How B2B Marketers Are Responding to Tough Market Conditions

Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer.

The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them.

A Challenging Time for B2B Marketers

While warnings of an economic downturn haven’t been realized to the fullest degree, it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

Product growth slows as ad spend rises

A forecast from Insider Intelligence found that B2B product sales growth is at just 3.4% this year, while ad spend is still increasing with a growth rate of 9.3 percent.

“B2B companies are fighting over limited spend,” wrote Sara Lebow. This environment is raising the bar for impactful marketing that achieves bang for the buck.

B2B purchases are being scrutinized more deeply

New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” The study showed that 38% of buyers are conducting more detailed ROI analysis. Meanwhile, purchase cycles are extending.

(Source)

Marketing leaders face increasing pressure to drive revenue (and prove it)

The B2B Marketing Benchmark from LinkedIn* found that the biggest change in the CMO role over the past two years was a two-way tie:

  • Expected to be able to demonstrate marketing impact to the bottom line
  • More direct role in driving revenue & growth

In other words, marketing leaders are increasingly expected to show results, at a time where results are inherently more difficult to achieve (at least, short-term revenue results).

Like I said: a challenging time. Fortunately, there are new techniques, tactics and tools emerging to aid B2B marketers as they navigate these difficult circumstances.

How B2B Marketing Leaders Are Rising to the Occasion

Drawing from expert insight and industry research, here’s a look at how B2B marketers are evolving their approaches to meet these challenges head-on.

Investing in brand building and long-term growth

Among Lebow’s expert-sourced tips for growing business in a difficult market: Don’t over-index on performance. Branding in B2B still matters.

“I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene.

The outsized value of branding investment during an economic downturn is well documented, and it appears that many B2B marketers are heeding those lessons.

Prioritizing creativity and differentiation

A space like B2B tech was crowded and competitive enough before introducing the aforementioned challenges. Right now, the need for differentiation is greater than ever, and top marketers are getting creative in thinking about how to set their brands apart.

Deep customer insight is foundational to getting this right. Tornabene said B2B marketers should ask themselves, “How do we know our customers better today and where they’re going than anyone else in our space so that we can win?”

As one example, an intent-driven SEO content strategy informed by your B2B buyer’s journey can help your brand show up to help solve problems and build credibility across the funnel. By winning these rankings from competitors, you drive strategic visibility and engagement as decision makers conduct activities pertinent to your solution.

Focusing on retention, cross-selling, and up-selling

A more favorable finding in Demand Gen Report’s buyer survey, according to Constantine von Hoffman at Martech: “Customers want to do business with people they already know.”

The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.”

Other data indicates that this mentality isn’t necessarily being reflected in marketing investments. For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers. This trend was especially stark in the Tech sector.

LinkedIn chart(Source)

Finding more value in social media

In the Demand Gen Report survey, 24% of buyers said they are spending more time using social media to research vendors and solutions. As such, perhaps it is no surprise that a recent report from Wpromote and Ascend2 found that social media is the most effective B2B channel for driving revenues in 2023. Data shows that these channels appear to be resonating especially with younger B2B buyers.

Increased brand social media use was recently highlighted by Harvard Business Review as a lasting byproduct of the pandemic. B2B social media marketing is hot right now, and it’s only getting hotter.

Getting serious about measurement and marketing attribution

One of the most critical agendas for B2B marketing leaders at the moment is resisting the pull of “short-termism,” or over-investing in lower-funnel sales activation campaigns in response to revenue pressures, at the expense of long-term growth plays.

That doesn’t mean shying away from demonstrating marketing’s impact. It means becoming more sophisticated and evolved in how we illustrate that impact.

As DreamData CMO and co-founder Steffend Hedebrandt said in a G2 interview, “Activities need to have a revenue outcome. Otherwise, you run out of money.” The article is well worth reading for his thoughts on mastering revenue attribution amid complex, lengthening customer journeys.

Find Your B2B Marketing Edge

In tough market conditions, with elevated pressure and competition, the value of partnering with an experienced and proven B2B marketing agency is even greater, enabling you to tap into an expert functional team to get the most out of your budget and resources.

Get in touch with TopRank Marketing to learn how we can support your journey and help your brand grow under any conditions.

* LinkedIn is a TopRank Marketing client

About the author

Nick Nelson is our friendly neighborhood writer-man. As the Associate Content Director at TopRank Marketing, he is on a mission to energize brand narratives with smart, fun, sharp wordplay. In his free time, Nick enjoys basking in the misery of Minnesota sports fandom, making cringeworthy puns, and smothering all types of food in buffalo sauce.

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Behind the Scenes of Success: Inspiring Luxury Brand Advertising Campaigns

When it comes to advertising strategy, luxury brands go above and beyond. They craft fascinating campaigns that resonate just right with their audience. Luxury brand advertising campaigns work their magic on the ever-changing landscape of digital marketing.

Luxury brand advertising strategies put together creativity, and pure brilliance to shape experiences that go beyond simple promotion and tell stories in the digital realm.

We will delve into the secrets of luxury brand advertising and uncover the strategies and ideas behind their digital success. The best luxury brand advertising examples are crafted in collaboration with luxury digital agencies which blend clever ideas and smart thinking.

Advertising for Luxury Brands

What makes luxury brand advertising stand out is how they manage to capture both hearts and minds of their audience. They manage to do so by collaborating with digital advertising agencies. Though their niche may not be yours also, the way they understand and speak to their audience is noteworthy.

Best examples of digital marketing for luxury brands resonate deeply with their audience, creating experiences. Time to take a deeper look into what makes them exceptional and the profound role they play in the dynamic digital marketing ecosystem.

How do luxury brands advertise?

What makes a luxury brand a luxury brand? The answer to this question is often the answer to how luxury brands craft their marketing strategies. The global luxury market is huge with brands across many industries from automotive, to hospitality, to fashion, and more. In fact, the market is expected to reach $392.40 billion by 2030 from $284.00 billion in 2023.

High-end brands are known for their striking quality and heritage, and they do not necessarily promote their luxury goods, they promote experiences instead.

Backed by their strong heritage and well-established target audience preferences, they revolve their marketing strategy around creating a sense of exclusivity, Often the campaigns allure audiences by making them feel privileged by having what the brand has to offer.

In this post, we will dive deeper into these strategies by analyzing specific ad campaigns by luxury brands. Hopefully, their secrets to inviting audiences into luxurious experiences will be uncovered.

Where do luxury brands advertise?

The world of luxury brand advertising is a multi-dimensional canvas. High-end brands fuse tradition with innovation seamlessly. For luxury brand marketing, platforms are chosen with intention, so that each channel adds a crucial stroke to the masterpiece of their digital campaigns.

Print Media

In the print realm, luxury brands grace magazines and newspapers frequented by high-income earners. For instance, Chanel’s elegance might grace the pages of Vogue or The New York Times. This timeless medium allows Chanel – and other luxury brands at times – to resonate deeply with those seeking the exceptional.

Print Media luxury advertising

Chanel featured on Vogue cover.

On TV

On television, luxury brands shine during events like the Super Bowl or the Oscars. These grand events are often where they showcase their finesse. These grand stages are great to connect with a vast audience, though the target audiences of luxury brands are often niche, visibility is key for these brands.

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Social Media Platforms and Websites

Luxury brands meticulously craft their digital strategies. From tailored website ads to captivating social media stories, they target their audience with precision. Burberry is a great example when it comes to luxury social media strategy. They stay true to their heritage across social media platforms and stay in tune with the desires of their audience. Which is a tricky art, but they master it.

social media luxury advertising

Image courtesy of @burberry

Outdoor Campaigns

Outdoors, luxury brands claim their space on billboards and bus shelters, capturing the attention of passersby. This form of advertising allows them to reach individuals immersed in their everyday routines, leaving an impression that lingers.

Events

Beyond the surface, luxury brands immerse themselves in events. For instance Chanel is the master of this art. The brand would casually be present at fashion shows or would be hosting gala dinners. Which allows them to connect with their audience without even the audience noticing. They will blend into the lifestyles of their target audience.

luxury advertising with events
BAHRAIN, BAHRAIN – MARCH 28, 2021: Rolex sponsorship banners from Formula 1 race.

Influencer Marketing

Don’t be fooled by their majestic approach to marketing though. Luxury brands do keep up with the trends and even are trend setters. Influencer marketing forges connections with high-profile social media figures. And not to go overboard, but nobody does it like Gucci.

Luxury Brands That Don’t Advertise

It could be to your surprise, but some luxury brands choose not to advertise their products. Instead they use subtle marketing strategies to create a sense of exclusivity and aspiration around their brand.

Some products are already in such high demand that they basically sell themselves, so advertising is unnecessary for these products. Another reason is that for some brands advertising is intrusive. If a brand does not want its products to be seen as accessible to everyone, they may choose not to advertise at all not to “cheapen” the brand.

And last but not least, luxury consumers may not be influenced by advertising for some niches, so advertising is totally ineffective according to some. There are a few reasons why luxury brands might choose not to advertise.

So how do we know about these brands, or how they manage to remain exclusive? They rely on other forms of marketing! Word-of-mouth marketing works well if a brand can create highly desirable products, so that once the target audience is reached from one end, they keep spreading the word to their friends and family.

Luxury brands use celebrity endorsements to captivate the attention of their target audience. People want to be associated with the same brands that their favorite celebrities use.

And of course, experiential marketing! Luxury brands are known for the experience they provide. They curate or sponsor events so that potential luxury consumers interact with the brand personally. This way the brand can create a memorable connection.

By using these strategies, luxury brands that don’t advertise are able to maintain exclusivity and captivate audiences without overt promotion. They create a sense of mystery and intrigue around their brand, which makes their products even more desirable.

Advertising Strategies for Luxury Brands

Luxury brand advertising is a dynamic orchestra of strategies in the digital world. These one of a kind and visionary strategies are like the brushstrokes that paint engaging campaigns.

In these campaigns, complexity meets distinctiveness. They don’t stick to the usual (remember when the whole internet lost it after the Messi-Ronaldo chess game photo, a Louis Vuitton campaign was released!), they create their own path. What makes them magnetic is their ability to tell stories without even making their audience notice that they are being told a branded story.

The Fusion of Creativity and Strategy

In luxury brand campaigns, creative storytelling takes the spotlight, engaging audiences through imaginative narratives.

