Category: Digital Marketing

Most probably, everyone immediately accepts that the more people you reach, the better it gets for your business. And it is the same for the EdTech landscape, obviously. But, how can you manage not to spend your precious treasure -yes, of course, I mean your budget- on unrelated people who never ever think about benefiting from the goods of EdTech?

Digital marketing is the only and also the most affordable way to do so. When it is compared to traditional marketing methods, digital marketing for EdTech literally kills it by reaching out to the most related people, who will be turned into clients with the right moves done. 

You know that your target market is already online and loves spending time diving into the Internet. Whether you offer a variety of courses focusing on different areas as Coursera and Udemy do or provide an educational service regarding only a niche like language learning, it doesn’t matter; people should know that you are into digital trends and leveraging them, such as microlearning with short and focused lessons that can easily fit into the busy schedules of today’s people.

The growing importance of community in EdTech is another significant digital trend, with platforms increasingly prioritizing community-building features like forums and group projects to enhance student support and engagement. When it comes to community engagement, wisely utilizing social media cannot be an ordinary step in digital marketing for EdTech, as it’s like the heart of engagement. This way, your audience not only gains brand awareness but also trusts your brand due to your digital skills demonstrated through digital marketing.

Another key player to always be close friends with is artificial intelligence. Both in digital marketing and your EdTech endeavors, such as personalized learning and adaptive assessments to make education more engaging and relatable, you should be leveraging AI to increase your level of digitalization while decreasing your costs.

After an overview of the digital world of and digital marketing for EdTech, we assume that you are more than ready to get the key takeaways step by step.

Let’s go.

1.SEO Optimization and Solid Digital Presence

How do you stand out in a sea of information? The answer is high-quality search engine optimization. 

Sitemaps for Easy Navigation

They lay out all the pages in a web of easy-to-follow trails for both the curious eyes of users and the analytical minds of search engines.   

Udacity provides an excellent example of an effective sitemap, which is both simple and elaborate. Each landing page is mapped out with precision and purpose, ensuring that whoever ventures onto their site—be it a keen learner or a Google bot—finds their path sprinkled with the right keywords. 

Here’s the beginning of their sitemap, but if you like to see more of it or any website’s sitemap, add “/sitemap.xml” after the URL and dive deeper!

Relevant Keyword Strategy

Regularly publishing new content containing relevant keywords is essential in digital marketing for EdTech. Using medium-tail and long-tail keywords helps in targeting more specific queries, which is a strategy seen in many leading EdTech providers.

For example, if you’re offering online language courses and aim to rank at the top of the SERPs, consider using SEO tools such as Semrush, Ahrefs, or Moz to evaluate metrics related to keywords most relevant to your brand, like difficulty and global volume.

Below, you can see how the first results page on Google is dominated by online education giants for the “online language courses” search:

Also, integrating frequently asked questions as keywords and providing your audience with well-thought-out and deep answers is critical. (And, as you can see below, there are also keyword variations that you can think about incorporating into your content.)

Technical SEO

When it comes to mastering technical SEO, key aspects such as speeding up page loading times, ensuring your site is mobile-friendly, implementing structured data, and using SEO-friendly URLs are vital. You need these elements to boost your site’s search rankings and provide a smooth and accessible user experience.

You should also speed up your page loading time. If your website has a short loading time, you can keep visitors engaged and reduce bounce rates. As a result, you’ll be signaling to search engines that your site is valuable and worthy of a good ranking!

Techniques such as optimizing image sizes, reducing server response times, and minimizing the use of blocking resources can significantly cut down loading times.

Another key aspect of technical SEO is using SEO-friendly URLs, which means keeping your URLs clear, concise, and descriptive. So, avoid long strings of numbers or characters, and instead, use words that clearly indicate the content of the page.

User-Friendly Pages

Creating user-friendly pages is a cornerstone of web design, especially for platforms focused on education and online learning, not to cause frustration and lead potential learners into taking the very first step of their learning journey. 

The goal is to design web pages that are not only aesthetically pleasing but also intuitive and easy to navigate for users. This is about thoughtful layout planning, strategic placement of calls to action (CTAs), and ensuring that information is easily accessible.

When you have a user-friendly design, it directly impacts your user engagement, satisfaction, and ultimately, conversion rates!

For example, Canvas’ intuitive navigation and visible CTAs ensure that users can easily find what they’re looking for, promoting a positive and productive learning environment. They showcase exceptional design principles by offering a clean, inviting interface that simplifies users’ access to courses and resources:

2.Email Marketing 

Crafting an effective email marketing strategy is crucial in EdTech marketing for building strong connections with learners. And the essence of a successful email campaign for EdTech lies in tailoring communications to meet the unique needs and interests of each recipient.

Let’s see the most important and effective email marketing strategies for EdTech companies:

Personalized Communication

Personalizing emails based on the learner’s profile, course interests, and learning style significantly enhances engagement. 

For example, platforms like Coursera customize messaging based on the courses a learner is interested in, whether it’s creative writing or software coding. This strategy boosts conversions by making emails more relevant to the recipient.

Empathy and Understanding

Building strong customer relationships by benefiting from email marketing involves deeply understanding and empathizing with learners’ needs. 

By actively seeking and incorporating user feedback into your communications, you can mention the specific challenges and preferences they shared with you. This way, you can make your emails resonate with your audience better, and consequently, have a higher conversion rate!

Moreover, you can share testimonials and success stories in your emails to enhance your brand’s trustworthiness and credibility. This approach shows your commitment to meeting learners where they are, ultimately strengthening the connection you have with your audience.

Email Automation

Email automation is a must to combine education marketing with tech marketing to successfully engage learners. Using email automation tools like Mailchimp, HubSpot, or Salesforce Marketing Cloud, you can send targeted emails triggered by specific actions, such as course inquiries or cart abandonment. 

This strategy, tailored to discounts or course reminders, can boost your open and click-through rates by re-engaging learners at critical moments. 

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An example of all these email strategies in action is Toppr, an Indian after-school learning app, which saw a 133% uplift in conversions through personalized email campaigns. 

Another example is Mero School, an online learning platform that achieved an 80% increase in their known-to-unknown user base conversion through effective email marketing​.

P.S.: Don’t forget to include clear unsubscribe buttons in every email you send so as not to cause a bad perception of your EdTech business.

3.Video Marketing

As video marketing is a separable element of any niche being marketed in our digital world, EdTech video marketing requires a solid understanding and implementation of video marketing.

Here are some strategies and real-world examples of how EdTech companies are effectively using video marketing:

Educational How-to Videos and Tutorials

For instance, an online education platform, Domestika, shares videos on their YouTube account. They offer a variety of educational, promotional, and tutorial content featuring the brand consistently throughout their content. This way, they not only attract potential learners but also demonstrate to new educators how qualified their company as a workplace is.

