Social Media eCommerce | Colibri Digital Marketing

Diving into the digital world for business takes a long way and many different options to grow. Social media eCommerce, or social commerce, is the latest trend in online shopping. It’s where the fun of social media meets the thrill of shopping, and we’re here to show you how to optimize your social media game for a shopping spree like no other.

Each platform has features that will increase your sales and expand your business. Keep reading to know the possibilities and how to use them effectively! 

The Power of the ‘Gram: Instagram Shopping

Instagram is not just for sharing pictures of your avocado toast and sunsets anymore. It’s a shopping paradise waiting to be explored. Let’s dive into how you can make the most of Instagram shopping.

• Instagram Shopping Tags: Turn your posts into shoppable products by tagging your merchandise.

• Instagram Stories Swipe Up: Drive traffic directly to your product pages with the Swipe Up feature in Stories.

• Shopping Highlights: Create dedicated Highlights featuring your products for easy access.

This platform can share your vision and brand image with a curious audience looking for your products or services. Interactions and engaging content will improve the probability of your followers noticing your value proposition and getting interested in your offers! 

Facebook Marketplace – Your Digital Mall

Remember when you had to visit a mall for a physical shopping experience? Well, Facebook Marketplace is here to recreate that in social media eCommerce. Nowadays, this feature works as a platform to find various products at affordable prices and easily purchase them. 

Before getting into the Facebook Marketplace world, we recommend keeping in mind how to introduce your business: 

• Facebook Shop: Set up a Facebook Shop for a professional online storefront.

• Facebook Live Shopping: Host live shopping events to engage with your audience in real-time.

• Messenger Chatbots: Use chatbots to answer customer inquiries and provide a seamless shopping experience.

Tweet to Shop: Twitter’s E-Commerce Potential

Twitter may be known for its short and snappy messages, but it’s also a platform where you can drive sales with the right strategy.

Tools You’ll Need:

• Twitter Product Listings: Share product listings directly on your Twitter feed.

• Twitter Polls: Engage your audience with polls and suggest a product.

• Hashtags: Utilize trending hashtags to expand your reach and connect with potential customers.

Since Twitter is known for organic and spontaneous content, you should create posts and share about your products and services, avoiding spammy messages and overwhelming CTAs. Make it fun! Let your audience know why and what they should buy without directly asking them to do it. 

Pinterest: Pin Your Way to Retail Success

Pinterest is the digital corkboard where you can showcase your products visually appealingly. Let’s see how to make the most of it.

• Rich Pins: Enable rich pins to provide detailed product information with your pins.

• Group Boards: Collaborate with others in your niche to reach a wider audience.

• Buyable Pins: Make it easy for users to purchase products directly from your pins.

Help your growth and engagement through appealing titles and high-quality images. Show your audience how they would benefit from buying your product and leave the tools for them to decide to purchase quickly. One click away from buying! 

TikTok: Dance Your Way to Sales

Who would have thought that dancing to catchy tunes could increase sales? Well, TikTok has proven that it’s possible. Dancing could mean adapting your content to trends, using popular audio, sharing the funny side of your business, or participating in the platform with its many features and tools. 

Where can you start your content to drive sales? 

• UGC: User-generated content is all over TikTok, and it will show your audience, from an “audience perspective,” how they could use and love your product.

• Challenges: Start or participate in viral challenges related to your industry. Make your account a part of the community! 

• Influencer Partnerships: Collaborate with TikTok influencers to reach a larger audience that will be curious about your offers. 

YouTube: Unboxing Your Potential

YouTube is a goldmine for e-commerce businesses. Most people use YouTube as a platform to learn how to do/use something or learn about something before buying it. Your presence and business message across the platform might be decisive factors for a possible customer.  

To ensure a positive YouTube experience for your audience, your video content can include the following elements: 

• Product Reviews: Send your products to YouTubers for honest reviews. 

• Tutorials: Create video tutorials demonstrating the use and benefits of your products.

• YouTube Cards and End Screens: These features will add clickable boxes to help your videos drive traffic to your website and product pages.

Collaborations with YouTube creators that generate high engagement could help your e-commerce journey grow faster since they drive traffic to your profile!   

LinkedIn: The B2B Shopping Hub

If your business is more focused on B2B sales, consider LinkedIn’s potential. This platform will allow your business to showcase a more professional side and directly promote your services. 

How can you find your approach on this platform? First, optimize your page to ensure you can create content through each LinkedIn feature. 

• Company Page: Create a professional company page to showcase your products or services. Include the details and specifications of your business. The platform allows you to answer the most FAQs through your page optimization. 

• LinkedIn Ads: Use targeted ads to reach decision-makers in your industry. 

• InMail: Reach out to potential clients directly through InMail. Share valuable information that your audience needs to know before deciding to purchase. 

The Future of Social Commerce

Social commerce constantly evolves, and staying ahead of the curve is crucial for success. One thing to consider while studying and analyzing social commerce is AI and Chatbots. Embrace artificial intelligence to provide personalized shopping experiences and produce content faster and more efficiently. 

Virtual Reality (VR) and Augmented Reality (AR) are soon approaching and evolving. Explore immersive shopping experiences for your customers and how to adapt your business to the virtual world without losing your audience’s interest. 

One last thing to remember is Voice Commerce: Consider voice-activated shopping options as voice assistants become more integrated. 

Final Words

Finding your brand tone and adapting it to each social media platform will define your social commerce development path. One thing they all have in common is using CTAs to increase the engagement and links that support those calls to action! Make it easy for your audience to buy from your business. 

Social media eCommerce is a thrilling adventure waiting to happen. You can turn your social media profiles into profitable online storefronts with the right tools and strategies. So, put on your shopping shoes and get ready to conquer the world of social commerce! Happy shopping, and even happier selling!

Want to boost your social media eCommerce but don’t know where to start? Schedule a call with our team and discover your next steps!