As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also signifies a profound understanding of a community consisting of millions.
First things first, as a part of the Pride Month marketing strategy, spreading messages of equality and diversity & fostering an online space while avoiding tokenism is a good idea, no doubt. Furthermore, creating a meaningful impact on social media includes lending an ear to voices within the community, and using the social media presence – no matter the number of followers – the values of inclusivity and support.
How about delving into the best social media posts for Pride Month, showcasing what that huge community stands for?
No offense, but when it comes to Pride Month social media activities & digital marketing campaigns, the goal is to go beyond the surface-level display of support and create a meaningful connection that resonates and leaves a lasting impact. While some well-known brands and companies excel at achieving this, others are now striving to generate even better ideas.
Given that Pride Month is held as the anniversary of the 1969 Stonewall Riots in New York, USA, it is not surprising that brands seek to create social media posts that authentically demonstrate their support to the LGBTQ+ community.
Here are successful Pride social media campaigns that garnered positive reception by the aforementioned objectives:
Creating a Pride Collection or Not: Fashion Brands’ Social Media Posts
In case a fashion brand wants to celebrate Pride Month, it, of course, launches a pride-oriented creation. Sounds fishy?
Actually, during Pride Month, the decision of whether to create a dedicated Pride collection or take an alternative approach is a significant consideration that not only impacts product offerings but also influences the tone and messaging of social media posts. There, fortunately, are a good number of brands that do it like a master.
Converse – PROUD TO BE
“PROUD TO BE ✨ This Pride, we celebrate those who are living life and expressing themselves on their own terms 🌈”
By collaborating with a great bunch of people including American rapper Big Freedia, musician Eva Westphal plus LGBTQ+ employees & allies at the company, Converse started celebrating Pride Month via posts, reels, and stories. In addition to launching its new PROUD TO BE collection, Converse provides a place for community members to tell their stories.
Converse also “proudly” added a highlight titled PRIDE and is displaying its Pride social media posts and stories through that section.
TOMS – The Unity Collection
“It’s a chance to celebrate all that you are with colorful patterns & comfort. Wear it proud!”
TOMS, known for its long-standing commitment to raising mental health, has once again unveiled its Pride Month collection, accompanied by a social media announcement. Taking to Instagram, the company excitedly informed its followers about the return of The Unity Collection with all-new styles. They emphasized their year-round support for the LGBTQ+ community by partnering with organizations like Brave Trails, a youth-focused summer camp that offers a tailored mental health program for the young individuals they serve.
While Converse may have dominated with its Pride Month social media campaign in terms of post and story count, TOMS once again shared its support with the world.
TOMS, known for its long-standing commitment to raising mental health, has once again unveiled its Pride Month collection, accompanied by a social media announcement. Taking to Instagram, the company excitedly informed its followers about the return of The Unity Collection with all-new styles. They emphasized their year-round support for the LGBTQ+ community by partnering with organizations like Brave Trails, a youth-focused summer camp that offers a tailored mental health program for the young individuals they serve.
While Converse may have dominated with its Pride Month social media campaign in terms of post and story count, TOMS once again shared its support with the world.
Dr. Martens – Dr. Martens for LGBTQIA+ Community
“For decades, DM’s boots have stood with LGBTQIA+ wearers at Pride marches around the world.”
One more time, Dr. Martens adhered to the rules of the game.
In celebration of Pride Month 2023, the company teamed up with LGBTQIA+ artist Fuyuki Kanai to unveil a limited edition of their iconic 8-eye 1460 boot featuring Fuyuki’s captivating manga illustrations.
The brand went beyond traditional platforms like Twitter and Instagram, also utilizing TikTok to share the narrative behind this unique collaboration.
Savage x Fenty – SavageXPride
“We out here celebrating #Pride with a new collection so vibrant & bold for 👏🏾 EVERY 👏🏾 BODY 👏🏾 to show this summer! #SavageXPride”
As one of the fashion brands launching a new creation for Pride Month, Fenty is gearing up to present an extraordinary Pride Month celebration. Fenty, known for its inclusive brand identity and appreciation of the beauty in diversity, has unsurprisingly adorned all its official social media accounts with Pride-themed content generated by the members of the community. Whether through reels, tweets, or static posts, Fenty stands out as a prime example of a brand that comprehends the significance of this global commemoration.
Moreover, in its pursuit, the brand founded by Rihanna also celebrates and uplifts bodies.
