The ‘breakout travel trend’ of the decade: What to know about expedition cruising

It felt as if we had the jungle to ourselves.

As we explored Costa Rica’s Corcovado National Park, we spotted rare birds, spider monkeys — even a sloth and her infant — among the trees of the rainforest.

It was one of many experiences I had on an expedition cruise with 32 passengers aboard the Greg Mortimer, operated by the Australia-based Aurora Expeditions.

During the 13-day voyage, we crossed the Panama Canal and snorkeled amid hawksbill turtles in Panama’s UNESCO-protected Coiba National Park. We also met members of the indigenous Embera tribe deep in Panama’s thick jungle. 

Aurora Expeditions’ Greg Mortimer in Costa Rica. Its smaller size allows it to explore coastlines that are inaccessible to large cruise ships.

Source: Carlo Raciti

Built for polar regions, this was the ship’s first foray into tropical waters, as companies like Aurora are responding to the growing demand for expedition cruises.

Instagram posts — which often showcase trips to Antarctica — may have given expedition cruising more publicity, but this form of cruising isn’t new. 

The evolution of expedition cruising

U.S.-based Lindblad Expeditions started taking travelers to Antarctica and the Galapagos Islands in the mid-1960s. 

The company specializes in expedition cruises, which differ from conventional cruises in that they focus on exploring isolated, less visited or inaccessible destinations. Smaller ships also allow itinerary flexibility, which means the captain can slow down for guests to observe polar bears or a whale shark.

Aurora Expeditions has been plying Antarctica’s frozen waters since the cruise line first leased rudimentary Russian icebreakers to reach the icy continent in the early 1990s. 

“Bathrooms were shared, and we’d string our clothes across the cabins to dry,” said Bronwyn Stephenson, a veteran Aurora expeditioner.

A cabin on the Greg Mortimer.

Source: Carlo Raciti

With its spacious cabins, plush library and lecture theater, the Greg Mortimer is a far cry from these original expedition cruise ships. 

Today, there is stiff competition among expedition cruise lines to launch more technologically advanced vessels and to secure onboard talent. Lindblad recently recruited underwater archaeologist Mensun Bound, who has discovered ancient shipwrecks, and former NASA chief scientist Robert Bindschadler, to educate passengers.

Demand since the pandemic 

Aurora Expeditions’ chief marketing officer Hayley Peacock-Gower said there has been a strong shift to immersive, experiential travel since the pandemic. As travelers demonstrate burgeoning interest in nature, wildlife and cultural tourism, expedition cruise lines have answered the call with more and varied itineraries.

Aurora’s Hayley Peacock-Gower said the company is seeing rising interest in the Arctic. Its East Greenland Explorer “will attempt to forge toward the northernmost tip of Greenland, both an Aurora and expedition cruising first,” she said.

Source: Aurora Expeditions

Noah Brodsky, chief commercial officer of Lindblad Expeditions-National Geographic, described expedition cruising as the “breakout travel trend of the decade.”

“There’s something truly special and transformative about experiencing remote destinations alongside a small group of like-minded people,” he told CNBC.

Bookings through the roof  

Lindblad recorded its biggest-ever booking day on Jan. 3, racking up some $5.6 million in sales, according to a company representative.

In-demand destinations this year include Alaska, the Galapagos Islands, the Arctic and Antarctica, according to the representative, while interest to Costa Rica is up 54% from 2019.

The company also launched new routes to Greenland, French Polynesia and Western Australia’s Kimberley region.

An increasing number of people no longer want run-of-the-mill holidays.

James Cole

founder, Panache Cruises

James Cole, founder of the U.K.-based cruise agency Panache Cruises, said expedition cruising saw the most growth in the cruising sector in the past decade — expanding from about 67,000 passengers in 2012 to 367,557 in 2022.

“An increasing number of people no longer want run-of-the-mill holidays,” he said. “People crave adventure … there is a certain amount of romanticism here which harks back to the time of great explorers like Hillary, Cousteau and Shackleton.”

Who takes expedition cruises?

Most of the demand for expedition cruises comes from the over-55 age group, namely the semi-retired and retired who have the time and resources, Cole said. 

But he noted: “We are seeing more families entering the market.”

Gen Xers and millennials represent a smaller percentage of clients. “It is the ‘experience’ and ‘adventure’ which is driving their interest. The cruise aspect is really a secondary dimension,” Cole noted. 

Expedition cruising is also a good option for the growing number of solo travelers. 

I hadn’t visited Central and South America before, mostly because deciding which countries to visit and planning an independent trip seemed overwhelming and complicated. As a woman, I was concerned about safety too. The Aurora cruise was the ideal introduction, with shore excursions led by onboard experts and engaging local guides. 

Higher fares, longer cruises

Plusher ships, onboard experts and fewer passengers translate to higher fares than conventional cruises. Expedition cruises often start at around $1,000 per person per day. Trips typically last eight to 15 days — though some can take a full month.

While conventional cruises can host thousands of people at once, companies like the polar micro cruising company Secret Atlas can take as few as 12 cruisers at a time.

Cruisers from the Greg Mortimer meeting people from the Embera tribe in Panama.

Source: Carlo Raciti

But a push for more comfort and luxury in the industry is causing some expedition cruises to get bigger, said company co-founder Andrew Marsh.

“Unfortunately, this has meant the new expedition cruise ships have become larger and the expedition experience itself has been sacrificed,” he told CNBC. 

Environmental and cultural impact

Though they’re smaller in scale, expedition cruises have faced criticism for polluting oceans, introducing microbes to sensitive environments, and colliding with large mammals like whales. 