Student and Instructor Testimonials

Numerous EdTech companies, as part of their video marketing strategies, often create videos telling stories of how previous users solved their pain points and benefited from the platform. 

These videos prove that if prospective users choose their services, they can write their own success stories. 

For instance, Udemy effectively uses YouTube to share testimonials; here’s one of them, “From Udemy student to software engineer”:

Utilizing Various Platforms

Not only YouTube but also platforms like Instagram, Facebook, TikTok, etc. are effective and good to use for EdTech video marketing depending on the target audience’s demographics.

YouTube, for instance, with its vast user base from a wide range of user profiles, is an ideal platform for EdTech companies to market their products and services through videos. However, Instagram also stands out as a great platform for Edtech digital marketing, similar to YouTube.

Udemy, leverages both YouTube and Instagram, for instance:

Social media platforms play a significant role in EdTech marketing strategies:

Platform-Specific Content

EdTech companies often share short and engaging educational videos on Instagram and TikTok while focusing on creating long and informative YouTube videos. Such differentiation may seem time-consuming but this is how education marketing agencies can handle the creation and distribution of social media content for you easily. 

Let’s see some examples of platform-specific content:

@edx Does this mean I’ll get a raise when I return? 🤗 #edX #edXTaughtMe #edutok #corporatelife #corporatehumor ♬ Jennifer Coolidge is Heartbroken – The Meme Stream

With the TikTok video above, edX makes sure that the users of TikTok looking for fun and maybe cheesy content easily consume their videos. However, on YouTube, the same EdTech company goes for “more serious” videos:

Community Engagement

Try to share content, which can create buzz. With this type of content, your main aim should be to attract more people into writing comments, including oppositions of course, and reposting what you share to support, refute, or make a balanced commentary.

For example, Udemy shares highly engaging posts that seduce users to reply. Here’s one of them:

my toxic trait:

buying more udemy courses when i haven’t finished my last 5

— Udemy (@udemy) January 26, 2024

Another good example of the strategy of inviting users to reply and repost is Coursera’s direct question to its target: 

If you could try any job for a day, what would it be? 🧑‍⚕️👷🕵️

— Coursera (@coursera) January 26, 2024

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So, diving into the world of EdTech with a digital marketing strategy tailored for this sector is non-negotiable. 

To sum up, let’s say one more time that harnessing the power of targeted approaches, from personalized emails to engaging social media campaigns, can transform how learners connect with your offerings. Also, engaging with education or tech marketing agencies can make sure that you see the outcomes of your efforts quickly. 

Don’t forget to embrace the digital trends, from AI and automation to community building on social media and SEO, and watch as your EdTech platform not only reaches but resonates with more students than ever before. 

Ready to revolutionize learning? Your digital marketing journey in EdTech starts now.

Collecting web design feedback from clients and other project stakeholders gets challenging and time-consuming. This can occur when you do not have the appropriate tools and workflows in place to streamline the process.

If you constantly have to deal with long email threads and receive feedback from clients in different places, like emails, video calls, recordings, etc – then you might need a better approach to streamline your feedback and collaboration process.

Why?

Because these may lead to a lack of clarity, delayed approvals, miscommunication, dissatisfied clients, and inefficient workflows.

By reading this article, you’ll discover:

• 6 best practices for efficient web design feedback and client collaboration process
• A checklist of questions to ask your clients when collaborating on web projects
• 5 challenges and how to overcome them
• How cloud-based design feedback and QA platforms like zipBoard can help you complete your projects 50% faster, ensure quality, and enhance client satisfaction.

6 Best Practices to Streamline Your Web Design Feedback and Client Collaboration Process

Clearly Define The Scope and Objectives of the Project

In your onboarding (or subsequent) meeting with your client, try to understand the purpose, goals, audience, and requirements of the project. You can use a  zipBoard project charter or a proposal document to outline the project details, such as the objectives, deliverables, timeline, budget, and roles and responsibilities. This will help you avoid confusion, misalignment, and scope creep later on.

Project Charter Template

Establish a feedback and approval process

Develop and implement a feedback and approval process for use in every web design feedback and client collaboration process. This will help save time figuring out what to do at each stage and wondering when to bring in clients to give feedback. Your web design feedback and QA process could look like the one below:

Web Design Feedback and Client Collaboration Process

Set Realistic Expectations and Deadlines

In a bid to please your clients or to simply complete projects faster, you may end up setting deadlines too short to facilitate the entire project – from design through to getting feedback from clients, making revisions, and finally launching the project. 

This will not leave your clients satisfied. So to avoid this and ensure project quality that meets the needs and expectations of the client, set realistic deadlines. 

Establish a timeline for the project and communicate it with your client. Make sure you have enough time for each stage of the design process, including feedback and revisions. Avoid overpromising or underdelivering.

Invite Clients to Give Feedback Earlier in the Project

Client collaboration isn’t nice to have during web design feedback and QA processes. It’s a must-have. Involving clients in the feedback process throughout the project will help you understand client needs better – right from the onset, reduce errors and revisions, and save time. It will also ensure quality, enhance client satisfaction, and reduce project costs.

Invite all stakeholders to collaborate on projects in one place – zipBoard

Collect Specific and Actionable Feedback

Ask your clients to provide you with clear and constructive feedback on the project. The truth is that your clients may not know the kind of feedback you need to revise the project. And even if they did, they may be unable to provide you with detailed and constructive feedback.

So to avoid vague or subjective comments that are hard to interpret or implement, give your clients a checklist containing questions for different stages of the project. The more specific your questions are, the more specific the feedback will be.

If you don’t have such a checklist yet, you can get this free checklist of Questions to Ask Clients when Collaborating on Web Projects.

Use a Web Design Feedback and Client Collaboration Tool

Instead of relying on emails, phone calls, or meetings for client collaboration on web designs, use a centralized cloud-based platform that allows you to share your web designs with your clients easily and securely.

An example of such a tool is zipBoard. It allows you to share, review, and approve your live URLs and other file types with your clients and team members in real time in one place. zipBoard also integrates with popular web design tools and platforms like WordPress, Shopify, Wix, Squarespace, Adobe XD, and Figma,  via APIs, making it easy to import and export your web projects for collaboration.

How to Overcome Challenges in Web Design Feedback and Client Collaboration?

Now, you have 6 best practices to streamline your web design feedback and collaboration process. In it, you may have found ways to address the challenges you face during collaboration with clients on projects. However, if you may not have found solutions to all, so below are 5 challenges and how you can avoid them:

Delayed Feedback

Feedback delays can occur due to factors like unavailability on the part of the clients, difficulty in giving feedback due to complex tools, and many more. This delay in feedback often leads to project delays and increased costs, as the web design team has to wait for the feedback or make multiple revisions.

