Explained: The delay behind star-driven Kannada films

Kannada film buffs and theatre owners in prime centres of Karnataka have often complained about the lack of frequent releases of big-star movies. The industry is currently awaiting Upendra’s UI, Dhruva Sarja’s Martin, and Duniya Vijay’s Bheema. The delay has been longer than usual, say frustrated fans. However, how fair is it to demand more than one movie from each star in a year?

“It’s not an easy task to achieve,” opines Lahari Velu, director of Lahari Recording Company, the co-producer of UI. “We are producing something extraordinary, and that takes time,” he adds. 

Launched in June 2022, UI has been in production for close to two years now. Upendra, back to direction after Uppi 2 in 2015, released a teaser without visuals on September 18, 2023. The gimmicky move was typical of the actor-director’s quirky ways to generate buzz around his movies. He followed it up with Troll Song, a song that takes a dig at major controversies. While the promotional content has worked to an extent, the makers haven’t been able to lock a release date.

Upendra in ‘UI’.

Upendra in ‘UI’.
| Photo Credit:
Lahari Films/YouTube

“The movie is VFX-heavy, and it requires extensive work,” says Lahari. Reports say the film has 40 minutes of visual effects and around 400 cameras have been used to make the movie. Mounted on a budget of Rs 100 crore, UI has also adopted the 3D body scanning technology. “People won’t come to theatres if you give them just good content. They need something more. We promise world-class quality with UI, says Lahari.

“Witness the madness,” reads the teaser of Martin, released in February, 2023. The visuals show a bulked-up Dhruva Sarja in the middle of high-octane stunt sequences. The film has been in production for more than two and a half years, leaving fans and industry insiders puzzled about its delay. When, exactly, will they witness the madness?

Recently, the film’s director A P Arjun posted on X that reports about his rift with producer Uday K Mehta were false.

“All my films so far were wrapped up in 120 days whereas we have shot the stunt sequences of Martin in those many days. Hence, you can imagine the scale of the movie,” says Arjun. The film’s estimated budget is Rs 100 crore, and Arjun says the high-end CG work is causing the delay. “We want Martin to be a pan-Indian treat,” he adds. Dhruva Sarja, who was last seen in Pogaru in 2021, is also shooting for KD-The Devil, a period gangster drama.

Never-ending wait for updates

The most-anticipated announcement from the Kannada film industry took place on December 08, 2023, when Yash made it official that he would be starring in the big-budget film Toxic directed by Geetu Mohandas. It took the KGF star more than one and a half years to reveal his next. It was apparent that Yash was being extra-cautious after the KGF franchise catapulted him to national stardom. The wait was agonising for fans, with the hashtag ‘Yash 19’ trending on social media multiple times. When Toxic hits the screens on April 10, 2025, it will end Yash’s three-year absence on the big screen.

Sudeep is also busy wrapping up an actioner. Titled Max, the film is bankrolled by veteran Tamil producer Kalaippuli S Thanu, and directed by debutant Vijay Karthikeya. Fans expressed disappointment when the star was seen competing in celebrity cricket leagues when all they needed from him was to be more involved in films. Perhaps aware of the situation, Sudeep put out a post on his X account in February. “Updates will come when the team has something concrete to let out to the market or to announce. Max is shaping up well and it’s our top priority to give the best results”, he wrote.

Sudeep in ‘Max’.

Sudeep in ‘Max’.
| Photo Credit:
Saregama Kannada/YouTube

Ground realities

Depending on star films alone isn’t a good sign for the industry, says Tharun Sudhir, director of the blockbuster Kaatera, starring Darshan. “The Kannada audience loved the Telugu relationship drama Baby and Love Today in Tamil. These films didn’t feature stars. We ought to have such small-scale films performing well in theatres,” he says.

Tharun, who finished Kaatera in a relatively shorter duration of 14 months, says Kannada filmmakers face plenty of challenges. “Not all filmmakers can afford Ramoji Film Studio. We struggle to find locations since there isn’t an alternate studio in Karnataka. For Kaatera, I was lucky to get a location to erect sets inside Sri Sri Ravishankar’s Art of Living International Center,” says Tharun.