These brands seamlessly merge creativity and strategic goals, resonating powerfully with their target audience.

See how Rolls-Royce tells a glorifying story of space and manages to use it to elevate its brand.

Crafting Exclusive Experiences

In the world of luxury brand advertising, crafting exclusive experiences is more than essential. Luxury brand marketing requires creating a sense of exclusivity and privilege in their digital campaigns.

Take the example of Loewe x Howl’s Moving Castle collaboration. The brand made a collaboration with Studio Ghibli to launch a collection. Even just the collaboration could have been buzz-worthy but their campaigns following launch were even more interesting. They created what they call “the cloud room” as part of the launch of the collection, allowing customers to interact with both the brand and their favorite Studio Ghibli movie.

They managed to create a buzz online and on social media with this campaign.

Brilliant Luxury Brands Advertising Campaigns

From Chanel’s virtual fitting room to Valentino’s dreamy Barbieland (just kidding, the campaign was released way before the movie :)) Luxury brand ad campaigns are here to show how it’s done! These campaigns are fruits of well crafted digital marketing strategies that cultivate the aura of exclusivity and aspiration.

Balmain’s Virtual Army

Looks like any other campaign? Think twice, this so-gen-Z campaign features 3 CGI models. The campaign underlines confidence, style, and beauty.

Balmain’s Virtual Army

Prada’s Feels Like Prada

Yet another unique approach! They get what is trending (in this case it is ASMR) and they manage to make it about themselves. Their campaign video is all about how great Prada feels, it ASMR itself!

Valentino’s Pink PP

This digital campaign is a great example of how luxury brands blend various marketing techniques to create a unique and memorable campaign. Featuring infamous Zendaya and creating dreamy pink spaces, the luxury ad campaign is joyful to watch and hard to forget.

Chanel’s Virtual Makeover Room

The brand is all in for creating experiences that meet the trends. Their virtual makeover room allows customers to try on make-up online.

Four Seasons’ Based on a True Stay

In an effort to captivate the attention of Gen Z travelers, the campaign features unique and joyful experiences from other guest’s stays at their premises.

Four Seasons' Based on a True Stay



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#Scenes #Success #Inspiring #Luxury #Brand #Advertising #Campaigns

How to Get More Reviews and Testimonials Through Your Social Media | Adzooma Blog

Learn how to leverage social media to boost your business’s online reputation and get more positive reviews and testimonials here.

Trust is critical to a customer’s buying journey, as it significantly impacts their decision-making process. When your business fails to effectively demonstrate that its products or services surpass those offered by competitors, persuading customers to choose you becomes an uphill battle. This is precisely why leveraging reviews and testimonials is valuable to your marketing strategy.

These customer-driven narratives act as powerful endorsements, instilling confidence and credibility in potential buyers. By showcasing positive experiences and feedback from satisfied customers, you can alleviate doubts and build a solid foundation of trust. Ultimately, incorporating genuine reviews and testimonials into your marketing efforts becomes an invaluable tool for attracting and converting customers.

So, let’s find out how to leverage more reviews and testimonials through your social media platforms.

Why Are Reviews So Important?

There are several compelling reasons why you cannot afford to overlook the significance of reviews, which play a crucial role in driving your business to success:

  • Establishing Trustworthiness: Customer reviews testify to your business’s credibility and reliability. In a world where trust is paramount to consumers, an abundance of positive reviews is a powerful magnet for attracting more orders.
  • Influencing Decision-Making: Testimonials hold immense sway in the decision-making process. When customers are on the verge of making a purchase, they often turn to reviews and testimonials as the final touchpoint before clicking the “confirm order” button. These endorsements can tip the scale in your favour and drive conversions.
  • Impartial Assessments: While your business can boast about the quality of your products or services, consumers value independent evaluations. Reviews provide an ideal platform for existing customers to provide honest feedback, offering future customers a well-informed perspective and aiding their decision-making process.

To help you gain more reviews and testimonials, we have compiled some valuable tips on maximising the potential of your existing social media channels. Effectively leveraging these platforms can enhance customer engagement and generate more valuable customer feedback.

A person holding a phone

Description automatically generated with low confidence

If You Don’t Ask, You Don’t Get

It’s true! This saying applies to reviews and testimonials too. Many customers receive a product or service and move on with their busy lives without leaving feedback. So, to consistently earn testimonials, incorporate regular social posts that encourage customers to leave reviews. In addition, we recommend personalising a message for each new follower on your social platforms, thanking them and kindly reminding them to share their experience.

Beyond social media, invest time in creating a strong automated email marketing campaign to acquire customer reviews. Sending an email about a week after their purchase, reminding them to leave a review, significantly boosts the chances of receiving positive testimonials.

Always Engage With Your Audience

When you receive a review on any social media platform, responding promptly and expressing gratitude to the customer is crucial. A simple thank-you goes a long way, and you could potentially gain a loyal customer by taking a few minutes to reply to a positive review.

While positive reviews are valuable, don’t avoid or ignore negative ones; they are a normal part of being in business. Always respond thoughtfully and professionally, addressing the raised concerns and reassuring the customer that their issues are being handled. It might even be worth inviting the customer to message you privately for further discussion. By actively listening and taking action based on feedback, customers will see your dedication, which builds trust and enhances your reputation among your target audience.

Remember, exceptional customer service and engagement foster genuine relationships between your business and its customers, so never overlook the importance of reviews.

A person holding a magnet

Description automatically generated with low confidence

Shout About Your Reviews

Studies have revealed that incorporating images in your social media posts can boost engagement by up to 40% across various channels, so don’t hesitate to include visuals. If you have someone with graphic design skills on your team, consider creating a template for sharing testimonials on platforms like LinkedIn, Facebook, and Instagram.

Sharing social media posts featuring testimonials enhances your brand’s trust and reputation among followers and motivates other customers to write reviews of your products or services in hopes of being featured.

When deciding where to post your testimonials, carefully evaluate which social media platforms your potential customers are most active on and focus your efforts there. Instagram might be the best fit for visually-oriented products, whereas LinkedIn could be the optimal platform for most of your posts if you cater to corporate clients. However, don’t overlook any social channels, as you may attract customers from unexpected sources.

As you can see, harnessing the power of social media can be a game-changer when it comes to generating more reviews and testimonials for your business. By actively engaging with customers, creating a positive feedback loop, and showcasing their experiences, you can build trust, enhance your reputation, and attract new customers to your brand.

So, don’t underestimate the impact of leveraging social media as a powerful tool in your quest for more reviews and testimonials. Start implementing these strategies today and watch your business thrive with the influence of genuine customer feedback.

Stay updated with our blog for more insightful tips and tricks, and don’t forget to get in touch to learn more about how we can help you.

Author
Daisy Lewis



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#Reviews #Testimonials #Social #Media #Adzooma #Blog

Best Web3 Marketing Agencies: Top 10 Choices for 2024

Web3 is an entirely new iteration of the world wide web, incorporating big concepts such as decentralization along with token-based economics.

And the marketing tactics that worked for Web2 don’t necessarily work for Web3.

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences.

We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.


TABLE OF CONTENTS:


Work With Us

 

Top 10 Web3 Marketing Agencies

Here are the 10 best Web3 marketing agencies:

1) Single Grain

Single Grain is a leading full-service digital marketing agency and Web 3.0 marketing agency that can amplify your revenue with personalized blockchain marketing strategies.

They have major brands like Amazon, Uber, Airbnb, Bittrex, Polymath and Blockgeeks as their clients. A successful agency for over a decade, they offer web3 marketing from a proven team of web2 marketing professionals.

Their team of Web3 marketing specialists are experts in creating strategies for Web3 products. They have prepared award-winning digital promotion strategies for crypto brands and Fortune 500 companies.

Single Grain founder Eric Siu and team created and launched his own NFT project with the mission to build the next generation of entrepreneurs, so they have specific, hands-on experience.

Key Services:

  • Blockchain and cryptocurrency marketing
  • Token distribution strategy
  • Digital strategy
  • Decentralized autonomous organization (DAO) consulting
  • NFT marketing
  • Decentralized applications (dApps marketing)
  • Community building and management
  • Search engine optimization
  • Content marketing
  • Paid promotion
  • PR strategy and marketing

Single Grain specializes in:

  • Their core Web 3.0 specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing.
  • Single Grain offers result-oriented NFT marketing strategies to grow and promote your NFTs on multiple platforms.
  • They are specialized in driving growth to your crypto and blockchain project through a 360-degree growth plan.
  • Their social media experts help you build and manage communities over platforms like Twitter, Facebook, and Discord.
  • They offer custom growth plans and strategies as per your project’s goals.

Top Clients:

  • Amazon
  • Uber
  • Airbnb
  • Bittrex
  • Polymath
  • Blockgeeks

Pricing: Single Grain offers custom pricing plans as per your business goals and requirements.

Check out Single Grain founder Eric Siu’s video How Web3 Will Change Marketing Forever:

Work With Us

 

2) Coinbound

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Coinbound is a crypto marketing agency based in Manhattan that helps blockchain and NFT brands grow online. They have created successful marketing campaigns for major brands like Cosmos, Voyager, CoinStats, and many more.

Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers.

Key Services:

  • Influencer and thought-leader marketing
  • Community building and management over Twitter and Discord
  • Web3 PR services
  • Content marketing
  • Search engine optimization
  • Web3 blog management

Coinbound specializes in:

  • Helping you rank on Google through Web3 search engine optimization (SEO) strategies.
  • They have a team of dedicated community management experts that help brands build and manage Discord and Twitter.
  • Coinbound has contacts with many large publishers, media networks and influencers that help you get coverage on multiple platforms.
  • They have a team of content producers that crafts blogs, pitches, announcements, press releases and other types of content for your crypto project.

Top Clients:

  • Cosmos
  • Voyager
  • Etoro
  • CoinStats
  • OKCoin
  • Metamask

Pricing: Coinbound offers custom pricing plans as per your business goals and requirements.

Dive Deeper: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

3) CROwdcreate

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With more than five years’ working in the Web3 industry, CROwdcreate is a leading crypto and blockchain growth marketing agency. It was also awarded as “Top Crypto Marketing Firm” by Forbes.

CROwdcreate has successfully helped over 500 crypto projects and helped them raise $250 million. It is an award-winning Web 3.0 company that develops high-end solutions for enterprise clients.

