Chat GPT For Content Marketing | Colibri Digital Marketing

As a language model trained by OpenAI, writing blogs with Chat GPT can be a fun and rewarding experience. However, there are pros and cons to using this technology, and everyone should know a few things before they start.

There are several ways in which marketers can use AI in content marketing and other digital marketing tactics. Numerous brands are already using it in various ways. As an SEO expert, I wanted to test if Chat GPT could be a valuable SEO tool for small businesses to leverage in content marketing. It’s undoubtedly an effective instrument that can help teams simplify daily processes and tasks, but it also needs some help to get to where you want it to be. Here’s my experience.

What Is Chat GPT?

Business Insider explains that Chat GPT is a chatbot powered by data to make predictions and create sentences in a meaningful way. They not only possess a vast knowledge of words and information, but they also comprehend the context in which they are used. In doing so, they can mimic speech patterns while also displacing an impressive amount of knowledge. 

All you need to do is go to their site and give the tool information on what you need for it to deliver tailored responses to questions or to the information you ask it to provide. However, this information isn’t always accurate. It requires more in-depth research, especially in scientific fields, since it can give wrong analysis, unreliable sources, misinformation, and ethical and safety concerns. 

The Pros Of Chat GPT For Content Marketing

Let’s start with the pros!

Saves Time

One of the most significant advantages of using Chat GPT is that it can save you a lot of time and effort. Writing a blog post from scratch can be a time-consuming and challenging task, especially if you are not a professional writer. With Chat GPT, you can generate high-quality content quickly and easily.

It Helps Improve Writing Skills

Another advantage of using Chat GPT is that it can help you improve your writing skills. As you work with the technology, you will learn how to structure your ideas and create engaging content that will capture your readers’ attention. Chat GPT can also help you identify standard grammar and spelling errors, making producing error-free content easier.

Generates Ideas

Chat GPT is also great for generating new ideas. When you’re stuck and need help thinking about what to write about, Chat GPT can give you a fresh perspective and suggest topics you may not have considered on your own. This can be especially helpful if you’re working on a blog for a niche topic with which you may need to become more familiar.

You Can Get Specific

Something great about this tool is that you can get really specific on what you want. From word count to what type of content you want to how you want it structured, you can tell Chat GPT precisely what you are looking for, and it can deliver a suitable first draft of written content that you can then rework and optimize to your advantage. 

The Cons Of Chat GPT For Content Marketing

Now, let’s talk about some cons of using Chat GPT. 

Tone Consistency

One of the biggest challenges of using this technology is that it can be difficult to maintain a consistent tone and voice throughout your blog post. While Chat GPT is excellent for generating content, it may not always capture your unique writing style and personality. This can make your blog post feel impersonal and disconnected from your readers.

Off-Topic Content

Another challenge of using Chat GPT is that it can sometimes generate irrelevant or off-topic content. While the technology is excellent at developing content quickly, it may not always understand your topic’s nuances or your audience’s specific needs. This con can result in content that doesn’t resonate with your readers or fails to address their questions or concerns.

Lack Of Proper SEO

Although Chat GPT creates quick content that can be tailored and focused on a particular keyword, it cannot fully optimize a blog for search engines. Therefore, you need to review the content for accuracy on the topic and manually add all the optimizations to help you remain competitive in search. It’s not enough to create content if you are not setting it up correctly for online visibility. 

Language, Grammar, And Readability Is Not Perfect

Even though it has a great handle on the language and can improve writing skills, it still needs to be reviewed for grammar, tone, and readability. The content is fantastic, but it’s not always perfect for your audience and tone. For that reason, my recommendation is to review grammar, style, and conciseness continually. 

Furthermore, writing for the web requires a good structure that helps people read and skim through the text quickly. So it’s imperative to review the text, organize the content, and make it digestible to the online reader. Add subheadings, organize in bullet points, avoid using too many passive sentences, and make the text an easy read before posting. 

Ethics

The system depends on machine learning which requires constantly feeding the model with online data. As the tool collects information online, it can detect biases, stereotypes, and general opinions because it’s mainly trained on words from the Internet. Depending on your question, you might occasionally find jokes or stereotypes about certain groups or political figures.

In addition, the tool can pick up articles or forums that share fake news and conspiracy theories. These can feed into the AI’s knowledge, sprinkling in facts or opinions that aren’t exactly full of truth. This inexactitude ultimately means you must review the content carefully and ensure its information is accurate.

What Everyone Should Know About Chat GPT Regarding Website Content

Despite these challenges, you should know a few things before using Chat GPT. First and foremost, it’s essential to understand that this technology is not a replacement for your own unique voice and perspective as a writer. While Chat GPT can help you generate content quickly, it should never be a substitute for your creative ideas and unique writing style.

Another vital thing to remember is that Chat GPT is imperfect. While the technology continually improves, there are still limitations to what it can do. For example, it may struggle with certain languages or dialects or be unable to understand complex technical jargon or industry-specific terminology.

Finally, it’s important to remember that Chat GPT is just a tool. While it can be a powerful tool for generating content and improving your writing skills, it’s still up to you to craft a compelling blog post that engages your readers and delivers value to them. This means taking the time to research your topic, understand your audience, and craft engaging, informative, and relevant content.

Key Takeaways

So, what’s the bottom line? Using Chat GPT can be a great way to save time, generate new ideas, and improve your writing skills. However, it’s essential to approach this technology with a realistic mindset and understand its limitations. If you’re willing to put in the effort to craft engaging content that reflects your unique voice and perspective as a writer, Chat GPT can be a valuable tool to add to your writing toolbox.

Interested in learning more about leveraging Chat GPT for your business? Schedule a complimentary session with our team to strategize!