A complete Angel One Review: One of the leading broking service providers, Angel One is the largest full-service retail broker of India. Covering over 1+ Crore customer base, the full-service stockbroker recently changed its business model in November 2019 to offer a flat brokerage charge on all services and equity delivery as free of cost which is indeed an impressive move. Earlier they used to charge some percentage of the transaction amount on each trading.
With over two and a half decades of broking experience, Angel One has successfully managed to have a pan-India presence in over 1800 cities and towns. With modern and functional trading platforms, angel one serves their best when it comes to investment and trading advisory services.
It is also known for its transparent working policies and ethical practices. The firm has trading strategies that are considered best among all other retail brokers of the country. Their studies of economic and corporate parameters are so well-researched that the firm is considered as a synonym to the best service practices in the stock-broking industry serving investors interest to the fullest.
Today’s article is a beginner’s manual to understand what Angel one offers. This Angel one review article will highlight the history of the broking firm, brokerage and other charges they charge, what are their key features, what range of products and services they offer and what are the advantages and disadvantages of investing and trading with this firm.
Angel One History
Angel One (Previously known as Angel Broking) was incorporated in 1996 by Mr Dinesh Thakkar with a capital of Rs. five lakhs, half of which he lost in just eight months. Mr Dinesh comes from a textile business family in Mumbai with a very high reputation. Since he came from a family business background, he already had a flair of business ownership cum entrepreneurship running in his blood. He had his basic studies in Mumbai itself. He had a deep interest in technological innovations which is why he was able to bring innovations in his business – angel one that boasts some of the best technological and digital advancements.
Mr Dinesh took an opportunity when other stockbrokers of that time were not too much concerned about the customer services. And amongst all other brokers, Mr Dinesh’s stock recommendations were quite accurate and which is why he was able to grow more quickly as the best stockbroker. He considered his clients’ interests as a priority and focused on providing personalized services based on their specific needs. He believes trading as a zero-sum game and that is the reason he studied market volatility by reading books on fundamental and technical analysis. Today, the firm is very well-known for its straightforward advice and stock recommendations.
The company enjoys his memberships across BSE, NSE, NCDEX and MCX and registered with CDSL as a Depository Participant. The vast range of the services offered by Angel one includes stock and commodity broking, wealth management services, investment advisory and recommendation services, loans against shares, margin funding and financial products distribution.
To stay competitive in the market, Angel one started providing discount broking services under which the delivery trading is free of cost and other trading segments such as Futures, Options, Commodities, Currencies and Intraday trading services are charged at a flat rate of Rs. 20 per trade. It is applicable for trading through all exchanges.
They also provide investment advisory services that suggest which stocks to trade, where to invest, and why you should invest or trade in a particular stock and this is the main reason why it has such a huge client base serving in more than 8500 cities and towns. The trading software launched by this firm is also quite comfortable to use for any investor as it is user friendly which is why it is famous. You can read the detailed Angel iTrade Prime Plan review and get more insights.
Angel One Brokerage Charges & Other Charges
Here is a list of the different charges by Angel one in terms of brokerage and transaction charges, account opening charges, and other related charges.
- Account Opening Charges: FREE (Opening Charges Waived)
- Account Maintenance Charges (AMC): Rs 240 / Year
Special Offer: Right now, Angel one is offering a 100% waiver on the account opening charges. Hence, you can open your demat account with Angel one for FREE. Here’s a quick link to open your FREE account with Angel one.
Angel One Brokerage Charges – Segment Wise
Angel One offers ZERO brokerage for long-term delivery trades and a maximum Rs 20 per trade for Intraday, F&O, and all other traders. Here are the segment-wise brokerage charges while trading with an Angel One account.
| Angel Broking Charges | Brokerage |
|---|---|
| Equity Delivery | Zero brokerage |
| Equity Intraday | ₹ 20 / executed order or 0.25% (whichever is lower) |
| Equity Futures | ₹ 20 / executed order or 0.25% (whichever is lower) |
| Equity Options | ₹ 20 / executed order or 0.25% (whichever is lower) |
| Currency Futures | ₹ 20 per executed order or 0.25% (whichever is lower) |
| Currency Options | ₹ 20 per executed order or 0.25% (whichever is lower) |
| Commodity Futures | ₹ 20 per executed order or 0.25% (whichever is lower) |
| Commodity Options | ₹ 20 per executed order or 0.25% (whichever is lower) |
(Source: Angel One Brokerage Charges)
Other Charges With Angel One
| Nature Of Charges | Rate |
|---|---|
| AMC (Account Maintenance Charges) | Rs 240 (Rs 20 Per Month) |
| Call & Trade / Offline Trade | Additional Charges Of ₹ 20 / Order |
| Franking, KRA, CKYC, ESignature Charges | Free |
| Email Statements / Contract Notes | Free |
| DP Charges | ₹ 20 Per Debit Transaction ₹ 50 Per Debit Transaction For BSDA Clients |
| Pledge Creation / Closure | ₹ 20 Per ISIN ₹ 50 Per ISIN For BSDA Clients |
| Demat | ₹ 50 Per Certificate |
| Remat | ₹ 50 Per Certificate + Actual CDSL Charges |
| Physical Statements / DIS Request / Physical Contract Notes | ₹ 50 |
| Cheque Bounce Charges | ₹ 350 |
| Delay Payment Charges On Outstanding Bill Amount If Not Paid Within Due Date | 1.5 % Per Month (Levied Every 15 Days) |
Angel One Strengths – Special Features
Here are some of the biggest strengths of Angel One compared to other discount brokers and competitors:
- Implementation of advanced technology and digital platforms makes the firm the leading independent largest full-service retail broking house.