Key Services:

  • NFT strategy consulting
  • Community building
  • Influencer/PR marketing
  • Investor marketing
  • Web3 viral referral marketing
  • Social media marketing
  • Web3 community management
  • Token management

CROwdcreate specializes in:

  • Helping promote crypto and blockchain projects through influencer marketing on various social media platforms like Twitter, TikTok, and Reddit.
  • Their PR team can secure your brand coverage across multiple platforms.
  • They help build and manage crypto and NFT communities on different channels like Discord, Reddit, and Telegram.
  • As a Web3 marketing strategist, CROwdcreate helps you reach more customers through video marketing.
  • CROwdcreate has partnerships and collaborations with industry-leading influencers, media platforms, and content creators to offer exponential growth to your project.
  • They support almost every blockchain, including Solana, Ethereum, Binance, and others.

Top Clients:

  • Solana
  • Pastel
  • Casper
  • Cyperium
  • Bezant
  • Cointelegraph

Contact Details: +14245320801

Pricing: CROwdcreate offers custom pricing plans as per your business goals and requirements.

Dive Deeper: An NFT Marketing Checklist for Your Crypto Project

4) Blockwiz

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Blockwiz was established in 2019 to help crypto and blockchain brands. It has a team of 70 crypto experts, including writers, designers and strategists. They have successfully completed over 700 crypto campaigns.

They are an award-winning Web3 marketing agency that has won various awards like Global Business Awards by corporate vision, Best Crypto Advertising, and Top-Rated ICO Marketing Agencies by SoftwareWorld.

Key Services:

  • Discord and Telegram community management
  • Influencer marketing
  • Crypto content writing
  • Search engine optimization
  • PR and sponsored articles
  • Pay-per-click marketing
  • Crypto video creation

Blockwiz specializes in:

  • Showcasing your brand worldwide through PR and sponsored articles. It has a collaboration with AMB Crypto and Bitcoin.com.
  • Their SEO experts offer comprehensive crypto SEO audit, content optimization, and reporting. They determine the best keywords to target to bring a highly relevant audience for maximum conversions.
  • Blockwiz employs a team of professional video creators that are specialized in creating videos for the promotion of crypto and blockchain products.
  • Their team of social media professionals determine the best social media platforms to promote your blockchain products. They manage your social media profiles to grow your online communities for higher customer engagement.
  • Blockwiz helps you sell your NFT projects by promoting them over social media platforms using top industry influencers.
  • They have a team of expert PPC professionals who aim to double your conversion rate and reduce your cost per click.

Top Clients:

  • Uniris
  • Sugar Bounce
  • Mosaico
  • Hubble
  • Cobidex
  • CryptoBiz

Contact Details: [email protected]

Pricing: Blockwiz offers custom pricing plans as per your business goals and requirements.

Dive Deeper: How to Promote Your NFTs the Right Way

5) Lunar Strategy

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Lunar Strategy is a marketing agency that specializes in Metaverse and Web3. They were awarded as the Top-Rated ICO Marketing Agencies by Software Word and Top Blockchain Development Company by GoodFirms.

They are a Google Partner Web3 marketing agency that has a team of crypto enthusiasts that are always up to date with new market trends in the crypto and blockchain world.

Key Services:

  • Paid ads marketing on LinkedIn, Twitter, Google, Instagram and others
  • Social media management
  • PR and influencer marketing
  • Community building
  • Search engine optimization
  • Content marketing
  • Landing page optimization
  • Exchange listing

Lunar Strategy specializes in:

  • Getting more leads to your crypto and blockchain projects through paid ads on Google and other leading social media platforms.
  • Lunar Strategy regularly engages with your audience on social media platforms like Facebook, Twitter, and LinkedIn by posting quality content.
  • They help you grow your Twitter, Discord, and Telegram community by engaging with the audience, posting Q/A sessions, and scheduling giveaways.
  • Their PR marketing team can help you publish sponsored articles, press releases, and announcements about your crypto project.
  • Their exchange listing team also helps you boost your newly created cryptocurrency by listing it on online platforms such as Crypto.com, Binance, and Coinbase.
  • They offer seamless email marketing strategies to reach your target audience.
  • Lunar strategy offers landing page optimization services to drive relevant traffic that converts to sales.

Top Clients:

  • JPEGaault
  • Dark Frontier
  • Nobility Token
  • Kounotori
  • PixelPix
  • Game Starter

Contact Details: [email protected]

Pricing: Lunar Strategy offers custom pricing plans as per your business goals and requirements.

6) Ninja Promo

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Ninja Promo is a Web3 marketing agency specializing in the effective brand positioning and messaging of your Web3 products.

They are an award-winning Web3 agency named the #1 ICO Marketing Firm by GoodFirms, Top ICO Agencies by SoftwareWorld, and Best Fintech Marketing Agencies by Fintech Drift.

Key Services:

  • Search engine optimization
  • Influencer marketing
  • Product coverage in leading crypto publications
  • Full-stack blockchain development.
  • Paid social marketing
  • Video production
  • Mobile app development
  • Organic social media promotion

Ninja Promo specializes in:

  • Their social media management team offers 24/7 community management to engage prospects for maximum engagement.
  • Ninja Promo creates a complete marketing roadmap for your crypto products for better brand positioning.
  • They offer fully-managed influencer partnerships to negotiate influencer contracts to drive the best ROI from influencer marketing campaigns.
  • Their strategic SEO services establish your brand as an authority in your niche. They offer effective SEO brand positioning to reach prospects at every stage of the buyer journey.
  • Ninja Promo has expertise in Fintech PR and crypto PR. They have an extensive network of crypto publications for NFT brand promotion.
  • They also have experience developing mobile apps and tailored blockchain development solutions that are highly functional and secured.

Top Clients:

  • Trust Wallet
  • Dash
  • Dopamine
  • BlankSocial
  • BitForex
  • IronFX

Contact Details: [email protected]japromo.io

Pricing: Ninja Promo offers custom pricing plans as per your business goals and requirements.

Dive Deeper: What Facebook’s “Meta” Rebrand Means for Marketers

7) Rehab Agency

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Rehab Agency is a group of web marketers who were brought together by a common interest in helping others. They are on a mission to help crypto and blockchain businesses grow their projects online.

This Web3 marketing agency has professional crypto experts dealing in cryptocurrencies, NFT and ICO marketing solutions. Their team is building metaverse projects for leading brands like Nike, Fox and Facebook.

Key Services:

  • Consumer research
  • Strategy planning and execution
  • Content creation
  • Community building
  • Web3 application design
  • Social media management

Rehab Agency specializes in:

  • Helping you with consumer research, road mapping, rapid prototyping, and building a Web3 stack strategy for your crypto products.
  • They have a user research and testing team to help you design purposeful solutions in Web3/metaverse.
  • Rehab Agency specializes in creating content that helps you acquire leads from channels like social media posts, sponsored articles, and website blogs.
  • Their Public Relations (PR) team has contacts with industry-leading media platforms and influencers to help you acquire trusted and relevant media mentions.
  • Their social media management team for community building on leading crypto platforms such as Twitter and Discord.

Top Clients:

  • Amazon
  • Facebook
  • Warner Media
  • Nike
  • Spotify
  • Vodafone

Contact Details: [email protected]

Pricing: Rehab Agency offers custom pricing plans as per your business goals and requirements.

Dive Deeper: 14 Effective SEO Techniques to Drive Organic Traffic in 2023

8) Kryptonite

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Kryptonite is a specialist token and NFT marketing agency that is aimed at helping Web3 brands. They have more than 20 years of experience in the crypto and blockchain world.

Kryptonite has completed over 190 crypto projects and has a 20% engagement rate for its campaigns.

Key Services:

  • Social media advertising
  • Content marketing
  • Display advertising
  • Guerilla marketing
  • Influencer marketing
  • Website design
  • Storytelling

Kryptonite specializes in:

  • They have an experienced team of paid ad professionals to run ads on leading crypto, NFT, and DeFi platforms. They specialize in running Quora, LinkedIn, and YouTube ads.
  • They offer mass marketing that enables crypto brands to send millions of messages to crypto and NFT followers on social media platforms, including Instagram, Twitter, and Discord.
  • They have a dedicated team of content and video creators that help you stand out from the crowd.
  • They will help you manage all your social media communities to drive the highest levels of engagement.
  • Kryptonite has collaborations with leading crypto outlets from Yahoo Finance to Cointelegraph.

Top Clients:

  • Gotbit
  • Binance
  • BitMart
  • Hacken
  • Cointelegraph
  • Yahoo Finance

Contact Details: [email protected]

Pricing: Kryptonite offers custom pricing plans as per your business goals and requirements.

Dive Deeper: How Social Tokens Will Change Marketing Forever

9) CryptoArmy

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CryptoArmy is another popular Web 3 marketing agency with a proven track record of success in helping its clients achieve their marketing goals.

Their DeFi marketing experts are well-versed in the latest Web3 marketing trends and can tailor their services to meet the specific needs of each crypto client. Whether you’re looking to increase brand awareness, drive traffic to your website or generate leads, CryptoArmy has a solution to meet your business goals.

Key Services:

  • NFT and crypto promotion strategy
  • Crypto community management
  • PR marketing
  • Social media management
  • Guerilla marketing
  • Content creation

CryptoArmy specializes in:

  • They provide a full range of crypto marketing services to support crypto and blockchain businesses in growing their brands and increasing their traffic, sales and conversions.
  • Their crypto team can help you with content creation, community management, community development, and influencer marketing.
  • Their SEO experts have the skills and experience to help you drive traffic to your website and make the most out of your presence on the internet.
  • CryptoArmy is experienced in leveraging guerrilla marketing tactics such as bounty competitions, sales agents contests, Shiller contests, and mailing campaigns to help your blockchain project successfully stand out.
  • They are experienced in building attractive, user-friendly web interfaces and landing pages for paid ad promotion across several cryptos and NFT platforms.

Top Clients:

  • EcoWatt
  • Afrostar
  • ESP Coin
  • Nexxt Gaming Guild
  • Decentralized Metaverse Mall
  • Cyborg86 NFT

Contact Details: [email protected]

Pricing: CryptoArmy offers custom pricing plans as per your business goals and requirements.

Dive Deeper: Best DeFi Marketing Agency: Top 8 Choices for 2023

10) ICODA

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ICODA is a leading crypto marketing agency that has several years of experience in handling Web3 brands. They have helped a wide range of blockchain and crypto-related businesses to attract paying customers successfully.