Solution: Use intuitive client collaboration tools like zipBoard that allow clients to collaborate async and enable them to give real-time, contextual, and visual feedback on the website pages. Additionally, having a feedback process and informing clients ahead of time of due dates at various stages of the project will help avoid potential delays.

NB: The easier it is for clients to use collaboration tools and the less effort they need to put in to give feedback, the happier they would be to give feedback promptly.

Launch Landing Pages Faster: Get Quick Feedback and Approvals for Your Landing Pages and Websites

Juggling Multiple Collaboration Tools

Using different tools and platforms for different aspects of the web design feedback and client collaboration process, such as communication, file sharing, project management, feedback, and testing, is not only time-consuming. It is draining and might even put so much pressure on your devices.

This can also lead to make it difficult to keep track of updates and changes, which will further lead to confusion, inconsistency, and inefficiency.

Solution: Use integrated collaboration tools that can combine the features and functions (think task management, reviews, version control, testing, reporting) of different tools and platforms into one.

 I’m talking about a tool that enables both internal and external stakeholders to collaborate on live URLs and other digital assets in one place, allows stakeholders to give contextual feedback using annotations, and enables the project team to track and manage tasks and generate status reports All in a central hub. A perfect example of such a tool is zipBoard.

It integrates with project management and issue tracking tools like Jira and Wrike; communication tools like MS Teams, and Slack; and testing tools like Lambda Test, just to mention a few.

zipBoard Integrations and APIs | Webinar | zipBoard

Loss of Control or Visibility over the Project

Do you struggle to get a clear view or full control over the progress and the status of the web design project? Or is every stakeholder lost and unsure of what the current version of the web project is?

If this is your team, then you’re likely facing challenges with version control. This may be as a result of your processes and the tools you use. For instance, if you’re using spreadsheets like Excel and Google Docs to track project statuses, it may get messy and confusing. Also, how do you update stakeholders about new versions after one cycle of review?

When you do not have a way you clearly and visibly communicate revisions to clients, or if everything is scattered across different platforms, it will be difficult to have control and full visibility over the project

This will potentially delay your project and even increase costs.

Solution: Use project management tools like Jira, Wrike, Trello, and Asana – that can monitor and measure the progress and the performance of the web design project. Additionally, use version control tools that can track and manage the changes and revisions of the website design and functionality, such as GitHub.

Good thing if you find a tool that integrates these tools or has these features in one place. You might want to check out zipBoard.

How zipBoard can Simplify Bug Tracking and Bug Reporting for a Bug Bash

Lack of Clarity in Feedback

Vague, contradicting, or overly critical feedback from clients are a few of the things that constitute unclear feedback. But sometimes, your clients are not at fault. They may not know what and how to give feedback to improve the website’s design and functionality.

Solution: Here, you need to have a streamlined process and use the principles of design thinking and user experience to guide the feedback process. Focus on the needs and problems of the end-users.

Also, keep in mind that you have to guide the feedback process. Give your clients a checklist, and ask them questions. Explain to them what type of feedback you need and from where. That way your process will be guided.

Lastly, use web design feedback tools like zipBoard that enable stakeholders to mark up web designs and give contextual feedback. This will ensure clarity, give context, and save time.

Review board in zipBoard

Ready to Centralize Your Web Design Feedback and Client Collaboration Process?

Try zipBoard.

Consider the best practices you read, the challenges, and the solutions to overcome them. zipBoard is that one tool that brings everything together in one place. Plus, it’s very easy to use, hence bridging the gap between technical and non-technical stakeholders.

How to Review Webpages using zipBoard

Here’s how zipBoard can help you complete your projects 50% faster and enable your team to save 2 hours per employee per day:

• Collaborate, review, and approve multiple file types in real-time and in one place – from any device and browser.
• Track and manage issues, tasks, and progress on your web design projects.
• Get access to auto-generated and consolidated on both project and organizational levels.
• Collaborate with unlimited stakeholders (including internal and external stakeholders) in one place.
• Use 8+ annotation and visual review tools to enable you to give contextualized feedback.
• Organize tasks in Kanban and table views according to your needs and preferences.
• Feedback from reviewers and testers is automatically converted into actionable tasks – no manual work is required from your end.
• API integrations with popular web design tools like WordPress, Shopify, Wix, Squarespace, Adobe XD, Figma, and more, so you can easily collaborate on live URLs without worrying about exporting files.
• Integrate with project management and communication tools like Jira, Wrike, Slack, Microsoft Teams, and more
• Bridge the gap between technical and non-technical stakeholders with an easy-to-use collaboration platform.
• Optional sign-up for clients and guests. Just share a link and they’ll be able to access projects based on permissions you give them.
• Does not bill per seat, which means you don’t need to pay for every team member and every client. Only admins will require licenses.

Case Study: See how zipBoard helped a design agency ELM:

• Deliver courses 50% faster by reducing the time required to process feedback and manage tasks
• Save 5000 hours annually on creative review due to the use of unified client feedback and QA process in zipBoard
• Streamline their client feedback and QA process by integrating zipBoard into their existing processes and tools

Ready to see how zipBoard can help you achieve similar results?

Start your free trial today.

As content executives (and the content itself) guide the digital marketing landscape, we understand the constant pressure to innovate and differentiate your digital agency. While creative campaigns and cutting-edge technologies play their part, the true cornerstone of success for digital marketing lies in strategic, audience-driven content.

Consider this: 91% of B2B buyers rate compelling content as highly influential in their purchasing decisions, while consumers actively seek out informative content from brands they trust. These statistics paint a clear picture – powerful content is a strategic imperative.

Yet, crafting fresh, related, and insightful content makes you feel like you are in an uphill battle. Client demands, industry fluctuations, and the ever-present content fatigue all pose significant challenges. 

So we are led to the conclusion that, by embracing the power of data and fostering creativity, all kinds of digital agencies can empower themselves to command attention, attract customers, and ultimately, shape the future of digital marketing. And of course, by choosing & finding the topics – blog ideas fitting their niches. Let us begin. 

As A Great Inbound Marketing Tool: Blogging for Marketers

Among the cacophony of self-promotion, a powerful force emerges – inbound marketing. This well-known approach, attracts, engages, and nurtures prospects organically, transforming them into loyal customers and brand advocates.

Far from a mere vanity project, strategic blogging elevates your agency to the status of a thought leader, radiating expertise and attracting ideal clients. For instance: HubSpot, the undisputed inbound authority, reports that businesses with blogs generate 53% more leads than those without. It’s a resounding testament to the power of well-crafted content.

