PPC (Pay-per-click) advertising, or paid ads, is an excellent option for achieving business goals. Using PPC Google Ads can increase brand visibility and attract new users to your website. Through Google Ads, you can set up PPC campaigns that target the most relevant search queries related to your product or service. Google Ads takes less than a few hours to set up, and with a budget tailored to fit any business’ needs, it is easy to begin sending relevant traffic to your desired destination, such as landing pages or e-commerce sites.
How Can PPC Help Your Business?
Using PPC opens many opportunities for businesses that want to maximize their online performance. As with most digital marketing strategies, intricate details are involved in creating an effective campaign; however, this is not something one should be intimidated about when choosing PPC. You don’t have to focus on PPC alone. When you hire a digital advertising professional, you’ll receive expert assistance in setting up campaigns and managing results.
What’s the Difference Between PPC and SEO?
Search engine optimization (SEO) and pay-per-click (PPC) are two of the most popular strategies to help websites increase visibility in search engine results. SEO aims to organically boost the rank of a website in the search engine results pages (SERPs). Organic growth produces more content, and keywords are optimized, helping the website appear higher up on SERPs.
On the other hand, PPC involves paying for clicks from ads. These ads may appear just above or around the organic listings. While SEO can take months or even years to see a good result, PPC can yield high traffic volumes within days of launching. As such, businesses use it as a time-sensitive solution for driving traffic immediately.
Why Invest in Google Ads?
Google Ads are a powerful digital marketing tool for businesses of all sizes. Investing in Google Ads can help you reach and engage with your target audience more effectively, increasing website traffic and sales.
Investing in Google Ads also offers unparalleled reach and scale through one of the world’s largest platforms: Google. With more than 3.7 billion searches conducted daily on Google, some businesses need an all-encompassing strategy that includes Google Ads as part of their marketing strategy.
What Are the Different Types of PPC Ads?
You may consider several different PPC ad strategies when marketing your business. When you work with a digital marketing agency, your PPC expert will be able to research the best types of ads that will reach your target audience.
Remarketing Ads
Remarketing is a potent and effective tool to increase engagement with customers visiting your website. With remarketing ads, you can remind customers about your products or services and compel them to convert in ways that are not possible through search advertising.
Its cost-efficiency sets remarketing apart from other forms of online marketing. It eliminates unnecessary competition by relying on targeted customer segments who have already shown interest in your product or service. Remarketing lowers costs and requires less spending than other campaigns without sacrificing effectiveness.
When choosing a PPC advertising agency, look for one specializing in smart PPC ad formats such as retargeting.
Google Shopping Ads
Google Shopping ads are quickly becoming essential to every successful e-commerce strategy. These PPC (Pay-Per-Click) ads allow businesses to display their product offerings on Google SERPs, allowing prospects to compare prices and view offers before visiting a website. For websites with a large inventory, experimenting with Google Shopping can be particularly beneficial as it allows customers to find exactly what they’re looking for at the best price quickly and easily.
Video Ads
Google Ads also allows you to run ads on YouTube. There are many varieties of video ads, with the list of options changing yearly. The various options can be pay-per-click or pay-per-view, and the location of their appearance depends on the type of video ad you have set up.
Video ads can be highly effective for brands since they’re often displayed directly within the content a user is already engaged with. These ads provide viewers with an unobtrusive yet memorable way to learn more about your products and services or build brand recognition without pulling them away from the video.
Facebook has recently implemented its own in-stream video ads program, which gives companies an even better opportunity to reach their target audience by placing relevant advertisements in natural breaks within videos. Through this system, marketers have access to data-driven insights that will help them pick the best slots for their adverts so that viewers get an enjoyable experience while still learning more about your company. Overall, in-stream advertisements provide companies with both a creative and powerful way to engage with customers watching videos online.
Gmail Sponsored Promotions (GSP)
Gmail Sponsored Promotions (GSP) is a highly effective way to generate direct response leads through targeted email campaigns. GSP allows companies to target potential customers directly in their inboxes, making it a powerful method of generating revenue. Through GSP, advertisers can create dynamic content that appeals specifically to their target audience, allowing prospects to click on a “call now” link and make direct calls. GSP leads to higher conversion rates and significantly better ROI than other digital advertising methods, such as YouTube ads.
Local Service Ads
Local service ads are pay-per-lead advertising designed to help local service providers improve visibility within their target market. With this type of advertising, businesses don’t have to pay for clicks from users who clicked on the ads by mistake, nor will they pay for clicks from bots.
Currently, local service ads only apply to certain local businesses. While these ads can be highly effective, they are also challenging to set up and require various forms of Google approval. Partnering with an experienced PPC management agency to maximize your online presence to reach more potential customers is essential.
Benefits of Pay-Per-Click Advertising Management:
Pay-per-click (PPC) advertising management offers many benefits to businesses looking to maximize their return on investment. One particularly advantageous aspect of this type of management is the ability to have immediate control over campaigns and budgets. Unlike traditional advertising methods, you can turn up or turn off pay-per-click campaigns with a short amount of notice. Furthermore, in most cases, businesses only pay for what they use as the cost only applies when someone clicks on the advertisement; if no one interacts with it, you’ll incur no cost.
This level of accountability is incredibly valuable as businesses can measure exactly how effectively each advertisement generates leads; therefore, campaigns can be customized or modified at any time to ensure maximum effectiveness.
Your PPC Management should include:
- Google Analytics monitoring
- Cost per conversion tracking
- Ad quality score optimization
Are you ready to include PPC marketing into your digital marketing strategy? SMA Marketing is a Google partner with years of PPC strategy experience. Learn more about our strategy from our PPC Case Study.
FAQs
Does PPC Advertising Work on Social Media Channels?
PPC Advertising on Social Media Channels is a powerful tool for reaching a targeted audience. Using these platforms allows advertisers to hone in on users who have expressed interest in topics related to their product and craft tailored messages that will resonate with them. This type of targeting can be much more effective than other forms of advertising, as it ensures that you speak directly with those likely to be interested in what you are selling. Learn more about our strategic social ad success.
What is an Ad Conversion?
A conversation from an ad can be almost anything you want it to be. Often, conversions are established in Google Analytics, and then the AdWords and Analytics accounts are linked together so that Google Ads knows when it should get credit for a conversion.
Calls from ads, form fills, purchases, and adding something to a cart are great examples of a conversion to track. If you are more concerned with page views, that can also be set up as a conversion.
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