They are passionate about the potential of the blockchain and crypto industries, and they are committed to helping their clients succeed in this space.

Key Services:

  • NFT promotion and consulting
  • YouTube and Twitter influencer promotion
  • Top listings on leading crypto ranking platforms
  • Cryptocurrency/blockchain website creation
  • Blockchain PR marketing
  • White paper development
  • Telegram promotion

ICODA specializes in:

  • ICODA has hands-on experience in crypto marketing. They have a portfolio of hundreds of projects, including many successful ICOs.
  • They have a team of social media experts to help your brand get noticed by building a community on Twitter and Discord.
  • ICODA helps you attract funding for your crypto business by listing your token on different crypto websites like CoinMarketCap and CoinGecko.
  • Their crypto PR team is specialized in creating personalized PR strategies for your project.
  • They help you promote your NFT projects through paid advertising, social media marketing, PRs, and video creation.

Top Clients:

  • Huobi Global
  • Bosagora
  • Infinito Wallet
  • Paycent
  • SwissBorg
  • PrimeXBT

Contact Details: [email protected]

Pricing: ICODA offers custom pricing plans as per your business goals and requirements.

Dive Deeper: How Blockchain Can Be Instrumental in Preventing Digital Fraud

What Is a Web3 Marketing Agency?

Web3 is the latest generation of the Internet, evolving from the previous iteration by incorporating new technology and concepts with a focus on creating a stable and robust infrastructure for all of us.

Web3 puts the power in the hands of individual entities instead of big-shot corporations.

Here’s a brief look at the difference between Web 1.0, Web 2.0 and Web 3.0:

  • Web 1.0 (1989-2005) is a read-only web where people can read information written on websites.
  • Web 2.0 (1999-2012) is a read-write web where people can read and write content on websites and applications.
  • Web 3.0 (2006-ongoing) is a read-write-interact web (powered by artificial intelligence) where people can read, write and interact with content, including 3D graphics, on websites and apps.

Single Grain_Web-1.0-vs-Web-2.0-vs-Web-3.0

Web3 technologies help people have more control over their data, creating a decentralized version of the world wide web. It offers more data security and privacy, which keeps the risk of hacking at bay.

Consider these stats:

  • 81% of consumers agree that Web3 is a technology focused on making their lives happier and improving overall well-being.
  • The concept of Web3 is gradually gaining popularity in the market and getting around 195,000 Google searches per month.
  • Moreover, over 438 Web3 companies have raised around $4.5 billion in funding.

Because so much about Web 3.0 is new and unfamiliar, it’s a good idea to hire an agency that understands this new space well.

A web3 marketing agency is a company that specializes in the digital promotion of blockchain-based products and services to create high-value web3 marketing campaigns.

To reach your project goals, such as driving more traffic, converting more subscribers, and generating more monthly recurring revenue, a web3 marketing firm leverages various strategies such as search engine optimization, PR marketing, search engine advertising, influencer marketing, etc.

Need a Web3 refresher? Check out this epic guide:
What Is Web 3.0? The Future of the Internet

What Are the Advantages of Using Web3 Marketing Agencies?

Here are a few advantages of leveraging the power of Web 3 agencies.

Professional Guidance

A Web3 marketing agency team thoroughly understands your business goals and suggests a relevant and competitive crypto promotion strategy to reach your target audience in the shortest possible time. When you work with NFT and crypto marketing experts, you receive professional guidance to build a passionate community around your crypto products.

Better Understanding of the Latest Market Trends

A specialized advertising agency excels in promoting crypto and NFT businesses as they have a good grasp of all the latest blockchain marketing trends. More importantly, you want an agency that specializes in web3 marketing from a proven team of web2 marketing professionals.

Minimized Overall Costs

When you decide to take your brand’s marketing into your own hands without actual tactical knowledge, you’ll spend a ridiculous amount of money making mistakes. When you hire an expert team to run your marketing campaigns for you, you’ll rest easy that they’ll get the job done faster, more effectively and at a lower cost.

Higher Return on Investments

Web3 marketing professionals know their industry inside and out and leveraging tried and tested creative promotional tactics helps you reach the right audience. Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general.

Reliability & Transparency

Web3 marketing agencies send you regular work reports to keep everything transparent. You get a complete idea of where your money is being spent. You can also reach out to your account manager wherever there is confusion or you have questions. Therefore, Web3 agencies offer reliable service with complete transparency.

Embrace Change

Web3 marketing firms work with multiple clients at once. Hence, it becomes easy for these agencies to evaluate your business type, nature and industry, along with recommending specific changes that will enhance the competitiveness of your marketing campaigns.

Easy Access to Great Tools

Marketing agencies that specialize in web 3.0 have access to intelligent marketing automation tools to promote your crypto and NFT projects. You don’t have to spend extra money to subscribe to these tools because everything is included in the agency pricing. Hence, you can benefit from top automation tools at reduced pricing when you partner with a leading Web3 marketing company.

Results Tracking

You require precisely organized reports to make informed decisions. Web3 marketing firms provide comprehensive reports to ease the process of framing competitive strategies that will help you achieve your business goals and stay ahead of the competitors.

Save You Precious Time

Without professional help from Web3 marketing firms, you will waste a lot of time trying multiple marketing strategies to figure out which works best for your business based on its nature, scale and industry.

But with the help of an agency, you will directly implement the best strategy because they thoroughly understand your business and will recommend a tailor-made competitive plan for your business.

Provide Quality Service

Reputable web 3.0 agencies have typically been in the market for years and their team of highly qualified professionals knows the market dynamics thoroughly. An agency performs various functions for your brand, including:

  • market size mapping and market growth forecasting
  • analyzing the latest market trends
  • customer segmentation
  • conducting in-depth competitor analysis
  • thoroughly understanding the business environment
  • executing a competitive strategy that offers the best results

Dive Deeper: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency

How to Choose the Best Web3 Marketing Agencies

Every marketing agency is different and, thus, not every one will be ideal for your brand or crypto project. Some may specialize to narrowly, or some may be too out of your budget. Hence, you must always pick a digital marketing agency that aligns with your business goals.

Here are a few common factors to keep in mind while selecting the right Web3 marketing agency for you:

Thoroughly Research the Agency

Before signing with any agency, it is essential to conduct in-depth research about that agency regarding their performance and results for their previous clients, their client testimonials, and how they have helped their clients achieve their business goals.

In addition, take a look at their case studies or check the ratings and reviews on websites like Clutch or G2. Before deciding to go ahead with any agency, check their authenticity and legitimacy.

Ask Questions

Communicating with an agency about the problems you face and your expectations in terms of deliverables is crucial. While speaking with them, make sure they have the skills and experience to help you achieve your business goals.

Consider asking a few questions, such as:

  • Which are the ad platforms you use?
  • Which tools do you use to measure progress?
  • What are the various modes of communication?
  • Do you have a team of in-house professionals or do you outsource the work to freelancers?
  • How do you select KPIs?
  • Do you assign a dedicated account manager?

Answering the above questions will help you gauge the experience of the Web3 marketing agency.

Understand the Payment Structure

Understanding the payment structure of any agency is probably the most vital aspect you must consider. Every agency charges on a different pricing model. Some might charge based on projects, some on KPIs, while others charge based on performance.

Be sure that you are totally clear about the campaign set-up fees and monthly account handling fees. In addition to that, insist on clear communication about any hidden costs.

Verify the Agency’s Transparency & Authenticity

Your agency should offer you easy-to-understand reports related to the performance of your campaigns. They should submit clear and accurate information using KPIs to measure the overall performance of your advertisements.

You must be attentive and alert to find any loopholes in the suggested reporting system offered by the agency. If you find any loopholes or vague wording, look for another web3 marketing agency.

Full Stack vs. Specialized

Knowing that the agency you are considering is specialized or full-stack competitive is vital. Such an agency will specialize in a smaller selection of skills. In contrast, a full-stack marketing agency will know the back and forth of efficiently marketing your offerings on the web.

Consider Multiple Options

It is always a good idea to consider a few options instead of going with the agency that someone in your close circle recommended. Ask for quotes from multiple agencies, their reporting systems, the charging models, and all the other essential aspects that will determine your online brand’s success.

Ready to Hire a Top Web3 Marketing Agency?

Selecting a top Web3 marketing firm will give you a competitive edge in your target industry. You should always be proactive in choosing an agency because the marketing investment you will be making will last for years.

Need help promoting your crypto products? Get in touch with Single Grain! Our expert crypto marketing professionals will help you get the best returns on your marketing investment.

If you need help promoting your business or crypto products by partnering with a top Web3 marketing agency, Single Grain can take your brand to the next level. 👇

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Or learn more about what we can do for you here 👉  Web3 Marketing Agency

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How to Prepare for a Recession and Stabilize Your Business

In the last year and a half, we seemed to have been on the brink of a recession in the U.S..

Regardless, it’s prudent to consider a few things you can do to protect your business from the next recession, if and when it happens.

In this post, we’re going to look at a few ways on how to prepare for a recession and learn how to pivot your decisions to adapt to a tighter economy.

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Understanding Recessions: Navigating the Unpredictable

Recessions are usually categorized as two consecutive quarters of negative GDP growth:

A recession can send ripples through industries and economies, impacting businesses and individuals alike. While the timing and exact nature of a recession remains elusive, proactive measures can empower you to navigate these challenges and emerge stronger on the other side.

From a historical perspective, it’s evident that economic cycles are inevitable.

The pre-pandemic era already hinted at the possibility of an impending recession, and recent global events have accelerated this potential reality.

However, predictions are often speculative, and instead of dwelling on figurative forecasts, let’s focus on what we can control — actionable steps to prepare and secure your company’s financial well-being.

Conversion Rate Optimization: A Shield Against Economic Recessions

When cashflows slow down as part of a recession, it can also be tougher to access things your business relies on to perform its normal processes. To combat an expected downturn in revenue, it’s worth overhauling your conversion rate optimization strategy to help offset any declines during a recession.

Embrace a holistic approach to CRO, weaving a tapestry of strategies aimed at enhancing revenue streams.

Elevate your game with strategic up-selling and down-selling, crafting intricately designed sales funnels, and nurturing email sequences that resonate with your audience:

Stages-of-Marketing-Funnel

So what does that look like?