In other words, content ideation strategies including finding topics & blog ideas that tap into industry trends and resonate deeply with your target audience. Compelling narrative frameworks that captivate readers, fostering engagement and nurturing trust. As a part of blogging efforts, SEO optimization pushes your content to the top of search results, ensuring maximum visibility. 

Mailchimp is one of the brands playing the blogging game well. Here is a quick look at their resources section: 

And Hubspot of course:

At this point, it’s a must to remember that effective blogging is not a fleeting trend, but a commitment to consistent, high-quality content creation. It requires dedication and an unwavering belief in the power of valuable information. 

Yet, the rewards are substantial: increasing revenue & brand awareness, enhancing lead generation, and sustainable business growth.

Which Topic Is Best for Blog? 

With countless topics contesting for attention, how do you ensure you’re picking the best blog ideas for your digital agency? 

Here is a piece of the recommendations:

Start by reflecting on your agency’s core strengths and unique selling proposition. Are you a social media marketing savant? Content marketing gurus? SEO specialists? Focus your blog topics on these areas, showcasing your expertise and attracting clients seeking your specific skills. For instance, in case your agency specializes in B2B content marketing, explore subtopics like “thought leadership strategies” or “data-driven content personalization.” In other words, you need to take into account your niche (we’ll focus on that issue soon.)

Go on by defining your ideal client profile (target audience), and understanding their needs, challenges, and pain points. Research their online behavior and interests. What are they searching for? What industry publications do they follow? Create blog topics that directly address their needs and offer valuable, actionable insights.

Researching blogs of successful agencies & competitors in your niche is a good call. What topics are they covering? How are they engaging their audience? Identify any gaps in their content strategy. Can you offer a fresh perspective or deeper analysis on a similar topic? 

Finally, don’t hesitate to keep the pulse of industry trends and emerging technologies. At this point, you may want to use tools like Google Trends, Buzzsumo, and social media listening platforms to identify trending topics relevant to your niche. Also, evergreen content with long-term relevance is valuable, so not neglecting topics that retain their worth beyond a fleeting trend is a good move. 

How Do You Find Unique Blog Topics for Your Agency?

For a marketing agency seeking blog topics, “becoming an audience whisperer” is crucial. Instead of just broadcasting, truly listening to the audience’s online conversations is a good call to find the most attractive blog ideas – joining relevant forums, engaging in social media groups, and conducting surveys are several ways to understand the pain points and interests.

Take a B2B SaaS agency, for example. Analyze trending questions on software review platforms and forums. Create blog posts that directly address user challenges, offering practical tips while showcasing your expertise in solving common issues.

Looking beyond the familiar confines of marketing blogs and exploring industry publications, academic journals, or even news articles for inspiration can be useful. Can you connect seemingly disparate dots and offer a unique perspective? That kind of approach also leads you to tackle a common topic from an unexpected angle. 78% of B2B buyers want to consume content in a variety of formats, according to the Demand Gen Report. So, we recommend you use infographics, interactive quizzes, or even video content to stand out.

And possibly the best way to eliminate generic / surface-level topics is always focusing on your agency niche. Becoming an authority on your niche’s nuances makes it possible to offer fresh perspectives and actionable insights that competitors leave untouched.

For instance, a social media marketing agency should go beyond basic “how-to” posts and explore the impact of AI-powered chatbots on social media engagement, analyze the rise of niche social platforms, or offer data-driven insights on influencer marketing in specific industries.

Haven’t you chosen your niche yet? Head out to our blog post about choosing a niche for your digital agency. 

Which Niche is Best for Blogging?

We wish that there was a bold & single “best” niche for blogging for digital agencies. Instead, the optimal niche depends on several factors, like your agency’s unique strengths, target audience, and general goals. 

First, remember that potential clients seeking your services or products crave specific knowledge, not generic advice. In the way of finding the best blogging niche, we recommend you not create a broad blog on “all things content.” Instead of it, niche down to “data-driven content marketing for SaaS companies.” This targeted approach attracts clients seeking their specific expertise and establishes them as thought leaders in a defined area.

Take a look at our social media post “properly” targeting DAN’s actual persona:

Another example? Think of a social media marketing agency targeting healthcare providers. Instead of generic “healthcare social media tips,” their blog could focus on “engaging patients on social media in the healthcare industry.” 

That kind of approach resonates with their actual audience and demonstrates their understanding of the unique challenges and opportunities within that specific sector. This is also one of the most powerful methods for getting clients for your agency. 

Blog Ideas for New-Age Digital Agencies 

In a crowded landscape full of digital agencies at any scale, flashy jargon and trendy ideas alone won’t help you stand out. The key lies in niching down, embracing innovation, and crafting exceptional content that truly resonates with your ideal clients.

Let’s explore some blog ideas  tailored to different niches and services:

Niche	Services	Blog Ideas
Metaverse Marketing	AR/VR experiences, virtual worlds, blockchain integration	The Future of Retail: How Brands Can Thrive in the Metaverse Creating Engaging AR/VR Experiences that Convert: Beyond the Gimmick
Sustainable Marketing	Co-friendly campaigns, carbon footprint analysis, social responsibility initiatives	Green Marketing Done Right: Avoiding Eco-Washing & Building Authentic Sustainability Measuring the Impact of Sustainable Marketing: Metrics and Strategies
Micro-Influencer Marketing	Influencer identification, campaign management, authentic content creation	Micro-Influencers vs. Mega-Influencers: When Less is More in Influencer Marketing Building Long-Term Partnerships with Micro-Influencers: Nurturing Relationships
Voice Search Optimization	Content optimization, smart speaker integrations, conversational marketing	The Rise of Conversational Marketing: Engaging Users Through Interactive Voice Experiences
Remote and Hybrid Work Marketing	Employer branding for remote teams, virtual onboarding experiences, employee engagement strategies	Attracting and Retaining Top Talent in a Remote or Hybrid World Engagement Beyond the Office: Creating Meaningful Connections for Remote and Hybrid Teams
Paid Advertising (PPC)	Google Ads management, Bing Ads campaigns, native advertising	Beyond Google Ads: Exploring Alternative PPC Platforms for Niche Audiences Data-Driven Decisions: Optimizing PPC Campaigns for Maximum ROI

Blog Ideas for AI Marketing Agencies 

No need to say: Today, agencies thrive by understanding the nuanced human experience and leveraging innovative tools to create truly impactful connections. And each day more and more entrepreneurs are investing in AI agencies. 

However, with so much noise in the digital sphere, standing out requires fresh, relatable content that speaks directly to your ideal clients. 

Discover a mix of blog ideas, each one custom-fitted for various marketing areas.   

