What is event marketing? – GLOMM


95% of the marketers consider event marketing an effective way to build brand awareness and generate leads. Event Marketing is an excellent way for boosting up the brand’s presence and customer loyalty. A proper event marketing strategy leads to successful events of brands. The key to flourish brand recognition comprehends two events: in-person events and online events. 

Since the covid outburst, there has been a drastic increase in the online events. Sometimes it can be a little hustle bustle for the agencies to market online events. These events are not so extensive and have extensive reach as compared to mediums because everything is going digital nowadays. Hosting an event does not only mean conducting seminars or big events but the agency should also focus on flash sales, giveaways because these are such mediums by which customers get the urge to check what’s happening and they get intrigued towards it.

In-person events are the most beneficial events as you can reach out to your potential customer and portray your brand in a relevant manner. It is good for any business as one gets to shake hands with people and build good relationships with them while explaining how their brand is helpful. In-person events are not so critical and easy to host as the person only has to go to the customer and portray all the positive attributes of the brand. In-person events comprehend business conferences, seminars, trade conferences and many more. 

You do not need to worry about the hustle and bustle of hosting a good event. Glomm will make it convenient for you by taking off the workload from your shoulder and organising an excellent event. Our team can assist you in skyrocketing your brand’s presence by connecting you with the potential customers and increasing ROI.





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