertently share personal information or engage in activities that compromise their digital safety.

Moreover, there’s an underlying risk of manipulation. 

To maximize user engagement, some AI platforms employ algorithms designed to keep users hooked. For children, this could translate to excessive screen time, exposure to persuasive ads, or even developing a skewed perception of reality based on algorithmically curated content.

The Evolution of Parental Controls Over AI

In the early days of the digital revolution, parents faced a more straightforward task when it came to monitoring and controlling their children’s exposure to digital material. For instance, television’s scheduled programming offered limited hours of content, and a timer was a sufficient tool to regulate a child’s viewing time. Similarly, the family computer, often located in a common area, allowed parents to oversee internet usage visually. Software solutions that blocked certain websites seemed, at the time, to offer a good enough shield against the darker corners of the web.

However, the technological landscape has shifted dramatically in the intervening years. With the advent of smartphones, tablets, and other portable devices, the internet became ever-present, making the task of supervision immensely more challenging for parents. According to a recent study, 31% of eight-year-olds now possess smartphones.

Add to this the integration of Artificial Intelligence, and the challenge morphs into a continuously moving target.

Today’s parental controls are no longer about merely blocking or granting access; they need to be dynamic, intelligent systems in their own right. To truly protect children in this age of AI, these tools must be just as agile and sophisticated as the platforms they aim to regulate.

One of the standout advancements in modern parental controls is real-time content filtering. Unlike the static blacklists of yesteryears, these systems evaluate online content in real-time, making decisions about its appropriateness based on the context and the user’s age. This means that even if a new website or platform pops up, the system can assess and take protective action without waiting for manual updates.

Behavior analytics represents another significant leap. By studying patterns in a child’s digital behavior, these tools can alert parents to potential concerns. For instance, if a child repeatedly searches for sensitive topics or communicates with suspicious online entities, the system can notify parents, allowing them to address the situation proactively.

Additionally, the very AI that has made the digital space more complex for parents is also being harnessed to empower them. AI-driven monitoring tools can give parents a deeper understanding of their child’s online world. These tools can decipher vast amounts of data to offer insights, like how much time a child spends on educational versus entertainment content or if they’re being exposed to potentially harmful online challenges.

Effective Strategies for Parents

The digital realm is akin to a vast ocean, filled with wonders to explore but also rife with potential hazards. As guardians of young digital voyagers, parents must equip themselves with strategies that ensure their children’s safe passage and enriching experiences. Understanding various parenting styles can also offer insights into how one might approach the digital challenges their children face.  Here’s a more in-depth look at some pivotal strategies:

  1. Staying Informed about AI Platforms: The first step to safeguarding children in the digital domain is understanding the platforms they engage with. AI-driven platforms constantly evolve, introducing new features or modifying existing ones. 

Parents can gauge their potential risks and benefits by staying informed about these platforms. This might mean occasionally joining the same platforms, attending webinars, or reading up on user reviews and expert opinions.

  1. Tailoring Parental Controls: One size doesn’t fit all, especially regarding children’s digital lives. Parents should regularly adjust device and platform settings, including content filters and time limits, ensuring they remain age-appropriate and match the child’s maturity.
  2. Fostering Open Communication: Beyond any technological solution, open dialogue remains a potent tool in ensuring online safety. Creating an environment where children discuss their online experiences enables parents to guide them through challenges better.

This doesn’t mean prying into every digital detail but rather establishing trust. There’s a fine line between ensuring their safety and helicopter parenting. Encouraging kids to share fun online experiences or seeking their advice on tech matters can break barriers. When children do encounter confusing or distressing online content, they’ll be more likely to approach their parents for guidance.

  1. Understand the Underlying AI Algorithms: Parents should familiarize themselves with basic AI decision-making, especially in recommendation systems. This helps in understanding content exposure and making informed usage decisions.
  • Explore beginner’s guides to AI tailored for parents.
  • Advocate for AI transparency on platforms.
  1. Utilize AI-driven parental Tools: Leverage advanced parental controls powered by AI. Such tools can proactively identify patterns and potential risks, like cyberbullying, even on “safe” platforms.
  • Invest in AI-based parental control solutions.
  • Configure alerts to monitor concerns without compromising child privacy.

Fueled by AI, the digital age offers our young ones a blend of unparalleled opportunities and challenges. As the lines between reality and virtual worlds become increasingly indistinct, the priority of ensuring our children’s safety becomes ever more crucial. As we navigate the future, the challenge is to both safeguard our young ones and equip them for a world increasingly driven by Artificial Intelligence.

This article was produced by KinVibes and syndicated by Wealth of Geeks.


Krystal DeVille is an avid believer in the power of education, particularly in STEM fields. She is a dedicated homeschool mom to three amazing children and the founder of STEM Education Guide. Her mission is to make science, technology, engineering, and mathematics accessible to everyone by providing resources for teachers, parents, and students alike.


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