Niche	Services	Blog Ideas
AI-Powered Marketing	Content creation, personalization, data analysis	5 Ways AI Can Craft Human-Centered Content Experiences Demystifying AI for Marketers: A Beginner’s Guide to Implementing AI Tools
Blockchain Marketing	NFT marketing strategies, building decentralized communities, integrating crypto payments	Beyond the Hype: Understanding the Value of NFTs for Brand Engagement Navigating the Future of Commerce: How Blockchain Can Transform Brand-Customer Relationships
Hyper Personalized Advertising	AI-powered ad targeting, dynamic creative optimization, customer segmentation	Predicting Customer Needs: AI-Driven Targeting for Maximum Campaign ROI The Ethics of AI in Advertising: Balancing Personalization with Privacy Concerns
AI-Powered Analytics & Insights	Marketing attribution modeling, sentiment analysis, predictive analytics	Demystifying AI-Powered Marketing Attribution: Unveiling the True Impact of Your Campaigns. Predictive Marketing: Leveraging AI to Forecast Future Trends and Customer Behavior
AI-Driven Conversational Marketing & Chatbots	Building intelligent chatbots, conversational landing pages, voice assistant integrations	Beyond Basic Replies: Building Engaging Chatbots that Convert Humanizing the Interaction: Integrating Personality and Creativity into AI-Powered Conversations
AI-Powered Social Media Marketing	Social media listening, sentiment analysis, community management with AI assistants	Beyond Hashtag Tracking: Unveiling Hidden Insights with AI-Powered Social Listening Building Thriving Online Communities: Leveraging AI for Effective Social Media Management
AI-Powered Content Creation	Automated article writing, script generation, personalized product descriptions	Beyond Efficiency: Crafting Emotionally-Driven Content with AI From Chatbots to Scripts: Unleashing AI for Multi-Channel Content

Digital Marketing Agencies with Exceptional Blogs

Devotion – Demystifying Trends 

Devotion, a DAN member digital agency, is riding the wave of trend content, particularly focusing on the ever-evolving field of AI. They use compelling narratives around complex topics, making AI understandable and engaging for a broader audience. This storytelling ability makes their content memorable and engaging.

Digital Business Lab – Focusing on Niche 

Another DAN member agency, Digital Business Lab (DBL) carves a unique niche by specializing in localized influencer marketing, particularly on TikTok. Their blog is an example of how laser-focused content and deep industry knowledge can attract clients.

The agency understands the nuances of the Singaporean market and tailors their blog content accordingly. This deep understanding of cultural trends, consumer preferences, and influencer landscapes gives their advice unmatched authenticity & effectiveness.

Massive Media – Understanding the Unspoken Dynamics

In the “vast” digital world, surface-level observations often miss the mark. Massive Media, however, stands out from the crowd by diving deeper and exploring the unspoken dynamics that shape online experiences & digital marketing ecosystem.

In other words, their blog is a treasure trove of insights, captivating readers with a thought-provoking analysis of the hidden forces shaping our digital lives.

Conclusion

Now, we all agree that content is not just a tool; it’s a narrative shaping perceptions & drives action. By delivering valuable content tailored to your niche & audience, you can elevate your digital agency above the noise. So, keep exploring, creating, and leveraging the power of content to write your own success story.

Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is your pay-per-click (PPC) strategy’s secret weapon. These ads aren’t just another flashy distraction; they’re your ticket to higher conversions, a turbocharged brand presence, and customers who stick around like your ride-or-die business buddies. 

Now, how on earth do these ads work? More importantly, how can your business ride the personalized retargeting wave like a pro?

Fear not because, in this guide, we’re diving deep into the universe of personalized retargeting ads. We’ll spill the beans on their inner workings and give you the knowledge to wield them like a boss for your startup. Get ready to give your PPC campaigns a turbo boost—it’s time to make personalized retargeting work for you!

Why bother with personalized retargeting?

So you’ve done your keyword research checklist, and your PPC ads target people who should be interested in your products or services. It’s time to take the next step. 

Personalized retargeting ads act as your digital marketing ninja, stealthily targeting those who’ve already tipped their hats to your brand. It’s like having a keen-eyed assistant who follows your potential customers around the internet, noting every click, every lingering gaze at your products, and every item tossed into their virtual shopping carts.

When these potential customers leave your website and venture into the vastness of cyberspace, your personalized retargeting ads pop up on other websites they visit. This is your golden ticket to improving conversion rates by honing in on those who’ve already expressed interest in becoming your customers.

Personalized retargeting ads aren’t just about closing the deal; they’re your sidekick in the quest for brand domination. You’re not just throwing generic pitches into the void by tailoring your ads to individuals’ interests. You’re making an impression, boosting brand awareness, and creating a personalized ad experience that feels like a one-on-one chat with your brand. This tailored and relevant approach doesn’t just win customers; it keeps them returning for more. 

How do personalized retargeting ads weave their magic?

The show begins when a user strolls into your website or engages with your brand online. The tech-savvy behind-the-scenes crew, armed with cookies and other tracking tools, springs into action. These tools start jotting down notes on the user’s digital escapades: which pages they explored, the products that caught their eye, and whether they played cart Tetris with potential purchases.

Once the user navigates away from your site or content, the personalized retargeting ads go to work. The user lands on another website, perhaps innocently scrolling through the latest cat memes, and your ad appears! This ad isn’t just any ad; it showcases the very products or services the user was eyeballing on your site. It’s not a random shout into the digital void; it’s a personalized pitch crafted to reignite that spark of interest the user had in your offerings.

Third-party platforms like Google Ads or Facebook Ads usually orchestrate these ads. These platforms give businesses the tools to create dream teams of potential customers based on their online behavior data. With a good PPC reporting tool, you’ll know which ads work and which don’t and essentially run your PPC campaigns efficiently.

The personalized retargeting ad ground rules you need to know

As all of the great startup marketing agencies will tell you, before you hit the “launch” button on your ads, you need to take a moment to define your audience. Dive deep into the data on user actions—what pages they frequent, which products caught their eye, and what makes them tick. 

Understanding the demographics and interests of your audience lets you craft laser-focused campaigns that speak directly to their needs. From there, you should keep the following best practices in mind:

Privacy is non-negotiable. Be transparent about user data use and comply with data protection regulations. Offer users a clear opt-out option for personalized ads, respecting their right to control their online experience.

• Set clear goals and metrics

What’s a plan for success without a roadmap? Set clear goals for your personalized retargeting ads—whether it’s increasing click-through rates, boosting conversions, or maximizing ROI. Track metrics diligently to measure the effectiveness of your campaigns and make data-driven decisions.

Think of your ad creatives as the cool kids at the party—they need to stand out. Use high-quality images that make your products shine, and craft copy that resonates with your audience. Don’t just sell; tell a story that captivates and connects with potential customers.