- Thanks to a market share of 12.3%, Angel One is currently India’s third-largest retail broking house in terms of the number of active clients in the NSE platform.
- With more than two decades of experience and presence in the stockbroking industry, ‘Angel One’ as a brand has garnered a significant amount of respect and brand equity.
- Their huge sub-broker network and the presence in many cities have enabled them to provide quality services leading to client satisfaction.
- They also share videos and podcasts to educate their customers and investors in terms of making the best investment and trading decisions.
- The personalized services to the clients based on their requirements make them stand out in the market.
- The involvement of technological advancements into their trading platforms makes trading and investing activities very comfortable.
- The AI-based ARQ platform is considered a world-class Robot-assisted service.
- Angel One pioneer in new client activation, with the ‘Trade in One Hour’ service facilitating client activation in record time.
Also read: Zerodha vs Angel One: Stockbroker Comparison
Angel One Review – Products & Services
The Angel One provides a wide range of products and services for their clients trading in the equity and other segments. Let’s continue our Angel One review by looking into the details of different products and services offered by Angel One which are provided as follows:
Products of Angel One: The mainstays of all the products offered by Angel One are Equity Trading, Derivatives, Commodity, Currency, Mutual Funds and Insurance. The products not only enable customers to trade and invest but also provide news alerts, advisory and a huge range of insurance plans. Investors are enabled commodity derivatives interface as well as various insurance products with term plans, endowment plans, money-back plans, and so on.
Services by Angel One: The services provided by the Angel One include Demat Account, Trading Account, Intraday Trading, Advisory Services, Efficient Customer Support, Depository Service, Portfolio Health Score, ARQ – AI-Powered Robo Advisory, NRI Services and Loan against Shares. They also provide High Net Worth Individuals with best Portfolio Management Services. The technical assistance and detailed analytics services are also the foundation of the stock-broking firm.
Research, Advisory, and Stock Tips: The Full-Service broker presents regularly various research reports, advisory and recommendations and stock tips from experts to the clients so that they do not need to go out for such tips and services. The all-in-one stockbroker is equipped with advanced technologies that help investors make well-researched decisions.
ARQ: The highly efficient Artificial Intelligence-based Robo Advisory platform provides stock and mutual fund suggestions to investors based on the future predictions of various stocks and not from the past records. The service does not involve any special fee or a charge from the investor and it provides personalized fund management suggestions and tips. It is an integrated trading software that has an inclusion of the latest technologies.
Angel One Super App: The app serves as a multi-purpose platform where investors can trade online, receive news alerts and tips with real-time updates, reports and ledgers without any difficulty. Suitable for both regular investors and frequent traders, the app also includes easy and quick online fund transfer, charts and quotes, multi-asset trading, margin statements, limits, orders and much more.
Angel Eye: This web-based training platform provides users with services to manage the portfolio, online trading and latest updates of the stock market.
Angel Speedpro: The desktop-based trading terminal enables investors with 30-day intraday and 20 years of historical data for the high-level analysis for better investment decisions.
Angle Swift: This is a mobile web-based trading platform that allows trading from your smartphones and tablets.
Angel Lite: This mobile browser-based trading platform is exclusively prepared for the users having slow GPRS connections and it does not require any download or installation procedure.
Smart API: Angel One’s Smart API helps users to set up their trading platform in minutes with the FREE apis.
Angel One Review: Pros and Cons of Angel One
The unique selling price for Angel One can be their investment advisory service, stock tips, regular research reports and ledgers from the panel of highly talented experts in the field. Let us discuss what are other benefits and drawbacks the firm is having.
— Pros of Angel One Stockbroker
- Angel One is the largest full-service broker with flat brokerage charges while delivery trades are provided for free.
- Advisory services at no extra cost to discount brokerage.
- It is a one-stop solution for a wide range of trading and investment-related products and services.
- They use advanced technologies for investors to trade and invest on the go with the ease of access to many real-time updates and alerts.
- AI-based Robo Advisory app – ARQ provides invaluable services.
- The firm enjoys the pan-India presence in many cities with a great connection with sub-brokers.
- They also provide the best research reports and stock tips to their customers which any other discount broker would barely provide at free of cost.
— Cons of Angel One Stockbroker
- Angle broking does not offer Trading, Demat and Banking accounts – a 3-in-1 account as it is not a banking company.
- Trades that need brokers assistance are charged extra Rs. 20 per executed order.
Also read: 12 Best Discount Brokers in India – Stockbrokers List 2023
How to open your Angel One Demat Account?
To get started, here is the direct link to the account opening page at Angel One.
On this page, the first step is to signup by entering your full name, your city, mobile number, and verifying the OTP. Then, you’ll be required to enter your PAN, bank account, Aadhar verification, and personal details to continue with the signup. Finally, you’ll need to eSign and online self-verification to complete the procedure.
All the instructions are clearly mentioned in the each-step of the account opening page. If you are good at reading and following instructions efficiently, then you do not need to read this entire post. Just go to the account opening page, follow the instructions, upload the documents and your account will be opened.
Moreover, you’ll be assigned an angel One executive once you sign up on the first step. Their details will be sent to you via message. He/She will help you out in the entire account opening process. If you face any difficulties while opening an account online, you can directly reach them out.
Read detailed step-by-step process here: How to Open Demat Account at Angel One?
Closing Thoughts
Through this article, we tried to cover the Angel One review for our readers. Let’s quickly summarize what we discussed.
Angel One is one of the leading full-service brokers in India which offer flat brokerage charge to its clients. It provides fast, modern, and easy to use trading platforms as well as expert advisory services to its customer base. Moreover, because of the simple and fast process, you can open your Demat account at Angel One within an hour if you’ve already got all the required documents.
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