ALSO READ:Tharun Sudhir interview: On the success of ‘Kaatera’ and striking a hit combination with Darshan

In the last 15 years, veteran Shivarajkumar and Darshan have consistently starred in two films yearly. Darshan, who gave a flop with Kranti at the start of 2023, gave one of the biggest hits of his career with Kaatera by the end of the year. The actor is currently nursing a hand injury, and it remains to be seen if his next, Devil, will hit screens in 2024.

“Shivarajkumar’s films do decent business in theatres for at least two weeks. That’s a minimum guarantee,” says a senior producer, speaking on the condition of anonymity. Puneeth Rajkumar was the most consistent in giving two films a year. “His demise is a huge blow,” says the producer. “He had big plans for the industry, and was never part of films that took a long time to be made,” he adds, before comparing the success of KGF and Kantara to a double-edged sword. “Now, every star wants to make pan-Indian films,” he rues.

Deep-rooted problems

Veteran producer Jayanna from the Jayanna-Bhogendra duo explains how the budgets of star films have changed drastically. The producer duo bankrolled two blockbusters — Gajakesari and Mr and Mrs Ramachari — in 2014. “That was a huge feat. In fact, we produced six hits of Yash in just two and a half years. We made Jaanu with a budget of Rs 3 crore, Drama with Rs 3.5 to Rs 4 crore, Googly with Rs 4 crore, Gajakesari with Rs 7 crore and Mr and Mrs Ramachari with Rs 8 crore. These films were richly made and did great business at the box-office. But today, the remuneration of stars and technicians has gone up due to the pan-India wave,” he says.

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Filmmakers are struggling to seal pre-release deals, forcing them to delay the theatrical release of their projects. “Earlier, a film team earned maximum revenue from theatres. Today, the success percentage at theatres has taken a huge beating. Filmmakers depend on OTT and television rights. However, the streaming platforms are hesitant to buy Kannada projects due to less number of people subscribing and watching Kannada content online,” Jayanna says.



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‘Kabzaa’ and the after effects: R Chandru on ‘Kabzaa 2’, criticism and conspiracy

Kannada filmmaker R Chandru takes the business side of the film industry very seriously. He believes that a director’s biggest motto is to ensure his producer doesn’t suffer big losses. But there is also a flip side to this kind of approach. In an attempt to generate enough buzz around a film, a director could miss out on the importance of writing.

Except for his delightfully-subtle coming-of-age film  Charminar, none of Chandru’s films is particularly known for its in-depth writing. His latest much-hyped period gangster drama  Kabzaa — starring Upendra in the lead and Sudeep and Shivarajkumar in cameo roles — is no different; the common criticism has been its similarities to the KGF films.

It isn’t the first time that Chandru has capitalised on a blockbuster film’s template. On the back of  Mungaru Male’s sensational success, the industry saw many tearjerker romantic dramas, with Chandru making two such films in  Taj Mahal and  Prem Kahani.

People might call him an opportunist, but for Chandru, it’s all about being aware of the different trends in the industry. For someone who rose from humble beginnings with no formal training in filmmaking, it’s remarkable how he has withstood failures, and continuous criticism to remain in the business. Like it or not, he has even gained the confidence of the biggest of stars in the industry, like Shivarajkumar, Upendra, and Sudeep, who heap praise on “ his hard-working nature”.

Having recently announced a sequel to  Kabzaa, he talks about the criticism to the first installment, the shortcomings in the film, people mistaking his straightforward nature for brazen confidence, and the “conspiracy” that stopped his maiden pan-Indian film from tasting success in the Hindi belt. Excerpts:

You started in the late 2000s with romantic dramas made on modest budgets. Today, you are planning the sequel of your maiden pan-Indian film. How does it feel when you look back at your journey?

I am happy with my growth. I hail from a farmer’s family in Keshavara village in Chikkaballapura. Growing up, luxury was an alien concept to me. I could only dream of eating at places like Leela Palace and Lalit Ashok. I might not be much educated, but I learnt the craft of filmmaking by observing. During my five-year stint assisting director S Narayan, I understood how the industry functions, the market of different heroes and how the neighbouring industries see Sandalwood. My first aim as a rookie filmmaker was to make a solid film within the budget given to me and ensure that the producer was safe. After a while, I decided to turn producer as I didn’t want to put anybody at risk. At the end of the day cinema is business.