Testing truly is your best friend. Experiment with different ad creatives, play around with targeting parameters, and don’t shy away from trying new ad formats. Do this regardless of where your ad lives, be it Google, Amazon PPC or something else. Continuous optimization is the secret sauce to keep your campaigns fresh and effective.

Hitting the bullseye with your personalized retargeting ads

As business owners or marketers, we’re always looking for digital marketing tips, but trust us when we tell you that showing your ads to the right folks at the right time and place is like nailing the perfect high-five. 

Here’s how to boost PPC campaign performance through personalized retargeting with the finesse of a digital maestro:

Segment your squad

Ever been to a party where everyone’s into different vibes? The same principle applies here—segment your audience based on their online behavior and interests. Create cool cliques like the “Almost-Buyers” or the “Category Explorers.” Each segment gets its own treatment.

Dynamically woo people

Dynamic product ads automatically showcase products your audience has eyeballed or tossed into their virtual carts. It’s like saying, “Hey, we noticed you checking out these goodies. Fancy another look?”

Scout lookalikes

If your existing audience is the A-team, lookalike audiences are your secret agents. These are the folks who share characteristics and behavior with your existing customers. Targeting them is like making friends with friends of friends—the chances of hitting it off are high.

Cap the frequency

Don’t let your ads become the annoying jingle people want to mute. Set frequency caps, which will limit how often your ads pop up. It keeps things fresh and prevents ad fatigue.

Mix and match

Variety is the spice of life, and the same goes for targeting. Don’t stick to just one trick. Combine personalized retargeting with other targeting methods like demographics or interests. It’s like adding different spices to your marketing stew—the flavor gets richer, and your audience stays hooked.

We know that doing things yourself is not always the best choice, especially if you don’t have enough time or expertise to do them. So, if you’re looking for professional help with your campaign, feel free to take a look at these PPC marketing agencies: we’re sure you’ll find the right people to help your business shine. They will give you the right in-depth advice, or even do the job for you.

Measuring the impact of your retargeting ads

You need to know if your ads are scoring touchdowns or fumbling the ball. Here are the best metrics to focus on to size up the effectiveness of your retargeting:

Conversion rates

This is the granddaddy of them all. Conversion rate tells you the percentage of folks who not only clicked on your ad but also took the plunge—they made a purchase, filled out a form, or did whatever other activity you wanted them to do. 

Cost per conversion 

The cost per conversion is like your financial watchdog, keeping tabs on how much cash you’re shelling out for each successful conversion. It’s your ticket to spotting areas where you might be burning money and responding by making savvy adjustments.

ROAS 

Return on Ad Spend (ROAS) tells you if your ad campaign is a money-making maestro or just a costly charade. Are you getting back more dough than you’re throwing in? That’s the million-dollar question.

CTR 

Click-Through Rate (CTR) is like the applause meter for your ad. It tells you the percentage of folks who gave your ad a standing ovation by clicking on it. A high CTR means your ad creatives are rock stars and are connecting with the people you are retargeting.

Engagement rate

How’s your ad vibing with the crowd? Engagement rate measures the likes, shares, and comments—basically, the social media love your ad is getting. It’s your backstage pass to see which ad creatives are stealing the show.

Remember, the metrics that matter most depend on your business goals. Are you chasing sales, brand love, or something in between? Define those goals upfront, track the metrics that align with them, and watch as your personalized retargeting ads boost the success of your digital marketing strategy. 

Want to improve your intelligence, expertise, reach, and effectiveness further?

DAN is an all-in-one platform that helps people discover the best digital marketing agencies worldwide, and we also have loads of handy resources—like this article—to ensure you succeed online. You can also join our site for easy access to a range of tips through your own DAN membership today.

The key to successful lead generation lies not just in the quantity of leads, but in their quality and the strategy employed to engage them. There’s no one-size-fits-all approach, but there are tried and true principles that we can attempt with fairly predictable levels of reliability.

In this post, we break down many of the lead generation methodologies that everyone should know when starting off or re-approaching their lead generation strategy.

Amplify Sales Leads

First Off, It’s all About Prioritizing Smartly

One of the most significant yet frequently neglected aspects of lead generation is the prioritization of leads.

A critical insight from Kevin Chiu, the co-founder of Catalyst, highlights this point.

Chiu points out that Sales Development Representatives often find themselves lost in a sea of accounts and contacts, spending excessive time determining whom to approach. This strategy, while common, isn’t the most efficient.

The real power lies in targeting “warm signal leads” from the get-go. This means identifying prospects who are already somewhat engaged or familiar with your brand. These could be leads that have shown interest through marketing qualified leads, past customers who might be interested in repeat business, or active members of your community.

For example, in a case where you receive a cold email that stands out amidst all the noise because it was highly personalized, you might be more apt to engage with it versus a more generic, mass-generated email approach. The trick is also in making the email feel organically written. It shouldn’t be formatted too heavily, and needs to be short, short, short.

This concept extends beyond just identifying warm leads. It’s about understanding the level of their engagement and tailoring your approach accordingly. For example, a lead who frequently interacts with your content or has a history of purchasing might require a different approach than someone who’s just signed up for your newsletter.

Scoring Personalized Leads

To implement this strategy effectively, lead scoring becomes an invaluable tool. By assigning numerical values to various actions or engagement levels of potential leads, businesses can prioritize their outreach efforts.

This exercise is incredibly helpful in that the most promising leads are approached first, increasing efficiency and the likelihood of successful conversions.

Examples of Effective Personalization

Personalization can be as simple as referencing a recent download from your website or as complex as tailoring a proposal based on their business’s specific challenges. Whatever it is, it has to be something that bears meaning to the prospect.

Here are a few placements where you can infuse personalization into your strategy:

• Email Campaigns: Tailored emails based on the recipient’s previous interactions with your brand, such as opening previous emails or attending webinars.
• Content Marketing: Creating content that addresses the specific needs or interests of different segments of your audience.
• Social Media Engagement: Interacting with leads on social media platforms in a way that feels genuine and directly relevant to their expressed interests or needs.

Dive Deeper: Best Lead Generation Tactics for Content, Email & Social Media Marketing

The Omnichannel Approach

In the rapidly evolving digital marketing landscape, the omnichannel approach has become a critical strategy for businesses aiming to effectively reach and engage their target audience.

This method is not simply about maintaining a presence across multiple platforms; it’s about ensuring a consistent, integrated user experience that seamlessly connects each touchpoint. The focus is on leveraging data and technology to create a unified brand message that caters to consumers across different channels.

