Select Objectives for Your Facebook Ads Campaigns | MSROI

Learn essential tips for optimizing your Facebook ad placements in this video tutorial.

Gain insights into choosing between Advantage Plus and manual placements, considering factors like your creative assets’ format and the desired audience reach.

You’ll also learn how to tailor placements based on available content and audience targeting preferences to maximize your campaign’s effectiveness.

If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.

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Video Transcription

0:05
this was just our demo ad so we’ll go
0:07
ahead and click on that and edit
0:11
it now just double check where you are
0:14
within the editing um whenever you go
0:17
into to either edit your placements or
0:20
create your new campaigns the placements
0:23
can only be adjusted at the adet
0:26
level not at the ad level so you will
0:28
not see that option at the ad level so
0:31
we’ll go back up to our adset level and
0:35
um assuming that you’ve already filled
0:36
in your budget and you’ve named your
0:38
campaign or your ads set excuse me and
0:40
you’ve set up all of the audience
0:43
targeting we’re going to go down to the
0:45
placement section here um now Facebook
0:48
will recommend that you use Advantage
0:51
Plus placements to maximize your budget
0:53
and it gives Facebook the freedom to
0:55
place your ads wherever it thinks they
0:57
will perform best uh I do try to
1:00
discourage uh people from selecting this
1:03
option if they are limited with their
1:06
creative that they have to choose from
1:08
uh for example if uh you know if you
1:10
only have images and you only have your
1:13
images in a certain ratio let’s say
1:15
they’re only square or you know 16 by9
1:18
like a landscape format then that’s one
1:21
example of maybe not wanting to go with
1:23
the advantage placements option because
1:25
it’s going to put your ads um in between
1:29
reels like video reels it’s going to put
1:31
them um on Facebook or Instagram stories
1:36
and in between people’s stories so if
1:38
you don’t have the the proper ratio set
1:41
up for each version of your creative
1:44
that you’re promoting in the campaign
1:46
then this may not be such a great idea
1:48
as far as the advantage placements um
1:50
now if you go to manual placements it
1:53
gives you more uh control over where
1:56
your ads are going to show um and if if
1:59
you have a substantial budget and you’re
2:01
willing to test this out you could
2:03
potentially do an AB test and figure out
2:06
you know if the advantage placements is
2:09
going to be you know more beneficial to
2:12
you as opposed to manual placements uh
2:15
but for now we’ll just kind of go into
2:17
the different options you
2:18
have and so I mentioned before if you
2:21
you know if you only have a picture or
2:24
an image to promote as opposed to images
2:26
and video then you may want to be
2:30
careful about promoting your content and
2:34
stories and
2:36
reals because you’ll want to have a
2:38
vertical format of those images and
2:42
videos If you place that within the
2:44
stories and reals um
2:47
feed now here’s another example if you
2:50
do an instream ad for videos and reals
2:54
it can look okay if you do a landscape
2:57
format for your image um but you know
3:00
sometimes Facebook has a tendency of
3:02
cutting off the image whenever it’s
3:04
doing like the automated placements it
3:07
might crop it um in the wrong place like
3:10
if you’ve got text overlay on your on
3:12
your image somewhere and it’s important
3:15
then Facebook could potentially crop
3:17
that out and make it look really weird
3:19
to people that are seeing it on the
3:21
other end so uh just be very careful
3:24
about where you’re putting your ads uh
3:27
you can even do search results pages
3:30
you can do in messaging and then on
3:33
different apps and
3:35
websites and if uh you know you do
3:38
actually have more control within the
3:42
placement options too you can be
3:44
specific to which devices uh if you have
3:47
a
3:48
really um I guess if you have like a
3:51
large file or something that may take
3:55
longer to load like a video or something
3:58
you may want to only show this to people
4:00
who are connected to Wi-Fi um so some of
4:03
these options have gotten a little bit
4:04
more advanced over the years but you
4:07
know you can see this when you go in um
4:09
to edit your placements now we we try to
4:12
be more specific on where we’re
4:15
promoting all of our content for the
4:18
various um campaigns we run for clients
4:21
and it just you know you want to base
4:23
this off of whatever you have available
4:25
to you so if you’ve got videos and
4:27
you’ve got images in vertical and
4:30
portrait or I mean vertical and
4:32
Landscape format um go for go for the
4:36
advantage placements option and see what
4:38
works best in in terms of putting your
4:41
content across all of the available
4:43
options within the the Facebook
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targeting Network or if you only have
4:49
you know if you only have like images
4:52
that you can put within the ads that
4:55
you’re creating in Facebook then you may
4:57
want to just narrow this down to say you
5:00
know the Facebook
5:02
feed or maybe even the search results
5:05
page because this will show up very
5:07
similarly to how it will show up in the
5:09
Facebook
5:10
Newsfeed and these are more like display
5:13
ad formats so you can you can see these
5:16
on different apps and websites that are
5:19
included within that Facebook um
5:22
Audience
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Network