It means looking for holes in your sales process and overall strategy and finding steps you can eliminate to streamline the sales pipeline. You may think there’s nothing that can be improved, but there’s no better time than an impending recession to start looking for areas to pare down and/or improve so that the harshness of a recession is a little less impactful for your company.

Building Resilience Through Relationships: The Currency of Trust

As part of how to prepare for a recession, CRO forms a critical pillar of stability during a recession. Cultivating genuine connections serves as a buffer, softening the impact of economic downturns.

Try out new avenues that could fit with your business, such as hosting live events, engaging in thought-provoking podcasts, and leveraging platforms with organic reach, such as LinkedIn:

The value of strong relationships shines brightest during times of uncertainty. Should the need arise to renegotiate terms with clients, advertisers or vendors, the trust you’ve nurtured will ease these discussions. In a world driven by human connections, positioning yourself as a trusted ally can open doors even amid economic challenges.

A Holistic Blueprint for Thriving Amidst Turbulence

As we prepare to navigate the potentially stormy waters of a recession, let’s lay down a comprehensive roadmap for success:

  • Prioritizing Financial Resilience: Build a financial buffer and margin of safety, ensuring that your business has the resilience to weather uncertainties.
  • Seizing Opportunity Amidst Challenges: As Warren Buffet advises, consider strategic investments when others shy away, leveraging recessionary periods to position yourself for growth.
  • Embracing Adaptive Innovation: Agility and innovation thrive in times of crisis. Be prepared to pivot and explore new avenues as market dynamics evolve.

Navigating the Uncertainty of a Recession

While the specter of a recession may evoke apprehension, remember that preparation breeds confidence. The fusion of conversion optimization and relationship building equips you to navigate uncharted territories with poise and tenacity.

As you traverse this landscape, consider additional avenues to fortify your financial armor:

  • Diversification of Revenue Streams: Explore new markets or offerings to safeguard against economic volatility.
  • Streamlined Operations: Optimize your business operations to enhance efficiency and mitigate unnecessary expenses.
  • Continual Learning: Slow periods during a recession can also be a great time of calm you can use to train your team on something new or start expanding your product or service offerings. Be sure to stay abreast of recession-resistant industries and how they’re reacting to needs during the recession.
  • Personal Finance Preparedness: Extend recession preparedness principles to your personal financial strategy, ensuring stability on both professional and personal fronts.

A Legacy of Resilience and Prosperity

The ability to adapt and innovate will be your guiding star. As others recoil in uncertainty, you have the unique opportunity to advance, positioning yourself for unprecedented growth. As Warren Buffet’s wisdom reverberates, in times of fear, embrace calculated risk and emerge victorious:

Warren Buffett

Step confidently onto this path of recession preparedness. Empower your connections, optimize your conversions, and remain receptive to evolution. Your commitment to proactive strategies today is the bedrock of your triumph tomorrow.

Last Thoughts on How to Prepare for a Recession

In times of economic uncertainty, the path ahead may seem daunting. That reality is true for many Americans. To that point, it is essential to remember that you’re not alone on this journey and that your brand isn’t falling behind everyone else.

Everyone will experience the same external challenges, but it’s about how you set up foundations internally that can help soften the blow of a recession on your business.

We’ve dealt with recessions before, and they can be obnoxious stumbling blocks in our plans to grow, but they are always limited and can be ridden out with the right amount of planning.

We understand that the prospect of a recession can evoke a range of emotions – from concern to apprehension. The decisions you make today, guided by the strategies outlined in this article, will shape your trajectory in the days to come. We encourage you to approach each step with determination and a steadfast resolve to adapt and innovate.

Every successful business and individual has faced their share of trials. The key lies in how you navigate these trials and emerge stronger.

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Repurposed from our Marketing School podcast.

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Spray and Pray: How to Start Social Media Marketing

Knowing which social media platform to position your brand can be a tough thing to juggle. Do you spring for the sites that feel most appropriate for your brand, or do you focus intently on whatever’s trending the hottest right now?

The landscape is constantly evolving, and what works for one person or brand might not work for another. So, how do you navigate these uncharted waters and set sail on your social media marketing journey?

In this post, we’ll help you assess how to start social media marketing for your brand. We’ll cover how casting a wide net from the onset can be advantageous in discovering exactly where your audience hangs out regularly.

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Try Almost Everything

When we’re guiding people through the growing pains of establishing a social media presence for the first time, we like to adopt a “spray-and-pray” approach, which means that you hit up practically every option that might yield fruitful results:

Now, before you raise an eyebrow, hear us out. The sound of this social media marketing strategy might suggest that instead of meticulously planning your strategy from the get-go and targeting a specific audience, you should unleash a flurry of diverse content across various platforms.

That’s really only half the story:

The object of spray-and-pray marketing is less of a brand exposure activity than it is a market research activity.

Exploring the unknown is all part of the market research process, especially when it comes to positioning your brand in a new digital medium.

The underlying principle is simple: You can’t predict with certainty what will resonate with your audience until you test the waters.

This philosophy acknowledges that social media is like a vast, unpredictable ocean, and your content is your fishing net. So what you is:

  • First: You cast a wide net.
  • Then: Based on what you catch, you refine your approach.

Sounds great, right? Well, the trick is reigning in the net rather quickly and seeing what you catch. You can’t just leave the net at sea forever.

Your efforts have to be measured and acted upon in a predefined timeframe. It could be three or four months, for example, at which point you take a step back and consider how all of your content performed on each platform. The platforms that produced the best results will likely be the horses you end up backing.

Experimentation: The Key to Unveiling Patterns

Imagine you’re on TikTok, trying out different content styles – interviews, snippets from conferences, or just candid moments. Suddenly, you notice that a seemingly mundane video of you at a conference receives 5-6 times more engagement than other types of content.

This is the power of experimentation.

Getting started with social media marketing involves embracing the unknown and being open to surprising outcomes, including data that suggests a platform you initially thought should have performed well actually doesn’t.

As you experiment, patterns emerge like stars in the night sky. These patterns offer insights into what clicks with your audience and what doesn’t.

Consider it a social media science experiment: You gather data, observe the results, and draw conclusions. Social media marketing for beginners is all about taking these patterns and turning them into actionable insights.

Quantitative and Qualitative Analysis: The Balanced Approach

Embarking on your social media journey involves two main streams of analysis: quantitative and qualitative.

  • Quantitative: This revolves around crunching numbers – examining analytics, reach, engagement rates, and other measurable metrics.
  • Qualitative: This taps into the human side of social media – understanding what people are saying, feeling, and sharing. It’s a dynamic dance between numbers and emotions, and both are essential.

Let’s take a hypothetical example for a second.

Your YouTube channel starts veering toward a specific niche, like NFT marketing. This shift is backed by quantitative data that indicates higher engagement for NFT-related content. At the same time, qualitative feedback from your audience might align with this new direction.

When you look at the data of how people are responding to deviations in your content, it can open the door to all new ways of leveraging your brand for your audience. And when you find new ways to deliver value, it becomes a stage to boost your brand even further.

Channels Galore: Which Ones to Explore?

A question that often arises is: How many channels should you tackle when you’re starting your social media marketing expedition? The answer is as many as you can handle effectively.

However, it’s crucial to tailor your content to each platform’s unique dynamics. Repurposing content across platforms can be an efficient strategy, but remember to adapt it to suit each audience.

But how do you decide which channels to prioritize? Consider the RICE framework:

  • Reach: The density of your audience in that space.
  • Impact: The value can you deliver in that space and, conversely, the amount of traction from your audience that you can generate from contributing content in that channel.
  • Confidence: How likely you think it will succeed compared to competitors and the general discussions that relate to your brand’s offer.
  • Effort: This measures how difficult it will be to attain success on the social platforms you experiment on.

It’s about making calculated bets and optimizing your resources. Score each channel based on these factors to prioritize where you’ll dedicate your initial efforts:

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Data-Driven Decisions: The Heart of Success

Amidst the spray-and-pray approach and the experimentation frenzy, one constant thread binds everything together – data. Actionable data.

Starting a social media marketing campaign involves constant monitoring of analytics and insights. If you ignore the data, you’re essentially sailing without a compass. Data-driven marketing is key for success.

Remember, social media is a dynamic, always-changing landscape. What works today might not work tomorrow. This is where your willingness to adapt comes into play. Analyze the data, identify trends, and be ready to pivot your strategy when needed. It’s a journey of constant learning and evolution.

Last Thoughts on How to Start Social Media Marketing

To get started with your social media strategy using the spray-and-pray method, it may feel like you’re shooting from the hip at first, but that’s perfectly warranted when you’re just starting out.

Only with experimentation with you be able to find your brand’s placements. Too many brands try to do it all and, inevitably, one area will suffer, which tends to drag the brand down.

You should prioritize and focus on the channels that you discover are strong community hubs for your audience and behave as a strong catalyst for engagement with your brand.

Remember, every channel, every post, and every interaction is a chance to learn, grow, and refine your strategy.

If you’re ready to level up your social media presence, Single Grain’s social media experts can help!👇

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Repurposed from our Marketing School podcast.

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The Evolution of Email Marketing | Adzooma Blog

Uncover the latest strategies and tools to optimise your email campaigns by exploring the evolution of this valuable tool here at Adzooma.

Email marketing has travelled a remarkable path since its inception in 1971. From a simple communication medium to a sophisticated marketing tool, it has revolutionised how businesses engage with their target audience.

As a prominent figure in the world of online marketing, the team at Adzooma are captivated by this evolution. So, we’re diving deep into the captivating story of email marketing, from its early beginnings to its current state. In today’s blog, we aim to provide invaluable insights and inspiration to elevate your campaigns.

Discover the transformative power of personalised and cost-effective communication connecting businesses with customers. Join us and effectively use your email marketing to broaden your digital marketing success.

A Brief History of Email Marketing 

The history of email marketing stretches back to the early days of the internet, with the first email sent in 1971 by computer engineer Ray Tomlinson, who introduced the iconic “@” symbol for address separation. However, it wasn’t until the 1990s that email began to take on marketing significance, sparking intrigue.

Initially, businesses resorted to mass emailing without consent, hoping for conversions, but this approach proved ineffective and annoyed recipients, leading to the rise of spam filters. Despite challenges, email marketing evolved in the 2000s with the emergence of email service providers like Mailchimp, enabling targeted campaigns through segmentation, automation, and tracking. As technology advanced, artificial intelligence, personalisation, and mobile optimisation reshaped the email marketing landscape.