Integrating Channels for a Unified Customer Experience

The essence of the omnichannel strategy lies in its ability to integrate various marketing channels into a cohesive whole:

Each platform, from social media to email to online ads, plays a distinct role in the consumer journey, yet they all contribute to a single, harmonized narrative about the brand:

• Data-Driven Insights: Use analytics to gain a comprehensive understanding of customer behavior across channels.
• Channel Synchronization: Make sure that messaging, branding and consumer interactions are consistent and complementary across all platforms.
• Technology Utilization: Employ marketing automation tools to streamline communication and personalize the customer experience at scale.

Adapting to Platform Dynamics and Consumer Expectations

The dynamic nature of digital platforms necessitates a flexible, responsive approach to omnichannel marketing. Changes in platform algorithms, privacy regulations and consumer preferences can significantly impact how businesses engage with their audience.

To that end, staying ahead requires a commitment to ongoing adaptation and optimization. And to reach that level of flexibility, consider these tips:

• Agile Marketing Practices: Be prepared to pivot strategies in response to changing platform policies and consumer trends.
• Customer-Centric Messaging: Tailor communications to meet the evolving needs and expectations of your audience, ensuring relevance and engagement.
• Cross-Platform Analytics: Monitor performance metrics across channels to identify opportunities for improvement and adjust tactics accordingly.

We Use These Applications for Enhanced Lead Generation

Tools like Gong and Apollo are paving the way for smarter lead generation. Let’s look a little further into each of them now.

Gong: AI-Driven Insights for Hot Lead Identification

Gong leverages artificial intelligence to transform sales conversations into actionable insights. This platform analyzes communication with prospects across emails, calls, and meetings to identify patterns that signal a lead’s readiness to buy.

For instance, Gong’s AI capabilities can pinpoint when a prospect’s engagement level spikes, suggesting an increased interest in your product or service. This insight allows sales teams to focus their efforts on the most promising leads. Furthermore, Gong recommends the most relevant stakeholders within a target account, facilitating a tailored account-based marketing approach.

In short, Gong is great at helping identify the right people in a scalable way.

Key Features:

• AI-Driven Analysis: Analyzes sales communications to identify buying signals.
• Stakeholder Identification: Suggests key contacts within accounts for a targeted approach.
• Engagement Insights: Offers real-time insights on prospect engagement levels.

Apollo: Streamlining Lead Generation with Precision

Apollo, on the other hand, is a comprehensive sales intelligence and engagement platform that streamlines the lead generation process. It provides access to a vast database of potential leads, complete with valuable information such as contact details, industry, company size, and more. This wealth of data enables businesses to precisely target their ideal customer profiles.

Apollo’s strength lies in its ability to assist sales and marketing teams in crafting personalized communication strategies. Through leveraging data-driven insights, users can create highly customized outreach campaigns that resonate with their audience. Apollo’s platform also includes tools for automating outreach, allowing for more consistent and timely communication with potential leads.

Key Features:

• Rich Lead Database: Offers detailed information on millions of potential leads.
• Customized Outreach: Enables personalized communication strategies based on data insights.
• Automation Tools: Facilitates efficient, automated communication with prospects.

Last Thoughts on Building a Winning Lead Generation Strategy

Looking ahead, the future of lead generation lies in the balance of technology and human insight. As AI and machine learning continue to evolve, their integration into lead generation strategies will become more sophisticated. However, the human element of understanding customer needs and crafting personalized messages will remain irreplaceable.

The essence of a successful lead generation strategy lies in its ability to adapt and evolve. By prioritizing smart lead targeting, embracing technological advancements, and maintaining a human touch in outreach, businesses can navigate the dynamic landscape of sales and marketing with confidence.

Remember, in the world of lead generation, quality trumps quantity, and a thoughtful, personalized approach is the key to unlocking exponential growth.

If you’re ready to level up your sales pipeline, Single Grain’s Lead Gen experts can help!👇

Amplify Sales Leads

 

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

LinkedIn, a major platform in the digital advertising landscape, recently announced that they are discontinuing lookalike audiences, a popular targeting option for advertisers. This change will take effect on February 29, 2024.

But what does this mean for marketers who have been using lookalike audiences to reach their target audience? In this post we’ll go over why this shift is happening and what the alternatives to lookalike audiences are.

Amplify B2B Leads

What Are Lookalike Audiences?

Lookalike audiences are a type of targeting option that allows you to reach new users who are similar to your existing customers or website visitors. This is done by using data about your existing audience, such as demographics, interests and professional background, to identify new users who share similar characteristics.

This tool was particularly useful for B2B marketers due to LinkedIn’s professional context and rich data on users’ job functions, industries and seniority levels. It helps drive brand awareness, lead generation and, ultimately, sales by efficiently reaching potential customers who are likely to be interested in what you’re offering.

LinkedIn lookalike audiences have been effective for several reasons:

• Reach Expansion: They allow businesses to reach beyond their existing network and find new prospects who are likely to be interested in their products or services.
• Increased Relevance: Ads are shown to individuals who are similar to an advertiser’s best customers, making the content more relevant and engaging.
• Efficiency: By targeting users similar to those already interested in your business, you can improve the efficiency of your ad spend.

You might also like: Running Ads on LinkedIn: How to Create Your First Ad Campaign

Why Is LinkedIn Retiring Lookalike Audiences?

LinkedIn has not given a specific reason for retiring lookalike audiences, but there are a few possible explanations.

One possibility is that lookalike audiences are not as effective as they once were, due to changes in the way that LinkedIn collects and uses data. Another reason may be privacy concerns, as this function can be used to target users based on personal data without their explicit consent.

This feature was instrumental in helping advertisers reach new individuals who resembled their existing customers, so now the phasing out of lookalike audiences pushes marketers towards more advanced targeting options.

When LinkedIn’s lookalike audiences are discontinued at the end of February 2024, this will mean that:

• New lookalike audiences can’t be created and existing lookalike audiences can’t be edited.
• Existing lookalike audience data will no longer refresh and a lookalike audience will become a static lookalike audience.
• Active campaigns using lookalike audiences will continue to deliver using the static audience.

You might also like: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

What Are the Alternatives to Lookalike Audiences?

As a response to the discontinuation of lookalike audiences, LinkedIn has introduced two alternative targeting tools: Predictive Audiences and Audience Expansion. These tools are designed to maintain the efficiency of digital campaigns while leveraging LinkedIn’s rich data capabilities.

Predictive Audiences

Best for: for contact list, conversion, or Lead Gen Form data sources.

This tool uses LinkedIn’s AI to identify users who are likely to convert, such as leads or customers. It’s done by using machine learning to analyze your data and identify patterns that can be used to predict future behavior.

