“It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements. The plaintiff is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorization. Having considered the plaint, I am of the opinion that a prima facie case is made out and balance of convenience also lies in his favour,” the court said, as quoted by the publication.
As per the report, the court said that the actor may suffer from irreparable loss and harm, and it could also bring him to disrepute if the order is not passed.
Bachchan had earlier filed a suit in Delhi High Court seeking protection of his personality rights.