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The Impact of Mobile Devices on Emails

The rising usage of smartphones and tablets has transformed email marketing strategies. Therefore, marketers must adapt their approach as an increasing number of people access their emails on mobile devices.

Failing to optimise emails for mobile devices can result in distorted or challenging-to-read content, decreasing engagement and conversion rates. Consequently, it has become imperative to prioritise mobile-friendly designs for creating a high-converting email campaign, ensuring ease of reading and navigation on smaller screens. By embracing responsive design, marketers can effectively reach and engage their target audience in the mobile era.

Getting Personal: What Has Custom Content Done for Email Marketing?

Mobile devices empower marketers to deliver personalised and targeted email campaigns. By tracking user behaviour and gathering data from mobile devices, marketers can create customised messages tailored to individual interests and preferences. This enhances the relevance and engagement of each email, resulting in improved open rates, click-through rates, and conversion rates.

Regardless of the optimised device, various features facilitate message personalisation. Subject lines, for instance, hold significant influence over email open rates. Therefore, businesses can increase the likelihood of email opens by incorporating recipient names or relevant information into the content.

In addition, personalised send times have transformed email campaign strategies. Whether based on the recipient’s time zone or past engagement patterns, leveraging optimal timing increases the chances of email opens and reads. This level of personalisation ensures enhanced communication effectiveness and audience engagement.

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The Importance of Interactive Elements in Email Marketing

Interactive elements in email marketing go beyond passive reading, enabling recipients to engage with the content. For example, clickable content fosters increased interactivity; here are some examples:

  • Buttons
  • Menus
  • Images
  • Videos
  • Quizzes
  • Polls

This approach has gained popularity as businesses strive to enhance customer engagement and campaign effectiveness. Integrating interactive elements in emails ensures higher click rates, as recipients have more options to engage with the content.

Moreover, these elements enhance the user experience by making emails dynamic and visually appealing, setting them apart from dull, non-clickable content in crowded inboxes. Embracing interactivity captivates recipients and adds a new dimension to email marketing, driving better results and offering stronger customer connections.

Looking to the Future

The dynamic and ever-evolving digital marketing industry is a product of advancing technology and shifting consumer behaviours. At Adzooma, we thrive on witnessing the transformative journey of email marketing, which has grown remarkably since its humble beginnings.

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Automation stands as a pivotal force in the future of email marketing. The escalating popularity of email automation empowers businesses to deliver triggered emails based on specific user actions or behaviours. Looking ahead, we anticipate even greater advancements, envisioning increased utilisation of machine learning algorithms for real-time optimisation of email campaigns.

Personalisation emerges as another influential trend shaping the industry. By harnessing data insights and embracing cutting-edge technologies such as artificial intelligence (AI), businesses can create highly personalised and relevant email campaigns tailored to individual subscribers’ preferences.

The team at Adzooma is deeply intrigued by the ongoing evolution of email marketing and eagerly embraces the opportunities it presents. With our finger on the pulse of the rapidly changing industry, we remain committed to staying ahead. 

For more email marketing tips, please feel free to explore our blog. Alternatively, the Adzooma team are more than happy to answer any questions, so contact us today to find out how we can help.

Author
Daisy Lewis



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Everything You Need to Know About Content Velocity in 2023

In the ever-evolving landscape of digital creation, where trends ignite and fizzle in the blink of an eye, one concept has emerged as the driving force behind online success: Content Velocity Marketing. 

 

Imagine a world where creativity collides with urgency, where relevance races against time, and where staying ahead isn’t just a strategy but a necessity. Welcome to the world where content isn’t just king – it’s on a relentless sprint to the throne, fueled by the dynamic power of Content Velocity. 

In this article, we delve deep into the phenomenon that’s reshaping the way we create, share, and consume content, uncovering the strategies that propel brands and creators to thrive in this high-speed, high-stakes digital domain. So buckle up as we explore how content goes beyond being a mere blog post or article, becoming a pulsating force that shapes trends, captivates audiences, and leaves a trailblazing mark on the digital canvas.

 

Let’s learn about content velocity:

What Is Content Velocity?

The amount of content that a company or brand creates in a month, quarter, or year is measured as content velocity. In simple terms, it is a calculation of the content created and released by a brand or business over a specific time frame. Therefore, one needs to keep track of publishing dates and produce content accordingly in order to gauge content velocity. To track the publication dates, you can maintain a content calendar with different metrics.

 

A company or brand should constantly be cognizant of content velocity in order to better comprehend its position. It includes not just figuring out the typical word count but also keeping track of how quickly the content is produced and released over time. 

Content Velocity assessing newness

Content of all shapes and sizes is included in content velocity. It might be a blog post, adjustments to already-existing material, the creation of new content, social media posts, or any other change.

 

A brand or business requires these metrics to compare itself to its rivals by understanding how much of its own content it is producing in comparison to theirs. Basically, monitoring the creation of content.

Benefits of Content Velocity

When it comes to the success of content marketing, content velocity is crucial. It is a reference to how quickly you produce and disseminate content to your audience. You may improve website traffic, gain your audience’s trust, and establish yourself as an authority in your sector by consistently producing new material. 

 What are the benefits of content velocity?

You can keep your audience interested, stay on top of mind with them, and provide them with fresh, pertinent information by consistently developing and releasing content. You may increase your search engine optimization (SEO) and SERP rankings with content velocity, which may result in increased visibility and visitors. In the end, content velocity aids in expanding your customer base and business.

 

Producing high-quality content should become a habit if you want to increase brand recognition and engage visitors. However, the frequency of publication and length of the content are crucial elements for additional reasons as well:

  • To Perform Better Than Your Competition

You are in the middle if you release content twice per month, competitor A releases content three times per month, and competitor B releases content only once per month. It’s true that the user receives a ton of excellent content on a certain topic, but the majority of it comes from Competitor A. Make sure those folks are clicking on your links and approaching you for additional revenue instead if you want to surpass the competition.

Search engine optimization and content go hand in hand. For search engine optimization, original and pertinent content is essential. Content is a key component of how search engines crawl, index, and rank websites. 

 

It is common knowledge that websites with interesting content rank higher in Google’s search engine result pages (SERPs). High-quality content encourages search engines to crawl and index more frequently. Therefore, content velocity is very important for SEO.

 

You will have more web pages on your website as you add more content to it. These are crawlable and indexable by search engines like Bing and Google. Over time, this can assist in raising your search engine ranks. Additionally, it lets search engines know that you are dependable at adding current, well-liked content.

Businesses may improve their internet presence by quickly creating and sharing top-notch content. A company or brand’s chances of reaching its target audience increase as it generates more content. 

 

So, what benefits will you get from this? 

 

More website traffic, increased social media followers, and, ultimately, more consumers may result from this.

  • Increases a Website’s Engagement

Businesses may keep their audience interested by consistently creating and sharing high-quality content. It demonstrates their involvement in their field and dedication to providing their audience value. By increasing their audience’s trust and loyalty, they can enhance client retention and referrals.

  • Improves the Experience of a User

Users are all too likely to leave websites and go back to the search results page if businesses and brands do not offer what they are looking for. For consumers to find the content on your website useful, it must continuously offer valuable information. If your content is acknowledged for its value and quality, it will help position you as an authority in your field and let search engines and potential customers know that your website is reliable enough to interact with and make purchases from.

 

Your users must enjoy themselves on your website in order to facilitate this process. They won’t waste their valuable time trying to navigate a complicated website to locate the information they seek. You must have the content that your audience wants to see, when and how they want to see it, if you want users to enjoy a seamless, speedy, and personable experience.

  • Improves the Value Your Brand Offers

High-quality content enhances your brand value in addition to SEO. Your company needs more pertinent material to interact with its consumers in terms of value generation. You may establish yourself as a dependable brand in the eyes of your intended audience by creating more content. 

 

A brand or company that posts at least five times per week will come off as more approachable to a user than one that posts infrequently or only sometimes. Understanding your brand’s position and how to use content to engage your audience is made easier by understanding your content velocity. 

  1. Allows Brands Maximum Use of Resources

Any organization must use its resources efficiently. It takes time, money, and creative energy to produce any kind of content. You may find out not just what resources you have but also what resources your rivals have by employing content velocity.

 

It makes it easier for you to comprehend how your resources are being spent. Additionally, it aids in maximizing resource usage. Within a month, you’ll know more about the resources your rivals are employing to create content. In this manner, you can attempt to imitate the same and discover how many resources you require each month in order to produce more material than your rivals.

 

By splitting up the same piece of content into many portions for use on other platforms, you can also be more resourceful.

Factors That Affect Content Velocity

Several factors can impact the different Content velocity types that a business may employ to improve its marketing ROI. 

WHAT FACTORS INFLUENCE CONTENT VELOCITY

Let’s take a look at all these factors that can influence a business’s ability to achieve high content velocity: 

It might be difficult to come up with fresh content ideas, particularly in markets where there is a lot of competition. Businesses that can come up with innovative solutions to consistently produce high-quality content are at a distinct advantage.

High-quality content production takes a lot of time, money, and resources to produce quickly. Businesses with fewer resources could find it difficult to consistently and swiftly develop content.

Collaboration can speed up the production of high-quality content by enterprises. Teams who collaborate well can divide duties, discuss ideas, and create content more quickly. As a result, their content velocity will increase.

Businesses can create and deliver content more quickly if they have the necessary technology and tools at their disposal. The process of creating content can be streamlined with the aid of tools like automation software, project management tools, and content templates.

Planning and structure are key to producing high-quality content to have a good content velocity. Businesses that don’t have a defined content strategy in place may find it difficult to create content quickly.

How to Calculate Content Velocity?

Understanding your company’s rate of new content production and identifying potential areas for improvement need measuring content velocity.

 

A formula that can be used to determine content velocity is as follows:

 

(The Number of Web Pages / Time) x The (Number of Words on a Web Page / Time)

 

This equation calculates the output in terms of words and pages per unit of time. For instance, if a company creates ten pages every month, with 700 words per page, its content velocity would be:

 

(10 / 1) x (700 / 1) = 7000 words per month

 CONTENT VELOCITY FORMULA

 

Monitoring the number of new web pages and blog posts that are consistently being uploaded to a website is another technique to gauge content velocity. Google Analytics or a comparable tool can be used to accomplish this.