To create a predictive audience, a minimum of 300 individuals in the selected data source is required:

However, there is a limitation of 30 predictive audiences per ad account, and they cannot be shared between accounts. Notably, campaigns using predictive audiences will not have the option to expand their audience reach.

Learn more about Predictive Audiences here.

Audience Expansion

Best for: for Matched Audiences and LinkedIn attribute targeting, such as by skill or interest.

Alternatively, Audience Expansion targets users who share similar characteristics to your existing audience, such as demographics, job titles or companies. This can be a good way to reach new users who may be interested in your products or services.

This tool can be combined with Matched Audience segments to enhance targeting precision. The performance metrics provided will include data from both the initially targeted group and the expanded audience, although this feature is not available for adaptive ad formats or audiences selected based on predicted behaviors.

Learn more about Audience Expansion here.

You might also like: Benefits of LinkedIn Ads: How to Make Your B2B Brand Excel on Social

How to Transition from Lookalike Audiences to New Targeting Options

The retirement of lookalike audiences is a significant change for LinkedIn advertisers. However, if you carefully plan your transition and test new options, you can rest assured that your advertising campaigns will continue to be successful.

The transition away from lookalike audiences entails several implications for current advertising campaigns:

• Transition Period: LinkedIn has provided a 30-day grace period during which existing lookalike audiences will remain accessible before being archived.
• API Changes: The change also affects the use of LinkedIn’s API for creating lookalike audiences through third-party marketing platforms. This discontinuation necessitates a shift in strategy for marketers relying on such integrations.
• Campaign Adjustments: Advertisers using lookalike audiences must shift to either predictive audiences or enable audience expansion to maintain a dynamic targeting approach.

If you have been using lookalike audiences, it is important to start planning your transition to new targeting options now. Here are a few tips to do this:

• Identify your goals: What are you hoping to achieve with your advertising campaigns? Once you know your goals, you can choose the targeting options that are most likely to help you achieve them.
• Start small: Don’t try to switch all your campaigns to new targeting options overnight. Start by testing out a few new options on a small scale, and then gradually scale up as you see results.
• Track your results: It is important to track your results so that you can see which targeting options are performing the best. This will help you to make informed decisions about where to allocate your advertising budget.
• Use a mix of targeting options: Don’t rely on just one targeting option. Use a mix of different options to reach a wider audience.
• Keep your audiences up-to-date: Make sure that your audiences are up-to-date with your latest customer data. This will help you to ensure that you are reaching the right people.
• Be patient: It takes time to test and optimize new targeting options. Be patient and don’t give up if you don’t see results immediately.

By following these tips, you can make a smooth transition from lookalike audiences to new targeting options and continue to reach your target audience on LinkedIn.

You might also like: 24 Essential LinkedIn Hacks for Dynamic Growth in 2024

Last Word on LinkedIn Lookalike Audiences

LinkedIn’s move reflects a broader trend in digital advertising towards more AI-driven and data-centric approaches. This shift is expected to offer better targeting precision and efficiency, aligning with the evolving needs of modern digital marketing.

The sunsetting of LinkedIn’s lookalike audiences represents both a challenge and an opportunity for advertisers. But by embracing Predictive Audiences and Audience Expansion, marketers can leverage LinkedIn’s powerful data analytics and AI capabilities to reach their desired audiences more effectively.

If you’re ready to drive high-quality lead generation for measurable growth, Single Grain’s LinkedIn Ads experts can help!👇

Amplify B2B Leads

LinkedIn Lookalike Audiences FAQs

• 
  How do I target matched audience on LinkedIn?
  
  

  Since LinkedIn has retired Lookalike Audiences, Matched Audiences offer a valuable alternative for reaching specific profiles in your target market. Here’s how to target matched audiences on LinkedIn:

  1. Choose your data source:

  • Email list: Upload a CSV file containing email addresses of your target audience.
  • Website visitors: Install the LinkedIn Insight Tag on your website and create audience segments based on visited pages, lead forms submitted, etc.
  • Company account lists: Target contacts at specific companies by uploading a list of company names or domain names.
  • CRM integration: Connect your CRM software to LinkedIn to target existing customers or leads.

  2. Create your matched audience:

  • In LinkedIn Campaign Manager, navigate to the “Audiences” tab.
  • Click “Create audience” and select “Matched Audience.”
  • Choose your data source and upload your file or connect your CRM.
  • Refine your targeting (optional): Filter by job title, industry, or other criteria.
  • Save your audience for future use.

  3. Target your audience in campaigns:

  • When creating a campaign, select “Targeting” and choose “Audience.”
  • Include your matched audience alongside other targeting options like demographics, interests, or skills.
  • Launch your campaign and monitor its performance.
• 
  What is the match rate for LinkedIn matched audience?
  
  

  LinkedIn doesn’t provide a single, universal match rate for Matched Audiences, as it depends heavily on the quality and format of your data. Factors affecting match rate are data quality, data source (website visitors with the LinkedIn Insight Tag tend to have higher match rates than email lists), and data format.

  Understanding match rate results:

  • <5% match: Indicates less than 300 members matched successfully, suggesting data quality issues or a very specific audience.
  • Variable match rate: Ranges can vary depending on factors mentioned above. Aim for higher rates (closer to 100%) for better campaign effectiveness.
• 
  What is the difference between predictive and lookalike on LinkedIn?
  
  

  In short, Lookalike finds similar users based on past data while Predictive finds likely users based on future predictions.

  Both Predictive and Lookalike audiences on LinkedIn aim to expand your reach beyond a specific audience, but they achieved this in different ways:

  Lookalike (discontinued):

  • Based on: Existing audience with similar characteristics like demographics, interests, and professional background.
  • Goal: Find new users similar to your existing audience.
  • Limitation: Relied on past data, potentially missing new potential customers with changing behaviors.
  • Replaced by: Predictive Audiences and Audience Expansion.

  Predictive:

  • Based on: Machine learning analysis of your campaign data (conversions, leads, etc.).
  • Goal: Identify users likely to take a specific action (convert, engage, etc.).
  • Advantage: Considers future behavior predictions, potentially reaching high-intent users beyond simple lookalikes.
  • Limitation: Requires sufficient data for accurate predictions.
• 
  What is lookalike audience examples?
  
  

  Remember, LinkedIn no longer offers Lookalike Audiences as of February 29, 2024. Here are some examples of how businesses might have used Lookalike Audiences on LinkedIn:

  • Industry-specific example: Financial services company targets new users who share similar characteristics (job titles, income levels, investment interests) with their existing high-value clients.
  • Engagement-based example: E-commerce store reaches users with similar browsing and purchase history to customers who bought a specific product line.
  • Website traffic example: Travel blog targets individuals who browsed travel destinations and itineraries similar to those booked by past customers.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.