Abercrombie & Fitch – Unfiltered Queer Joy
“In support of Pride and our ongoing partnership, we’re donating $400,000 to The Trevor Project this year, regardless of sales. To date, we’ve raised over $4 million with our customers for The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ young people.”
In addition to its Proud Year-Round collection, Abercrombie & Fitch teamed up with well-known figures from the LGBTQIA+ community to not only launch a new creation but also raise funds and support related causes.
As a part of their dedication to Pride Month, Abercrombie & Fitch embarked on a collaboration with the well-known TikTok couple Matt and Omar, jointly launching an exciting new creation. Staying true to its commitment to authenticity, the brand proudly unveiled its latest collection by featuring real individuals.
https://www.tiktok.com/@abercrombie/video/7236789886840294699
The North Face – Summer of Pride
“Celebrate you and all the beautiful ways you get outside.”
For two consecutive years, The North Face has organized the Summer of Pride party in person in the USA. This year, the brand is inviting its followers to join the festivities.
In order to announce this exciting event, The North Face, known for its commitment to sustainability, inclusivity, and innovation, has released a series of captivating videos and static posts on its social media platforms. These posts feature the talented drag queen Pattie Gonia dancing in a frosty setting, creating a visually stunning spectacle.
Manufacturing Is in the Game Too: Well-known Companies’ Pride Month Social Media Posts
In the most creative Pride social media marketing campaigns, brands in the manufacturing sector took their spot and demonstrated their commitment to the cause through captivating and creative social media posts. By leveraging their online presence, these companies strive to spread awareness, amplify voices, and celebrate diversity in a game where every post holds the power to inspire and foster change.
Lego – Everyone Is Awesome
We can simply say that Lego is “silently celebrating” Pride Month. While there are no clear indications for this year, the renowned toy production company made waves in previous years by introducing a captivating story series that emphatically declared “everyone is awesome.”
Despite their understated approach, Lego’s unwavering dedication to embracing and celebrating the LGBTQIA+ community shines through.
Apple – As Told By Us
“Honoring Pride’s past, present and future through the historic places that started the celebration. Five artists. Five locations.”
Continuing their tradition during Pride Month in 2022, Apple took to Instagram to share the remarkable narratives of individuals such as Rapheal Begay, a curator for a Navajo Nation organization. Joining him were Evan Benally Atwood, a talented queer Diné photographer, and filmmaker, and Ryan Dennison, a multidisciplinary Diné artist. Captured by iPhones, these individuals’ stories were brought to life through captivating photos, highlighting their unique perspectives and experiences.
Food & Beverages Industry for Pride Month
Absolut
“Cheers to chosen families 🌈”
As always when it comes to Pride Month activities, Absolut jumped the gun this year too.
In addition to changing into its iconic Pride-oriented, rainbow logo, Absolut started sharing social media posts focusing on celebrating LGBTQ+ community weeks before with the hashtag #AbsolutRainbow.
What’s more, Absolut celebrated St. Patty’s Day with its signature rainbow glass. So, it’s possible to say that Pride Month campaigns are in the DNA of the well-known brand.
Kind Snacks
Kind Snacks joined in the Pride Month festivities with a special limited edition product. Unlike the other brands, Kind, known for their commitment to creating healthy and wholesome snacks, let other initiatives announce the news through their social media channels.
What’s more, in addition to their Pride product, Kind Snacks pledged to donate $125,000 to the Ali Forney Center.
Oreo
Oreo takes a proactive approach to Pride Month on social media, starting early by giving recognition to their longstanding partner, PFLAG, whose ongoing efforts provide support for LGBTQ+ individuals and their loved ones. With a heartfelt message, Oreo expresses gratitude towards PFLAG, emphasizing their appreciation for the vital work they do.
Wrapping Up
As a marketing effort in Pride Month, using social media creatively to represent the LGBTQ+ community is a powerful way to build a strong brand community while genuinely showing your commitment to inclusivity and acceptance. Genuine involvement builds trust, strengthens brand loyalty, and connects with your target audience.
Making a long-term influence and cultivating genuine relationships, on the other hand, can be difficult. Consider collaborating with social media marketing agencies to help you negotiate these challenges and contribute to a more inclusive and fair society.
Source link
#Creative #Pride #Month #Ideas #Social #Media #Posts #Check #Putting #LGBTQ #Flags #Logos