Content Velocity Metrics

How many blog posts or web pages you publish is how content velocity is most commonly measured. 

WHAT ARE IMPORTANT CONTENT VELOCITY METRICS?

However, when you attempt to increase blog post velocity, determining both the speed and effectiveness of your material yields much more significant data and necessitates investigating several other crucial metrics.

Posting Ratio = The Number of Published Posts / The Total Number of Posts

You may find out how quickly your production efforts are being published online across various platforms with our blogging content velocity measure. More precisely, the frequency with which each item of internet information is published. Some bloggers choose not to publish everything they write, delaying or deleting postings altogether.

 

Think about the platforms on which these postings are appearing and the frequency of cross-channel sharing of the same finished content. 

Production Frequency = The Number of Posts / Total Time

This metric measures how many pieces of content you can produce, edit, and publish in a certain amount of time. This can apply to all articles published on podcasts, videos, blogs, social media, and newsletters. This content velocity indicator will show where you are in comparison to your rivals and whether or not you are meeting your production targets. The main indicator of your content velocity is this. 

 

Include all unpublished articles as well as those that have nearly been finished or are awaiting publication. 

Cost per Post = (Cost of Content / The Number of Posts) / Total Time

This statistic is essential in determining how our content velocity affects your costs. We need to be aware of how much time and money we’re investing in each article when allocating resources to other content areas. Understanding content velocity is a terrific way to gauge our overall return on investment. 

 

Divide your content spending by the total amount of content you created over the time period. You can now allocate resources with an average cost per piece of article or content in mind. 

Conversions = (Total Conversions / The Number of Posts) / Total Time

We need to know the average number of conversions each piece of article or content generates in order to assess our progress toward increasing blog content velocity. Conversion velocity reveals whether we’re striking a balance between quality and quantity and whether the content is most effective at accomplishing its objectives. 

 

Divide the sum of all your conversion – whether they be sign-ups, purchases, referrals, or downloads – by the number of posts that have been published. 

Engagement = (All Engagement Actions / The Number of Posts) / Total Time

Engagement metrics examine the degree of audience involvement with each individual piece of content. When understanding how to assess blog post velocity, this content velocity statistic is crucial because different types of content receive various levels of engagement. 

 

We can determine which content kinds get the most attention and which channels work best by measuring the engagement velocity of your articles or content. 

 

Content velocity data like likes, comments, shares, clicks, impressions, and page views are divided by the total number of blog posts in a period to calculate engagement. 

Average Post Word Counts = The Total Words for All Content / The Number of Posts

This average examines the word count velocity or the number of words per unit of a blog post or article. This will enable you to calculate the price per word rather than the price per piece of content more precisely. By doing this, you can better allocate your resources and assess the length of the blog posts that will yield the best results. 

 

Divide the total words you write for all of your content or articles in a given time frame by the number of posts that were released within that same time. 

 

Each of these measures helps us understand our blogging content velocity and the potential effects it may have on our success as bloggers. You can understand how crucial content velocity is for the success of your blogging and marketing strategy once you are able to analyze how these figures interact with one another and then apply them to your content strategy goals.

​​How Can You Use Content Velocity?

A great tool for producing and managing content for your website and your other digital platforms is content velocity. It enables you to rapidly and effectively plan, create, publish, and analyze content. 

How Can You Use Content Velocity

Following are some pointers for utilizing content velocity:

In order to post articles or content on your website, create a content calendar with definite subjects and posting times. This will keep you organized and guarantee that you consistently publish timely information.

Use content velocity to swiftly produce content and blog posts that are designed for user experience (UX) and search engine optimization (SEO). The tool can be used to include multimedia components like pictures, videos, and other types of content in your writing.

Use content velocity to swiftly publish your content to your website once it is complete. This will make it more likely that viewers will be able to access your content right away.

You can monitor the effectiveness of your content, including your articles, by looking at your brand’s content velocity. This can assist you in determining what is working for you and what is not so that you can adapt as necessary.

How to Improve Content Velocity?

How to Improve Content Velocity?

You can improve your content velocity by following the given tips:

  • Develop a Content Strategy

To achieve high content velocity, a defined content strategy must be developed. A content strategy should have a content calendar, a topical list, and a strategy for content promotion.

Businesses may develop and deliver content more quickly with the aid of automation systems. While email marketing software such as Mailchimp may help automate email campaigns, tools like CoSchedule, Hootsuite, Buffer, etc., can help automate social media updates.

Businesses can quickly and effectively develop new content by reusing existing content and articles. 

Repurpose Old Content

Old blog posts and articles can be updated, transformed into infographics or videos, or used as the foundation for fresh content by brands and businesses.

  • Use Templates and Checklists

The process of creating content can be made more efficient by using templates and checklists. To save time and guarantee consistency, businesses can utilize templates for blog posts, social media updates, and other sorts of material.

Businesses may develop high-quality content more quickly by collaborating with others. To produce content that resonates with their audience, businesses can collaborate with guest bloggers, influencers, experts, and thought leaders in their niche.

What Is Link Velocity?

The quantity of backlinks you obtain over a specific period of time is referred to as link velocity. In Search Engine Optimization (SEO) activity, links are a significant factor, and link velocity should also be taken into consideration.

What Is Link Velocity?

Your latest articles will begin to rank more quickly, and you are more likely to outrank your rivals if your link velocity – the rate at which you acquire links to your website – is higher.

How Do You Calculate Link Velocity?

To determine how many backlinks and referring domains go to a specific page on your website, as well as when they were obtained over time, you can use software like SE Rankings, Ahrefs, and SEMrush. This practice can be repeated for your rivals during the same time range. You can compare your link velocity to that of competitors in this way.

Why Does Backlink Velocity Matter?

Because high-quality backlinks from reliable sources might increase your chances of showing up for your target keywords in Google search results, link velocity is important.

 

Although link velocity is significant, it should be noted that a high link velocity on its own does not always imply a higher Google ranking. Although backlinks are important for ranking well on Google, they are not the only criteria that search engines like Google consider. 

 

Google also takes into account factors, including the quality of the backlinks, the anchor text, and the speed at which the connections are needed. And let’s not forget content velocity.

Some Tips for Maintaining an Optimal Link Velocity

For instance, if you get too many backlinks too soon or your link building doesn’t look natural, Google can determine that you are using black hat SEO techniques and penalize you by placing you lower in search results.

 

In a nutshell, the secret is to continually create high-quality links. Your website’s link and content velocities working together will significantly improve your ranking activity. Obviously, as long as the content and links are of a high caliber.

 

You’ll soon notice your website rising in the Google ranks for your specialty if you continue to add fresh connections to it consistently for months at a time.

How to increase link velocity?

While it’s important to build a healthy backlink profile, it’s crucial to do so in a natural and sustainable manner. Google’s algorithms are designed to detect and penalize websites that engage in unnatural or spammy link-building practices. 

How to increase your link velocity?

Here are some tips to increase link velocity while staying within the bounds of good SEO practices:

 

Produce High-Quality Content: Creating valuable, informative, and engaging content will naturally attract more backlinks over time. Focus on quality over quantity.

 

Guest Blogging: Write high-quality guest posts for reputable websites in your industry. Ensure your content provides value to the readers and includes relevant, contextual links back to your site.

 

Outreach and Networking: Reach out to other bloggers, influencers, and website owners in your niche. Build genuine relationships and ask for opportunities to collaborate or share your content.

 

Broken Link Building: Identify broken links on other websites and suggest your own content as a replacement. This approach can lead to acquiring quality backlinks.

 

Public Relations and Media Coverage: Seek media coverage, press releases, and mentions from reputable sources. This can lead to authoritative backlinks.

 

Content Promotion: Promote your content through various channels, such as email newsletters, forums, and online communities, to increase its reach and potential for backlinks.

 

Infographics and Visual Content: Create visually appealing and shareable content like infographics, charts, and videos that can attract backlinks from sites that appreciate visual content.

 

Resource Lists and Directories: Submit your website to relevant and high-quality industry directories and resource lists.

 

Internal Linking: Make sure your website’s internal linking is strong. Link relevant pages within your own site to create a natural flow of link equity.

 

Participate in Forums and Discussions: Engage in relevant online forums, discussions, and Q&A platforms where you can provide valuable insights and include links to your content when appropriate.

The Final Words

Although it isn’t frequently discussed, content velocity, as well as link velocity, is an important statistic for organizations and content creators. We are confident that after today, as a marketer, you will pay special attention to this indicator because you now understand how important it is for a business and to your content marketing plan. 

In terms of substance, we hardly ever take into account what we publish, much less what our rivals do. With content velocity, you can publish and produce your content more effectively because you will be more aware of the methods your rivals are using to capture the audience’s attention.

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Creating Content: Why It’s Boring and How to Make It Interesting

Content creation is a buzzword in today’s digital age. Whether you’re a marketer, entrepreneur or business owner, creating content that resonates with your audience is crucial.

But what happens when your content falls flat? How do you create content that’s actually interesting and engaging?

In this post, I’ll explore the key principles of creating content that is interesting, engaging and, ultimately, drives leads to your business.

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Content Creation: The Struggle Is Real

Here’s a question I’ve been asked many times: “My content is boring. What should I do?”

In fact, I recently got this question through Twitter DM from a follower who really enjoyed my content:

Whether you’re a seasoned marketer or just starting out, creating content that’s interesting can be a daunting task. You can check all the boxes to make it SERPs worthy, but if it’s not actually a great read, it won’t perform well.

If you’re looking to make your content stand out, then read on! I’m going to tell you here what I told this guy on Twitter.

The Content Creation Problem: Lack of Experience

One of the main reasons people fail at content production is a lack of experience. They want to create content like experts but the results are dry and uninteresting because, just like this guy said, they have fewer clients or experiences to talk about.

This problem is not uncommon, and it’s something that many budding content creators face.

Just like the individual who reached out with his concern, having fewer clients or experiences to talk about can be a significant barrier to creating content that’s interesting. Real-world stories and insights come from working with a variety of clients, facing different challenges, and finding unique solutions.

Without these experiences, content can feel generic and lack the personal touch that makes it engaging. It comes across as something you read elsewhere.