When I made the Telugu remake of  Charminar, I wasn’t given a huge budget despite the original being a hit. Today, Kannada filmmakers are making heads turn with their content. The industry’s market has increased. So, I sensed an opportunity and made Kabzaa. I have had a ‘do-or-die’ attitude in life. Like a farmer, I believe in hard work. While shooting for my debut feature  Taj Mahal, Anant Nag sir told me that he had seen different types of filmmakers but hadn’t seen a director with a farmer’s determination like me.

Ever since ‘Kabzaa’ began, people were upset that you were trying to make another ‘KGF.’ What other criticism did you face till the film came out? 

Of course, Kabzaa began when I told myself that, “If KGF can happen, then I can pull off a big film too”. So I called a set of industry friends and spoke to them about my dream project. I chose Upendra because I was convinced he was well suited to the role of a pilot-turned-gangster. As for the production quality, people aim for the sky, but I touched the galaxy. People commented behind my back. They said  Kabzaa would be a washout, and I would lose everything. Even Upendra wasn’t sure if I would invest in him more than his market value.

Today, I can proudly say that I don’t owe anyone any money. The film is a huge hit on Prime Video. It’s in the list of trending films on the streaming site, just like how KGF: Chapter 2and  Kantara were. Representatives from Prime Video called to say they were happy with how the film has performed so far on the platform, and said they are interested in buying the sequel as well.

You were once denied a chance to make a film with Allu Arjun. Now you have made a pan-Indian film with three big superstars of Kannada cinema. Do you feel you have proven a point to your detractors?

It’s true that I was sidelined because I was a Kannada filmmaker. But now, I have come far ahead. Not many know that Lyca Productions called me to think of a story for Ajith (Kumar) sir after seeing the trailer of Kabzaa. Pawan Kalyan sir was impressed with the film. Anand Pandit, who co-produced  Kabzaa, told me that Amitabh Bachchan was impressed with my making. Big B, through Anand, had invited me home after he released the trailer of the film’s Hindi version. That said, I don’t get excited by compliments. I am focused on  Kabzaa 2 right now I want to make more blockbuster films, and perhaps in the future, produce films of talented newcomers.

How receptive were you to the criticism that ‘Kabzaa’ received?

Of course, I made mistakes, but you have to understand that this is my first pan-Indian film. I know where I went wrong even if I haven’t discussed my mistakes openly. As a producer, I was involved in a lot of work weeks before the film’s release. I couldn’t focus on the film’s technical work. I need to plan the sequel’s release in a better way. There were learnings too. I understood how well we can release films globally.  Kabzaa 2 will release in more countries.

I respect critics. My grandfather would say you must be close to those who criticise you, because you can always improve yourself and understand what people think of you. In fact, I don’t get carried away by positive reviews; I look for critical reviews because they expose your mistakes. As for critics who make derogatory comments and personal attacks take money to write reviews, I have decided to take legal action against them.

A still from ‘Kabzaa’
| Photo Credit:
Special Arrangement

But film buffs weren’t satisfied either…

People were impressed with the technical aspects of the film. The film enjoyed a good response in south India. In the north, it suffered due to several framed reviews. It was a planned attack on my film. I feel there is a popular distributor behind this conspiracy. We didn’t give the film to him for distribution in the Hindi belt. Obviously, he wasn’t happy about it. On the day of the film’s release, there were negative video reviews at 6:30 AM, three hours before the morning show. I know how to ensure this won’t happen again to my films.

Your answers are point-blank, but people call you overconfident. How do you perceive this image you have?

I have thought about this. See, I am not a son of a famous actor or a director. To do a  Kabzaa, I don’t have a Vijay Kiragandur (from  Hombale Films), or a Dil Raju (a famous Telugu producer). So I became a producer myself. I gave everything to this project. Only I know what all I had to lose to make this film happen. Since I am the one bankrolling it, I have to talk about the film a lot to widen its reach. That’s when jealousy creeps in. I don’t want to talk about it much and I just want to focus on my work. But if I am left being a one-man army, then I have no option but to sell my film extensively.

Will ‘Kabzaa 2’ do justice to the strengths of Upendra, Shivarajkumar, and Sudeep? Can you meet the expectations of the fans?

If I only look to cater to a star’s image, the story will suffer. If I focus only on the story, then the stars will look out of place on-screen. So I will strive to strike a balance between the story and the reputation of the stars involved.

I will plan well and offer timely updates. If I say something now, people will form their theories, and come to the film with wrong expectations.

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