To combat some of these issues, the luxury travel agency Abercrombie & Kent is chartering the luxury icebreaker Le Commandant Charcot for a North Pole expedition next year.

“To reduce emissions to the lowest possible level, this Ponant ship uses LNG as a fuel,” said the company’s product development and operations vice president Stefanie Schmudde. “The vessel also uses hybrid operation, with batteries to handle load fluctuations.”  

A coati photographed in the jungles of Costa Rica during an expedition cruise shore excursion.

Source: Carlo Raciti

In February, Aurora and Sylvia Earle led an Antarctic climate expedition on a ship named after the renowned oceanographer. The aim was to raise public and government awareness of the Antarctic’s environmental importance. 

Aurora Expeditions’ Peacock-Gower said the company worked with 117 climate ambassadors, aged 12 to 88, to formulate eight climate resolutions that are designed to achieve net-zero emissions by 2035. 

“Travel is always the best educator, and we offer the chance to enrich our passengers’ curiosity … on and off-ship,” she said.

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I asked ChatGPT to help me plan a vacation. Here’s what happened next

Some people love travel planning.

But I am not one of those people.

So the idea that artificial intelligence chatbots, such as ChatGPT and Bing, can research travel destinations and create itineraries is intriguing.

But I’m skeptical too.

Do recommendations just scratch the surface — for example, suggesting that I see the Eiffel Tower in Paris? Or can they recommend lesser-known restaurants and handle specific hotel requests too?

The answer is: yes and no — at least for ChatGPT.

Unfortunately, I couldn’t test Bing. When I tried to access it, I was put on a waiting list. The website said I could “get ahead in the line” if I set Microsoft defaults on my computer and scanned a QR code to install the Bing app. I did both. I’m still waiting.

ChatGPT was easier. I went to the developer’s website, clicked on the word “ChatGPT,” registered for an account — and started chatting.

‘Can you help me plan a beach trip?’

“Of course!” replied ChatGPT. But first, I needed to tell it about my interests, budget and how long I planned to be away.

I’m looking for a week-long beach trip in mid-March to spend time with my family, with no set budget, I typed.

“Sounds like a wonderful idea!” it replied, before recommending Hawaii, the Caribbean — specifically the Bahamas, Jamaica and the Dominican Republic — Florida and Costa Rica, along with details about the weather and popular attractions for each.

Nice. But I live in Singapore, I said.

“I see!” it exclaimed. (ChatGPT loves exclamation points.) In that case, Bali, Indonesia; Langkawi, Malaysia; and Phuket and Krabi in Thailand were better choices.

ChatGPT is nothing if not apologetic.

Cost estimates for each hotel were more accurate. But ChatGPT couldn’t show photographs of the hotels or help book them — although it did provide ample instructions on how to do both.

By road or by rail?

Flights

ChatGPT can name airlines that connect cities, but it can’t give current flight information or help book flights.  

It wasn’t able to tell me the cheapest fare — or any fare — from London to New York this spring because it doesn’t “have access to real-time pricing information,” it said.

In fact, ChatGPT data ends at September 2021; it doesn’t “know” anything that’s happened since.

However, the bot could answer which month the London-to-New York route is usually the cheapest, which it said is “January and February, or during the shoulder season months of March and November.”

As for the best airline in the world, it said: “As an AI language model, I cannot have personal preferences or opinions.” But it went on to name the top five airlines named to Skytrax’s “World’s Top 100 Airlines” in 2021.

The list wasn’t correct.

The list provided by ChatGPT appears to be Skytrax’s airline ranking from 2019 instead.  

“Where should I eat?”

Specific questions

I had many more questions for ChatGPT, such as:

“How should I spend five days in South Africa?”
“Which chateaux accept visitors in Bordeaux?”
“If I only have one day in London, what should I do?”
“Which rides have the longest lines at Disney World?”

But before I could, my screen said “Access denied” alongside an “error code 1020” message.

This error may be caused by overloaded servers or by exceeding the daily limit, according to the tech website Stealth Optional. Either way, all of my previous chats were inaccessible, a huge negative for travelers in the middle of the planning process.

A new window didn’t fix the problem, but opening one in “incognito mode” did. Once in, I clicked on “Upgrade to Plus,” which showed that the free plan is available when demand is low, but for $20 per month, the “Plus plan” gives access to ChatGPT all the time, faster responses and priority to use new features.

With access again, I quickly asked about wait times on Disney World rides, a subject which I had spoken to luxury travel advisor Jonathan Alder of Jonathan’s Travels about last week. Alder lives close to the park and has lost count of how many times he’s visited, he said. Yet, only one of their answers — Epcot’s “Frozen Ever After” — overlapped.

ChatGPT mentioned that FastPass and Genie+ can reduce wait times at Disney World, which is partly right. The company phased out its “skip the line” virtual queue FastPass program when it introduced Genie+ in the fall of 2021.

The takeaway

ChatGPT is fast, chatty and feels like you’re interacting with a human. I found myself responding with unnecessary pleasantries — “Ok, sure” and “Thank you” — out of habit.

I could see how it could save travelers’ time, especially if they are looking for an overview or are at the early stages of planning.

But information will need to be current, of course — and bugs and error messages, which I faced several times in addition to the “1020” message mentioned above — will need to be fixed.

OpenAI states that the current ChatGPT version “is a free research preview.” It also says the system may “occasionally generate incorrect or misleading information” and that it’s “not intended to give advice.”

When I asked it about its travel planning abilities, it said it “can assist with many aspects of travel planning” but that it may not be able to “provide personalized advice based on your unique circumstances.”

My verdict: Travel agents’ jobs are secure for the time being.

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