Also, another common pitfall is the attempt to imitate the style or content of well-established creators without adding a personal touch or your unique perspective. Imitation might seem like a shortcut to success, but that just makes your content feel forced and insincere.

Creating better content requires finding your voice and expressing your unique insights.

Tip: Check out our Google E-E-A-T guide about being an experienced content creator.

The Solution: Focus on Revenue First and Creating Content Second

If you’re just starting out and struggling to make ends meet, focus on getting revenue first. Why? Because it’s pretty hard to feel creative when you’re worried about your finances.

Remember:

Content creation is a long-term game, often taking at least three years to see significant results.

So, take care of your day-to-day costs and expenses, which will naturally give you more experience, and then you can worry about creating content when you have some insightful stories to tell (like “What you can learn from my failures!”).

Here’s a step-by-step guide to help you get that experience:

  • Focus on Revenue: As mentioned, first get more clients and focus on taking care of your daily costs and expenses. Creative burnout can easily happen when you’re struggling.
  • Start Small: To get more clients when you’re just starting out, offer free work initially. At the 30-day mark, negotiate a longer-term deal. This approach allows you to gain experience, build relationships, and eventually speak from a place of authority.
  • Embrace the Learning Curve: You’re going to make mistakes in the beginning. That’s guaranteed. But don’t let that discourage you. Keep track of your key learnings, mistakes, and successes. I turned mine into a podcast where I chat with other entrepreneurs who share their own failures and how they got through them:

Leveling Up podcast on YouTube: creating content around entrepreneur interviews

  • Share Your Journey: Speak from experience in your own words and from your own perspective, and people will follow you along the way.

Tip: Check out some innovative ideas for company growth.

Creating the Most Interesting Content: Experience Is Key

Experience is the cornerstone of creating content that’s interesting. Wisdom comes from doing things, and your real-world knowledge will make your content stand out.

Here are my tips on gaining experience and how to then leverage it:

  • Document Your Journey: As you build your business, document your experiments, successes and failures. This will come in handy later when you want to write about this time in your professional journey.
  • Ask the Right Questions: Let’s say your podcast or interview feels dry or uninteresting. Maybe you weren’t asking the right questions. Are you asking the same things that everyone else is asking or that you’re not even interested in? Then you should re-evaluate why you’re actually producing that content. Are you doing it just for content’s sake, or do you have a clear objective? Are you just trying to be interesting or do you actually have some interesting things to say or ask?
  • Learn from Others: When I started my first podcast almost 10 years ago, my objective was to learn from top marketers and entrepreneurs. I didn’t really get anything in the first couple of years. In the first year, I was getting like 9 downloads a day on my podcast. The second year it was only 30 downloads a day. It wasn’t until the third year that it started to take off, and we were getting 90,000 downloads a month. Then I was eventually able to parlay that into the Marketing School podcast, which is approaching 100M downloads now.
  • Share Your Stories: Your content cannot be boring if you share stories from your experiences. Speak from the context of having been there, done that. Talk about your failures in magnificent detail! Make the listener or reader feel your pain! Share how you got better over time and how you built your audience to what it is now.
  • Be a Good Storyteller: It’s not always enough to have something interesting to say; you must relate it in a way that is engaging and compelling. So learn to be a good storyteller. Content that performs well is often where you’re riffing off the cuff on stories that resonate with your audience.

Learn more with these posts:
* 10 Useful Types of Video Content Viewers Love
* 5 Content Creation Tools to Help Scale Up Your Production
* 30 Ways to Come Up with Great Ideas for Your Blog Posts

Creating Better Content: Lessons from Failure

Failure is a part of the journey. I’ve had plenty of failures throughout my career. There are lots of projects that I’ve shut down in the past.

I mean, let’s just look at one: the senior living business. That didn’t work out, but it was a good experience for me from a business standpoint, because it taught me a couple things:

Partner with the Right People

I worked with two of my high school friends, who I still love. But I realized that partnering with people who share the same values is crucial.

Just because they don’t want to work hard doesn’t mean they’re bad people. It means they have other priorities at the moment, like their kids or their spouse or whatever. Or some of the priorities might be that they want to work hard, but just on something else.

Which leads me to…

Passion Matters

We started the senior living business to make money, not because we had a passion for the industry.

Passion matters in content production.

It was, quite simply, because the senior living industry was growing and we wanted to make money. That wasn’t a good enough “why” to keep us going, so we had to shut it down.

Keep Doing Interesting Things

Here’s one final thing I’ll say. If you can continue to do interesting things, you will tell interesting stories, which then automatically means that your content is not going to be boring. (Well, unless you’re a terrible writer.)

And that’s what I’ve learned recently, looking at my content – YouTube shorts, Reels, TikToks – the ones that perform really well are where I’m just riffing off the cuff on stories that I might have heard, or that I’ve learned about, or that are my own stories:

And so if you can learn to be a good storyteller, that’s a great advantage in how you un-boring-fy your content.

Tip: Discover how repurposing content can breathe new life into your failed projects and allow you to gain experience writing interesting content where you don’t have to start from scratch.

Conclusion: Great Content Comes from Authenticity

Creating better content is not about following trends or mimicking others. It’s about authenticity, relatability and sharing your unique perspective.

If your content is boring, start by focusing on getting clients, growing your revenue to give you some creative breathing room, building experience, learning from others, and embracing failure. Then you’ll create interesting content that resonates with your audience.

So get out there and start creating content that’s not just interesting, but truly remarkable!

If you’re ready to level up your content, Single Grain’s content creation and marketing experts can help!👇

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Repurposed from our Leveling Up podcast.

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How to Avoid Losing Deals with These Common Sales Mistakes

For salespeople, success is built on more than just smooth talk and charisma. It’s about building trust, instilling confidence and delivering on promises. Sadly, a lot of people make common sales mistakes that cost them deals and tarnish their reputation.

In this blog, we’ll delve into these pitfalls, exploring sales blunders to avoid and techniques that can sabotage your success.

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Small Lies, Overpromises, and Over Confidence

One of the most fatal sales mistakes in the business world is lying. Now, that might seem obvious, and we certainly don’t mean bold-faced malicious lies.

We’re talking about small fibs that, known or unknown, overstate or misrepresent the product or service you provide. In most cases, these small fibs can originate from sales team members who aren’t fully informed about the qualities of your product or service.

If there are any knowledge gaps in their understanding of the good or service, they may, in a pinch, resort to filling in those gaps with false information just to move the conversation along.

It can be something small (and it usually is in most cases), but those tiny discrepancies will add up over time as people detect that something is out of alignment with what they were sold.

Make sure your sales team is in unity with each other, and their understanding of your brand’s product is homogenous and clear across the board. If one salesperson says one thing, make sure they’re all saying it. Not only that, but make sure the images of your product match reality.

However, falsehoods are not the sole culprits.

Another treacherous pitfall is over-promising things. It can be tempting to promise grandiose things to your prospects, and it usually leads to disappointment. Even if your claims are true, you should be sparing with how many promises you make, as it can cause people to feel cautious that you can actually deliver what you tell them, and it can set you up for falling short of the mark in a very definable way.

In this example, the dress the customer ordered does not match reality:

There is wisdom in the adage: “Promises are like fine china – they are fragile and must be handled with care.” Just like with your sales pitch, you ought to keep your amount of verbal promises and guarantees to a minimum.

Instilling Confidence: Humility Over Arrogance

Acting too confident about your offer can also be a turn off to many people, making them feel like what you’re selling them is “too good to be true”. You ought to approach your pitch with a grain of humility mixed with confidence. Know what the product or service is capable of delivering and reflect that.

So don’t overdo it or underdo it. In one case or the other, you’ll be bound to upset your customer or fail to earn their business in the first place.

Clients seek assurance that you can get the job done, not that you’re the smartest person in the room. Avoid the trap of overselling or pretending to know more than your prospects. Humility goes a long way in building rapport, especially when dealing with knowledgeable clients in specialized industries.

In some scenarios, such as selling SaaS products, you may need to possess the expertise of knowing the product inside and out. In those cases, you want to have the answer to every possible question under your belt. Anything less may present the software as lacking.

Understanding the type of sale you’re engaged in is crucial to projecting confidence without coming across as overbearing.

Navigating Your Follow-Ups Conservatively

The timing and content of your follow-up efforts can make or break a deal. While persistence is commendable, bombarding clients with frequent calls can lead to annoyance and diminish your credibility. Instead, adopt a balanced approach – reach out with value-added insights that spark meaningful conversations.

Consider incorporating marketable moments into your follow-ups. Share tidbits of valuable information, such as competitor analyses or industry trends.

Show your commitment to continuous improvement, demonstrating that you’re putting in the effort to stand out in a crowded market.

Don’t Be a Bother

How soon should you follow up with your prospects, and how many times? Not much.

Being good at selling doesn’t include incessant phone calls or an avalanche of emails; it’s about nurturing authentic connections through engaging dialogues. The discerning sales professional understands that quality trumps quantity, and every interaction is an opportunity to sow the seeds of a lasting relationship between the brand and the customer.

Take Jim Rohn for a moment and think about his simple yet poignant phrase on communication after first contact: “The fortune is in the follow-up.”

The point he’s making is that the way you follow up with someone can mean the difference between deal-breaking annoyance and a gentle tap on the shoulder. You want your follow-ups to be a gesture of reminding your prospect of the value you can offer them without being pushy or hasty.

It’s all well and good to follow up within 24 hours of the first contact with your prospect, but after that, try giving it a couple of days before you follow up again:

Image1

Give them some space to breathe and think about what you’ve said. Do not pester them daily, asking them where they stand on your offer. That will inevitably lead to frustration and cause the prospect to recoil.

Last Word on Avoiding Sales Mistakes and Winning Clients

Pursuing sales excellence is a journey of continual growth. It’s not difficult to win sales more often when you step back and reassess yourself.

You may not have control, as the salesperson, over how your prospect interprets your pitch or perceives the product or brand, but you can control how you present yourself. With how much you can control, make every effort to be genuine, down-to-earth, and as honest and forthcoming as possible.

Make sure the potential customer knows as much as you would want to know about the product. Give them answers to the important questions they didn’t know they needed to ask you. If you volunteer as much upfront about the service or product before they have the chance to drill it out of you, you’ll inevitably gain their confidence and win them better and quicker.

With that, we’ll leave you to it. Happy selling!

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Repurposed from our Marketing School podcast.

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